Esso Standard Oil Company v. Bigelow-Clark, Inc.

266 F.2d 804, 46 C.C.P.A. 883
CourtCourt of Customs and Patent Appeals
DecidedApril 28, 1959
DocketPatent Appeal 6378
StatusPublished
Cited by4 cases

This text of 266 F.2d 804 (Esso Standard Oil Company v. Bigelow-Clark, Inc.) is published on Counsel Stack Legal Research, covering Court of Customs and Patent Appeals primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Esso Standard Oil Company v. Bigelow-Clark, Inc., 266 F.2d 804, 46 C.C.P.A. 883 (ccpa 1959).

Opinions

MARTIN, Judge.

This is an appeal from the decision of the Commissioner of Patents, speaking through the Assistant Commissioner, affirming the decision of the Examiner of Interferences, dismissing a notice of opposition by Esso Standard Oil Company, appellant, to the registration by BigelowClark, Inc., appellee, of the word “Parm” as a trademark for an antiseptic rubefacient for massaging, and as a palliative for minor cuts, bruises, and skin irritations, in Class 19 — Medicines and Pharmaceutical Preparations.

The opposition was based, in part, on opposer’s use of the mark “Parmo,” and, in part, on its registration, No. 153,870, of that mark for use on petrolatum in Class 6, “Chemicals, medicines and pharmaceutical preparations.” No testimony was presented by either party, but the following stipulation was agreed to:

Stipulation of facts, December 3, 1954

It is mutually stipulated and agreed by and between counsel for opposer, Esso Standard Oil Company, and counsel for applicant, Bigelow-Clark, Inc., the Honorable Commissioner of Patents consenting, that the following facts be deemed established for the purpose of the above entitled proceeding only.

[806]*806I. Opposer’s predecessor adopted and used at least as early as 1920, and opposer is still using in commerce among the several States which may lawfully be regulated by Congress, the trade-mark Parmo for liquid and semi-liquid petrolatum and oils.

II. Opposer is the owner of U. S. Trade-Mark Registrations Nos. 153,870 and 261,794, each of which is valid, subsisting, unrevoked and uncancelled.

III. Opposer has registered its trademark Parmo in foreign countries and sells its liquid and semi-liquid petrolatum and oils under said trade-mark not only throughout the United States but also in commerce with foreign countries.

IV. Applicant has used the mark sought to be registered since June of 1953 in connection with an antiseptic rubefacient.

V. Liquid and/or semi-liquid petrolatum is used as an ingredient of rubefacients.

VI. The sole question for determination by the Examiner of Trade-Mark Interferences is whether or not the mark Parm, when applied to applicant’s goods, namely, a rubefacient, so resembles op-poser’s previously used and registered trade-mark Parmo for liquid and/or semi-liquid petrolatum, as to be likely, when applied to the goods of the applicant, to cause confusion, mistake or deception of purchasers, within the meaning of Section 2(d) of the Trade-Mark Act of 1946 [15 U.S.C.A. § 1052(d)].

In view of the stipulation, the sole issue here is whether concurrent use of “Parm” and “Parmo,” on the goods of the respective parties would be likely to result in confusion in the trade.

It is evident that “Parm” and “Parmo” so closely resemble each other that their concurrent use as trademarks on similar goods, marketed in a similar manner, would be likely to result in confusion in the trade.

The examiner held that “The burden is upon an opposer to prove facts in support of his complaint from which it can be determined that he is entitled to the relief sought,” and that such burden had not been sustained since the only use of petrolatum mentioned in the stipulation was as an ingredient of rubefacients, and the record failed to show that the respective goods of the parties had similar uses.

The Commissioner, in affirming the examiner, stated that “Liquid and semi-liquid petrolatum are ordinarily sold for industrial use, and there is nothing in the record here to indicate that opposer’s petrolatum is otherwise sold” and that “applicant’s product, an antiseptic rubefacient, is ordinarily an over-the-counter consumer item.” It was therefore concluded that the respective goods of the parties move through different channels to different purchasers so that there would be no opportunity for mistake and confusion, and that “if the facts are otherwise the burden of going forward with its proofs was on opposer and it has not discharged the burden.”

As above noted, appellant’s notice of opposition was based in part on a trademark registration. Section 7(b) of the Lanham Act (Trademark Act of 1946), 15 U.S.C.A. § 1057(b) provides that such a registration shall be prima facie evidence “of registrant’s exclusive right to use the mark in commerce in connection with the goods or services specified in the certificate, subject to any conditions and limitations stated therein;” and we have repeatedly held that a trademark registration constitutes prima facie evidence of the registrant’s ownership and use of the registered mark on the goods set forth in the registration, so that absent contradictory evidence, no further proof by the registrant as to such use is necessary. May Department Stores Co. v. Kenya Corp., 234 F.2d 870, 43 CCPA 940; May Department Stores v. Schloss Bros. & Co., Inc., 234 F.2d 879, 43 CCPA 980; and cases there cited. Further, in General Shoe Corporation v. Lerner Bros. Mfg. Co., Inc., 254 F.2d 154, 157, 45 CCPA 872, this court held that where an opposer relies on both a registration and other evidence as to use of the mark, he is not limited to the specific uses shown in his testimony, but may rely on the pre[807]*807sumption that the registered mark has been in use on all the goods set forth in the registration. The following statement in that decision is pertinent here:

“Even though the net effect of the evidence of record may be to create the impression that opposer is now primarily concerned commercially with women’s shoes under the ‘Holiday’ mark, we do not feel that this can be controlling of the issue so long as the opposer’s earlier registration of ‘Holiday’ is not so limited. We have to decide on the basis of the registration and the statute.”

In the instant case appellant’s registration of “Parmo” for petrolatum antedates by many years appellee’s first alleged use of “Farm.” While the Commissioner stated that petrolatum is “ordinarily sold for industrial use,” there is no evidence of record to that effect. The statement in the stipulation that “petrolatum is used as an ingredient of rubefacients” clearly does not establish that such use is the principal one or even a common one, or that the ordinary use of petrolatum is for industrial purposes. Many materials, such as sugar and flour for example, which are sold in large quantities for industrial purposes, are also commonly sold in retail quantities on an over-the-counter basis. Accordingly, the record affords no basis for limiting the presumption of use arising from opposer’s registration to wholesale or industrial uses. Rather, the stipulation shows opposer’s use in commerce of “the trade-mark Parmo for liquid and semi-liquid petrolatum and oils,” irrespective of marketing procedure.

Rubefacients are materials which, upon external application, produce redness of the skin, while petrolatum is defined by Webster’s New International Dictionary, Second Edition, as follows:

“Petrolatum, n. Pharm. A neutral unctuous substance, without taste or odor, derived from petroleum by distilling off the lighter portions and purifying the residue.

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493 F.2d 1372 (Customs and Patent Appeals, 1974)
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Esso Standard Oil Company v. Bigelow-Clark, Inc.
266 F.2d 804 (Customs and Patent Appeals, 1959)

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266 F.2d 804, 46 C.C.P.A. 883, Counsel Stack Legal Research, https://law.counselstack.com/opinion/esso-standard-oil-company-v-bigelow-clark-inc-ccpa-1959.