Federal Trade Commission v. Hallmark, Inc., and Ben Cole, Vice President, Hallmark, Inc.

265 F.2d 433, 1959 U.S. App. LEXIS 5368, 1959 Trade Cas. (CCH) 69,319
CourtCourt of Appeals for the Seventh Circuit
DecidedMarch 30, 1959
Docket12467_1
StatusPublished
Cited by10 cases

This text of 265 F.2d 433 (Federal Trade Commission v. Hallmark, Inc., and Ben Cole, Vice President, Hallmark, Inc.) is published on Counsel Stack Legal Research, covering Court of Appeals for the Seventh Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Federal Trade Commission v. Hallmark, Inc., and Ben Cole, Vice President, Hallmark, Inc., 265 F.2d 433, 1959 U.S. App. LEXIS 5368, 1959 Trade Cas. (CCH) 69,319 (7th Cir. 1959).

Opinion

KNOCH, Circuit Judge.

The Federal Trade Commission, hereinafter called the “Commission”, applied to the District Court, under authority of Section 9, Federal Trade Commission Act (15 U.S.C.A. § 49) for order requiring Hallmark, Inc., to produce certain books, papers, and documents listed in a subpoena duces tecum, and requiring Ben Cole, Vice President of Hallmark, Inc., to testify in accordance with a subpoena ad testificandum, both issued by the Commission on March 14, 1958.

For several years, the Commission had been conducting an investigation (its file No. 552 1105) to determine whether Hallmark, Inc., was using misleading and deceptive representations, in violation of Section 5 of the Act (15 U.S.C.A. § 45) in advertising, sale and distribution in commerce of Hallmark and Waltham watches.

In the course of the investigation, the Commission isued the two administrative subpoenas, both returnable Monday, April 7, 1958, before Daniel Zmuda, attorney and examiner, who was also the agency investigator in charge of the investigation, for the Commission.

On Friday, April 4, 1958, Hallmark, Inc., and Ben Cole, (both hereinafter referred to as “Hallmark”) moved to quash the subpoenas. The motion was denied the same day by order issued over the official seal of the Commission, stating on its face: “By the Commission”, and signed by the Secretary of the Commission.

In conferences between Zmuda and Hallmark’s attorney, prior to the issuance of the subpoenas, Zmuda made available to Hallmark’s attorney an “Outline of Procedure” which indicated that the information sought related in part to proposed analysis of the spread between cost and price, or “mark-up”.

The return date of the subpoenas was changed by agreement to April 14, 1958. Hallmark’s attorney on behalf of Hallmark appeared and refused obedience to the subpoenas, in so far as they pertained to invoices and purchase orders which would permit analysis of cost.

On September 17, 1958, the District Judge entered an order enforcing the subpoenas and setting new return dates. This appeal followed.

Hallmark’s position may be summarized as follows:

1. Denial of the motion to quash the subpoenas without oral hearing and opportunity to present argument violated the Administrative Procedure Act (5 U.S.C.A. §§ 1001-1011).
2. The subpoenas were improperly made returnable before an investigative employee, not qualified as a Hearing Officer under the Administrative Procedure Act, who sought thus to secure material for use in his investigation.
3. Mark-up between cost and the wholesale price and between wholesale and retail price is irrelevant to investigation of alleged use of deceptive representations in advertising, sale and distribution.

Both parties agree that Hallmark’s assertion of a right to oral argument on motion to quash the subpoenas presents a novel question.

*436 Hallmark relies in part on certain sections of the Administrative Procedure Act which provide for hearings on agency processes exercised under a rule making, adjudicative, or licensing power. Sections 1004(b) and (c) and 1005(a) 1 cited by Hallmark follow an introductory unnumbered paragraph which reads:

“§ 1004 Adjudications
“In every case of adjudication required by statute to be determined on the record after opportunity for an agency hearing, except to the extent that there is involved (1) any matter subject to a subsequent trial of the law and the facts de novo in any court; (2) the selection or tenure of an officer or employee of the United States other than examiners appointed pursuant to section 1010 of this title; (3) proceedings in which decisions rest solely on inspections, tests, or elections; (4) the conduct of military, naval, or foreign affairs functions; (5) cases in which an agency is acting as an agent for a court; and (6) the certification of employee representatives.”

We do not agree, as will appear below, that the investigation involved in this case presently qualifies as an adjudicative proceeding. In any event, the Commission may invoke Court aid in cases of disobedience to a subpoena, which will result in “a subsequent trial *437 ■of the law and facts de novo * * * ” thus bringing the matter within the first ■exception noted above.

Section 1005(a) provides for an interested person to appear before any agency or its responsible officers or employees, so far as the orderly conduct of public business permits. Oral hearing before the Commission itself is not provided. In the instant case, the return date of the subpoenas might have had to be postponed, thus perhaps interfering with the orderly conduct of public business.

In contending that Rule 45(b), Federal Rules of Civil Procedure, 28 U.S.C.A., and cases interpreting its operation, may be helpful to construe statutes granting the power of administrative subpoena, Hallmark draws a false analogy to subpoenas issued by a District Court. Disobedience to subpoenas issued by a District Court subjects the witness to possible punishment for contempt. Administrative subpoenas do not subject the witness to punishment for contempt until the agency has secured enforcement from a District Court after proceedings in which, as in the case before us, the witness has an opportunity to raise all issues pertinent to a motion to quash a subpoena alleged to be unreasonable or oppressive.

In support of its view of the requirements of a proper administrative hearing, Hallmark cites two cases which are readily distinguished. Neither involved a subpoena. Green Spring Dairy Co. v. Commissioner of Internal Revenue, 4 Cir., 1953, 208 F.2d 471, concerned an adjudicative proceeding to determine a tax deficiency. Morgan v. United States, 1937, 304 U.S. 1, 58 S.Ct. 773, 82 L.Ed. 1129, related to a rule making proceeding which fixed maximum rates to be charged by stockyards commission men.

The order denying Hallmark’s motion to quash states that it was “Before Federal Trade Commission”, (listing the participating Commissioners), and that it was determined “By the Commission”. Absent evidence of irregularity, the mere fact that the Secretary signed it, as he signs all orders of the Commission, does not render the order suspect.

Hallmark contends that the subpoenas ought to have been returnable before an independent hearing examiner as described in the Administrative Procedure Act (5 U.S.C.A. § 1010) and that the Federal Trade Commission Act (15 U.S.C.A. § 49) requires return before a member of the Commission, or an independent hearing examiner.

As yet, however, the Commission has issued no complaint against Hallmark.

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Bluebook (online)
265 F.2d 433, 1959 U.S. App. LEXIS 5368, 1959 Trade Cas. (CCH) 69,319, Counsel Stack Legal Research, https://law.counselstack.com/opinion/federal-trade-commission-v-hallmark-inc-and-ben-cole-vice-president-ca7-1959.