Elizabeth Belyea, et al. v. GreenSky, Inc., et al.

District Court, N.D. California·Decided May 13, 2026·No. 3:20-cv-01693·Unknown

Opinion

ELIZABETH BELYEA, et al., Case No. 20-cv-01693-JSC

Plaintiffs, ORDER RE: GREENSKY’S MOTION v. TO DECERTIFY CLASS

GREENSKY, INC., et al., Re: Dkt. No. 402 Defendants.

Plaintiffs allege GreenSky, which partners with home improvement contractors (“merchants”) and banks to provide point-of-sale loans to consumers (“borrowers”), charges fees in violation of California consumer protection statutes. (Dkt. No. 216.)1 The Court has certified a class of “[a]ll persons who secured in California, between January 9, 2016 and [January 2, 2025], a GreenSky Consumer Program loan for which the loan principal amount was $500 or higher and the associated transaction fee was at least 1% of the loan principal amount.” (Dkt. No. 294 at 44; Dkt. No. 378 at 6.)2 Now pending before the Court is GreenSky’s motion to decertify the class. (Dkt. No. 402.) Having carefully considered the parties’ submissions, and with the benefit of oral argument on May 12, 2026, the Court DENIES GreenSky’s motion to decertify. Despite GreenSky’s new merchant declarations and employee testimony, Plaintiffs have shown their case meets the requirements of Federal Rules of Civil Procedure 23(a), 23(b)(2), and 23(b)(3). \\ \\

1 Record citations are to material in the Electronic Case File (“ECF”); pinpoint citations are to the BACKGROUND3 GreenSky collects two types of fees. (Dkt. No. 294 at 2.) First, merchants pay GreenSky “transaction fees,” a percentage of the loan amount each time a borrower uses the GreenSky program loan to pay the merchant. (Id.) Although GreenSky’s “Merchant Program Agreement, which every merchant must sign, states merchants shall not surcharge or otherwise pass through to their customers any part of the transaction fee,” the GreenSky Managing Director explained transaction fees “‘should be effectively built into the sales process and contract price making it a homeowner expense,’” and GreenSky provides a tool for merchants to add the cost of the transaction fee into their margins. (Id. (quoting Dkt. No. 239-6 at 2).) Nonetheless, Reliable Home Improvement, Inc., the merchant Plaintiff Heidi Barnes contracted with, “attests the company has never ‘passed through[] any portion of the [transaction] fee to its customers that use a GreenSky[] Program loan to pay,’” and “‘did not pass through, or surcharge, any portion of that [transaction] fee” to Ms. Barnes specifically. (Id. at 14 (quoting Dkt. No. 263-2 ¶¶ 7, 13).) Second, banks pay GreenSky “performance fees,” which include the remainder of “‘all amounts billed to the borrowers, fees and finance charges, less the fixed servicing fee, less all credit losses, [and] less the bank margin or the yield that . . . the servicing fee sets forth that is due to the lender.’” (Id. at 2 (quoting Dkt. No. 235-7 at 33).) A. Dr. Williams’s Report Plaintiffs retained Michael A. Williams as an expert to opine on how GreenSky’s transaction and performance fees affected putative class members. For transaction fees, Dr. Williams set out to determine “whether GreenSky transaction fees to merchants were passed through (partially or completely) to the Class Members” in the form of inflated project costs. (Dkt. No. 239-14 ¶ 39.) To do so, he “built an economic model to estimate the differences between (1) what Class Members paid for a project funded through a GreenSky-program loan and (2) what Class Members would have paid for the project in the but-for world where GreenSky did not charge the allegedly unlawful GreenSky transaction fees.” (Id. ¶ 40.) Dr. Williams relied on GreenSky’s transaction data and “employ[ed] a multivariate pass-through regression” to “estimate the pass-through rate by merchants to Class Members.” (Id. ¶¶ 47-48.) Using his regression model, Dr. Williams concluded “the common pass-through rate to Class Members is 42.5%,” with “over a 95% chance to be correct in rejecting that the pass-through rate is lower than 38.0% or higher than 46.9%.” (Id. ¶¶ 49, 55.) This means, “all else equal, for a one dollar GreenSky transaction fee to a merchant, 42.5 cents are passed-through to the Class Members by the merchant to consumers using a GreenSky-program loan.” (Id. ¶ 56.) Dr. Williams also estimated “[t]otal Classwide damages from GreenSky transaction fees equal $67.8 million, which is the product of (1) the total GreenSky transaction fee and (2) the pass-through rate.” (Id. ¶ 84.) In addition, based on “five separate common-impact analyses,” Dr. Williams opined “at least a portion of the GreenSky transaction fees was passed through to all Class Members.” (Id. ¶ 57.) First, because the 42.5% pass through rate “is economically and statistically significant,” Dr. Williams observed “it is highly likely at least part of GreenSky’s transaction fees were passed through in at least one transaction to all Class Members during the Class Period.” (Id. ¶¶ 58-60.) Second, he “re-estimat[ed] [his] pass-through regression for sub-groups of transactions based on categories of loan durations, two alternative definitions of groups of loan plans, and merchant size,” and found “positive and statistically significant pass-through rates” for each category. (Id. ¶¶ 61-64.) Third, Dr. Williams observed “[l]ong-established economic theory demonstrates that price increases in cost components . . . will be passed through to all consumers.” (Id. ¶ 65.) Fourth, he concluded the home improvement industry has the characteristics of a highly competitive market, and “[t]he more competitive an industry, the higher the pass-through rate” because “profit margins are small, leaving firms little to no room to absorb costs.” (Id. ¶ 69.) And fifth, he reviewed GreenSky’s communications encouraging merchants to pass the transaction fees on to consumers. (Id. ¶ 76.) In January 2024, named Plaintiffs Heidi Barnes and David Ferguson, on behalf of a practices violate California consumer protection statutes. (Dkt. No. 216.) Specifically, Plaintiffs allege (1) violations of the Credit Services Act of 1984 (“Credit Act”), Cal. Civ. Code § 1789.10; (2) violations of California’s Unfair Competition Law (“UCL”), Cal. Bus. & Prof. Code § 17200; and (3) unjust enrichment. (Id. ¶¶ 102-129.) First, Plaintiffs’ Credit Act claim alleges GreenSky, as a credit services organization subject to the Credit Act, violates the Act, including by collecting transaction and performance fees, failing to provide specific disclosures, and failing to register with the California Department of Justice. (Id. ¶¶ 102-112.) Second, Plaintiffs’ UCL claim alleges GreenSky’s predicate violations of the Credit Act, as well as the California Financing Law (“Financing Law”), Cal. Fin. Code § 22000, including because GreenSky acts as an unlicensed finance lender and charges excessive administrative fees. (Id. ¶¶ 113-122.) Third, Plaintiffs’ unjust enrichment claim alleges it would be “inequitable and unjust for GreenSky to retain [] wrongfully obtained profits.” (Id. ¶¶ 123-129.) A. The Court’s January 2, 2025 Order GreenSky moved to exclude Dr. Williams’s opinions and for summary judgment, and Plaintiffs moved for class certification. (Dkt. Nos. 241, 248, 254.) On January 2, 2025, the Court denied GreenSky’s Daubert motion, granted in part and denied in part GreenSky’s motion for summary judgment, and granted Plaintiffs’ motion for class certification as to the transaction fee claims. (Dkt. No. 279 (sealed); Dkt. No. 294 (unsealed).) 1. GreenSky’s Daubert Motion GreenSky sought to exclude Dr. Williams’s opinion as to transaction fees as unreliable and incapable of demonstratin

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Elizabeth Belyea, et al. v. GreenSky, Inc., et al., (N.D. Cal. 2026).

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