Federal Trade Commission v. On Point Capital Partners LLC

17 F.4th 1066
Court of Appeals for the Eleventh Circuit·Decided November 4, 2021·No. 20-10790·Published·Cited by 26 cases

Opinion

[PUBLISH]

In the

United States Court of Appeals For the Eleventh Circuit

No. 20-10790

FEDERAL TRADE COMMISSION, Plaintiff-Appellee,

versus ON POINT CAPITAL PARTNERS LLC, a limited liability company, DRAGON GLOBAL LLC, a limited liability company, DRAGONGLOBAL MANAGEMENT LLC, a limited liability company, DRAGON GLOBAL HOLDINGS LLC, a limited liability company, ROBERT ZANGRILLO, individually and as an Officer of DG DMV LLC, Dragon Global LLC, Dragon Global Management 2 Opinion of the Court 20-10790

LLC, Dragon Global Holdings LLC, On Point Capital Partners LLC, and On Point Global LLC, d.b.a. On Point, et al.,

Defendants-Appellants.

Appeals from the United States District Court for the Southern District of Florida D.C. Docket No. 1:19-cv-25046-RNS

Before JORDAN, JILL PRYOR, and TJOFLAT, Circuit Judges. TJOFLAT, Circuit Judge:

On December 9, 2019, the Federal Trade Commission (“FTC”) brought suit under 15 U.S.C. § 53(b) of the Federal Trade Commission Act (“FTCA”) against Burton Katz, Robert Zangrillo, Brent Levison, Arlene Mahon, Elisha Rothman, Christopher Sherman , and fifty-four corporate entities 1 under their control, alleging

1 The corporate defendants are On Point Global LLC, On Point Employment LLC, On Point Guides LLC formerly known as (“f/k/a”) Rogue Media Services LLC, DG DMV LLC, On Point Domains LLC, Final Draft Media LLC, Waltham Technologies LLC, Cambridge Media Series LLC f/k/a License America Media Series LLC, Issue Based Media LLC, Bella Vista Media Ltd. also doing business as (“d/b/a”) BV Media, Carganet S.A. also d/b/a G8 20-10790 Opinion of the Court 3

that they had engaged in “unfair or deceptive” business practices in violation of 15 U.S.C. § 45(a) under the collective name of “On Point.” That same day, the FTC filed a motion for a temporary restraining order against the On Point parties to freeze their assets, place the On Point entities into a receivership, and enjoin all On Point parties from materially misrepresenting their services or from releasing consumer information obtained through On Point. Operating under then binding Eleventh Circuit precedent 2 interpreting § 53(b), the District Court granted the motion for a temporary restraining order in full on December 13. On January 14, 2020, following a two-day evidentiary hearing, the Court granted a preliminary injunction against On Point, extending the asset freeze, receivership, and injunction for the duration of the lawsuit. On

Labs, Dragon Global LLC, Dragon Global Management LLC, Dragon Global Holdings LLC, Direct Market LLC, Bluebird Media LLC, Borat Media LLC, Bring Back the Magic Media LLC, Chametz Media LLC, Chelsea Media LLC, Coinstar Media LLC, Domain Development Studios LLC, Domain Dividends Media LLC, Eagle Media LLC, Falcon Media LLC, GNR Media LLC, Island Media LLC, Leatherback Media Group LLC, Macau Media LLC, CEG Media LLC f/k/a Matzoh Media LLC, MBL Media Ltd. Inc., Orange and Blue Media LLC, Orange Grove Media LLC, Panther Media LLC, Pirate Media LLC, Pivot Media Group LLC, PJ Groove Media LLC, Sandman Media Group LLC, Shadow Media LLC, Skylar Media LLC, Slayer Billing LLC, Spartacus Media LLC, Very Busy Media LLC, Wasabi Media LLC, Yamazaki Media LLC, Bronco Family Holdings LP a/k/a Bronco Holdings Family LP, BAL Family LP, Cardozo Holdings LLC, 714 Media Ltd., Mac Media Ltd., On Point Capital Partners LLC, License America Management LLC, License America Holdings LLC, and Blackbird Media LLC.

2 See FTC v. U.S. Oil & Gas Corp., 748 F.2d 1431, 1434 (11th Cir. 1984).

4 Opinion of the Court 20-10790

Point now challenges this preliminary injunction on appeal under 28 U.S.C. § 1292(a).

We affirm the parts of the preliminary injunction enjoining the appellants from misrepresenting their services and releasing consumer information 3 for the reasons set forth below. However, while this appeal was pending, the Supreme Court held in AMG Capital Management that 15 U.S.C. § 53(b) does not permit an award of “equitable monetary relief such as restitution or disgorgement ,” leaving the asset freeze and receivership aspects of the preliminary injunction unsupported by law. AMG Cap. Mgmt., LLC v. FTC, 141 S. Ct. 1341, 1344 (2021). As a result of this ruling, all On Point appellants except for Dragon Global LLC (“DG”), Dragon Global Holdings LLC (“DGH”), Dragon Global Management LLC (“DGM”), On Point Capital Partners LLC (“OPCP”) (collectively “Dragon Global”), and Zangrillo voluntarily dismissed their appeal and instead sought relief from the District Court. Accordingly , we vacate the parts of the preliminary injunction subjecting the remaining appellants to the asset freeze and receivership 4 to the extent the District Court has not already provided relief .

I.

3 Parts I and II of the preliminary injunction. 4 Parts III through XIX of the preliminary injunction.

20-10790 Opinion of the Court 5

We have broken the factual background of this case into three subparts: Subpart A discusses On Point’s allegedly deceptive activities, Subpart B discusses Zangrillo and Dragon Global’s relationship with On Point, and Subpart C discusses the procedural history of the case.

A.

Through its various corporate entities, On Point owns and operates over two hundred websites aimed at providing the public with information about government benefits and services. On Point has four primary lines of business: 1) a “freemium” service that provides free guides about public benefit and services programs in exchange for customer information, 2) a domain ownership business that buys and sells valuable domain names, 3) a “pay for clicks” business that generates revenue by enticing visitors to click on advertisements, and 4) an e-commerce business that sells guides and services for obtaining government benefits and services like driver’s license renewal, passport assistance, and Section 8 housing.

The typical On Point website in the e-commerce line focused on providing information about a benefit or license in a particular state. For example, On Point operated a website known as “floridadriverslicenses.org,” which featured an image of the state’s border and claimed to be “Your source for [state] driver’s information .” On Point also operated “DMV.com,” which claimed in Facebook advertisements that “[y]ou can renew you [sic] driver licenses online here!! Skip the lines doing it from you [sic] home.”

6 Opinion of the Court 20-10790

Both DMV.com and state-specific websites like floridadriverslicenses .org would redirect consumers to a landing site, also owned by On Point, where On Point would attempt to induce visitors to buy paid guides or give up personal information with bold headlines like “Renew Drivers License In Your State.”

Consumers who continued further on the landing page would then be prompted to enter credit card information and to “SELECT A SERVICE,” with options including “Renew Driver’s License,” “Replace Driver’s License,” and “Reinstate Suspended License ;” depending on the option chosen, On Point would then ask for further information such as birth date. However, once the consumer completed the transaction, they received a guide to obtaining the service based entirely on publicly available information; the selected service was not actually provided through the site or the transaction. Consumers would initially be charged a small amount (usually $3.99 or $4.99), but several days later would be charged a larger amount for the same purchase (usually $19.99 or $21.99). On Point followed this general website and payment model for other state benefits and services such as hunting and fishing licenses.

On Point also operated forty-five websites in its “freemium”

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Federal Trade Commission v. On Point Capital Partners LLC, 17 F.4th 1066 (11th Cir. 2021).

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