Fackelman v. Micronix

2012 Ohio 5513
Ohio Court of Appeals·Decided November 29, 2012·No. 98320·Published·Cited by 10 cases

Opinion

Court of Appeals of Ohio

EIGHTH APPELLATE DISTRICT COUNTY OF CUYAHOGA

JOURNAL ENTRY AND OPINION No. 98320

DAVID FACKELMAN, ET AL.

PLAINTIFFS-APPELLANTS

vs.

MICRONIX, ET AL.

DEFENDANTS-APPELLEES

JUDGMENT:

AFFIRMED

Civil Appeal from the

Parma Municipal Court

Case No. 11 CVI 04576

BEFORE: Celebrezze, P.J., S. Gallagher, J., and Kilbane, J.

RELEASED AND JOURNALIZED: November 29, 2012

ATTORNEYS FOR APPELLANTS

Joseph R. Compoli 612 East 185th Street Cleveland, Ohio 44119

James R. Goodluck 3517 St. Albans Road Cleveland Heights, Ohio 44121

ATTORNEY FOR APPELLEES

William M. Kovach Park Center Plaza II Suite 450 6150 Oak Tree Boulevard Independence, Ohio 44131

AMICUS CURIAE American Association for Justice - Telemarketing, Spam & Junk Fax Litigation Group

Mark S. Telich 782 East 185th Street Cleveland, Ohio 44119

FRANK D. CELEBREZZE, JR., P.J.:

{¶1} Appellants, David Fackelman and his printing company Swift Print (collectively “Fackelman”), bring the instant appeal challenging the Parma Municipal Court’s decision to adopt the determination by a magistrate that appellees, Ron Shalkhauser and his company Micronix, did not violate provisions of the Telephone Consumer Protection Act of 1991 (“TCPA” or “the Act”) regarding an advertisement sent via facsimile (“fax”). After a thorough review of the record and law, we affirm.

I. Factual and Procedural History

{¶2} Shalkhauser’s son legally came into a large quantity of unused printing paper when cleaning out office space for a tenant who was moving out. Shalkhauser agreed to help his son sell the paper. On August 13, 2010, he contacted around a dozen local, small print shops by telephone asking if they were interested in buying the paper at a cost well below typical wholesale prices. He called Swift Print and spoke to a male, who said he would share the offer with his boss. Shalkhauser offered to send a list of the available products and pricing via email or facsimile. Shalkhauser testified the employee asked to have it sent via fax and gave Shalkhauser Swift Print’s fax number. Shalkhauser sent the fax, which consisted of a one-page inventory of available paper and pricing.

{¶3} Nothing further was sent by Shalkhauser to Swift Print and no business transpired as a result of the fax. However, Fackelman was given the advertisement by his lone employee, and it was placed in a file along with other advertisements received by fax.

{¶4} Fackelman next filed suit against appellees in Cuyahoga County Common Pleas Court on March 10, 2011, alleging breach of the TCPA. However, just prior to a scheduled trial, the case was voluntarily dismissed. Fackelman then refiled the case in the Small Claims Division of the Parma Municipal Court on November 18, 2011. On December 22, 2011, a hearing was held before a magistrate of the court where both sides presented their case. The magistrate issued an opinion on January 3, 2012, which set forth its decision finding that Shalkhauser did not violate the TCPA because the facsimile he sent was not unsolicited. Fackelman filed objections to the magistrate’s decision, but those were overruled on April 2, 2012, when the trial court adopted the magistrate’s decision in full. Fackelman then filed the instant appeal assigning one error: “The trial court erred in granting judgment in favor of Defendants-Appellees.”

II. Law and Analysis

A. Standard of Review

{¶5} Civ.R. 53(E)(4)(b) provides in relevant part that the trial court must rule on an objection to a magistrate’s decision and may adopt, reject, or modify the decision. The decision to adopt, reject, or modify a magistrate’s decision will not be reversed on appeal unless the decision amounts to an abuse of discretion, which has been defined as an error of law or judgment that implies the court’s attitude is unreasonable, arbitrary, or unconscionable. Wade v. Wade, 113 Ohio App.3d 414, 419, 680 N.E.2d 1305 (11th

Dist.1996), quoting Blakemore v. Blakemore, 5 Ohio St.3d 217, 219, 450 N.E.2d 1140 (1983).

B. Applicability of the “Junk Fax” Provision of the TCPA

{¶6} The TCPA prohibits one from using “any telephone facsimile machine, computer, or other device to send, to a telephone facsimile machine, an unsolicited advertisement,” unless certain statutory exceptions apply. 47 U.S.C. 227(b)(1)(C). The Act defines an “unsolicited advertisement” as “any material advertising the commercial availability or quality of any property, goods, or services which is transmitted to any person without that person’s prior express invitation or permission.” 47 U.S.C. 227(a)(5). The Act bestows a private right of action to those who receive facsimiles that violate the Act and may recover actual damages or $500 for each violation, whichever is greater. 47 U.S.C. 227(b)(3)(B).

{¶7} The Federal Communication Commission (“FCC”) was vested with authority to promulgate regulations fleshing out the prohibitions contained within the Act. 47 U.S.C. 227(b)(2). The FCC issued former 47 C.F.R. 64.1200 to provide further guidance on the prohibition in the Act and the resultant penalty.1

{¶8} Under the provision applicable to this case, the regulation prohibits one “[using] a telephone facsimile machine, computer, or other device to send an unsolicited advertisement to a telephone facsimile machine, unless * * * (iii) The advertisement

The TCPA was amended on July 9, 2005, by the Junk Fax Protection Act of 2005 (“JFPA”)

1

to codify the “existing business relationship” exception. Magana Cathcart McCarthy v. CB Richard Ellis, Inc., 174 Cal.App.4th 106, 115, 94 Cal.Rptr.3d 109 (2009).

contains a notice that informs the recipient of the ability and means to avoid future unsolicited advertisements.” Former 47 C.F.R. 64.1200(a)(3)(iii).2 Another subpart of subsection (a)(3) also provided that “[a] facsimile advertisement that is sent to a recipient that has provided prior express invitation or permission to the sender must include an opt-out notice that complies with the requirements in paragraph (a)(3)(iii) of this section.” Former 47 C.F.R. 64.1200(a)(3)(iv).3

{¶9} Fackelman makes much of the lack of any qualifier contained in subpart iv of former 47 C.F.R. 64.1200(a)(3). He argues that any advertisements, unsolicited or solicited, must contain an opt-out notice.

This provision was modified and reordered by the FCC, effective July 11, 2012. 77 F.R.

2

34233, *34246-34247.

The pertinent sections of former 47 C.F.R. 64.1200(a)(3), effective August 1, 2006, 3

prohibited one from

(3) Us[ing] a * * * facsimile machine * * * to send an unsolicited advertisement to a telephone facsimile machine, unless —

***

(iii) The advertisement contains a notice that informs the recipient of the ability and means to avoid future unsolicited advertisements. A notice contained in an advertisement complies with the requirements under this paragraph only if —

***

(iv) A facsimile advertisement that is sent to a recipient that has provided prior express invitation or permission to the sender must include an opt-out notice that complies with the requirements in paragraph (a)(3)(iii) of this section.

{¶10} This court has already addressed these arguments and cogently summarized a key premise that is outcome determinative — the TCPA applies only to unsolicited advertisements.

“The TCPA prohibits only ‘unsolicited’ advertisements.” Cicero v. U.S.

Four, Inc., Franklin App. No. 07AP-310, 2007-Ohio-6600, ¶ 42. Likewise, “the [federal regulation] in question, 47 C.F.R. § 64.1200(a)(3)(iv), purports, on its face, to apply only to unsolicited faxes.” Nack v. Walburg (Jan. 28, 2011), E.D.Mo. No. 4:10CV00478 AGF, 2011 U.S. Dist. LEXIS 8266 (rejecting assertion that all faxes, whether solicited or unsolicited, must contain opt-out language). Simply put, the above provisions, and the opt-out notice requirements thereunder, do not apply to fax transmissions unless they constitute unsolicited advertisements.

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