FEDERAL TRADE COMMISSION v. INNOVATIVE DESIGNS, INC.

CourtDistrict Court, W.D. Pennsylvania
DecidedFebruary 14, 2020
Docket2:16-cv-01669
StatusUnknown

This text of FEDERAL TRADE COMMISSION v. INNOVATIVE DESIGNS, INC. (FEDERAL TRADE COMMISSION v. INNOVATIVE DESIGNS, INC.) is published on Counsel Stack Legal Research, covering District Court, W.D. Pennsylvania primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
FEDERAL TRADE COMMISSION v. INNOVATIVE DESIGNS, INC., (W.D. Pa. 2020).

Opinion

IN THE UNITED STATES DISTRICT COURT FOR THE WESTERN DISTRICT OF PENNSYLVANIA

FEDERAL TRADE COMMISSION, ) ) Plaintiff, ) ) 2:16-cv-01669-NBF v. ) ) Senior District Judge Nora Barry Fischer INNOVATIVE DESIGNS, INC., ) ) Defendant. )

MEMORANDUM OPINION I. INTRODUCTION This is an action under the Federal Trade Commission Act (“FTC Act”), 15 U.S.C. § 53(b), in which the Plaintiff Federal Trade Commission (“FTC”) contends that Defendant Innovative Designs, Inc. (“IDI”) violated Section 5 of the FTC Act, 15 U.S.C. § 45(a). (Docket No. 1 ¶ 1). On July 29, 2019, this Court began what was to be a five-day bench trial. (Docket Nos. 168; 187). But after the FTC rested on the second day of the trial, IDI moved to exclude or strike the R-value opinion of the FTC’s only testifying expert, Dr. David Yarbrough. (Docket Nos. 196; 202 at 7-8). To afford the parties ample opportunity to address the issues, the Court stopped the trial, took the matter under advisement, ordered an expedited transcript, permitted supplemental briefing, and set the matter for argument. (Docket Nos. 197; 202 at 16-17). Additionally, because the FTC argued that the issues IDI raised in its oral motion to strike were addressed in Dr. Yarborough’s rebuttal deposition, this Court ordered production of same and requested copies of every scientific source Dr. Yarborough relied on in forming his expert opinion. (Docket Nos. 198-200; 202 at 22; 203- 04). Thereafter, IDI filed a written motion to strike and supporting brief, (Dockets No. 207; 208); the FTC responded, (Docket No. 209); IDI replied, (Docket Nos. 210; 211); and the FTC filed a surreply, (Docket No. 212). Per the Court’s Order, the FTC also filed Dr. Yarborough’s rebuttal deposition along with his rebuttal report, a Supplement to the Table of Authorities to the Expert Reports of Dr. Yarborough, and copies of the academic articles that shaped his expert opinion. (Docket Nos. 200; 203-04; 206). Oral Argument was held on October 29, 2019.1 (Docket Nos. 215; 217). The matter is now ripe for disposition. The Court having considered the parties’

positions and evaluated the evidence in light of the applicable standard,2 grants IDI’s Motion to Strike for the reasons that follow. II. RELEVANT BACKGROUND This case centers on IDI’s advertising, promotion, offering for sale and resale, and the actual sale of Insultex House Wrap (“Insultex”), a cellular/ polyethylene plastic house wrap. (Docket Nos. 1 ¶¶ 29-33; 201 at 39, 138). The FTC contends that IDI deceived its customers when it represented that its 1 mm product had an R-value of 3, that its 1.5 mm product had an R-value of 6, and that using Insultex would lead to energy savings. (Docket Nos. 1; 171; 209). An insulation product’s R-value is the numeric measure of that product’s ability to restrict heat flow

and, thus, to reduce energy costs — the higher the R-value, the better the product’s insulating ability.3 (Pretrial Stipulations, Docket No. 127 ¶ 9).

1 A transcript of same was prepared and filed of record on January 10, 2020. (Docket No. 217). 2 “In a bench trial, it is the province of the judge sitting as the trier-of-fact to evaluate the credibility of witnesses and weigh the evidence.” Wesley v. Grigorievna, Civ. Act. No. 16-1004, 2016 WL 4493691, at *8 n.8 (W.D. Pa. Aug. 26, 2016) (citing Brisbin v. Superior Valve Co., 398 F.3d 279, 288 (3d Cir. 2005)). 3 During the trial, Dr. Yarborough described R-value four different ways. (Docket No. 201 at 49, 53, 67-68). He first testified that the “R-value of material is often identified as the thickness in inches divided by the apparent thermal conductivity.” (Id. at 49). Next, he defined R-value as “temperature difference divided by the heat flux, where the temperature difference is the temperature difference across the specimen and Q is the heat flux across the specimen.” (Id. at 53). Third, he characterized it as thickness divided by conductivity. (Id. at 67). Fourth, and finally, he testified R-value is “directly proportional to the thickness in any normal kind of conditions. For example, if you double the thickness, you would double the R-value.” (Id. at 68). His final description is particularly noteworthy given the R-value representations IDI makes about its product. IDI markets Insultex as having an R-value that doubles despite its thickness only increasing by one and a half times. Said another way, the 1 mm product is advertised as having an R-value of 3 and the 1.5 mm product is advertised as having an R-value of 6. (Docket Nos. 1; 171; 209). Perhaps, this is what Dr. Yarborough meant when he described Insultex as “unusual”? (Docket No. 201 at 109). At trial, the FTC called Dr. Yarbrough to testify that IDI’s R-value claims were false and that Insultex’s R-value (regardless of thickness) was negligible at best.4 (Docket No. 201 at 6-7, 38, 110-11). In forming his opinion, Dr. Yarborough relied on C518 testing conducted by R&D Services (“R&D”).5 (Id. at 39-42, 93). While Carla King, a laboratory technician with 12-15 years of experience,6 ran the testing, Dr. Yarborough “supervised.”7 (Id.) Before delving into the

parameters of each test, Dr. Yarborough prefaced his testimony by explaining that some tests were “a modification, to some extent, of the parameters listed in C518 as a standard test method” and that he understood that the modifications would be central to this case. (Id. at 73, 94). Not surprisingly, the issue before the Court is whether Dr. Yarbrough’s expert opinion relating to the R-value of Insultex meets the reliability and fit prongs of Daubert v. Merrell Dow Pharmaceuticals, Inc., 509 U.S. 579 (1993).8 Laboratories are expected to comply with the R-value Rule, 16 C.F.R. § 460, when testing insulation and can do so if they comply with the Standard Test Method for Steady-State Thermal

4 The parties do not dispute Dr. Yarborough’s credentials. Hence, it has been agreed that he is an expert in heat transfer, insulation technology, material testing, thermal insulation material testing, mathematics, physics, chemistry, and chemical engineering. (Docket No. 186). He received his Ph.D. in engineering from the Georgia Institute of Technology and is the Vice President of R&D Services. (Docket No. 201 at 24, 28). He is an active member of the American Society for Testing and Materials and a member of the Committee C16 involving thermal insulations that writes the testing methods. (Id. at 28, 33). IDI retained Dr. Yarborough in order to verify BRC Laboratories’ results prior to marketing Insultex and sought to disqualify him once he was designated by the FTC. (Docket Nos. 93 at 18; 201 at 28, 33, 171-72). When ruling on IDI’s motion to disqualify, this Court noted Dr. Yarborough’s qualifications. (Docket No. 93 at 3). Ultimately, this Court denied said motion finding that Dr. Yarbrough’s prior testing of Insultex and his relationship with IDI was not a basis for disqualification but rather was a credibility factor that the Court would consider when assessing the veracity of his testimony during the bench trial. (Id. at 18). 5 Dr. Yarbrough also reviewed testing results from BRC Laboratories secured by IDI and Lasercomp/ TA Instruments secured by the FTC. (Docket No. 201 at 42-43, 111). Lasercomp is the manufacturer of R&D’s heat flow meter, and TA Instruments owns Lasercomp. (Id. at 111). 6 The trial record is devoid of evidence about Ms.

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