Elansari, A. v. Best Buy Inc.

Superior Court of Pennsylvania·Decided October 18, 2019·No. 627 EDA 2019·Unpublished

Opinion

NON-PRECEDENTIAL DECISION - SEE SUPERIOR COURT I.O.P. 65.37

AMRO ELANSARI, ON BEHALF OF : IN THE SUPERIOR COURT OF HIMSELF AND ALL OTHERS : PENNSYLVANIA SIMILARLY SITUATED :

:

Appellant :

:

v. :

:

: No. 627 EDA 2019

BEST BUY, LP; DELL, INC. :

Appeal from the Order Entered, January 9, 2019, in the Court of Common Pleas of Philadelphia County, Civil Division at No(s): 180702492.

BEFORE: OTT, J., KUNSELMAN, J., and COLINS, J.* MEMORANDUM BY KUNSELMAN, J.: FILED OCTOBER 18, 2019 I. Introduction

Pennsylvania’s Unfair Trade Practices and Consumer Protection Law1 (UTPCPL) gives consumers the right to sue anyone who tricks them into buying or leasing goods or services . . . with one BIG caveat. A consumer must use the good or service for mainly personal, family, or household purposes. Thus, the statute does not cover business-to-business transactions.

The Plaintiff, Buyer, and Class-Representative, Amro Elansari, appeals pro se from the order sustaining the preliminary objections of the Seller (Best

* Retired Senior Judge assigned to the Superior Court. 1 73 P.S. §§ 201-1 – 201-9.3.

Buy, LP) and the Manufacturer (Dell, Inc.) of a computer Buyer purchased.2 He alleges they deceptively marketed that computer and thereby violated the UTPCPL. Buyer’s amended complaint indicates he used the computer for a personal purpose, but the trial court, in sustaining the preliminary objections, exceeded its scope of review by relying upon facts outside Buyer’s amended complaint and overlooked the UTPCPL precedents of this Court. We therefore modify the order and remand for further proceedings.

II. Facts Alleged in the Amended Complaint According to the amended complaint,3 in February of 2018, Buyer was in the market for a new, “powerful, desktop computer, [and] found a deal for such a computer for $380 — in store only — at Best Buy.” Amended Complaint

at 6. Buyer intended to use the new computer for streaming on Twitch.tv,4 a

2 We amended the caption to reflect the case’s status as a class action and to identify Defendant/Seller as “Best Buy, LP” (instead of “Best Buy, Inc.”). See Piehl v. City of Philadelphia, 987 A.2d 146 (Pa. 2009) (holding that the caption may be amended, even after the expiration of the statue of limitations, to identify the defendant correctly). For ease of discussion, we hereafter refer collectively to Buyer and the Class as simply “Buyer.”

3 Under our scope of review, which we discuss in detail below, we must accept the facts alleged in the amended complaint as true when reviewing an order dismissing a case on preliminary objections.

4 Wikipedia describes the website Twitch.tv as follows:

Twitch (stylized as twitch) is a live streaming video platform owned by Twitch Interactive, a subsidiary of Amazon. Introduced in June 2011 as a spin-off of the general-interest streaming platform, Justin.tv, the site primarily focuses on video game live streaming, including

purpose he alleges was “personal in nature [that did] not rise to the level of . . . commercial use.” Id. at 1. Buyer compared his purpose “to Skyp[ing] regularly with people — a very consumer-like use . . . .” Id.

Purchasing an identical computer directly from Manufacturer would have cost at least $500. Id. So Buyer went to Seller’s brick-and-mortar store to take advantage of the lower, in-store-only price. Thus, he claims that Seller “lured [him] into [its] store with an advertisement for [Manufacturer’s] computer on sale for $380.” Id. at 1.

Once Buyer entered the store, Seller’s employee said the advertised, $380 computer was unavailable. The employee offered Buyer another one of Manufacturer’s computers for $500 instead. Id. Buyer purchased the higher- priced computer from Seller. Id.

broadcasts of eSports competitions, in addition to music broadcasts, creative content, and more recently, “in real life” streams. Content on the site can be viewed either live or via video on demand.

* * * * *

By 2015, Twitch had more than 1.5 million broadcasters and 100 million viewers per month. As of Q3 2017, Twitch remained the leading, live-streaming video service for video games in the US, and had an advantage over YouTube Gaming. As of May 2018, it had 2.2-million broadcasters monthly and 15-million daily active users, with around a million average concurrent users.

WIKIPEDIA: THE FREE ENCYCLOPEDIA, entry of “Twitch.tv”, available at https://en.wikipedia.org/wiki/Twitch.tv (last visited 9/16/19).

Buyer began using Manufacturer’s computer but found it “unfit for regular use as it would freeze and overheat regularly . . . The computer froze and overheated over 30+ times in the month of April 2018 . . . .” Id. at 8. Buyer was stuck with the defective computer, because neither Seller nor Manufacturer would replace the computer or refund Buyer’s purchase price, even though it came with a one-year warranty. See Id. at 2.

Buyer decided to file a small-claims action against the Defendants in the Philadelphia Municipal Court. He then discovered Seller was still advertising the same, $380 computer in July of 2018, five months after he filed suit in the municipal court. Id. Buyer saved the July advertisement and went to Seller’s store with a third party. That person entered the store and asked about the $380 computer from the advertisement. Again, an employee said the $380 computer was not available and attempted to sell the third party a more expensive computer. Id.

Realizing that he was not the only potential victim of this deceptive sales tactic, Buyer sought recourse on behalf of all similarly situated consumers. In his amended complaint, Buyer averred that Seller “not only knew, but has been intentionally running deceptive advertisements to trick consumers into coming to [its] store to purchase items at a higher price, which is a very-well- established tort known as bait and switch . . . .” Id. (emphasis in original). He alleged that Seller “knowingly and willfully misrepresented to [Buyer] and the Class that [Seller’s] rates would be lower than standard market conditions on various occasions, particularly in-store-only as well, when, in fact, its rates

are not what are advertised and in fact may be higher or non-existent at all.” Id. at 11. This “deception caused [Buyer] and the Class to pay substantially higher rates than those otherwise available in the market and also acquire products that were inferior in quality.” Id.

Buyer seeks damages and an injunction against Seller “from continuing to misrepresent its rates to Pennsylvania consumers . . . .” Id. Buyer also seeks legal fees and costs under the UTPCPL.

III. Procedural History

As mentioned, Buyer initiated this lawsuit in the Philadelphia Municipal Court. That court ruled in favor of the Defendants, and Buyer sought a trial de novo in the court of common pleas. Defendants filed preliminary objections to the original complaint, which a trial judge sustained.

Next, Buyer filed an amended complaint listing four counts (UTPCPL, breach of contract, breach of implied covenants, and unjust enrichment) and instituting a class action. Id. at 8-10. The Defendants renewed their preliminary objections in the nature of a demurrer to all four counts. Because the case had become a class action, the parties agreed to transfer it from the trial court’s arbitration division to its commerce program.

Thereafter, a commerce-program judge issued an order sustaining the second set of preliminary objections as to both Defendants and dismissing the amended complaint with prejudice. The trial court ruled that Buyer purchased the computer for a business purpose, exempting the transaction from UTPCPL protection. The court also determined that Buyer and Defendants never

entered a contract, and that Buyer did not plead sufficient facts to demonstrate unjust enrichment.

Buyer timely appealed.5 IV. Analysis

Buyer raises one issue on appeal. He asks whether:

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Elansari, A. v. Best Buy Inc., (Pa. Ct. App. 2019).

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