Diesel Machinery v. B.R. Lee Industries

CourtCourt of Appeals for the Eighth Circuit
DecidedAugust 8, 2005
Docket03-2652
StatusPublished

This text of Diesel Machinery v. B.R. Lee Industries (Diesel Machinery v. B.R. Lee Industries) is published on Counsel Stack Legal Research, covering Court of Appeals for the Eighth Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Diesel Machinery v. B.R. Lee Industries, (8th Cir. 2005).

Opinion

United States Court of Appeals FOR THE EIGHTH CIRCUIT ___________

Nos. 03-2652/04-1577 ___________

Diesel Machinery, Inc., * * Appellee, * * Appeals from the United States v. * District Court for the * District of South Dakota. B.R. Lee Industries, Inc., * * Appellant. * ___________

Submitted: December 16, 2004 Filed: August 8, 2005 ___________

Before BYE, JOHN R. GIBSON, and GRUENDER, Circuit Judges. ___________

BYE, Circuit Judge.

Diesel Machinery, Inc. (DMI), sued B.R. Lee Industries, Inc. (LeeBoy),1 alleging LeeBoy unlawfully terminated DMI's dealer franchise. The district court2 entered partial summary judgment in DMI's favor on liability, and a jury subsequently awarded DMI compensatory damages of $665,000, and $4.335 million in punitive

1 LeeBoy is the tradename of the products manufactured by B.R. Lee Industries. Both parties refer to B.R. Lee Industries as LeeBoy, and we do so as well. 2 The Honorable Lawrence R. Piersol, United States District Judge for the District of South Dakota. damages, remitted to $2.66 million by the district court. See Diesel Mach., Inc. v. B.R. Lee Indus., Inc., 328 F. Supp. 2d 1029, 1051-56 (D. S.D. 2003). In this appeal, LeeBoy challenges the grant of partial summary judgment and several of the district court's pre-trial, trial and post-trial rulings. We affirm the district court in all respects.

I

DMI is a construction equipment dealer in South Dakota. LeeBoy manufactures several models of pavers and other road-building equipment. In November 2000, LeeBoy entered a dealership agreement with DMI giving the latter exclusive rights to sell LeeBoy products throughout South Dakota as well as seven counties in Minnesota. Initially effective through December 31, 2001, the agreement provided it would thereafter "automatically renew for successive one (1) year terms." DMI's App. at 76. The agreement also indicated either party could terminate the agreement with "advance written notice of termination at least sixty (60) days (or longer if required by the laws of the state where your principal office is located) prior to the end of the then current term." Id. The agreement further provided:

Some states have laws that give you certain rights which may vary from, or are in addition to, those found in this Agreement. If your principal place of business is located in one of those states, this Agreement is amended to the fullest extent necessary to provide you those rights.

Id. at 77.

This provision resulted from DMI's request to modify the initial draft of the agreement, which had provided North Carolina law would govern. DMI wanted the benefit of the South Dakota Dealer Protection Act (SDDPA), which it understood to permit termination of the agreement only if DMI justly provoked LeeBoy through misconduct. See S.D. Codified Laws § 37-5-3 (prohibiting a manufacturer or distributor from canceling a dealer's franchise "unfairly . . . and without just

-2- provocation"); Groseth Int'l, Inc. v. Tenneco, Inc., 410 N.W.2d 159, 168 (S.D. 1987) (holding "just provocation [under § 37-5-3] requires some sort of misconduct or shortcoming on the part of the dealer.").

After entering the agreement, DMI took its obligation to LeeBoy seriously. DMI likened its relationships with the manufacturers whose lines it carried to a marriage, putting the goodwill it had built with its customers on the line when promoting products. DMI trained its sales and service employees on LeeBoy products and procedures. Tim Jenkins, LeeBoy's Manufacturer's Representative for the territory which included South Dakota, presented sales training sessions to DMI sales people and traveled with various DMI salesmen on customer calls to promote LeeBoy products. LeeBoy's literature was disseminated to DMI's sales people, and DMI's sales people studied the LeeBoy product and procedures manual. DMI also stocked – in both its Sioux Falls and Rapid City branches – the parts LeeBoy recommended for stocking.

DMI advertised LeeBoy's products. LeeBoy provided DMI with a canvas sign or poster (approximately 3' x 5') displaying the LeeBoy logo, which DMI placed in its dealership lobby. DMI advertised LeeBoy products on its Internet website, in its DMI Product Support Report (a monthly publication indicating DMI's current inventory), and in the DMI Difference Magazine (a publication sent to about 2000 DMI customers and potential customers). DMI displayed product brochures for LeeBoy equipment in the lobbies of both its Sioux Falls and Rapid City branches. DMI's sales manager also prepared an advertising flyer specifically to promote the LeeBoy Force Feed Loader (referred to in South Dakota as a snow loader), which LeeBoy sent to all of its customers along with LeeBoy's own product brochure.

DMI purchased two pavers from LeeBoy within the first six months of the franchise period. DMI ordered the first paver in March of 2001 and purchased it in June of 2001. DMI leased this paver for three months to Bowes Construction in

-3- Brookings, South Dakota; Bowes ultimately purchased the paver in September 2001. DMI purchased a second LeeBoy paver in May 2001 to lease to M&S Construction in Deadwood, South Dakota.3 DMI was in the process of stocking a third LeeBoy paver when LeeBoy terminated the franchise.

On July 12, 2001, eight months into the agreement, Bryce Davis of LeeBoy called DMI's president, Dan Healy, and canceled the franchise agreement. Davis initially gave no reason for the termination; but LeeBoy had recently acquired another product line, Rosco,4 and planned to use an existing Rosco dealer network to sell LeeBoy products.5 On July 13, 2001, when LeeBoy confirmed DMI's termination in writing, it referred to its "acquisition of Rosco" as the sole reason for the termination, indicating "[t]he consolidation of dealers has resulted in the cancellation of your LeeBoy Dealer Agreement effective July 12, 2001."

LeeBoy never complained about DMI's performance before the termination. There were no problems regarding warranties, credit, sales performance, training, advertising, stocking requirements or quality of service. DMI had not breached the

3 This second purchase did not result from DMI's sales efforts. M&S Construction located the paver at a LeeBoy dealership in Denver, Colorado. The Denver dealer informed M&S it had to buy a paver from DMI, the authorized LeeBoy dealer for South Dakota. After M&S contacted DMI, DMI discovered the LeeBoy factory could not deliver a new paver in time to meet M&S's needs, so DMI purchased the paver from the Denver dealer and leased it back to M&S. The record indicates this type of transaction – where a dealer purchases equipment from another dealer – is common in the equipment industry. 4 Rosco manufactures asphalt distributors, brooms, spray patchers, and other road maintenance equipment. 5 The existing Rosco dealer in South Dakota was J.D. Evans, one of DMI's competitors. Two or three days before LeeBoy terminated DMI, LeeBoy contacted J.D. Evans and asked it to be LeeBoy's exclusive dealer in South Dakota.

-4- dealer agreement or violated any LeeBoy program, practice, policy, rule or guideline. In fact, DMI performed significantly better than LeeBoy's previous South Dakota dealer, who had no sales of LeeBoy pavers in the five years before DMI's franchise. LeeBoy admitted DMI had not breached or violated the dealership agreement prior to the termination, and that the sole reason for the termination was LeeBoy's acquisition of Rosco.

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Diesel Machinery v. B.R. Lee Industries, Counsel Stack Legal Research, https://law.counselstack.com/opinion/diesel-machinery-v-br-lee-industries-ca8-2005.