Diaz v. Doctors Best Weight Loss & Wellness Center, LLC

CourtDistrict Court, S.D. Florida
DecidedSeptember 30, 2021
Docket1:21-cv-22386
StatusUnknown

This text of Diaz v. Doctors Best Weight Loss & Wellness Center, LLC (Diaz v. Doctors Best Weight Loss & Wellness Center, LLC) is published on Counsel Stack Legal Research, covering District Court, S.D. Florida primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Diaz v. Doctors Best Weight Loss & Wellness Center, LLC, (S.D. Fla. 2021).

Opinion

UNITED STATES DISTRICT COURT SOUTHERN DISTRICT OF FLORIDA

Case No. 21-cv-22386-BLOOM/Otazo-Reyes

CRISTINA M. DIAZ,

Plaintiff,

v.

DOCTORS BEST WEIGHT LOSS & WELLNESS CENTER, LLC, et al.,

Defendants. ________________________________/

ORDER ON MOTION TO DISMISS THIS CAUSE is before the Court upon Defendants Doctors Best Weight Loss & Wellness Center L.L.C. and Christian Forster’s (together, “Defendants”) Motion to Dismiss Plaintiff Cristina M. Diaz’s Complaint, ECF No. [16] (“Motion”). Plaintiff filed a response, ECF No. [17], to which Defendants filed a reply, ECF No. [22]. The Court has carefully considered the Motion, all opposing and supporting submissions, the record in this case, the applicable law, and is otherwise fully advised. For the reasons that follow, the Motion is granted in part. I. BACKGROUND This case arises as a result of Defendants’ alleged misuse of Plaintiff’s likeness, persona, image, and identity in connection with promoting their weight loss products and services. As alleged in the Complaint, Plaintiff undertook efforts to lose a significant amount of weight and documented those efforts on social media. ECF No. [1] ¶¶ 9-14. During the process, she gained a substantial following. Id. ¶ 15. In addition to posting about healthy meal preparation, photos, videos of her workouts, and advice to followers, Plaintiff answers followers’ questions, hosts fitness boot camps, maintains a YouTube channel, and has published a guidebook. Id. ¶¶ 16-21, 23-27. Her efforts and promotion of her image and persona have generated substantial goodwill, which has allowed her to collaborate through brand sponsorships with numerous well-known brands, and to be featured in articles and videos. Id. ¶¶ 28-34. According to Plaintiff, Defendants have used her image without her permission to promote their own weight loss products and services. Id. ¶¶ 51-60. As a result, Plaintiff asserts numerous

claims against Defendants, including two claims under federal law (Counts I and II), and claims arising under state law (Counts III-VII). Specifically, Plaintiff asserts Lanham Act claims for false association and false endorsement in violation of 15 U.S.C. § 1125(a) (Count I); false advertising in violation of 15 U.S.C. § 1125(a) (Count II); false association, false endorsement and false advertising under Florida law (Count III); misappropriation of name or likeness and violation of right of publicity in violation of Florida law (Count IV, V); conversion (Count VI); and unjust enrichment (Count VII). In the Motion, Defendants argue that the Complaint should be dismissed for lack of subject matter jurisdiction under Rule 12(b)(1), and for failure to state a claim under Rule 12(b)(6).

II. LEGAL STANDARD A pleading in a civil action must contain “a short and plain statement of the claim showing that the pleader is entitled to relief.” Fed. R. Civ. P. 8(a)(2). Although a complaint “does not need detailed factual allegations,” it must provide “more than labels and conclusions, and a formulaic recitation of the elements of a cause of action will not do.” Bell Atl. Corp. v. Twombly, 550 U.S. 544, 555 (2007); see Ashcroft v. Iqbal, 556 U.S. 662, 678 (2009) (explaining that Rule 8(a)(2)’s pleading standard “demands more than an unadorned, the-defendant-unlawfully-harmed-me accusation”). Nor can a complaint rest on “‘naked assertion[s]’ devoid of ‘further factual enhancement.’” Iqbal, 556 U.S. at 678 (quoting Twombly, 550 U.S. at 557 (alteration in original)). “To survive a motion to dismiss a complaint must contain sufficient factual matter, accepted as true, to ‘state a claim to relief that is plausible on its face.’” Id. (quoting Twombly, 550 U.S. at 570). When reviewing a motion under Rule 12(b)(6), a court, as a general rule, must accept the plaintiff’s allegations as true and evaluate all plausible inferences derived from those facts in favor

of the plaintiff. See Miccosukee Tribe of Indians of Fla. v. S. Everglades Restoration All., 304 F.3d 1076, 1084 (11th Cir. 2002); AXA Equitable Life Ins. Co. v. Infinity Fin. Grp., LLC, 608 F. Supp. 2d 1349, 1353 (S.D. Fla. 2009). However, this tenet does not apply to legal conclusions, and courts “are not bound to accept as true a legal conclusion couched as a factual allegation.” Twombly, 550 U.S. at 555; see Iqbal, 556 U.S. at 678; Thaeter v. Palm Beach Cnty. Sheriff’s Off., 449 F.3d 1342, 1352 (11th Cir. 2006). “[T]he court may dismiss a complaint pursuant to Federal Rule of Civil Procedure 12(b)(6) when, on the basis of a dispositive issue of law, no construction of the factual allegations will support the cause of action.” Marshall Cnty. Bd. of Educ. v. Marshall Cnty. Gas Dist., 992 F.2d 1171, 1174 (11th Cir. 1993) (citations omitted).

A Rule 12(b)(1) motion challenges the district court’s subject matter jurisdiction and takes one of two forms: a “facial attack” or a “factual attack.” “A ‘facial attack’ on the complaint ‘require[s] the court merely to look and see if [the] plaintiff has sufficiently alleged a basis of subject matter jurisdiction, and the allegations in his complaint are taken as true for the purposes of the motion.’” McElmurray v. Consol. Gov’t of Augusta-Richmond Cnty., 501 F.3d 1244, 1251 (11th Cir. 2007) (quoting Lawrence v. Dunbar, 919 F.2d 1525, 1529 (11th Cir. 1990)). “A ‘factual attack,’ on the other hand, challenges the existence of subject matter jurisdiction based on matters outside the pleadings.” Kuhlman v. United States, 822 F. Supp. 2d 1255, 1256-57 (M.D. Fla. 2011) (citing Lawrence, 919 F.2d at 1529); see Stalley ex rel. U.S. v. Orlando Reg’l Healthcare Sys., Inc., 524 F.3d 1229, 1233 (11th Cir. 2008) (“By contrast, a factual attack on a complaint challenges the existence of subject matter jurisdiction using material extrinsic from the pleadings, such as affidavits or testimony.”). III. DISCUSSION Defendants contend that the Court does not have subject matter jurisdiction over Plaintiff’s

state law claims, that the Complaint is a shotgun pleading, and fails to state a cause of action against Defendant Forster in his individual capacity. The Court considers each argument in turn. A. Jurisdictional Challenge Defendants argue that the Court has original jurisdiction only over Counts I and II of the Complaint and should decline to exercise supplemental jurisdiction over Plaintiff’s remaining state law claims. Defendants contend that those claims require different or foreign elements of proof, involve damages not recoverable under the Lanham Act, and they will introduce jury confusion and delay.

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Diaz v. Doctors Best Weight Loss & Wellness Center, LLC, Counsel Stack Legal Research, https://law.counselstack.com/opinion/diaz-v-doctors-best-weight-loss-wellness-center-llc-flsd-2021.