CUDAHY, Circuit Judge.
This diversity case requires us to construe an insurance contract under Illinois law. FSC Paper Corporation (“FSC”) sustained an insured fire loss of 12,827 tons of waste newspaper known as “Special Pack.” Sun Insurance Company of New York (“Sun Insurance”) admitted that it insured against the loss and that it was liable to FSC for the “replacement cost [of the burned Special Pack] at time and place of loss.” Brief for Appellee at 2. The parties disagree, however, on the appropriate method of computing the replacement cost. Because we find the method of computation of the loss chosen by the district court to be erroneous, the judgment is reversed and the case is remanded for further proceedings in accordance with this opinion.
I.
The facts material to this appeal can be stated briefly. FSC’s warehouse, in which it stored an inventory of approximately 30,-000 tons of waste newspaper, caught fire in July, 1979. The fire burned for a week and destroyed 12,827 tons of the 30,000 tons of Special Pack stored in the warehouse.
The dispute over the appropriate measure of damages in the case before us centers around the meaning of certain clauses of the insurance contract. Originally, FSC’s contract with Sun Insurance provided that FSC was entitled to the “actual cash value” of the paper lost in a fire. Section 11 of the policy further required FSC to report to Sun “the total values of all property at risk under this policy.” These reports were to be made quarterly, within 60 days of the end of the quarter. Endorsement No. 11 to the policy, however, changed the measure of loss in the policy to replacement cost. That endorsement provided in full:
It is understood and agreed that Section 7 of this policy is hereby deleted and replaced by the following:
7. VALUATION: In case of loss the basis of adjustment for all property covered by this policy, except personal property employees [sic], shall be replacement cost at time and place of loss. Personal property of employees shall be on the basis of actual cash value at time of loss.
When rendering reports as provided in Section 11, values are to be reported on an equivalent basis.
Despite this amendment to the insurance policy, FSC continued to base its reports of the value of the paper in the warehouse on the historical cost of the paper in the warehouse. For example, on July 20, 1979, FSC reported the value of the waste paper stored in the warehouse on June 30, 1979, as $45.04 per ton. The fire occurred eight days later and on August 10, 1979, FSC amended the previously made valuation for the second quarter of 1979 upward to [1281]*1281$47.69 per ton. The district court held that, although Sun Insurance did not establish the actual cost of replacing the 12,827 tons at the time of the fire, FSC’s recovery was limited to the amount it had reported as at risk under the policy, $47.69 per ton.
FSC argues that this interpretation of the policy was erroneous. It claims that nothing in the policy limits its recovery to the amount reported and that, as the district court acknowledged, it was impossible to predict with any certainty what the actual replacement cost in the event of a loss would be. It further argues that the policy requirement of reporting on an “equivalent basis” meant that FSC would continue its earlier method of reporting based on historical cost because historical cost is the best predictor of what replacement cost would be. We agree with FSC’s argument that the policy, especially in light of the change from “actual cash value” to “replacement cost” coverage, unambiguously provides for a measure of damages different than historical cost.1 Our view, which is illuminated below, is that FSC is entitled to a forward-looking remedy designed to make it whole and that it is entitled, if certain conditions are met, to the cost of replacing its inventory.
II.
It is obvious from the district court’s opinion that it considered the case carefully and that it weighed all of the evidence and arguments. The district court was particularly troubled by several factors. Judge McMillen recognized that the market for Special Pack was volatile. He found that the “cost of Special Pack varies daily and sometimes widely.” The district court also found that after the fire there was a shortage of Special Pack in the Chicago area and that any efforts to replace the lost Special Pack immediately after the fire would have driven the price up. The district court found that Illinois law favors a “reasonable and businesslike interpretation” of the terms of the policy and that this principle precluded an interpretation under which “the defendant insurance company would have no way of intelligently underwriting the cost of a prospective loss[.]” The district court was apparently concerned that Sun Insurance would have no way of setting a reasonable premium since it would have no way of knowing what value to place on the property at risk. In light of these concerns, the district court held that “replacement cost,” as used in the policy, limited FSC’s recovery to the amount it reported on August 10.
While we understand the district court’s concern for Sun Insurance’s problem, we are compelled to conclude that FSC’s recovery is not limited to the amount it reported on August 10, 1979. Our primary reason for disagreeing with the district court’s interpretation of the contract is that nothing in the policy explicitly made the linkage between reported value and replacement cost. The Illinois courts have long emphasized that normal rules of contract construction apply to insurance contracts and that courts should not add terms to the policy. See Pioneer Life Ins. Co. v. Alliance Life Ins. Co., 374 Ill. 576, 30 N.E.2d 66 (1940); Boyle v. Inter Ins. Exchange of Chicago Motor Club, 335 Ill. App. 386, 82 N.E.2d 179 (1948); Cook v. Suburban Casualty Co., 54 Ill.App.2d 190, 203 N.E.2d 748 (1964); Schewe v. Home Ins. Co., 80 Ill.App.3d 829, 36 Ill.Dec. 81, 400 N.E.2d 501 (1980). We recognized this principle when we held that “courts may not rewrite for the parties insurance contracts which are clear and unambiguous.” Hawkeye-Security Ins. Co. v. Myers, 210 F.2d 890, 893 (7th Cir.1954). Therefore, because the parties did not provide in their contract that replacement cost was limited by the reported value, we are not free to add such a term.2 Replacement cost is the [1282]*1282agreed-upon standard of valuation and, as a forward-looking measure, is basically different from historical cost,3 which, of course, looks to the past.
Even if Endorsement 11 were ambiguous and susceptible of the interpretation Sun Insurance would give it — that the reference to “equivalent basis” limited replacement cost to the stated value — we would construe the ambiguity in favor of the insured. We note that both parties have argued that the policy is unambiguous but they have also disagreed on the policy’s meaning. The rule in Illinois is that the terms of an insurance contract, if ambiguous, are to be construed in favor of the insured. Kirk v. Financial Security Life Ins. Co., 75 Ill.2d 367, 371, 27 Ill.Dec. 332, 389 N.E.2d 144, 145 (1978). See also Simmons Refining Co. v. Royal-Globe Ins. Co.,
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CUDAHY, Circuit Judge.
This diversity case requires us to construe an insurance contract under Illinois law. FSC Paper Corporation (“FSC”) sustained an insured fire loss of 12,827 tons of waste newspaper known as “Special Pack.” Sun Insurance Company of New York (“Sun Insurance”) admitted that it insured against the loss and that it was liable to FSC for the “replacement cost [of the burned Special Pack] at time and place of loss.” Brief for Appellee at 2. The parties disagree, however, on the appropriate method of computing the replacement cost. Because we find the method of computation of the loss chosen by the district court to be erroneous, the judgment is reversed and the case is remanded for further proceedings in accordance with this opinion.
I.
The facts material to this appeal can be stated briefly. FSC’s warehouse, in which it stored an inventory of approximately 30,-000 tons of waste newspaper, caught fire in July, 1979. The fire burned for a week and destroyed 12,827 tons of the 30,000 tons of Special Pack stored in the warehouse.
The dispute over the appropriate measure of damages in the case before us centers around the meaning of certain clauses of the insurance contract. Originally, FSC’s contract with Sun Insurance provided that FSC was entitled to the “actual cash value” of the paper lost in a fire. Section 11 of the policy further required FSC to report to Sun “the total values of all property at risk under this policy.” These reports were to be made quarterly, within 60 days of the end of the quarter. Endorsement No. 11 to the policy, however, changed the measure of loss in the policy to replacement cost. That endorsement provided in full:
It is understood and agreed that Section 7 of this policy is hereby deleted and replaced by the following:
7. VALUATION: In case of loss the basis of adjustment for all property covered by this policy, except personal property employees [sic], shall be replacement cost at time and place of loss. Personal property of employees shall be on the basis of actual cash value at time of loss.
When rendering reports as provided in Section 11, values are to be reported on an equivalent basis.
Despite this amendment to the insurance policy, FSC continued to base its reports of the value of the paper in the warehouse on the historical cost of the paper in the warehouse. For example, on July 20, 1979, FSC reported the value of the waste paper stored in the warehouse on June 30, 1979, as $45.04 per ton. The fire occurred eight days later and on August 10, 1979, FSC amended the previously made valuation for the second quarter of 1979 upward to [1281]*1281$47.69 per ton. The district court held that, although Sun Insurance did not establish the actual cost of replacing the 12,827 tons at the time of the fire, FSC’s recovery was limited to the amount it had reported as at risk under the policy, $47.69 per ton.
FSC argues that this interpretation of the policy was erroneous. It claims that nothing in the policy limits its recovery to the amount reported and that, as the district court acknowledged, it was impossible to predict with any certainty what the actual replacement cost in the event of a loss would be. It further argues that the policy requirement of reporting on an “equivalent basis” meant that FSC would continue its earlier method of reporting based on historical cost because historical cost is the best predictor of what replacement cost would be. We agree with FSC’s argument that the policy, especially in light of the change from “actual cash value” to “replacement cost” coverage, unambiguously provides for a measure of damages different than historical cost.1 Our view, which is illuminated below, is that FSC is entitled to a forward-looking remedy designed to make it whole and that it is entitled, if certain conditions are met, to the cost of replacing its inventory.
II.
It is obvious from the district court’s opinion that it considered the case carefully and that it weighed all of the evidence and arguments. The district court was particularly troubled by several factors. Judge McMillen recognized that the market for Special Pack was volatile. He found that the “cost of Special Pack varies daily and sometimes widely.” The district court also found that after the fire there was a shortage of Special Pack in the Chicago area and that any efforts to replace the lost Special Pack immediately after the fire would have driven the price up. The district court found that Illinois law favors a “reasonable and businesslike interpretation” of the terms of the policy and that this principle precluded an interpretation under which “the defendant insurance company would have no way of intelligently underwriting the cost of a prospective loss[.]” The district court was apparently concerned that Sun Insurance would have no way of setting a reasonable premium since it would have no way of knowing what value to place on the property at risk. In light of these concerns, the district court held that “replacement cost,” as used in the policy, limited FSC’s recovery to the amount it reported on August 10.
While we understand the district court’s concern for Sun Insurance’s problem, we are compelled to conclude that FSC’s recovery is not limited to the amount it reported on August 10, 1979. Our primary reason for disagreeing with the district court’s interpretation of the contract is that nothing in the policy explicitly made the linkage between reported value and replacement cost. The Illinois courts have long emphasized that normal rules of contract construction apply to insurance contracts and that courts should not add terms to the policy. See Pioneer Life Ins. Co. v. Alliance Life Ins. Co., 374 Ill. 576, 30 N.E.2d 66 (1940); Boyle v. Inter Ins. Exchange of Chicago Motor Club, 335 Ill. App. 386, 82 N.E.2d 179 (1948); Cook v. Suburban Casualty Co., 54 Ill.App.2d 190, 203 N.E.2d 748 (1964); Schewe v. Home Ins. Co., 80 Ill.App.3d 829, 36 Ill.Dec. 81, 400 N.E.2d 501 (1980). We recognized this principle when we held that “courts may not rewrite for the parties insurance contracts which are clear and unambiguous.” Hawkeye-Security Ins. Co. v. Myers, 210 F.2d 890, 893 (7th Cir.1954). Therefore, because the parties did not provide in their contract that replacement cost was limited by the reported value, we are not free to add such a term.2 Replacement cost is the [1282]*1282agreed-upon standard of valuation and, as a forward-looking measure, is basically different from historical cost,3 which, of course, looks to the past.
Even if Endorsement 11 were ambiguous and susceptible of the interpretation Sun Insurance would give it — that the reference to “equivalent basis” limited replacement cost to the stated value — we would construe the ambiguity in favor of the insured. We note that both parties have argued that the policy is unambiguous but they have also disagreed on the policy’s meaning. The rule in Illinois is that the terms of an insurance contract, if ambiguous, are to be construed in favor of the insured. Kirk v. Financial Security Life Ins. Co., 75 Ill.2d 367, 371, 27 Ill.Dec. 332, 389 N.E.2d 144, 145 (1978). See also Simmons Refining Co. v. Royal-Globe Ins. Co., 543 F.2d 1195, 1197 (7th Cir.1976). Thus, if we found the policy ambiguous with respect to whether recovery was limited by the reported value, we would be inclined to resolve the ambiguity in FSC’s favor and hold that recovery was not so limited. We reiterate, however, that the policy is unambiguous in its provision for recovery at “replacement cost at time and place of loss.”
In fact, it would be an unnatural use of the words “replacement cost” to limit recovery for “replacement cost” on the basis of reports of the value, based on incurred costs, of the Special Pack. The valuation reports required under Section 11 were to be based on the value at the end of the reporting quarter. The policy provided for recovery of replacement cost at the time and place of loss, not for recovery of the replacement cost as calculated at the end of the previous reporting quarter. It would be impossible to ensure the accuracy and reliability of a report of cost until the time replacement would actually need to be undertaken — or perhaps until the time it were actually undertaken. Under the reporting method specified in the contract, the values as reported would never be completely up to date for replacement purposes. The replacement cost reported by FSC on June 30, given a volatile market, might not accurately reflect replacement cost a month, or even a week, later.4 We do not believe that the parties, when they provided for replacement cost coverage, envisioned a situation in which market fluctu[1283]*1283ations, in an admittedly volatile market, could be adjusted only quarterly. Rather, FSC apparently acted reasonably by using its historical cost as the best estimate it could make of the value of its inventory.5 Whatever risk existed that the current market price would exceed the historical cost was taken by Sun Insurance when it issued a replacement cost policy. In fact, if the market price had declined, FSC’s recovery might be less than its historical cost. This, in our view, is the essence of a “replacement cost” policy.6
III.
Having determined that the district court’s construction of the insurance policy was erroneous, we now approach the much more difficult task of attempting to identify a workable and appropriate measure of recovery under the policy. We will not presume to set a precise amount of damages. That function is for the district court to perform. We will, however, undertake to provide some guidance.
We believe that FSC’s recovery must be measured in general by the amount it was reasonably required to expend to put itself in the position it would have occupied had the fire not occurred. Several considerations support this conclusion, the first and most important being the plain language of the policy which insures for “replacement cost at time and place of loss.” The Illinois Supreme Court has recently reaffirmed the principle that “where the provisions of a policy are clear and unambiguous, it is the duty of the court to enforce them according to their plain meaning.” Thornton v. Illinois Founders Ins. Co., 84 Ill.2d 365, 371, 49 Ill.Dec. 724, 418 N.E.2d 744, 747 (1981). And the meaning of “replace,” according to Black’s Law Dictionary and the Illinois Supreme Court is “to restore to a former condition.” Black’s Law Dictionary 1168 (5th ed. 1979) (citing Illinois Central R.R. Co. v. Franklin County, 387 Ill. 301, 309, 56 N.E.2d 775, 779 (1944)).7
The basic principle that must guide the district court on remand in measuring the damages in this case is that a replacement cost policy, by definition, provides a “make-whole” remedy. Such a remedy must strive to approximate the situation FSC would have occupied had the fire not occurred; there must be a relationship of cause and effect between the fire and the replacement purchases. Essentially, this means that Sun Insurance must pay for whatever purchases FSC made to replace the burned Special Pack, if those purchases [1284]*1284were made in a commercially reasonable manner.8 In other words, the district court must decide, as a factual matter, which purchases FSC made that would not have been made absent the fire (the “avoidable” cost). The cost of these purchases, in our view, would constitute the replacement cost.9
FSC has argued that it should be compensated for the first purchases it made after the fire which resulted in increasing its inventory to the extent of 12,-827 tons. These purchases were made from March through May 1980 and cost a total of $1,169,197.00. We cannot accept, as a matter of law, FSC’s proffered measure of damages because we are uncertain whether or not these purchases would have been made even if the fire had not occurred.10 In February 1980, FSC’s inventory had been reduced to 2,392 tons from the pre-fire level of approximately 30,000 tons. If FSC’s goal was to rebuild its inventory to the,pre-fire 30,000 ton level, then the last 12,827 tons purchased before inventory again reached that level might properly be characterized as replacement of the loss.
Contrary to Sun Insurance’s suggestion, our interpretation of the policy does not excise the “time and place of loss” qualifications from the measure of recovery as provided in Endorsement 11. If FSC acted reasonably in replacing the paper, then the cost it actually incurred would be the best evidence of the replacement cost at the time of the loss. Due to the thin and volatile market for Special Pack, it may have been unreasonable, or even impossible, to replace the Special Pack immediately after the fire. We interpret the “at time and place of loss” proviso to require FSC, since it chose to replace property covered by the policy, to do so within a commercially reasonable time, with a concern, inter alia, for not driving the price up through overly concentrated purchases. The district court must, of course, assess the commercial reasonableness of FSC’s chosen course of conduct.
IV.
Therefore, the judgment of the district court is reversed and the case is remanded for a redetermination of the appropriate measure of the loss. Circuit Rule 18 shall not apply.