Free Freehand Corp. v. Adobe Systems Inc.

852 F. Supp. 2d 1171, 2012 WL 440819, 2012 U.S. Dist. LEXIS 17254
CourtDistrict Court, N.D. California
DecidedFebruary 10, 2012
DocketCase No. 11-CV-02174-LHK
StatusPublished
Cited by3 cases

This text of 852 F. Supp. 2d 1171 (Free Freehand Corp. v. Adobe Systems Inc.) is published on Counsel Stack Legal Research, covering District Court, N.D. California primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Free Freehand Corp. v. Adobe Systems Inc., 852 F. Supp. 2d 1171, 2012 WL 440819, 2012 U.S. Dist. LEXIS 17254 (N.D. Cal. 2012).

Opinion

ORDER GRANTING IN PART AND DENYING IN PART MOTION TO DISMISS

LUCY H. KOH, District Judge.

Now before the Court is Defendant Adobe Systems Inc.’s (“Adobe”) motion to dismiss Plaintiff Free FreeHand’s and Plaintiff Jabez Palmer’s (collectively “Plaintiffs”) first amended complaint. ECF No. 20. The Court held a hearing on the motion on November 8, 2011. Having considered the parties’ briefing and arguments, the Court GRANTS in part and DENIES in part Adobe’s motion for the reasons explained below.

I. Factual Background

This antitrust case arises out of Adobe’s 2005 acquisition of FreeHand, a professional vector graphic illustration software, which, prior to the 2005 acquisition, competed with Adobe’s professional vector graphic illustration software, Illustrator. FAC ¶ 1. Plaintiffs allege that “since acquiring FreeHand, Adobe has significantly raised the price of Illustrator while, at the same time, effectively removing FreeHand from the market by failing to update the program.” Id.

Plaintiff Free FreeHand is a non-profit corporation comprising 5,500 members who are graphic design professionals and believe that FreeHand is a superior product to Illustrator. Id. ¶¶ 7-9. Free FreeHand members own FreeHand software licenses for either Windows or Macintosh, and most members have purchased software licenses for Illustrator. Id. ¶¶ 10-11. Plaintiff Jabez Palmer, a member of Free FreeHand, owns a software license for FreeHand and purchased a software license for Illustrator. Id. at ¶ 12.

In 1994, Adobe acquired Aldus, a software company that was licensed to market and sell FreeHand. Id. ¶ 57. The FTC challenged Adobe’s acquisition of Aldus, charging that the effect of the acquisition may be substantially to lessen competition, or to tend to create a monopoly in the market for professional illustration software. Id. ¶¶ 58-59 (citing In the Matter of Adobe Sys. Inc., et al, 118 F.T.C. 940, 942, 1994 WL 16011114 (Oct. 18, 1994)). The FTC found that the Adobe-Aldus merger would: (1) increase the already high concentration in the relevant market; (2) eliminate Aldus as a substantial independent competitive force in the relevant markets; (3) eliminate actual, direct, and substantial competition between Adobe and Aldus; (4) eliminate competition between the two closest substitutes, Illustrator and FreeHand; (5) allow the merged firm unilaterally to exercise market power; (6) allow the merged firm to raise prices, either directly or through reduced discounting, promotion, or services, on either Illustrator or FreeHand or on both products; (7) allow the merged firm to reduce innovation by delaying or reducing product development; and (8) increase the likelihood of coordinated interaction. Id. ¶ 61.

On October 18, 1994, Adobe, Aldus, and the FTC signed a consent order divesting Adobe of FreeHand. The divestiture’s purpose was “to ensure the continuation of FreeHand as an ongoing viable Professional Illustration program, to maintain FreeHand as an independent competitor in the Professional Illustration Software Business, and to remedy the lessening of competition resulting from the acquisition as alleged in the Commission’s complaint.” Id. ¶ 62 (quoting Adobe, 118 F.T.C. at 946). The FTC also prohibited Adobe from acquiring FreeHand or any other professional illustration software for a period of 10 years. Id. ¶ 63 (citing Adobe, 118 F.T.C. at 947). In 2005, at the conclusion of the [1176]*117610 year non-acquisition period mandated by the FTC consent order, Adobe acquired FreeHand by purchasing Macromedia, which had itself acquired FreeHand in the intervening period. Id. ¶ 65.

Plaintiffs allege that “[t]here are two relevant product markets for antitrust analysis in this action: (1) the market for professional vector graphic illustration software for Macintosh operating systems (the ‘Mac OS Market’) and (2) the market for professional vector graphic illustration software for Windows operating systems (the ‘Windows OS Market’).” Id. ¶ 32. They allege that the geographic scope of these markets is global, or, in the alternative, the entire United States. Id. ¶ 33. Plaintiffs allege that Illustrator and FreeHand are the only products competing in the Mac OS Market and that Illustrator, FreeHand, and CorelDraw are the only products competing in the Windows OS Market. Id. ¶¶ 47-48. Plaintiffs allege that since acquiring FreeHand, Adobe possesses 100% market share of the Mac OS Market and 80% of the Windows OS Market. Id. ¶¶ 52-53. Plaintiffs claim that Adobe “has the power to extract supra-competitive prices in the relevant markets.” Id. ¶ 56.

Plaintiffs allege that “[t]here are cur-’ rently no close substitutes for professional graphic illustration software, and no other product significantly constrains the price of this software.” Id. ¶ 50. Plaintiffs also claim that there are high barriers to entry into the market.

First, Plaintiffs claim that “[m]arketing . a technically comparable or even an improved software program would be difficult, time consuming, and unlikely because of network externalities associated with the current competitors’ extensive installed user bases.” Id. at 51.

Second, Plaintiffs claim that “any new software product would have to simultaneously overcome a second network effect in the commercial printer software market.” Id. According to Plaintiffs, “[e]ommercial printers have their own software, which needs to be compatible with the files the designer sends to be printed. Commercial printers generally accept only Adobe, FreeHand, and, to a lesser extent, Corel files. Designers who want to print commercially cannot use file types that commercial printers cannot accept.” Id. ¶ 39.

Plaintiffs allege that since acquiring FreeHand, Adobe has continually and significantly increased the price of Illustrator. In 2004, prior to the acquisition, the price for Illustrator was $399. In 2005, presumably after the merger, Adobe raised the price of Illustrator to $499. In 2008, Adobe released a new version of Illustrator and again raised the price of Illustrator to $599. Id. ¶ 68.

Plaintiffs also allege that Adobe purposefully misled the public, fostering the perception that Adobe would continue to support and develop FreeHand. Id. ¶ 69. On June 1, 2006, Mac World quoted an Adobe representative stating that the company “plans to continue to support Freehand,” “that it would ‘develop Freehand ‘based on [its] customer’s needs,” and that the product would not be discontinued. Id. On May 16, 2007, Plaintiffs allege that Adobe revealed “its true intentions” when its product manager, Jack Nack, wrote in a blog article titled “FreeHand No Longer Updated; Moving to Illustrator” that Adobe would not “develop and deliver any new feature-based releases of FreeHand, or ... deliver patches or updates for new operating systems or hardware.” Id. ¶ 70.

Plaintiffs allege that “Adobe has succeeded in ending competition” and “effectively acknowledged its intent to cripple innovation” in the relevant markets. Id. ¶ 72. Plaintiffs further claim that:

[1177]*1177Adobe has used the asset of FreeHand in a different manner from the way FreeHand was used when and before FreeHand was acquired in the AdobeMacromedia merger.

Free access — add to your briefcase to read the full text and ask questions with AI

Related

Crowder v. LinkedIn Corporation
N.D. California, 2023
Alivecor, Inc. v. Apple, Inc.
N.D. California, 2022

Cite This Page — Counsel Stack

Bluebook (online)
852 F. Supp. 2d 1171, 2012 WL 440819, 2012 U.S. Dist. LEXIS 17254, Counsel Stack Legal Research, https://law.counselstack.com/opinion/free-freehand-corp-v-adobe-systems-inc-cand-2012.