Franklin Cash Register, Inc. v. Amazing Dealzzz

CourtDistrict Court, N.D. Illinois
DecidedMay 8, 2024
Docket1:20-cv-06258
StatusUnknown

This text of Franklin Cash Register, Inc. v. Amazing Dealzzz (Franklin Cash Register, Inc. v. Amazing Dealzzz) is published on Counsel Stack Legal Research, covering District Court, N.D. Illinois primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Franklin Cash Register, Inc. v. Amazing Dealzzz, (N.D. Ill. 2024).

Opinion

THE UNITED STATES DISTRICT COURT FOR THE NORTHERN DISTRICT OF ILLINOIS EASTERN DIVISION

) FRANKLIN CASH REGISTER, INC. ) d/b/a GOOD AS NEW ELECTRONICS, ) ) Plaintiff, ) No. 20 C 6258 ) v. ) Judge Virginia M. Kendall ) AMAZING DEALZZ, et al. ) Defendants. )

MEMORANDUM OPINION AND ORDER This case arises from a dispute between two sellers of refurbished vacuums on Amazon. Franklin Cash Register, Inc. filed this lawsuit, alleging that its competitor Amazing Dealzzz committed fraud, tortiously interfered with Franklin Cash’s sales, contract, and business relationship with Amazon, and filed false complaints about its products. The case proceeded to a two-day bench trial in October 2023, where the Court heard testimony from the parties’ owners. (Dkts. 81, 82). This opinion sets forth the Court’s findings of fact and conclusions of law pursuant to Federal Rule of Civil Procedure 52(a). The Court makes these findings based on the parties’ submissions, documentary evidence, and testimony at trial. As noted, the Court’s credibility determinations are included when necessary. Unfortunately, Plaintiff provided little help at trial in presenting sufficient admissible evidence to prove by a preponderance of the evidence any of the charges. In fact, the trial comprised two business owners arguing over what they believed to be how they were wronged without little or no evidence for the Court to decide who was right. In light of the Court’s factual findings and conclusions of law, the Court finds in favor of Amazing Dealzzz and denies the injunctive relief and sanctions sought by the Plaintiff. FINDINGS OF FACT Franklin Cash Register, Inc.1, owned by Anthony Gonka, and Amazing Dealzzz, co-owned

by Sharone Yerushalmi, resell SharkNinja vacuums through Amazon. (Dkt. 81 at 14:23, 28:3–4, 140:10–11, 143:9–10). Both companies purchase refurbished SharkNinja vacuums from a third- party company called Sohnen. (Id. at 18:24–25). Sohnen is a contract refurbisher and return center for SharkNinja products and accounts for numerous refurbished SharkNinja vacuums in the marketplace. (Id. at 28:2–4, 89:15–25). Retailers return SharkNinja products to Sohnen who then resells them to companies like Franklin Cash and Amazing Dealzzz. (Id. at 28:4–12). Sohnen receives thousands of returns that are refurbished and then pushed into the marketplace, with Amazon being a major resale venue. (Id. at 28:13–18). To facilitate categorizing and reselling its inventory, Sohnen designates their refurbished products according to an assigned Amazon Standard Identification Number (“ASIN”),

a unique identification number assigned to a specific product. (Id. at 28:20–21, 30:1–4). Then, through a committed model program, Sohnen requires a reseller, like the parties in this case, to purchase the entire supply of a certain model. (Id. at 28:21–24, 29:23–25). For example, if Company 1 wants to resell refurbished SharkNinja Model A vacuum on Amazon, that company must buy every single Model A vacuum that Sohnen has and will have. This committed model program existed for several years as an ongoing business practice between Sohnen and its resellers, although the parties disagree on when this practice started— Franklin Cash says the practice was there from the beginning, but Amazing Dealzzz stated that it

1 Franklin Cash Register operates a storefront called Good As New Products. (Dkt. 81 at 14:23–25). started in 2019. (Id. at 172:5–10, 177:20–178:4). But the practice was never memorialized in writing until recently around 2021. (Id. at 87:4–9, 113:6–22, 191:10–16). After purchasing the refurbished vacuums from Sohnen, the parties participate in Amazon’s Certified Refurbished Program, also known as Amazon Renewed. (Id. at 33:17, 35:4–

6). Amazon would create two ASINs for the same product—one new and the other refurbished. (Id. 35:25–36:3). When a consumer views the Amazon page of a new SharkNinja Model A vacuum, there is a link to the refurbished model page, stating that the consumer can save money by purchasing a refurbished model. (Id. at 36:3–11). By clicking that link, the consumer will be taken to the refurbished model page. (Id. at 36:8–11). On the refurbished model page, consumers can further click and view variations of the refurbished model, like different colors. (Id. at 38:24– 39:10). If the refurbished link is incorrect for any reason (either wrong model number, picture, or color), a reseller can submit a case to Amazon, with proof from the manufacturer’s website, asking them to edit the link to direct the customer to the correct refurbished model. (Id. at 36:17–21,

148:19–23). Then, either a computer algorithm or an Amazon employee would review the proposed edits. (Id. at 36:18–19). Any changes to the refurbished link or listing must be approved by Amazon or the brand owner, in this case SharkNinja. (Id. at 149:4–22). Here, Franklin Cash discovered that someone was submitting information to Amazon to change the refurbished links on the new SharkNinja models from Franklin Cash’s products to Amazing Dealzzz’s products. (Id. at 37:3–8). The submitted information included changing the model number and picture of the refurbished products. (Id. at 38:10–12). Every time Franklin Cash discovered that someone was rerouting its listings, it was forced to deactivate its listings to change back the information. (Id. at 37:21–24). At the bench trial, when asked who the culprit was, Gonka replied Amazing Dealzzz, stating that “[t]hey would be the only ones that benefit off of it.” (Id. at 90:7). From Franklin Cash’s perspective, Amazing Dealzzz was claiming to Amazon that it had certain SharkNinja refurbished models when Amazing Dealzzz could not possibly have those models because

Franklin Cash purchased all of them under Sohnen’s committed model program. (Id. at 43:4–16). Instead, Franklin Cash states that Amazing Dealzzz was selling either cheaper models of the listed refurbished vacuums or different models entirely. (Id. at 39:10–15, 52:7–19). The Amazing Dealzzz’s listings were also at a lower price point, thus forcing Franklin Cash to lower their prices to remain competitive. (Id. at 51:11–23). Franklin Cash complained about this conduct to Amazon, which did nothing. (Id. at 44:2–9). Yerushalmi testified that he never requested Amazon to change links or redirect traffic away from Franklin Cash’s products. (Id. at 148:12–16, 183:23–184:3; 195:20–196:4). To further investigate, Gonka made eight test purchases from Amazing Dealzzz, where the products were either fulfilled by Amazing Dealzzz or an Amazon warehouse. (Id. at 44:19–22,

64:5–7). According to Gonka, seven of the eight purchases were the wrong models from what Gonka had ordered. (Id. 44:23–45:3). Gonka could tell the models were wrong without opening the boxes because the model numbers labeled on the outside of the boxes were different from the ones on the Amazon listings. (Id. at 45:2–21). Gonka proceeded to return the wrong models and made complaints on Amazon through his seller account that Amazing Dealzzz was selling incorrect products. (Id. at 46:2–7, 78:9–18). In response to Gonka’s test buys, Amazon began shutting down Amazing Dealzzz’s listings. (Id. at 143:21–144:2). Amazing Dealzzz submitted appeals to Amazon to reopen their listings, which involved checking the listings and submitting invoices to confirm that they have the listed refurbished products. (Id. at 145:24–146:1). Amazing Dealzzz also sent an email, dated June 29, 2020, to Amazon stating that their account was being targeted by a competitor. (Dkt. 79-1 at 407; Dkt. 81 at 105:23–25). They said that in the past few months, Franklin Cash had purchased seven different products from Amazing Dealzzz and each time, they were returned broken or damaged,

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Bluebook (online)
Franklin Cash Register, Inc. v. Amazing Dealzzz, Counsel Stack Legal Research, https://law.counselstack.com/opinion/franklin-cash-register-inc-v-amazing-dealzzz-ilnd-2024.