Federal Trade Commission v. Bay Area Business Council, Inc.

423 F.3d 627
Court of Appeals for the Seventh Circuit·Decided August 25, 2005·No. 04-2173·Published·Cited by 2 cases

Opinion

*630 ILANA DIAMOND ROVNER, Circuit Judge.

In 2002 the Federal Trade Commission (“FTC”) initiated an action for injunctive and other equitable relief against several Florida corporations and their officers and directors. See 15 U.S.C. §§ 53(a)-(b) (giving FTC power to bring suit in district court and seek preliminary injunction), 57b (authorizing FTC to bring suit and seek equitable relief); 15 U.S.C. § 6101-08 (Telemarketing and Consumer Fraud and Abuse Prevention Act). The FTC alleged that the following interrelated corporations, run by Peter Porcelli, Bonnie Harris, and Christopher Tomasulo, engaged in deceptive trade practices in violation of section 5(a) of the Federal Trade Commission Act (“FTC Act”), 15 U.S.C. § 45(a), and the Telemarketing Sales Rule (“TSR”), 16 C.F.R. § 310.1-10.9: Bay Area Business Council, Inc. (“BABC”); Bay Area Business Council Customer Service Corp. (“BABC Customer Service”); American Leisure Card Corp. (“American Leisure”); Bay Memberships, Inc.; Bay Vacations, Inc.; and Sr. Marketing Consultants, Inc. In particular, the FTC alleged that the defendants misled consumers into believing that they would receive a credit card in exchange for a hefty “one-time” fee. The district court granted the FTC’s motion for summary judgment against all of the corporate defendants and Porcelli and Harris. The defendants appeal, and we affirm.

I.

The FTC based its action on an alleged telemarketing scheme run primarily out of Largo, Florida. Managing BABC and later American Leisure, Porcelli contracted with a telemarketing company in Utah 1 to call consumers throughout the United States who had recently applied for and been denied consumer credit. Referring to those credit applications, telemarketers opened by saying, “Our records indicate that within the past 12 months, you filed an application for a credit card and you are now eligible to receive your MasterCard.” After answering a few short “verification” questions, consumers were told that they were “guaranteed to receive a MasterCard that does not require a security deposit with an initial pay as you go limit of $2000.”

In addition to the “MasterCard,” consumers were promised a “fabulous” Florida vacation and a free 30-day trial “BABC membership.” These offers, however, did not figure prominently in the script, which focused on the “MasterCard.” The card was offered as a way to boost flagging credit ratings, as demonstrated by the following scripted promise: “[Njothing [customer name] looks better on your Equifax credit report than a MasterCard.”

This supposed opportunity, however, came at a cost. Telemarketers explained that “like most cards there is a one time processing [fee] of $174.95 plus shipping and handling, which covers the cost of processing the MasterCard order and getting the vacation package delivered to you on a priority basis.” In order to pay the fee, consumers were required to provide personal account information. After obtaining an account number and securing agreement from the consumer, telemarketers played an automated “disclosure” concluding with, “you agree to everything we spoke about over the phone today, Correct?” Within days of the call, BABC and *631 American Leisure debited customer accounts for anywhere from $199 (including “shipping and handling”) to $499.

Some time later, customers received the “MasterCard” and accompanying package from BABC or American Leisure. Instead of a credit card, the package contained an “acceptance form” for a “Chex-Card™ MasterCard®.” The card stated “Bay Area Business Council” prominently across the top and contained a copy of the MasterCard logo in the lower right-hand corner. The back contained a meaningless painted-on black stripe in place of the customary magnetic strip on credit and debit cards. The explanatory material revealed that the card was a “stored value card” that the customer could receive only after mailing in a $15 activation fee. After the actual card arrived (four to six weeks later), it could only be used if a customer pre-loaded his or her own funds onto it.

In addition to the inoperable “Chex-Card,” customers received information on redeeming their free vacation (a time share presentation) and on their BABC “membership.” The “membership” supposedly entitled consumers to take advantage of numerous “free” goods and services, such as gasoline, nationwide long distance, internet access, voice mail, and film developing. Although this was not mentioned in the materials, the privilege of BABC membership cost the consumer $10 a month. The only notice of the fee was contained in the automated “disclosure” played in the initial sales call, where it was revealed that the $10 would be taken directly from the consumer’s account each month.

Not surprisingly, BABC received a host of complaints from customers who thought they had been going to receive a credit card. Incorporated separately but doing business under the name Bay Area Business Council, BABC Customer Service handled customer’s complaints and requests for refunds. Special Technologies, Inc. essentially succeeded BABC Customer Service in July 2002. Both operated from a suite in Largo next to the offices of Porcelli and Harris. That suite received all calls placed to the toll free numbers for BABC, American Leisure, Sr. Marketing Consultants, and Bay Memberships, Inc. In addition to calls from disgruntled consumers, corporate records reveal that between November 2001 and July 2002, BABC received over 900 written consumer complaints forwarded from the Better Business Bureau, state attorney generals’ offices, and private lawyers.

The remaining corporate defendants also worked in conjunction with BABC. Like BABC Customer Service, Sr. Marketing Consultants, Inc. did business under BABC’s name. Sr. Marketing Consultants, however, had only four employees, three of whom were related to Porcelli. They operated from Poreelli’s mother-in-law’s home in Dunedin, Florida. Sr. Marketing Consultants charged BABC and American Leisure for the “ChexCards,” and then, through a series of transactions, gave the proceeds to Harris, who handled most of BABC’s finances. At the end of July 2002, Porcelli created Bay Memberships, Inc. as a way to ensure that banks, which had begun refusing to process payments to BABC and American Leisure, would continue to charge customers. In the three weeks that Bay Memberships, Inc. operated, it processed approximately $200,000 in debits from customer accounts. Although it is not entirely clear from the record, Bay Vacations, Inc. was apparently another shell corporation doing business for BABC.

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Federal Trade Commission v. Bay Area Business Council, Inc., 423 F.3d 627 (7th Cir. 2005).

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