FW Woolworth v. Kirby

302 So. 2d 67, 293 Ala. 248, 1974 Ala. LEXIS 957
CourtSupreme Court of Alabama
DecidedOctober 3, 1974
DocketSC 513
StatusPublished
Cited by9 cases

This text of 302 So. 2d 67 (FW Woolworth v. Kirby) is published on Counsel Stack Legal Research, covering Supreme Court of Alabama primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
FW Woolworth v. Kirby, 302 So. 2d 67, 293 Ala. 248, 1974 Ala. LEXIS 957 (Ala. 1974).

Opinions

[250]*250HEFLIN, Chief Justice.

Defendant, F. W. Woolworth Company, appeals from a judgment rendered against it in a personal injury action.

As a promotional scheme, the appellant-defendant’s Woolco store on University Drive in Huntsville, Alabama, planned a ping-pong ball drop. The idea was to drop balls from a passing airplane into the back parking lot of the store, each ball containing a certificate entitling the finder to a prize. Prizes ranged from a color television and a stereo set to ice cream cones. The ping-pong ball drop was held on the morning of November 17, 1971, in conjunction with a sale at the store, and as the result of extensive advertising — some nine full-page ads in the Huntsville Times and 200 thirty-second radio spots advertising the sale and promotional activities — there were, in the estimation of the manager, some 4,500 people in the back parking lot (300/ x 3500 at 9:00 o’clock that morning to catch the ping-pong balls.

Mr. Dali Shady, a Huntsville pilot with 30 years’ experience, contracted with appellant (defendant) to drop the balls. Shady had a television camera installed in the airplane so he could see what was directly under him, and then made practice drops. Just before the actual drops he passed over the parking lot and dropped toilet paper to check the wind. Pilot Shady told the defendant he could not control where the balls would fall, so Woolco should put some employees on the buildings to get those balls that might fall there. Woolco did station employees on the buildings to catch balls and throw them to the crowd in the parking lot.

Plaintiff, Mrs. Lona Pearl Kirby, 70 years old at the time, having heard and seen the sale advertising, went to the store that morning with other people, including her small grandson. Evidence indicates that, finding the door of the store locked, she took her grandson toward the rear parking lot to watch the airplane, which was then coming over at 1,000 feet to make the third drop. (There were 768 balls dropped — approximately l/j on each of three passes.) Mrs. Kirby took several steps into the parking lot and, within a very short time after arrival, the ping-pong balls began falling around her. The crowd came after the balls. Someone in the crowd knocked her down and some members of the crowd ran over her. She was carried by ambulance to a hospital and treated for injuries, the most serious being a broken right hip.

There was testimony from a former employee of Woolco that he watched the drop from the top of the building and that he saw a man “on the ground after the second drop,” and perhaps “knocked down.” Another witness testified that on the third drop she was knocked down and stepped on, suffering a slightly injured ankle. Evidence indicated that during all three drops the crowd would run, or hurry around chasing the falling balls, watching them shift direction with the wind.

Mrs. Kirby sued the defendant, alleging negligent acts causing her injuries. The jury gave a verdict for $52,500.00. The trial court ordered a remittitur of $17,500.-00, reducing the judgment to $35,000.00.

This case arose and was tried before the implementation of the new Alabama Rules of Civil Procedure.

The plaintiff’s amended complaint alleged, among other things, three negligent acts, in the alternative, and that “as a proximate consequence of the negligent act or acts, the mob of people in the said back parking lot in their effort to catch the balls ran into the Plaintiff knocking her down and trampling her” and causing injuries. The alternative averments of negligent acts were that “at said time and place Defendant, F. W. Woolworth Company, [1] negligently failed to police or control the crowd that said Defendant had amassed at said time and place or [2] the said Defendant negligently dropped balls in [251]*251close proximity to and around the Plaintiff or [3] negligently had an independent contractor to drop balls which balls fell in close proximity to and around the Plaintiff.”

The defendant contends that the trial court erred in refusing its written request for the affirmative charge and in overruling its demurrers to the complaint as last amended. These contentions relate to all three alternative allegations and involve the question of the duty owed on the part of the defendant to the plaintiff. This raises a case of first impression in this state concerning the liability of a proprietor for injury to a customer or patron caused by other patrons through pushing, shoving or crowding during a promotional activity.

In 62 Am.Jur.2d Premises Liability § 201 the following appears:

“ * * * [I]n accord with the concept of foreseeability, a duty to prevent the crowding of a business establishment may arise in those situations where the proprietor can foresee that a customer may suffer injuries through the pressure of the crowd, and a storekeeper will be held liable if he has failed to exercise ordinary care to protect a customer from the actions of a crowd which he should have foreseen or anticipated, and the customer is injured by the pushing, crowding, or jostling of other persons. Specifically, a storekeeper will be liable for injuries to a customer where he carries on a promotional activity which foreseeably will cause crowds to gather and push, notwithstanding a disorder in the crowd contributed to the injuries.
“In regard to children and elderly persons who may be injured by being pushed by others while visiting a business establishment, the proprietor’s duty of care requires the taking of precautions commensurate with the increased likelihood of injury to persons in those classes.”

The closest case to the present factual situation that this court has been able to locate is Hicks v. M.H.A. Inc., 107 Ga.App. 290, 129 S.E.2d 817 (1963). This case involved an action against owners of a shopping center for injuries sustained by a patron who was knocked down by a crowd trying to get paper plates (redeemable for merchandise) which were being dropped onto a parking lot from an airplane. The Georgia Court of Appeals held that foreseeability of the conduct of a crowd competing for “merchandise prizes” dropped from an airplane was for jury solution and that actual notice by the defendants of the danger to the particular plaintiff need not be alleged.

In Lee v. National League Baseball Club of Milwaukee Inc., 4 Wis.2d 168, 89 N.W.2d 811 (1958), a jury verdict was upheld where the plaintiff was injured when pushed off her chair and trampled upon by other spectators who were attempting to recover a foul ball which had landed in front of her chair. The Supreme Court of Wisconsin, in an action against the baseball club, stated:

“It has generally been held that one who invites the public to a public amusement place operated by him is liable for injury sustained by an invitee as a result of acts of third persons, if such operator has not taken reasonable and appropriate measures to restrict the conduct of such third parties, of which he should have been aware and should have realized was dangerous. Edwards v. Hollywood Canteen, 1946, 27 Cal.2d 802, 167 P.2d 729, 733; Oliver v. Oakwood Country Club, Mo.1951, 245 S.6W.2d 37, 41; Hughes v. St. Louis National League Baseball Club, 1949, 359 Mo.

Free access — add to your briefcase to read the full text and ask questions with AI

Related

Long v. Wade
980 So. 2d 378 (Supreme Court of Alabama, 2007)
Woodall v. Castner-Knott Dry Goods Co.
673 So. 2d 769 (Court of Civil Appeals of Alabama, 1995)
Archer v. Outboard Marine Corp.
908 S.W.2d 701 (Missouri Court of Appeals, 1995)
Winn-Dixie Montgomery, Inc. v. Weeks ex rel. Weeks
504 So. 2d 1210 (Supreme Court of Alabama, 1987)
Shircliff v. Kroger Co.
593 P.2d 1101 (Court of Civil Appeals of Oklahoma, 1979)
City of Mobile v. Largay
346 So. 2d 393 (Supreme Court of Alabama, 1977)
FW Woolworth v. Kirby
302 So. 2d 67 (Supreme Court of Alabama, 1974)

Cite This Page — Counsel Stack

Bluebook (online)
302 So. 2d 67, 293 Ala. 248, 1974 Ala. LEXIS 957, Counsel Stack Legal Research, https://law.counselstack.com/opinion/fw-woolworth-v-kirby-ala-1974.