Dollar-A-Day Rent-A-Car Systems, Inc. v. Pacific Telephone & Telegragh Co.

26 Cal. App. 3d 454, 102 Cal. Rptr. 651, 1972 Cal. App. LEXIS 956
CourtCalifornia Court of Appeal
DecidedJune 27, 1972
DocketCiv. 39199
StatusPublished
Cited by19 cases

This text of 26 Cal. App. 3d 454 (Dollar-A-Day Rent-A-Car Systems, Inc. v. Pacific Telephone & Telegragh Co.) is published on Counsel Stack Legal Research, covering California Court of Appeal primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Dollar-A-Day Rent-A-Car Systems, Inc. v. Pacific Telephone & Telegragh Co., 26 Cal. App. 3d 454, 102 Cal. Rptr. 651, 1972 Cal. App. LEXIS 956 (Cal. Ct. App. 1972).

Opinion

Opinion

ALLPORT, J.

Plaintiffs appeal from orders sustaining a demurrer without leave to amend to their complaint and dismissing this action as to defendant Pacific Telephone and Telegraph Company. a cor *456 poration, hereinafter referred to as “Pacific.” This appeal lies from, the order of dismissal. 1 (Code Civ. Proc., § § 581, subd. 3, 58Id., 904.1, subd. (a).) By their complaint plaintiffs seek injunctive relief and, damages against Pacific based upon allegations of unreasonable, arbitrary and discrimina,tor)' practices in regulation of plaintiffs’ display advertising in the yellow pages of Pacific’s telephone directory. The demurrer was sustained and the action dismissed upon the ground that the court lacked jurisdiction over the subject matter. It is contended on appeal that the court erred in so holding because the subject matter of the action lies in the concurrent jurisdiction of both the superior court and the Public Utilities Commission, hereinafter referred to as “PUC.” We do not agree.

At the outset we point out that while seeking an injunction and compensatory and punitive damages, the basis for all relief sought lies in the claim, of “an unreasonable, arbitrary and discriminatory exercise of said Defendant’s right of regulation of advertising.” This involves a factual determination to this effect by an appropriate tribunal before such relief may be granted.

The California Constitution and the Legislature have charged the PUC with the duty to regulate public utilities. Article XII section 23 of the California Constitution provides that “The Railroad Commission [Public Utilities Commission] shall have and exercise such power and jurisdiction to supervise and regulate public -utilities ... as shall be conferred upon it by the Legislature, and the right of the Legislature to confer powers upon the Railroad Commission respecting public utilities is hereby declared to be plenary and to be unlimited by any provision of this Constitution.” Public Utilities Code section 701 provides: “The commission may supervise and regulate every public utility in the State and may do all things, whether specifically designated in this part or in addition thereto, which are necessary and convenient in the exercise of such power and jurisdiction." Pacific is a public utility and subject to the requirements of section 216 of the Public Utilities Code. Pursuant to section 489, as a public utility Pacific is required to and has filed tariffs establishing rules pertaining to its rates and service. Telephone directories are a portion of the public service rendered by Pacific and over which the PUC has ‘‘full control.” In California etc. Storage Co. v. Brundige, 199 Cal. 185 [248 P. 669, 47 A.L.R. 811], the court said at pages 188, 189: “A telephone directory is an essential instrumentality in connection with the peculiar *457 service which a telephone company offers for the public benefit and convenience. It is as much so as is the telephone receiver itself, which would be practically useless for the receipt and transmission of messages without the accompaniment of such directories. . . . [W]e cannot do other than regard its use for such purposes as a mere incident in the operation of its public service over which the regulating body ought to have full control.” Pacific’s tariff" provides for classified telephone directory advertising. Schedule Cal. P.U.C. No. 40-T, Special Conditions Numbers 2. 9, 11. 12, 15, 16, provide:

“2. Advertising copy furnished by the advertiser must be acceptable to the Utility and the printing of the advertising specified in the contract will constitute such approval.
“9. The Utility reserves the right to accept or refuse any advertising when such action will not result in unlawful discrimination. Such acceptance or refusal is subject to the review of the Public Utilities Commission of the State of California.
*T1. No specific position for display advertising is guaranteed in any issue, and the Utility reserves the right to place such advertising in any position either on any page on which appears the heading with which such advertising is to be associated or on any page opposite any such page.
“12. Reasonable care will be exercised to prevent the publication of advertisements or listings which may be misleading, and the Utility assumes no responsibility with respect to the authenticity of advertising copy furnished by any advertiser.
“15. All advertisements and advertising matter will be printed in one color except as otherwise specified.
“16. The size, style and arrangement of the type to be used in all listings and advertising matter will be determined by the Utility.”.

A public utility’s tariffs filed with the PUC have the force and effect of law. (Dyke Water Co. v. Public Utilities Com., 56 Cal.2d 105, 123 [14 Cal.Rptr. 310, 363 P.2d 326], cert. den. 368 U.S. 939 [7 L.Ed.2d 338, 82 S.Ct. 380].) A court may take judicial notice of the provisions of a tariff. (Evid. Code, § 452; Pratt v. Coast Trucking, Inc., 228 Cal.App.2d 139, 143 [39 Cal.Rptr. 332].) The PUC has taken steps to regulate Pacific with respect to the right of Pacific to regulate advertising. In Frank Serpa, Jr. v. Pacific Telephone and Telegraph Company (1957) Decision No. 54355, 55 Cal. P.U.C. 359 [17 P.U.R.3d 378, 380] we *458 find the following: “The policy of defendant in refusing to include prices in any advertising placed in its classified telephone directory is found to be reasonable and necessary to prevent misleading and unfair advertising. The prices included in advertisements in a telephone directory which is published only once a year will very probably become unrealistic in view of changes and costs of labor and materials. Also, it permits ‘bait’ advertising, which is found to be undesirable.

“The publication of -a classified telephone directory, while it is a venture not essential to the performance of telephone service, is so materially required in connection with such service as to become colored with the same considerations of regulation. No one except the telephone company can adequately carry on the venture.

“Since the publication of advertisements and listings of business in a directory is vital to proper rendition of telephone service, it is a matter within the regulatory jurisdiction of the Commission. ... It [the telephone company] must, therefore, be permitted a reasonable amount of supervision and the determination of proper policy as to the content of advertisements published. These policies must be nondiscriminatory and fair.”

In Society for Individual Rights, Incorporated v. The Pacific Telephone and Telegraph Company (1970) Decision No. 78101, 71 Cal. P.U.C.

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26 Cal. App. 3d 454, 102 Cal. Rptr. 651, 1972 Cal. App. LEXIS 956, Counsel Stack Legal Research, https://law.counselstack.com/opinion/dollar-a-day-rent-a-car-systems-inc-v-pacific-telephone-telegragh-co-calctapp-1972.