Dickson v. Adams Outdoor Advertising, Inc.

CourtDistrict Court, E.D. Michigan
DecidedJanuary 6, 2020
Docket2:17-cv-12533
StatusUnknown

This text of Dickson v. Adams Outdoor Advertising, Inc. (Dickson v. Adams Outdoor Advertising, Inc.) is published on Counsel Stack Legal Research, covering District Court, E.D. Michigan primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Dickson v. Adams Outdoor Advertising, Inc., (E.D. Mich. 2020).

Opinion

UNITED STATES DISTRICT COURT EASTERN DISTRICT OF MICHIGAN SOUTHERN DIVISION MARY JANE DICKSON,

Plaintiff, Case No. 17-cv-12533 Honorable Laurie J. Michelson v. Magistrate Judge Anthony P. Patti

ADAMS OUTDOOR ADVERTISING LIMITED PARTNERSHIP OF MINNESOTA,

Defendant.

OPINION AND ORDER GRANTING IN PART AND DENYING IN PART DEFENDANT’S MOTION FOR SUMMARY JUDGMENT [55] Mary Jane Dickson used to work as a general sales manager for Adams Outdoor Advertising. Dickson and Adams Outdoor disagree as to the reason her employment ended. Dickson says that Adams Outdoor was a “boys club” and that her gender played a role in her termination. She also says that when she complained of gender discrimination, Adams Outdoor retaliated. Adams Outdoor, by contrast, says that the office where Dickson worked had too many managers and that Dickson had performance-related problems. The Equal Employment Opportunity Commission was unable to resolve these differences in opinion. So Dickson has sued Adams Outdoor, asserting that the company violated Title VII of the Civil Rights Act of 1964 (as amended) and Michigan’s Elliott-Larsen Civil Rights Act. The parties apparently learned everything they could about what happened (deposing no less than 16 people). And now Adams Outdoor asserts that no reasonable jury considering the collected evidence could find in Dickson’s favor. So Adams Outdoor asks this Court to grant it summary judgment. (ECF No. 55.) For the reasons set out below, the Court will dismiss Dickson’s retaliation claims, but her discrimination claims will proceed to trial. I. While the Court acknowledges that the Adams Outdoor employees accused of wrongdoing have a different take on what occurred, because Adams Outdoor seeks summary judgment, the

following factual account views the evidence in the light most favorable to Dickson. See Matsushita Elec. Indus. Co. v. Zenith Radio Corp., 475 U.S. 574, 587 (1986). A. A bit of background about the parties provides context for this case. Adams Outdoor Advertising Limited Partnership of Minnesota sells or leases outdoor advertising space, e.g., billboard space. (See ECF No. 55-2, PageID.3634–3635; ECF No. 55-9, PageID.4641.) During Dickson’s employment, Adams Outdoor employed around 400 people in various-sized offices throughout the eastern half of the country. (ECF No. 55-2, PageID.3498.) In Michigan, Adams Outdoor had three markets: Kalamazoo, Lansing, and Ann Arbor. (ECF No. 55-

7, PageID.4373; ECF No. 55-16, PageID.5230; ECF No. 55-2, PageID.3643.) Its CEO and president was (and is) Kevin Gleason. (ECF No. 55-2, PageID.3478.) Adams Outdoor was structured such that the general manager for a market (e.g., Ann Arbor) would report either to a regional manager or to Gleason. (ECF No. 55-2, PageID.3496–3498.) During Dickson’s employment, the regional manager for the region that included the Ann Arbor market was Christopher Eigenberger. (ECF No. 55-2, PageID.3501.) Around January 2015—shortly before Dickson was hired by Adams Outdoor—Adams Outdoor either acquired or partnered with a similar company, Fairway Outdoor. (See ECF No. 55- 2, PageID.3490, 3533, 3563.) Gleason also served as the president and CEO of Fairway Outdoor. (ECF No. 55-2, PageID.3479.) Prior to joining Adams Outdoor, Mary Jane Dickson had considerable experience in selling print, television, and radio advertising. From 2004 to 2009, Dickson sold advertising for Comcast; she was the sales manager for Comcast’s Flint, Michigan, office before being promoted to general

sales manager for Southeast Michigan. (ECF No. 45-3, PageID.2872.) In 2009, Dickson became the vice president and general manager for Cumulus Media in Flint. (ECF No. 45-3, PageID.2872– 73.) And from 2011 to 2013, Dickson served as the general sales manager and acting general manager for Viamedia, a cable company. (ECF No. 45-3, PageID.2873.) With that background, the Court turns to the events giving rise to this case. B. At the start of 2015, the general manager of Adams Outdoor’s Ann Arbor office, Todd McWilliams, needed help with his general-manager duties. Because McWilliams was handling some national and regional-manager work, he had to be away from the Ann Arbor office two or

three days a week. (ECF No. 55-4, PageID.3975, 3979, 4015; ECF No. 55-7, PageID.4237.) So in March 2015, McWilliams hired Dickson as a “general sales manager.” (ECF No. 55-7, PageID.4231–4233.) As general sales manager for Ann Arbor, Dickson acted as the office’s general manager when McWilliams was away. (ECF No. 55-7, PageID.4232–4233; ECF No. 55- 4, PageID.3990, 4016.) Although the general sales manager position was not unique to Ann Arbor, the vast majority of Adams Outdoor and Fairway Outdoor offices did not have that position. (ECF No. 57- 4, PageID.5770–5773; see also ECF No. 55-4, PageID.3990 (indicating that GSM position was new with Fairway partnership).) Instead, most Adams Outdoor and Fairway Outdoor offices had a general manager, a sales manager who reported to the general manager, and account executives (salespeople) who reported to the sales manager. (See ECF No. 57-4, PageID.5770–5773.) Indeed, Adams Outdoor’s job description for a “general sales manager” suggests that the position was for “large markets with multiple Sales Managers or regions.” (See ECF No. 55-7, PageID.4247.) Ann Arbor was not considered a large market and did not have multiple sales managers. (See ECF No.

55-11, PageID.4830, 4834; ECF No. 55-2, PageID.3579–3580; ECF No. 55-7, PageID.4270.) Neither Kalamazoo nor Lansing, which were markets similar to Ann Arbor (ECF No. 55-11, PageID.4830, 4835), had a general sales manager (ECF No. 57-4, PageID.5770). As general sales manager, Dickson proposed, and apparently implemented, a change to how account executives sold inventory outside of their market. There were instances where, for example, an account executive in the Lansing office would sell billboard space in the Ann Arbor market without knowing the Ann Arbor rates. As a result, Ann Arbor’s billboard inventory might be sold at too low of a rate. Dickson proposed that before an account executive could sell billboard space outside his or her market, the sales managers of all the affected markets would have to

approve the rates. (ECF No. 55-7, PageID.4252–4254.) Dickson recalls that some account executives in Lansing were not happy with the new procedure. (ECF No. 55-7, PageID.4278–4279.) Although perhaps not because of the change in procedure, the Lansing sales manager and some of the Lansing account executives did not want to work with Dickson. (ECF No. 55-15, PageID.5161; see also ECF No. 55-3, PageID.3843, 3902; ECF No. 55-4, PageID.4089.) Dickson was also tasked with coming up with a plan for a new office in Southfield, Michigan. (ECF No. 55-7, PageID.4329–4330.) Dickson recalls being told that if the plan was not successful, “they” would fire her. (ECF No. 55-7, PageID.4330.) Dickson believes that “they” consisted of Brian Grant, Adams Outdoor’s vice president of human resources, and Eigenberger, the regional manager. (ECF No. 55-7, PageID.4330; ECF No. 57-4, PageID.5769.) Toward the end of Dickson’s tenure at Adams Outdoor (i.e., the end of 2015 or early 2016), an office did open in Southfield. (ECF No. 55-8, PageID.4540; ECF No. 55-11, PageID.4849.) The two account executives in Southfield, Shana Dellas and Elizabeth Topping, reported directly to Dickson. (ECF

No. 57-14, PageID.5899.) In June or July 2015, Dickson hired Michael Musto as the sales manager in the Ann Arbor office. (ECF No. 55-8, PageID.4496; ECF No. 55-7, PageID.4275.) Dickson had worked with Musto at Viamedia and considered Musto a friend. (ECF No.

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