Dick Winning Chrysler-Plymouth Of Ft. Myers, Inc. v. Chrysler Motors Corporation

750 F.2d 895, 1985 U.S. App. LEXIS 27550
CourtCourt of Appeals for the Eleventh Circuit
DecidedJanuary 16, 1985
Docket83-3397
StatusPublished

This text of 750 F.2d 895 (Dick Winning Chrysler-Plymouth Of Ft. Myers, Inc. v. Chrysler Motors Corporation) is published on Counsel Stack Legal Research, covering Court of Appeals for the Eleventh Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Dick Winning Chrysler-Plymouth Of Ft. Myers, Inc. v. Chrysler Motors Corporation, 750 F.2d 895, 1985 U.S. App. LEXIS 27550 (11th Cir. 1985).

Opinion

750 F.2d 895

DICK WINNING CHRYSLER-PLYMOUTH OF FT. MYERS, INC., a Florida
Corp., Plaintiff-Appellant,
v.
CHRYSLER MOTORS CORPORATION and Chrysler Realty Corporation,
a foreign corporation, Defendants-Appellees.

No. 83-3397.

United States Court of Appeals,
Eleventh Circuit.

Jan. 16, 1985.

Albert B. Lewis, St. Petersburg, Fla., for plaintiff-appellant.

Charles F. Clark, Ted R. Manry, III, Tampa, Fla., for defendants-appellees.

Appeal from the United States District Court for the Middle District of Florida.

Before HATCHETT and CLARK, Circuit Judges, and STAFFORD*, District Judge.

HATCHETT, Circuit Judge:

This appeal is from the granting of a directed verdict against an automobile dealer which claimed that its automobile manufacturer breached their contract, violated the Florida Automobile Dealer's Act, and violated the Federal Dealers' Day in Court Act. We affirm.

Facts

The appellant, Dick Winning Chrysler-Plymouth of Ft. Myers, Inc. (Winning Chrysler), was an automobile dealership doing business in Fort Myers, Florida. Richard D. Winning (Dick Winning) is president of this Florida corporation. Appellee, Chrysler Realty Corporation (Chrysler Realty), is a subsidiary of Chrysler Motors Corporation (Chrysler Motors). This subsidiary manages Chrysler's properties and handles Chrysler's land acquisitions on a management fee basis. Chrysler Realty also provides services for some of Chrysler's other subsidiaries.

On September 27, 1971, Winning Chrysler entered into a two-year dealership agreement. The dealership was the only Chrysler-Plymouth dealership in Fort Myers, Florida. The agreement provided that at the end of the term, September 27, 1973, a direct dealer agreement, with no fixed term, would be extended to the dealer, provided the dealer fulfilled all of the contract conditions. The two-year contract carried two provisions which are central to the controversy in this case. The agreement provided in paragraph 7:

(7) If this arrangement does not terminate sooner as provided in Paragraph (6), above, and thus continues in effect for the period set forth in said Paragraph (6), MOTORS, at expiration of such period, will enter into (a) regular Direct Dealer Agreement(s) for such new Vehicles with DEALER, provided that DEALER has fulfilled all of the following conditions which DEALER understands and agrees to be reasonable and necessary.

....

(D) Constructed prior to the expiration of this Term Sales Agreement, facilities (acceptable to Motors) for its Plymouth Chrysler business at 2029 Cleveland Avenue, Ft. Myers, Florida. Relocated said business into such facilities and ceased its Plymouth Chrysler business at its present address. Dealer understands and agrees that location, building(s) or building plans must be approved by Motors prior to Dealer making any firm commitment for such facilities and prior to Dealer relocating its Plymouth Chrysler business into such facilities.

Paragraph 7(D) required that the dealership be relocated because appellee, Chrysler Motors, considered the current location a poor one for the sale of automobiles. It was Chrysler Motors's belief that automobile dealerships prospered in the outlying areas of cities where other automobile dealerships were also located.

The agreement also provided that the dealership would maintain sales equal to the automobile manufacturer's percentage of the national market in the Fort Myers area. This provision, known as the Minimum Sales Responsibility Provision, stated:

(7) If this arrangement does not terminate sooner as provided in Paragraph (6) above, and thus continues in effect for the period set forth in Paragraph (6), MOTORS, at expiration of such period, will enter into (a) regular Direct Dealer Agreement(s) for such new Vehicles with DEALER, provided that DEALER has fulfilled all of the following conditions which DEALER understands and agrees to be reasonable and necessary.

(B) During the period the foregoing agreement has continued in effect, DEALER has sold at retail in the Sales Locality described in Paragraph (1), above, a sufficient number of new Vehicles for each line of Vehicles to equal or exceed DEALER'S Minimum Sales Responsibility as defined in Paragraph (7) of the said Direct Dealer Agreement(s).

Although relocation of the dealership was discussed between the parties on several occasions, Winning Chrysler neither relocated the dealership nor made any serious attempts to do so. At the end of the stipulated term of the agreement, Chrysler Motors allowed Winning Chrysler to continue to do business under six-month and oneyear extensions with the understanding that the dealership would be relocated.

On April 10, 1974, a district manager for the Fort Myers and Tampa, Florida, areas reviewed the agreement with Winning Chrysler and wrote on the Quality Contact Report: "Reviewed term agreement (expires 9-27-74) with dealer. Dealer realizes and accepts terms of term agreement to find land and relocate facility." A few days later, Winning Chrysler repudiated this extension agreement. A Chrysler zone manager, thereafter, informed Winning Chrysler that he would recommend nonrenewal of the term agreement. Subsequently, Chrysler terminated the term agreement and refused Winning Chrysler's offer to renew.

Procedural Background

Winning Chrysler brought suit against Chrysler in a Florida circuit court, but this action was removed to the United States District Court for the Middle District of Florida. After an array of motions and amendments, Winning Chrysler filed its third amended complaint in the federal district court. Count I of the third amended complaint stated a cause of action for breach of contract and promissory estoppel against Chrysler Motors and Chrysler Realty. Count II of the third amended complaint alleged that Chrysler Motors violated the Florida Automobile Dealer's Act. Count III of the third amended complaint alleged that Chrysler Motors violated the Federal Dealers' Day in Court Act.

For the breach of contract and promissory estoppel claims, Winning Chrysler sought compensatory damages, all costs of the proceedings, and a trial by jury on all triable issues. For the alleged violations of the Florida Automobile Dealer's Act, Winning Chrysler sought damages in an amount equal to three times its pecuniary loss, plus costs and reasonable attorney's fees. It also requested a trial by jury on this claim. Finally, Winning Chrysler demanded judgment against Chrysler Motors in an amount in excess of $10,000 together with all costs of the proceedings and a trial by jury on all triable issues. Jurisdiction is based on diversity of citizenship.

Chrysler Motors justifies its termination of the dealership by pointing to Winning Chrysler's poor management, poor location, and failure to meet the minimum sales responsibility. Chrysler Motors also alleges that the dealership, because of poor management, suffered from kick-backs, embezzlement, and a warranty claims scheme.

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Cite This Page — Counsel Stack

Bluebook (online)
750 F.2d 895, 1985 U.S. App. LEXIS 27550, Counsel Stack Legal Research, https://law.counselstack.com/opinion/dick-winning-chrysler-plymouth-of-ft-myers-inc-v-chrysler-motors-ca11-1985.