First Choice Enterprises, Inc., A South Dakota Corporation v. Town-Link LLC, A Minnesota Limited Liability Company; Manny Shellito, An Individual; Manny Shellito v. First Choice Enterprises, Inc, A South Dakota Corporation; Jeff Olson; Cory Ramsey; And Jed Lindstrom

CourtDistrict Court, D. South Dakota
DecidedMay 6, 2026
Docket4:23-cv-04102
StatusUnknown

This text of First Choice Enterprises, Inc., A South Dakota Corporation v. Town-Link LLC, A Minnesota Limited Liability Company; Manny Shellito, An Individual; Manny Shellito v. First Choice Enterprises, Inc, A South Dakota Corporation; Jeff Olson; Cory Ramsey; And Jed Lindstrom (First Choice Enterprises, Inc., A South Dakota Corporation v. Town-Link LLC, A Minnesota Limited Liability Company; Manny Shellito, An Individual; Manny Shellito v. First Choice Enterprises, Inc, A South Dakota Corporation; Jeff Olson; Cory Ramsey; And Jed Lindstrom) is published on Counsel Stack Legal Research, covering District Court, D. South Dakota primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
First Choice Enterprises, Inc., A South Dakota Corporation v. Town-Link LLC, A Minnesota Limited Liability Company; Manny Shellito, An Individual; Manny Shellito v. First Choice Enterprises, Inc, A South Dakota Corporation; Jeff Olson; Cory Ramsey; And Jed Lindstrom, (D.S.D. 2026).

Opinion

UNITED STATES DISTRICT COURT DISTRICT OF SOUTH DAKOTA SOUTHERN DIVISION

FIRST CHOICE ENTERPRISES, INC., A © 4:23-CV-04102-RAL SOUTH DAKOTA CORPORATION;

Plaintiff, | _ OPINION AND ORDER ON PENDING MOTIONS RELATED TO TOWN-LINK VS. LLC TOWN-LINK LLC, A MINNESOTA LIMITED LIABILITY COMPANY; AND MANNY SHELLITO, AN INDIVIDUAL; Defendants, MANNY SHELLITO; ~ Counterclaim Plaintiff,

vs. FIRST CHOICE ENTERPRISES, INC, A SOUTH DAKOTA CORPORATION; JEFF OLSON; CORY RAMSEY; AND JED LINDSTROM; Counterclaim Defendants. |

Plaintiff First Choice Enterprises, Inc., d/b/a J&J Magnet (J&J Magnet) filed a Motion for Default Judgment against Defendant Town-Link LLC (Town-Link), Doc. 83. J&J Magnet seeks both default judgment against Town-Link on its claims under the Lanham Act and for tortious interference under South Dakota law, and a permanent injunction barring Town-Link or its

1 .

representatives from engaging in conduct which J&J Magnet alleges violated the Lanham Act and tortiously interfered with its business. Town-Link is a now defunct and administratively dissolved LLC, but a former managing member, Nicholas Thompson, has moved pro se to set aside entry of default and opposes J&J Magnet’s motion for default judgment. Doc. 89. Because J&J Magnet filed an Amended Complaint after the Clerk of Court entered default against Town-Link under Federal Rule of Civil Procedure 55(a) and did not serve that Amended Complaint with additional Count III on Town-Link within the time frame as required by Federal Rule of Civil Procedure 4, this Court declines at this time to award J&J Magnet default judgment.! But Town-Link cannot appear pro se through Thompson and J&J Magnet may seek entry of default and default judgment after serving Town-Link if there is no appearance of counsel and answer for Town-Link. I. Factual Allegations in Amended Complaint* In October 2022, J&J Magnet purchased a direct mail magnetic advertising business from C&C Magnet. Doc. 33 at 2. J&J Magnet sells space on magnetic advertisements and then mails the magnets to individuals living in a specific market. Id. at 3. Businesses that purchase space on the magnets are called “sponsors.” Jd. Recipients of the magnets can place the magnets on various surfaces—for example, a refrigerator door—displaying each of the sponsors’ business information. Id. J&J Magnet’s primary means of selling space on the magnets is through direct in-person sales by its sales representatives in each market. Id. J&J Magnet’s markets consist of “a single town, multiple towns, a single county, or multiple counties, depending on population density and demand.” Id. at 4. Once all the space on a magnet for a specific market is occupied,

! This Court separately will address the pending motion of J&J Magnet for judgment on the pleadings or summary judgment on Manny Shellito’s counterclaim. 2 This Opinion and Order makes no findings of fact but recites the well-pleaded facts in □□□ Amended Complaint. 5

the magnets are mailed out and J&J Magnet does not sell additional advertising space in that market until the renewal date, which is typically two years later. Id. J&J Magnet is a South Dakota corporation based out of Platte, South Dakota, and does business in several states including South Dakota, North Dakota, Minnesota, Iowa, Missouri, Kansas, Nebraska, Colorado, and Wyoming. Id. at 1, 4. Like J&J Magnet, now-dismissed Defendant City Magnets, Inc. (“City Magnet”) is a direct mail magnetic advertising business, operating in several states including South Dakota. Id. at 4. City Magnet partnered with Town-Link, another direct mail magnetic advertising business

_ operating in South Dakota, to produce Town-Link’s magnets and manage Town-Link’s invoicing. Id. at 5. Defendant Manny Shellito and other named but now-dismissed “Individual Defendants” worked for City Magnet. Id. at 8. According to the Amended Complaint, J&J Magnet, after its purchase of C&C Magnet, discovered “a continued pattern and practice of misrepresentations and deceptive business practices made by agents and affiliates of City Magnet and/or Town Link including the Individual Defendants occurring in numerous markets.” Id. at 6. The “pattern and practice” generally took one of two forms. Id. First, a City Magnet or Town-Link sales representative would falsely tell a potential sponsor that C&C Magnet went out of business and that J&J Magnet is either out of the market or incapable of fulfilling an order, so that potential sponsors would purchase advertising space from City Magnet and Town-Link rather than from J&J Magnet. Id. Second, a City Magnet or Town-Link sales representative deceived potential sponsors into believing that the sales representative works for C&C Magnet or a C&C Magnet successor. Id. at 7. For example, City Magnet and Town-Link sales representatives would bring old magnets produced by C&C Magnets with them when meeting with potential sponsors, giving the false impression that the sales

representatives were with C&C Magnet or J&J Magnet. Id. Some contracts between City Magnet and former sponsors of C&C Magnet contained the order description “same as old magnet.” Id. In other contracts, the City Magnet or Town-Link sales representative included the same four-digit magnet number listed at the bottom left corner of magnets produced by J&J Magnet, suggesting the sponsor was just renewing their previous purchase from J&J Magnet. Id. In another instance, Shellito contacted by email a potential sponsor in Pine City, Minnesota, and included an old magnet produced by C&C Magnet with the C&C Magnet insignia whited out. Id. at 8-9. Shellito falsely claimed in a letter that he was with the “original magnet company (City Magnet).” Id. at 9. The potential sponsor ultimately declined to renew with J&J Magnet due to the confusion between the companies. Id. These tactics confused and misled sponsors. Id. at 8. As a result, J&J Magnet either lost a potential sponsor or retained a sponsor only after offering a discounted rate. Id. Each of the Individual Defendants, including Shellito, participated in the conduct at the direction of City Magnet and Town-Link. Id. at 9. In addition to a pattern and practice of misleading potential sponsors, City Magnet and Town-Link sales representatives harassed J&J Magnet employees. Id. For example, an agent of City Magnet and Town-Link displayed a poster in Laurel, Nebraska, disparaging three J&J Magnet representatives. Id. ‘In June 2023, J&J Magnet sued City Magnet and Town-Link for unfair competition under 15 U.S.C. § 1125(a) (Lanham Act § 43(a)) and South Dakota law (Counts 1 and 5), false advertising under 15 U.S.C. § 1125(a) (Lanham Act § 43(a)) (Count 2), tortious inference under South Dakota law (Count 3), deceptive trade practices under S.D.C.L. § 37-24-6(1) (Count 4), and civil conspiracy (Count 6). Doc. 1 J] 52-84. Town-Link was served with the Summons and Complaint, Doc. 1, on July 20, 2023. Doc. 21 93. Town-Link did not file a Notice of Appearance -

in the case, and after Town-Link failed to plead or otherwise defend, J&J Magnet moved for Entry of Default against Town-Link under Rule 55(a). Docs. 20, 21, 22. On September 11, 2023, the Clerk of Court filed an Entry of Default as to Town-Link and attempted to mail a copy to Town- Link. Doc. 23. The mail sent to Town-Link was returned as undeliverable, however, so the Clerk of Court sent the Entry of Default to P.O. Box 109, Sauk Centre, MN 56378, an address found on the internet. Doc. 26.

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First Choice Enterprises, Inc., A South Dakota Corporation v. Town-Link LLC, A Minnesota Limited Liability Company; Manny Shellito, An Individual; Manny Shellito v. First Choice Enterprises, Inc, A South Dakota Corporation; Jeff Olson; Cory Ramsey; And Jed Lindstrom, Counsel Stack Legal Research, https://law.counselstack.com/opinion/first-choice-enterprises-inc-a-south-dakota-corporation-v-town-link-sdd-2026.