Endless River Tech. LLC v. TransUnion, LLC

CourtCourt of Appeals for the Sixth Circuit
DecidedDecember 18, 2024
Docket23-3144
StatusUnpublished

This text of Endless River Tech. LLC v. TransUnion, LLC (Endless River Tech. LLC v. TransUnion, LLC) is published on Counsel Stack Legal Research, covering Court of Appeals for the Sixth Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Endless River Tech. LLC v. TransUnion, LLC, (6th Cir. 2024).

Opinion

NOT RECOMMENDED FOR PUBLICATION File Name: 24a0530n.06

Case Nos. 23-3087/3144

UNITED STATES COURT OF APPEALS FOR THE SIXTH CIRCUIT FILED Dec 18, 2024 ) KELLY L. STEPHENS, Clerk ENDLESS RIVER TECHNOLOGIES, LLC, ) Plaintiff - Appellant / Cross - Appellee, ) ON APPEAL FROM THE ) UNITED STATES DISTRICT v. ) COURT FOR THE NORTHERN ) DISTRICT OF OHIO TRANSUNION, LLC, ) Defendant - Appellee / Cross - Appellant. ) OPINION

Before: BATCHELDER, STRANCH, and DAVIS, Circuit Judges.

DAVIS, Circuit Judge. This case arises from a contract dispute over the development and

ownership of the “Quote Exchange,” an online marketplace where insurance companies buy and

sell insurance leads. Endless River Technologies, LLC (“Endless River”) filed this lawsuit against

TransUnion, LLC (“TransUnion”) to recoup the damages that Endless River purportedly suffered

after TransUnion refused to return the Quote Exchange’s source code—a key element of the Quote

Exchange platform—as required by the parties’ agreement once their partnership dissolved. After

a jury returned a verdict awarding Endless River $18.3 million in damages, TransUnion filed a

motion for judgment as a matter of law, challenging Endless River’s recovery on multiple grounds.

The district court granted the motion and vacated the award. Endless River now appeals, and

TransUnion cross-appeals. For the following reasons, we AFFIRM the district court’s vacatur of

the jury’s award, albeit on alternative grounds. Case Nos. 23-3087/3144, Endless River Technologies, LLC v. TransUnion, LLC

I.

Background. In 2009, Richard Bonitz, a former insurance industry executive, and his

business associates formed Endless River to formulate the concept for a platform that could

“streamline comparative insurance price-quoting” for insurance carriers and consumers. (R. 170,

PageID 9753). After some internal development, this concept became the Quote Exchange

platform, an online marketplace through which insurance companies could trade insurance leads.

Over the next several years, Endless River met with various insurance companies to confirm

market interest in the Quote Exchange platform and collect data to further inform the platform’s

development.

In time, Endless River felt it had developed a “solid business model,” using information it

had gathered from industry players. (R. 265, PageID 13608). And in the latter half of 2012, it

created a pre-development profit projection model, intended to forecast the revenue that the Quote

Exchange platform would generate over a five-year period. The profit projection called for an

initial year of development, during which no revenue would be generated. Then, Endless River

estimated that the Quote Exchange platform would generate $16.7 million during its first year on

the market and about $213 million by year four. Endless River shared this profit projection when

pitching the Quote Exchange platform to companies in hopes of securing a partnership that would

bring the digital concept into fruition.

In January 2013, Endless River met with TransUnion to discuss such a partnership and

present its profit projection. TransUnion expressed interest in the platform and asked for an

exclusive opportunity to work with Endless River. The following year, on March 31, 2014, the

parties entered into a Development Agreement and Contract for Services (“the Agreement”).1

1 The parties agree that Illinois law governs the Agreement.

-2- Case Nos. 23-3087/3144, Endless River Technologies, LLC v. TransUnion, LLC

Under the terms of the Agreement, TransUnion would fund the development of the Quote

Exchange platform while Endless River would act as a product design and technical consultant for

an annual fee. Section 8.2 of the Agreement broadly limited the parties’ respective liabilities,

specifically barring potential claims for the recovery of consequential damages and lost profits:

In no event shall either party be liable for, and both [TransUnion] and [Endless River] hereby waive as to the other party, any consequential, incidental, indirect, special, or punitive damages incurred by the other party and arising out of the performance of this contract, including but not limited to loss of good will and lost profits or revenue, whether or not such loss or damage is based in contract, warranty, tort, negligence, strict liability, indemnity, or otherwise, even if such party has been advised of the possibility of such damages. These limitations shall apply not withstanding any failure of essential purpose or any limited remedy.

(Appendix 18, ECF 32, Page 20) (converted to sentence case from all caps).

From 2014 to 2017, Endless River and TransUnion worked to bring the Quote Exchange

platform to market. Unfortunately, during this period, both parties were dissatisfied with the

platform’s development and performance. Endless River complained that TransUnion’s alleged

poor management decisions delayed the Quote Exchange’s market launch, while TransUnion

questioned the financial viability of the business venture following the platform’s failure to meet

revenue expectations. At some point, the Quote Exchange did become operational and secured

some insurance carriers who agreed to join the platform. However, the Quote Exchange platform

generated only $240,000 in revenue between 2016 and 2018—a figure far lower than the estimates

in Endless River’s profit projection.

On October 4, 2017, TransUnion formally notified Endless River of its intention to exercise

its right to unilaterally terminate the parties’ Agreement due to the Quote Exchange’s

underperformance. Endless River claimed to be “genuinely excited” about the end of the

partnership, explaining that it no longer had to “suffer[] through TransUnion’s red tape” because

-3- Case Nos. 23-3087/3144, Endless River Technologies, LLC v. TransUnion, LLC

it now had working software and insurance carriers seeking to use the Quote Exchange platform.

(R. 264, PageID 13251). More importantly, Endless River believed that it maintained the “first

mover advantage” in the market because, at that time, the Quote Exchange platform remained, in

its opinion, an innovative and trail-blazing technology with a host of opportunities available “to

generate real revenue.” (Id. at 13263, 13268).

Termination became effective on April 2, 2018, and a battle over the intellectual property

related to the Quote Exchange platform ensued. Endless River argued that the terms of the

Agreement obligated TransUnion to return the “source code,” a key software element of the Quote

Exchange platform, at termination. TransUnion disagreed, asserting that the Agreement entitled

Endless River to only the “Quote Exchange concept as originally presented” and not the source

code, which TransUnion had developed during the partnership. (Appendix 24, ECF 32, Page 26).

Procedural History. Unable to reach a resolution, Endless River filed this lawsuit against

TransUnion in April 2018, about three weeks after termination, alleging breach of contract and

multiple tort claims.2 In particular, Endless River maintained that, under the terms of the

Agreement, ownership of the Quote Exchange platform, as developed during the course of the

parties’ partnership, reverted back to Endless River upon TransUnion’s termination. It contended

that TransUnion’s refusal to return the source code not only violated the terms of the Agreement,

Free access — add to your briefcase to read the full text and ask questions with AI

Related

Daubert v. Merrell Dow Pharmaceuticals, Inc.
509 U.S. 579 (Supreme Court, 1993)
General Electric Co. v. Joiner
522 U.S. 136 (Supreme Court, 1997)
Kumho Tire Co. v. Carmichael
526 U.S. 137 (Supreme Court, 1999)
Weisgram v. Marley Co.
528 U.S. 440 (Supreme Court, 2000)
Barbara Rose v. Truck Centers, Inc.
388 F. App'x 528 (Sixth Circuit, 2010)
Tamraz v. Lincoln Electric Co.
620 F.3d 665 (Sixth Circuit, 2010)
United States v. John W. Downing
753 F.2d 1224 (Third Circuit, 1985)
Murphy v. National City Bank
560 F.3d 530 (Sixth Circuit, 2009)
Sigler v. American Honda Motor Co.
532 F.3d 469 (Sixth Circuit, 2008)
Gaeth v. Hartford Life Insurance
538 F.3d 524 (Sixth Circuit, 2008)
In Re Scrap Metal Antitrust Litigation
527 F.3d 517 (Sixth Circuit, 2008)
LeFevour v. Howorka
586 N.E.2d 656 (Appellate Court of Illinois, 1991)
Mark Lee v. Smith & Wesson Corporation
760 F.3d 523 (Sixth Circuit, 2014)
Ask Chemicals, LP v. Computer Packages, Inc.
593 F. App'x 506 (Sixth Circuit, 2014)
Santorini Cab Corp. v. Banco Popular North America
2013 IL App (1st) 122070 (Appellate Court of Illinois, 2013)
Greenwell v. Boatwright
184 F.3d 492 (Sixth Circuit, 1999)
McLean v. 988011 Ontario, Ltd.
224 F.3d 797 (Sixth Circuit, 2000)

Cite This Page — Counsel Stack

Bluebook (online)
Endless River Tech. LLC v. TransUnion, LLC, Counsel Stack Legal Research, https://law.counselstack.com/opinion/endless-river-tech-llc-v-transunion-llc-ca6-2024.