Fin Brand Positioning, et al. v. Take 2 Dough Productions, et al.

2010 DNH 189
CourtDistrict Court, D. New Hampshire
DecidedOctober 29, 2010
DocketCV-09-405-JL
StatusPublished

This text of 2010 DNH 189 (Fin Brand Positioning, et al. v. Take 2 Dough Productions, et al.) is published on Counsel Stack Legal Research, covering District Court, D. New Hampshire primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Fin Brand Positioning, et al. v. Take 2 Dough Productions, et al., 2010 DNH 189 (D.N.H. 2010).

Opinion

Fin Brand Positioning, et al. v. Take 2 Dough Productions, et al. CV-09-405-JL 10/29/10 P

UNITED STATES DISTRICT COURT DISTRICT OF NEW HAMPSHIRE

Fin Brand Positioning, LLC Martin Eldon Lapham, and Julie Lapham

v. Civil N o . 09-cv-405-JL Opinion N o . 2010 DNH 189 Take 2 Dough Productions, Inc. David Tully, and Dawn Tully

MEMORANDUM ORDER

This case arises from a dispute between two married couples

over a business plan to produce, market, and sell pizza dough.

Plaintiffs Martin and Julie Lapham, together with Martin’s

marketing company, Fin Brand Positioning, LLC, brought suit

against defendants David and Dawn Tully and their company, Take 2

Dough Productions, Inc., alleging that the Tullys reneged on the

business plan and misappropriated intellectual property that the

Laphams had developed, including a new logo, a special box for

the dough, and other marketing materials, without providing any

compensation. This court has jurisdiction under 28 U.S.C.

§ 1332(a)(1) (diversity), because the plaintiffs are New

Hampshire citizens, the defendants are Maine citizens, and the

amount in controversy exceeds $75,000.

The defendants have moved to dismiss most of the claims

against them, see Fed. R. Civ. P. 12(b)(6), arguing that those

claims cannot be litigated until the United States Patent and

Trademark Office (“USPTO”) has decided whether to approve Martin Lapham’s pending application to patent the special dough box.

After hearing oral argument, this court grants the motion in part

and denies it in part. The plaintiffs cannot litigate their

claim for a declaration of sole inventorship and ownership of the

dough box while Martin’s patent application is pending with the

USPTO. But they may litigate their other claims:

misappropriation of intellectual property and services, unjust

enrichment, and unfair and deceptive trade practices (as well as

their contract claim, which the defendants did not move to

dismiss).

I. Applicable legal standard

To survive a motion to dismiss under Rule 12(b)(6), the

plaintiff’s complaint must make factual allegations sufficient to

“state a claim to relief that is plausible on its face.”

Ashcroft v . Iqbal, 129 S . C t . 1937, 1949 (2009) (quoting Bell

Atl. Corp. v . Twombly, 550 U.S. 5 4 4 , 570 (2007)). In ruling on

such a motion, the court must accept as true all well-pleaded

facts set forth in the complaint and must draw all reasonable

inferences in the plaintiff’s favor. See, e.g., Martino v .

Forward Air, Inc., 609 F.3d 1 , 2 (1st Cir. 2010). The following

background summary is consistent with that approach. With the

facts so construed, “questions of law [are] ripe for resolution

2 at the pleadings stage.” Simmons v . Galvin, 575 F.3d 2 4 , 30 (1st

Cir. 2009).

II. Background

In April 2009, the Tullys and Laphams developed a business

plan to start a new company that would produce, market, and sell

pizza and bread dough under the brand name PaneBelle. The Tullys

already owned a successful dough company called Take 2 Dough

Productions, which was to be responsible for producing the

PaneBelle dough. The Laphams, in turn, were to be responsible

for marketing and selling the product. The business plan called

for the Laphams, who are both marketing professionals, to expand

what had been primarily a wholesale dough business into retail

operations.

In furtherance of that business plan, Martin Lapham (through

his company Fin Brand) designed a logo for PaneBelle dough, along

with various other branding and marketing materials, which he

provided to the Tullys. The Tullys proceeded to file an

application with the USPTO for trademark registration of the

PaneBelle logo, which is still pending. See U.S. Trademark

Application Serial N o . 77/706964 (filed Apr. 4 , 2009). Martin

also designed a special box in which PaneBelle dough could be

sold. The box had certain interlocking and telescoping features

3 that allowed it to expand with the rising (or “proofing”) dough

once removed from the consumer’s refrigerator, and to indicate

when the proofing was complete.

In June 2009, the Laphams and Tullys agreed to form

PaneBelle as a limited liability company or other legal entity.

Under their agreement, each of the four individuals was to take

an equal ownership share in the company, and its profits were to

be shared equally among them (after an initial period where any

profits would be reinvested in the company). They also agreed

that the entity would own the PaneBelle intellectual property,

including its “name, logo, packaging . . . and all printed

marketing material.” Through early marketing efforts, Julie

Lapham managed to secure at least one major contract for the

retail distribution of PaneBelle dough.

Instead of forming PaneBelle as a legal entity, however, the

Tullys reneged on the agreement in August 2009. They took the

intellectual property that Martin Lapham had developed (including

the logo, the special box, and other marketing materials) and

began marketing and selling PaneBelle dough through their own

company, Take 2 Dough. They continue to market and sell the

product on their own to this day. The Laphams have never

received any compensation, royalties, or other payments for the

4 intellectual property they created or the marketing services they

performed for PaneBelle.

The Laphams and their company filed separate suits against

the Tullys and their company in New Hampshire state court in

October 2009, asserting a wide array of state-law claims. The

defendants removed the cases to this court, see 28 U.S.C.

§ 1441(a), where they were consolidated into a single proceeding.

In their answer, the defendants asserted a similar array of

state-law counterclaims against the plaintiffs. They later moved

for a preliminary injunction barring the plaintiffs from using

confidential and proprietary information relating to PaneBelle.

This court denied the motion as moot after the parties indicated

that they could resolve the issue by stipulation.

In February 2010, with the case still in its early stages,

Martin Lapham filed an application with the USPTO seeking a

patent for PaneBelle’s expandable box. See U.S. Patent

Application N o . 12/704,954 (filed Feb. 1 2 , 2010). He listed

himself as the box’s sole inventor on the application. The USPTO

has not yet decided whether to issue a patent. To date, no one

has filed a competing patent application with the USPTO--

otherwise known as an “interference,” see 35 U.S.C. § 135--

challenging Martin’s claim of sole inventorship. But the

application has not yet been published by the USPTO for public

5 review. See 35 U.S.C. § 122(b) (requiring publication 18 months

after a patent application is filed, unless the applicant

requests earlier publication).

After filing the patent application, the plaintiffs amended

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KSR International Co. v. Teleflex Inc.
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Martino v. Forward Air, Inc.
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Aversa v. United States
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Arevalo v. Ashcroft
344 F.3d 1 (First Circuit, 2003)
In Re Diane M. Dillon
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Fin Brand Positioning, LLC v. Take 2 Dough Productions, Inc.
758 F. Supp. 2d 37 (D. New Hampshire, 2010)
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366 F. Supp. 2d 185 (D. Maine, 2005)
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2010 DNH 189, Counsel Stack Legal Research, https://law.counselstack.com/opinion/fin-brand-positioning-et-al-v-take-2-dough-productions-et-al-nhd-2010.