Ford Motor Company v. Intermotive, Inc.

District Court, E.D. Michigan·Decided September 30, 2025·No. 4:17-cv-11584·Unknown

Opinion

UNITED STATES DISTRICT COURT EASTERN DISTRICT OF MICHIGAN SOUTHERN DIVISION

FORD MOTOR COMPANY 4:17-CV-11584-TGB-APP and FORD GLOBAL TECHNOLOGIES, LLC, HON. TERRENCE G. BERG

Plaintiffs/Counter-Defendants, ORDER GRANTING IN PART AND DENYING IN PART vs. INTERMOTIVE’S MOTION TO AMEND THE FINAL INTERMOTIVE, INC. and JUDGMENT GREGORY E. SCHAFFER, (ECF NO. 285)

Defendants/Counter-Plaintiffs.

Following a jury trial in this matter between Plaintiffs/Counter- Defendants Ford Motor Company and Ford Global Technologies, LLC (together, “Ford”) and Defendants/Counter-Plaintiffs InterMotive, Inc. and Gregory E. Schafer (together, “InterMotive”), the jury rendered a verdict for InterMotive on several of its counterclaims, assessed the amount of Ford’s profits that InterMotive is entitled to recover as damages, and then the Court entered final judgment on the jury verdict. Presently before the Court is InterMotive’s motion to amend the final judgment entered on the jury verdict under Federal Rule of Civil Procedure 59(e). The parties have submitted written briefs explaining their positions on whether InterMotive is entitled to its requested amendments to the final judgment. ECF Nos. 285, 291, 293. Pursuant to Local Rule 7.1(f)(2), the Court will decide InterMotive’s motion without a hearing. E.D. Mich. LR 7.1(f)(2). For the reasons stated in this opinion and order, the Court will GRANT IN PART and DENY IN PART InterMotive’s motion to amend the final judgment. I. RELEVANT PROCEDURAL HISTORY This case was tried before a jury from October 18, 2023 to November 1, 2023. Because Plaintiff Ford dropped its claim after the evidence was presented, Defendant InterMotive’s counterclaims were submitted to the jury. These counterclaims included: (i) trademark infringement under

Section 32 of the Lanham Act, 15 U.S.C. § 1114; (ii) false advertising under Section 43(a) of the Lanham Act, 15 U.S.C. § 1125(a); (iii) breach of contract; (iv) trade secret misappropriation under the Michigan Uniform Trade Secrets Act (the “MUTSA”), M.C.L. §§ 445.1901-1910; (v) unfair competition under Michigan law; and (vi) unfair competition under Section 43(a) of the Lanham Act, 15 U.S.C. § 1125(a). A jury verdict was rendered on November 1, 2023, and entered on November 2, 2023. ECF No. 247. With respect to InterMotive’s present

motion to amend the final judgment, the jury found for InterMotive on its counterclaim for trade secret misappropriation under the MUTSA. As set forth in the verdict form, the jury found that “the use of programmable inputs in a device like the Upfitter Interface Module” was InterMotive’s trade secret, and that Ford misappropriated InterMotive’s trade secret. Id., PageID.9411. Based on its assessment of the amount of Ford’s profits that were caused by Ford’s use of the trade secret, the jury awarded InterMotive $13,209,300 for trade secret misappropriation. Id. Additionally, the jury found for InterMotive on two of its Lanham Act counterclaims: (1) trademark infringement under Section 32 of the Lanham Act; and (2) unfair competition under Section 43(a) of the Lanham Act. As set forth in the verdict form, the jury found that InterMotive owns a valid trademark in the product name “Upfitter Interface Module.” Id., PageID.9408. The jury was instructed to find for InterMotive on validity if it proved that InterMotive’s registered

“Upfitter Interface Module” trademark is at least descriptive (i.e., is not generic) and has acquired distinctiveness through secondary meaning. ECF No. 266, PageID.11142-11145. Furthermore, the jury found that Ford’s use of the “Upfitter Interface Module” name created a likelihood of confusion as to the origin of Ford’s module, and therefore constituted trademark infringement and unfair competition under the Lanham Act. ECF No. 247, PageID.9408, 9413. The jury also found that Ford’s infringement was willful, deliberate, and intentional. Id., PageID.9408.

Based on its assessment of the amount of Ford’s profits that were caused by Ford’s Lanham Act violations, the jury awarded InterMotive $0 for trademark infringement and $349,867 for unfair competition. Id., PageID.9408, 9413. On September 25, 2024, the Court entered final judgment on the jury verdict. ECF No. 282. After concluding that allowing InterMotive to separately recover the smaller amount the jury awarded for unfair competition would constitute a double recovery of Ford’s profits, the Court ordered that InterMotive shall be allowed to recover only the larger amount the jury awarded for trade secret misappropriation. Id., PageID.11652. II. INTERMOTIVE’S MOTION InterMotive’s motion to amend the final judgment entered on the jury verdict is directed to: (1) damages for trade secret misappropriation under the MUTSA, which the jury awarded in the amount of $13,209,300;

and (2) damages for unfair competition under the Lanham Act, which the jury awarded in the amount of $349,867. In its motion, InterMotive asks the Court to make three amendments to the final judgment under Federal Rule of Civil Procedure 59(e): (1) allowing InterMotive to separately recover the jury’s award for unfair competition under the Lanham Act, which InterMotive stylizes as a request to “restore the Lanham Act remedies”; (2) adding an award of prejudgment interest on the jury’s award for trade secret misappropriation under the MUTSA;

and (3) adding an award of prejudgment interest on the jury’s award for unfair competition under the Lanham Act. III. LEGAL STANDARDS Following entry of a judgment, Federal Rule of Civil Procedure 59(e) provides for a party to file a motion to alter or amend the judgment. Fed. R. Civ. P. 59(e). Generally, a district court may grant a motion to alter or amend the judgment “if there is a clear error of law, newly discovered evidence, an intervening change in controlling law, or to prevent manifest injustice.” GenCorp, Inc. v. Am. Int’l Underwriters, 178 F.3d 804, 834 (6th Cir. 1999) (citations omitted). Moreover, a motion for prejudgment interest filed after the entry of judgment constitutes a motion to alter or amend the judgment under Rule 59(e). Osterneck v. Ernst & Whinney, 489 U.S. 169, 175 (1989). IV. ANALYSIS Below, the Court will address InterMotive’s three requests to

amend the final judgment in light of the record at trial and the applicable law, and determine whether InterMotive is entitled to the requested amendments. A. Separate Recovery for Unfair Competition InterMotive’s first requested amendment to the final judgment is to allow InterMotive to separately recover the jury’s award for unfair competition under the Lanham Act, which InterMotive stylizes as a request to “restore the Lanham Act remedies.” As set forth in the verdict

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Ford Motor Company v. Intermotive, Inc., (E.D. Mich. 2025).

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