Federal Trade Commission v. Noland, Jr.

District Court, D. Arizona·Decided January 28, 2021·No. 2:20-cv-00047·Unknown

Opinion

WO

Federal Trade Commission, No. CV-20-00047-PHX-DWL

Plaintiff, ORDER

v.

James D. Noland, Jr., et al.,

Defendants. Pending before the Court is Defendant Rinpark SA’s (“Rinpark”) motion to dismiss for lack of personal jurisdiction or, alternatively, for a more definite statement. (Doc. 221.) For the following reasons, the motion is granted. The parties are familiar with the facts and history of this case, which are set out in earlier orders. In a nutshell, this case concerns the business activities of Success By Health (“SBH”), which is “an affiliate-marketing program that sells coffee products and other nutraceuticals through its online platform and network of affiliates.” (Doc. 106 at 1-2.) The defendants include Jay Noland, Lina Noland, Thomas Sacca, and Scott Harris (together, the “Individual Defendants”), who are affiliated with SBH in various capacities, as well as Success By Media Holdings Inc. (“SBM Holdings”), of which SBH is an unincorporated division, and Success By Media LLC (“SBM LLC”), which did business as SBH. (Id. at 6.) On January 8, 2020, the Federal Trade Commission (“FTC”) initiated this action. (Doc. 3.) Among other things, the FTC alleges that SBH is an illegal pyramid scheme and that the Individual Defendants made false statements to SBH’s affiliates. (Id.) That same day, the FTC moved for an ex parte temporary restraining order (“TRO”) (Docs. 7, 8), which the Court substantially granted (Docs. 19, 38).1 The TRO remained in place until the Court granted the FTC’s motion for a preliminary injunction, which is currently in place. (Doc. 106.) On August 28, 2020, the FTC filed a motion for leave to file a second amended complaint (“SAC”). (Doc. 182.) The only proposed changes of substance were to add two defendants, Rinpark and Enhanced Capital Funding (“ECF”), and to add allegations concerning the “Voz Travel” program. (Doc. 182-2.) With respect to Rinpark, the FTC stated as follows: Rinpark SA (“Rinpark”) is a Uruguayan corporation doing business as “SBM International.” Jay Noland formed Rinpark in October 2019. Rinpark had no bank account or office space of its own, and instead shared funds and office space with its proposed co-Defendants. Defendants referred to the Uruguay office from which SBM International operated as Success By Media LLC’s “international corporate office.” (Doc. 182 at 3, citations omitted.) The FTC explained that it wished to add Rinpark as a defendant because it, along with the other proposed new defendant (ECF), “blurred corporate formalities to join in Success By Media LLC and Success By Media Holdings Inc.’s fraud.” (Id. at 2.) On September 21, 2020, the Individual Defendants filed a notice of non-opposition to the FTC’s motion for leave to amend. (Doc. 202.) Accordingly, the motion was granted. (Doc. 204.) On September 23, 2020, the FTC filed the SAC. (Doc. 205.) In paragraph 14, the SAC alleges that Rinpark “operated as a common enterprise” with co-defendants SBM Holdings, SBM LLC, and ECF (together, the “Domestic Entity Defendants”), that Rinpark “commingled funds” with the Domestic Entity Defendants, and that Rinpark “ha[s] or had

1 The TRO was later amended. (Docs. 20, 21.) The final, unsealed version of the TRO was filed on January 17, 2020. (Doc. 38.) common ownership, officers, managers, business functions, and office locations” with the Domestic Entity Defendants. And in paragraphs 150-154, the SAC includes more specific allegations on these topics, including that Rinpark “had no employees or independent contractors of [its] own”; that Rinpark had “no bank accounts of [its] own”; that Rinpark’s “operations were funded solely by” some of the Domestic Entity Defendants; that Rinpark shared its office space in Uruguay with some of the Domestic Entity Defendants, which paid for the lease and furnishings; that Rinpark used the trade dress belonging to one of the Domestic Entity Defendants when placing a job advertisement for an assistant position; and that Mr. Noland once referred to Rinpark as a Domestic Entity Defendant’s “international corporate office.” Finally, in paragraph 155, the SAC alleges the Nolands transferred more than $300,000 to Uruguay between August 2019 and January 2020. On October 23, 2020, Rinpark filed a motion to dismiss for personal jurisdiction or, alternatively, for a more definite statement. (Doc. 221.) On November 23, 2020, the FTC filed an opposition to Rinpark’s motion. (Doc. 233.) Rinpark did not file a reply. On January 14, 2021, the Court issued a tentative ruling. (Doc. 255.) On January 26, 2021, the Court heard oral argument. (Doc. 257.) A. Legal Standard Under Rule 12(b)(2) of the Federal Rules of Civil Procedure, a defendant may move to dismiss for lack of personal jurisdiction. “In opposing a defendant’s motion to dismiss for lack of personal jurisdiction, the plaintiff bears the burden of establishing that jurisdiction is proper.” Ranza v. Nike, Inc., 793 F.3d 1059, 1068 (9th Cir. 2015) (citation and internal quotation marks omitted). “Where, as here, the defendant’s motion is based on written materials rather than an evidentiary hearing, the plaintiff need only make a prima facie showing of jurisdictional facts to withstand the motion to dismiss.” Id. (citations and internal quotation marks omitted). “[U]ncontroverted allegations must be taken as true, and [c]onflicts between parties over statements contained in affidavits must be resolved in the plaintiff’s favor,” but “[a] plaintiff may not simply rest on the bare allegations of [the] complaint.” Id. (second alteration in original) (citations and internal quotation marks omitted). B. The Parties’ Arguments Rinpark argues it is entitled to dismissal under Rule 12(b)(2) because “there is no allegation that Rinpark ever did anything in the United States that would subject it to personal jurisdiction, just conclusory allegations that it was engaged in a common enterprise with other defendants in this case, and its alter-egos, plural, Jay Noland, Success By Media, SBM Holdings, and Enhanced Capital Funding.” (Doc. 221 at 1.) Although Rinpark acknowledges that a showing of an alter-ego relationship between a domestic and foreign defendant may justify the exercise of personal jurisdiction over the foreign defendant, it contends that the allegations in the SAC are insufficient to establish an alter- ego relationship because they merely establish “total ownership and shared management” and do not establish that “Rinpark acted as the instrumentality for fraud on behalf of the other defendants.” (Id. at 3-4.) Rinpark also emphasizes that it was not formed until October 2019 and “[w]hatever it did between October and this lawsuit, about three months, is unknown because there is no allegation giving this detail.” (Id. at 5.) Rinpark further notes that, under 15 U.S.C. § 45(a)(3), the FTC is not empowered to regulate “unfair methods of competition involving foreign nations.” (Id. at 2.) Although the motion is not entirely clear on this point, Rinpark appears to view this alleged territorial limitation on the FTC’s power as providing a basis for dismissal under Rule 12(b)(6). (Id. at 6.)2 Rinpark also contends the SAC fails to contain specific allegations of fraudulent conduct as required by Rule 9(b). (Id. at 4-5.) Finally, Rinpark contends that, at a minimum, it is entitled under Rule 12(e) to a more definite statement on these issues. (Id. at 5.) The FTC opposes Rinpark’s motion. (Doc. 233.) As an initial matter, the FTC

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