DiCroce v. McNeil Nutritionals, LLC

82 F.4th 35
Court of Appeals for the First Circuit·Decided September 18, 2023·No. 22-1910·Published·Cited by 2 cases

Opinion

United States Court of Appeals For the First Circuit

No. 22-1910

KRISTIN DICROCE,

individually and on behalf of all persons similarly situated,

Plaintiff, Appellant,

v.

MCNEIL NUTRITIONALS, LLC and JOHNSON & JOHNSON CONSUMER INC., Defendants, Appellees.

APPEAL FROM THE UNITED STATES DISTRICT COURT FOR THE DISTRICT OF MASSACHUSETTS

[Hon. Patti B. Saris, U.S. District Judge]

Before

Kayatta, Gelpí, and Montecalvo, Circuit Judges.

John Peter Zavez, with whom Noah Rosmarin, Brendan M.

Bridgeland, and Adkins, Kelston & Zavez, P.C. were on brief, for appellant.

Hannah Y. Chanoine, with whom Kayla N. Haran, Matthew D.

Powers, and O'Melveny & Myers LLP were on brief, for appellees.

September 18, 2023

GELPÍ, Circuit Judge. Plaintiff-Appellant Kristin DiCroce ("DiCroce") challenges the district court's dismissal of her complaint against McNeil Nutritionals, LLC and Johnson & Johnson Consumer, Inc. (collectively, "Appellees") for their allegedly misleading labeling and marketing of Lactaid supplements. We agree with the dismissal outcome, albeit on different grounds. Therefore, we affirm.

I. BACKGROUND

Given that "[t]he maze of detail" in DiCroce's complaint is clearly laid out in the district court's opinion,1 we recite only the facts needed "for purposes of th[is] appeal." Dukes Bridge LLC v. Beinhocker, 856 F.3d 186, 187 (1st Cir. 2017).

Lactose intolerance is "characterized by abdominal cramps and diarrhea after consumption of food that contains lactose," a sugar found in dairy products. Lactose Intolerance, Stedmans Medical Dictionary 452780, Westlaw (databased updated Nov. 2014). Individuals who suffer from lactose intolerance do not produce enough lactase -- an enzyme that aids in the digestion of lactose. See id. Lactaid is a tablet form of the enzyme lactase -- made and distributed by Appellees -- that claims to prevent "gas," "bloating," and "diarrhea" "associated with digesting dairy," among other things.

1 DiCroce v. McNeil Nutritionals, LLC, 640 F. Supp. 3d 182 (D. Mass. 2022).

DiCroce lives in Massachusetts and has purchased Lactaid supplements "on multiple occasions within the past four years." DiCroce filed this putative class action in October 2021 challenging certain statements on the packaging of Lactaid products.2 Her general argument proceeds as follows:

(1) Lactose intolerance is a disease, per 21 C.F.R.

§ 101.93(g)(1)'s definition of a "disease";

(2) Lactaid, although marketed as a dietary supplement, claims to treat the disease of lactose intolerance, thereby violating 21 U.S.C § 343(r)(6), and making it a drug, per § 101.93(f);

(3) Because Lactaid is a drug under the relevant federal laws, it is misleading, and thus violative of state law, for Appellees to misbrand Lactaid as a dietary supplement, and to make statements on Lactaid's label disclaiming Food and Drug Administration ("FDA") approval, thereby implying that FDA approval is not required;

(4) Had Lactaid's product not claimed to treat the disease of lactose intolerance, DiCroce would not have been misled into

2 DiCroce's complaint claims that: (1) Appellees engaged in deceptive acts or practices in violation of Mass. Gen. Laws ch. 93A (the Massachusetts Consumer Protection Act); (2) that Appellees engaged in false advertising in violation of Mass. Gen. Laws ch. 266, § 91; and (3) that Appellees were unjustly enriched because, by buying Lactaid, DiCroce conferred an economic benefit on Appellees. The district court granted Appellees' initial motion to dismiss for lack of standing, concluding that DiCroce had failed to plausibly allege an injury in fact because her claims that Lactaid's labeling "affected her purchasing decisions" were "vague," and, thus, she had no Article III standing.

With leave of court, DiCroce later filed an amended complaint, adding to her original allegations that she paid an "unwarranted premium" for Lactaid products because the products' "illegal disease claims" led her to reasonably believe that they were worth more than less expensive lactase supplements. DiCroce noted that Lactaid products cost $0.20 per dosage, while alternative products, which she cited specific examples of, cost at least $0.11 less. We draw the relevant facts from her amended complaint.

purchasing Lactaid products, which are more expensive than other lactase supplements.

The district court granted Appellees' second motion to dismiss, despite finding that DiCroce's amended complaint sufficiently alleged an injury in fact for purposes of Article III standing. DiCroce, 640 F. Supp. 3d at 185, 187-88. The district court held that DiCroce's false advertising and deceptive trade practices claims both failed because "no reasonable consumer could find Lactaid's product labels deceptive, nor has DiCroce identified a misrepresentation of fact." Id. at 188. Nor was the district court convinced by DiCroce's disclaimer argument, explaining that her "conclusory allegation d[id] not accord with the language of the disclaimers" and that no "reasonable consumer's purchasing decision" would be swayed by the fact that the product required FDA evaluation given that the label disclosed that the product is not FDA approved. Id. at 188-89.

DiCroce timely appealed.

II. DISCUSSION

Before we proceed to the merits of DiCroce's appeal, we pause to address the issue of standing. See United States v. Catala, 870 F.3d 6, 9 (1st Cir. 2017) ("Because Article III standing is a sine qua non to federal judicial involvement, a federal court must resolve any doubts about such standing before proceeding to adjudicate the merits of a given case."). Contested

by the parties is whether DiCroce has plausibly pled an injury in fact, as required for Article III and statutory standing, under chapter 93A of the Massachusetts General Laws. See Hochendoner v. Genzyme Corp., 823 F.3d 724, 731 (1st Cir. 2016) (explaining the injury requirement for standing in the Article III context); Shaulis v. Nordstrom, Inc., 865 F.3d 1, 10 (1st Cir. 2017) (discussing cognizable injuries under chapter 93A). We begin with DiCroce's Article III standing.

"[A]t the pleading stage, the plaintiff bears the burden of establishing sufficient factual matter to plausibly demonstrate h[er] standing to bring the action." Hochendoner, 823 F.3d at 731. For an injury in fact to be plausibly pled, it "must be both concrete and particularized and actual or imminent, not conjectural or hypothetical." Id. (cleaned up). Concreteness requires that the injury "actually exist[s]." Id. (alteration in original) (quoting Spokeo, Inc. v. Robins, 578 U.S. 330, 340 (2016)). And particularization demands that, in addition to alleging "injurious conduct attributable to the defendant," a plaintiff must also claim to be "among the persons injured by that conduct." Id. at 731-32.

DiCroce's second amended complaint satisfies both requirements. DiCroce claims that she personally purchased Lactaid supplements on multiple occasions during the four years preceding the complaint. She further alleges that Lactaid

supplements cost at least $0.11 more per tablet than other brands and that she was misled into purchasing overpriced lactase supplements because of Appellees' purportedly unlawful marketing statements. Put another way, DiCroce claims that she has personally suffered economic harm in the past as a result of Appellees' alleged misconduct. At the pleading stage, we find these allegations sufficient to meet the minimal plausibility standard for establishing Article III standing. See In re Evenflo Co., Inc., Mktg., Sales Pracs. & Prods. Liab. Litig., 54 F.4th 28, 35 (1st Cir. 2022) ("This court has repeatedly recognized overpayment as a cognizable form of Article III injury."); Gustavsen v. Alcon Lab'ys, Inc., 903 F.3d 1, 7-8 (1st Cir. 2018) (holding that plaintiffs sufficiently pled a concrete, actual, particularized injury for standing purposes where they claimed that they, themselves, had suffered "out-of-pocket loss of money" in the past because of defendants' conduct).

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DiCroce v. McNeil Nutritionals, LLC, 82 F.4th 35 (1st Cir. 2023).

82 F.4th 35 (DiCroce v. McNeil Nutritionals, LLC) — published by Counsel Stack Legal Research, free access to 12M+ legal documents.

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