Endless River Tech. LLC v. TransUnion, LLC

Court of Appeals for the Sixth Circuit·Decided January 17, 2025·No. 23-3144·Unpublished

Opinion

NOT RECOMMENDED FOR PUBLICATION File Name: 25a0022n.06

Case Nos. 23-3087/3144

UNITED STATES COURT OF APPEALS FOR THE SIXTH CIRCUIT

FILED

Jan 17, 2025

ENDLESS RIVER TECHNOLOGIES, LLC, ) KELLY L. STEPHENS, Clerk )

Plaintiff - Appellant/Cross - Appellee, )

) ON APPEAL FROM THE v. ) UNITED STATES DISTRICT ) COURT FOR THE NORTHERN TRANSUNION, LLC, ) DISTRICT OF OHIO )

Defendant - Appellee/Cross - Appellant. )

) AMENDED OPINION )

BEFORE: BATCHELDER, STRANCH, and DAVIS, Circuit Judges.

DAVIS, Circuit Judge. This case arises from a contract dispute over the development and ownership of the “Quote Exchange,” an online marketplace where insurance companies buy and sell insurance leads. Endless River Technologies, LLC (“Endless River”) filed this lawsuit against TransUnion, LLC (“TransUnion”) to recoup the damages that Endless River purportedly suffered after TransUnion refused to return the Quote Exchange’s source code—a key element of the Quote Exchange platform—as required by the parties’ agreement once their partnership dissolved. After a jury returned a verdict awarding Endless River $18.3 million in damages, TransUnion filed a motion for judgment as a matter of law, challenging Endless River’s recovery on multiple grounds. The district court granted the motion and vacated the award. Endless River now appeals, and

TransUnion cross-appeals. For the following reasons, we AFFIRM the district court’s vacatur of the jury’s award, albeit on alternative grounds.

I.

Background. In 2009, Richard Bonitz, a former insurance industry executive, and his business associates formed Endless River to formulate the concept for a platform that could “streamline comparative insurance price-quoting” for insurance carriers and consumers. (R. 170, PageID 9753). After some internal development, this concept became the Quote Exchange platform, an online marketplace through which insurance companies could trade insurance leads. Over the next several years, Endless River met with various insurance companies to confirm market interest in the Quote Exchange platform and collect data to further inform the platform’s development.

In time, Endless River felt it had developed a “solid business model,” using information it had gathered from industry players. (R. 265, PageID 13608). And in the latter half of 2012, it created a pre-development profit projection model, intended to forecast the revenue that the Quote Exchange platform would generate over a five-year period. The profit projection called for an initial year of development, during which no revenue would be generated. Then, Endless River estimated that the Quote Exchange platform would generate $16.7 million during its first year on the market and about $213 million by year four. Endless River shared this profit projection when pitching the Quote Exchange platform to companies in hopes of securing a partnership that would bring the digital concept into fruition.

In January 2013, Endless River met with Trans Union to discuss such a partnership and present its profit projection. Trans Union expressed interest in the platform and asked for an exclusive opportunity to work with Endless River. The following year, on March 31, 2014, the

parties entered into a Development Agreement and Contract for Services (“the Agreement”).1 Under the terms of the Agreement, Trans Union would fund the development of the Quote Exchange platform while Endless River would act as a product design and technical consultant for an annual fee. Section 8.2 of the Agreement broadly limited the parties’ respective liabilities, specifically barring potential claims for the recovery of consequential damages and lost profits:

In no event shall either party be liable for, and both [Trans Union] and [Endless River] hereby waive as to the other party, any consequential, incidental, indirect, special, or punitive damages incurred by the other party and arising out of the performance of this contract, including but not limited to loss of good will and lost profits or revenue, whether or not such loss or damage is based in contract, warranty, tort, negligence, strict liability, indemnity, or otherwise, even if such party has been advised of the possibility of such damages. These limitations shall apply not withstanding any failure of essential purpose or any limited remedy.

(Appendix 18, ECF 32, Page 20) (converted to sentence case from all caps).

From 2014 to 2017, Endless River and Trans Union worked to bring the Quote Exchange platform to market. Unfortunately, during this period, both parties were dissatisfied with the platform’s development and performance. Endless River complained that Trans Union’s alleged poor management decisions delayed the Quote Exchange’s market launch, while Trans Union questioned the financial viability of the business venture following the platform’s failure to meet revenue expectations. At some point, the Quote Exchange did become operational and secured some insurance carriers who agreed to join the platform. However, the Quote Exchange platform generated only $240,000 in revenue between 2016 and 2018—a figure far lower than the estimates in Endless River’s profit projection.

1 The parties agree that Illinois law governs the Agreement.

On October 4, 2017, Trans Union formally notified Endless River of its intention to exercise its right to unilaterally terminate the parties’ Agreement due to the Quote Exchange’s underperformance. Endless River claimed to be “genuinely excited” about the end of the partnership, explaining that it no longer had to “suffer[] through Trans Union’s red tape” because it now had working software and insurance carriers seeking to use the Quote Exchange platform. (R. 264, PageID 13251). More importantly, Endless River believed that it maintained the “first mover advantage” in the market because, at that time, the Quote Exchange platform remained, in its opinion, an innovative and trail-blazing technology with a host of opportunities available “to generate real revenue.” (Id. at 13263, 13268).

Termination became effective on April 2, 2018, and a battle over the intellectual property related to the Quote Exchange platform ensued. Endless River argued that the terms of the Agreement obligated Trans Union to return the “source code,” a key software element of the Quote Exchange platform, at termination. Trans Union disagreed, asserting that the Agreement entitled Endless River to only the “Quote Exchange concept as originally presented” and not the source code, which Trans Union had developed during the partnership. (Appendix 24, ECF 32, Page 26).

Procedural History. Unable to reach a resolution, Endless River filed this lawsuit against Trans Union in April 2018, about three weeks after termination, alleging breach of contract and multiple tort claims.2 In particular, Endless River maintained that, under the terms of the

2 In addition to the breach of contract claim, Endless River raised six other claims, alleging seven counts in total: (1) trade secret misappropriation arising under the Defend Trade Secrets Act, 18 U.S.C. § 1863, et seq.; (2) conversion; (3) defamation; (4) slander of title; (5) tortious interference with business expectancy; and (6) violation of Ohio Deceptive Trade Practices Act. These claims are not at issue on appeal. TransUnion filed two counterclaims for breach of contract and a declaratory judgment, which are likewise not at issue on appeal. TransUnion’s breach of contract claim alleged, among other things, that Endless River breached their Agreement by wrongfully asserting that it owned the source code. In the same vein, TransUnion’s declaratory judgment sought a finding from the district court that TransUnion reserved all right, title, and interest to the source code as well as other associated intellectual property.

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