Equal Employment Opportunity Commission v. Kroger Limited Partnership I

CourtDistrict Court, E.D. Arkansas
DecidedJune 23, 2022
Docket4:20-cv-01099
StatusUnknown

This text of Equal Employment Opportunity Commission v. Kroger Limited Partnership I (Equal Employment Opportunity Commission v. Kroger Limited Partnership I) is published on Counsel Stack Legal Research, covering District Court, E.D. Arkansas primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Equal Employment Opportunity Commission v. Kroger Limited Partnership I, (E.D. Ark. 2022).

Opinion

Case 4:20-cv-01099-LPR Document 60 Filed 06/23/22 Page 1 of 44

IN THE UNITED STATES DISTRICT COURT EASTERN DISTRICT OF ARKANSAS CENTRAL DIVISION

EQUAL EMPLOYMENT PLAINTIFF OPPORTUNITY COMMISSION

BRENDA LAWSON and TRUDY RICKERD PLAINTIFF-INTERVENORS

v. Case No.: 4:20-cv-1099-LPR

KROGER LIMITED PARTNERSHIP I d/b/a KROGER STORE NO. 625 DEFENDANT

ORDER

This case arises from Kroger’s termination of two employees. The Equal Employment

Opportunity Commission alleges that these terminations amount to religious discrimination and

retaliation in violation of Title VII of the Civil Rights Act of 1964. Kroger disagrees.

The two employees at issue—Brenda Lawson and Trudy Rickerd—worked at a Kroger

store in Conway, Arkansas. They were fired after refusing to follow the new employee dress code

established by Kroger. That new dress code required most store employees to wear an apron that

prominently featured a multi-colored heart symbol. Lawson and Rickerd felt that the multi-colored

heart symbol supported and promoted the LGBTQ community. That was a problem for Lawson

and Rickerd because they both have sincerely held religious beliefs that homosexuality is a sin and

that they cannot support or promote it.

After being reprimanded for their refusal to follow the dress code, but before termination,

Lawson and Rickerd each requested a religious accommodation from Kroger. Lawson requested

that she be allowed to place her nametag over the multi-colored heart. Rickerd requested that she

be allowed to purchase an apron without the multi-colored heart on it. They both told Kroger that Case 4:20-cv-01099-LPR Document 60 Filed 06/23/22 Page 2 of 44

the failure to allow such accommodations (and continued discipline regarding this dress-code

issue) would be religious discrimination.

Kroger neither granted the requested accommodations nor suggested any other potential

accommodations. Instead, Kroger attempted (on multiple occasions) to explain to Lawson and

Rickerd that the multi-colored heart symbol had no relation to the LGBTQ community whatsoever.

Lawson and Rickerd were unpersuaded and continued to refuse to display the symbol. After

multiple rounds of discussions and discipline, Kroger fired both women for refusing to comply

with the dress code. After Lawson and Rickerd complained to the EEOC, the EEOC brought suit

against Kroger.

Pending before the Court are cross-motions for summary judgment. For the reasons stated

below, Kroger’s Motion is GRANTED in part and DENIED in part, and the EEOC’s Motion is

DENIED in its entirety. The retaliation claim cannot survive summary judgment. But the record

would support a jury finding for either party on the religious discrimination claim, so that claim

moves forward to trial.

BACKGROUND

Because the Court is resolving cross-motions for summary judgment, this factual

background section is limited to facts that are not subject to genuine dispute. There is consensus

among the parties regarding most of the historical facts in this record.

I. Development of the Multi-Colored Heart Symbol and Apron

In 2004, Kroger initiated a “Customer First campaign that was dedicated to holding

customers in the highest regard, and providing exceptional service.”1 By 2012 and 2013, that

1 Ex. 4 (Karl Niemann Decl.) to Br. in Supp. of Kroger’s Mot. for Summ. J. (Doc. 36-4) ¶ 6; see also Ex. 3 (Karl Niemann 30(b)(6) Dep.) to Br. in Supp. of Kroger’s Mot. for Summ. J. (Doc. 36-3) at 8:22–23, 9:5.

2 Case 4:20-cv-01099-LPR Document 60 Filed 06/23/22 Page 3 of 44

strategy required refreshing. Kroger began to work with Boston Consulting Group and

Brighthouse, who helped Kroger discover that the company “really didn’t have a strong emotional

connection with [its] shoppers.”2 This market research led Kroger to start a campaign called “Feed

the Human Spirit.”3 The campaign “explained that Kroger’s purpose is to Feed the Human Spirit

by uplifting its associates, customers, and communities.”4

In early 2016, in conjunction with the Feed the Human Spirit campaign, Kroger internally

launched the symbol pictured below to company employees.5 This symbol was a blue heart

containing the words “Feed the Human Spirit” in white text.6

Throughout 2016, and in subsequent years, Kroger continued to work with Boston Consulting

Group and Brighthouse to regularly review and refresh its branding.7 In 2016, Kroger also brought

in the Disney Company to “assist[] Kroger in creating a new, clear, and easy to embrace service

2 Ex. 3 (Karl Niemann 30(b)(6) Dep.) to Br. in Supp. of Kroger’s Mot. for Summ. J. (Doc. 36-3) at 9:9–22; see also Ex. 4 (Karl Niemann Decl.) to Br. in Supp. of Kroger’s Mot. for Summ. J. (Doc. 36-4) ¶ 7. 3 Ex. 4 (Karl Niemann Decl.) to Br. in Supp. of Kroger’s Mot. for Summ. J. (Doc. 36-4) ¶¶ 8–9. 4 Id. ¶ 8. Kroger generally uses the term “associates” to identify people who work for the company. Throughout the record, “employees” and “associates” are used interchangeably. 5 Id. ¶ 9. 6 Id.; Ex. 4 to Br. in Supp. of Kroger’s Mot. for Summ. J. (Doc. 36-4) at 9. 7 Ex. 3 (Karl Niemann 30(b)(6) Dep.) to Br. in Supp. of Kroger’s Mot. for Summ. J. (Doc. 36-3) at 12:9–19.

3 Case 4:20-cv-01099-LPR Document 60 Filed 06/23/22 Page 4 of 44

framework that simplified Kroger’s various company initiatives into an understandable message.”8

This work ultimately resulted in what is now known as Kroger’s “Our Promise” campaign, which

Kroger launched in June of 2018.9

Kroger’s Our Promise campaign “represents Kroger’s four service-based commitments:

(1) everyone friendly and caring; (2) everything fresh; (3) uplift every way; and (4) improve every

day.”10 The Our Promise campaign is symbolized by the Our Promise symbol. The Our Promise

symbol (pictured below) is a series of four concentric hearts.11

The innermost heart is navy blue, which hearkens back to the Feed the Human Spirit campaign

branding. This navy blue heart is surrounded by a yellow heart, then a red heart, and then finally

8 Ex. 4 (Karl Niemann Decl.) to Br. in Supp. of Kroger’s Mot. for Summ. J. (Doc. 36-4) ¶ 11; see also Ex. 3 (Karl Niemann 30(b)(6) Dep.) to Br. in Supp. of Kroger’s Mot. for Summ. J. (Doc. 36-3) at 11:5–10. 9 Ex. 4 (Karl Niemann Decl.) to Br. in Supp. of Kroger’s Mot. for Summ. J. (Doc. 36-4) ¶¶ 12, 23; see also Ex. 3 (Karl Niemann 30(b)(6) Dep.) to Br. in Supp. of Kroger’s Mot. for Summ. J. (Doc. 36-3) at 11:5–10. 10 EEOC’s Resp. to Kroger’s Statement of Material Facts (Doc. 50) ¶ 16; see also Ex. 3 to Br. in Supp. of Kroger’s Mot. for Summ. J. (Doc. 36-3) at 25. 11 Ex. 4 to Br. in Supp. of Kroger’s Mot. for Summ. J. (Doc. 36-4) at 74.

4 Case 4:20-cv-01099-LPR Document 60 Filed 06/23/22 Page 5 of 44

a light blue heart.12 Kroger intended the four colors to represent the four service-based

commitments that make up the Our Promise campaign.13

While Kroger was developing and launching its Our Promise campaign and Our Promise

symbol, Kroger also began reconsidering its employee uniform policy.14 In the middle of 2018,

Kroger announced a new uniform.15 The centerpiece of Kroger’s new uniform was an apron that

employees would wear over their own clothes.16 The front of the apron (pictured below) is blue,

has Kroger’s company logo in white letters in the center of it, and has the Our Promise symbol

prominently displayed.17

There is a fair amount of record evidence concerning Kroger’s internal messaging with

respect to the Our Promise symbol.

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