Design Basics, LLC v. Heller & Sons, Incorporated

CourtDistrict Court, N.D. Indiana
DecidedJune 24, 2019
Docket1:16-cv-00175
StatusUnknown

This text of Design Basics, LLC v. Heller & Sons, Incorporated (Design Basics, LLC v. Heller & Sons, Incorporated) is published on Counsel Stack Legal Research, covering District Court, N.D. Indiana primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Design Basics, LLC v. Heller & Sons, Incorporated, (N.D. Ind. 2019).

Opinion

UNITED STATES DISTRICT COURT NORTHERN DISTRICT OF INDIANA FORT WAYNE DIVISION

DESIGN BASICS, LLC, ) ) Plaintiff, ) ) v. ) Cause No. 1:16-CV-175-HAB ) HELLER & SONS, INC. d/b/a HELLER ) HOMES, ) ) Defendant. )

OPINION AND ORDER

Plaintiff is a prolific design firm, copyrighting more than 2,500 different designs and plans for moderately priced single-family homes. This case involves a claim by Plaintiff for copyright infringement of five of those designs. The issue before the Court now is Defendant’s Second Motion for Summary Judgment (ECF No. 64), wherein Defendant asks this Court to determine, as a matter of law, that it did not infringe on any of Plaintiff’s copyrights. Also before the Court is Defendant’s Motion to Exclude and Strike Matthew McNicholas’ Expert Report and to Bar Expert Testimony (ECF No. 80).1 The Court concludes that, while the designs at issue bear superficial similarities to their allegedly infringing siblings, there nonetheless exist numerous differences which defeat any claim of copyright infringement. Accordingly, Defendant’s Motion for Summary Judgment will be granted.

1 Defendant also filed a Motion to Strike Portions of Plaintiff’s Declarations (ECF No. 79). Defendant bases its Motion to Strike on Federal Rules of Civil Procedure 56(c) and 12(f), Federal Rules of Evidence 602 and 401(b), and Northern District of Indiana Local Rules 56-1(e) and 7.1. Because the Court can distinguish which exhibits, affidavits, and statements may properly be considered when deciding whether summary judgment is appropriate, the Court denies Defendant’s Motion to Strike. The Court has noted Defendant’s objections and will consider the objections to the extent they arise in the Court’s summary judgment analysis. FACTUAL BACKGROUND A. Plaintiff’s Business Model Plaintiff describes itself as a small residential design firm founded in Omaha, Nebraska, in the 1980’s. Plaintiff has designed thousands of home designs from scratch, including more than 390 new designs since 2009. Plaintiff registers its architectural works with the United States

Copyright Office before or near the time they are published and marketed. For most of its existence, Plaintiff’s primary source of income was in licensing its copyrighted designs. Plaintiff has more than 164,000 customers across the country that have purchased over 135,000 construction licenses, including more than 2,500 licenses in the last three years alone. Since many of the licenses were good for an unlimited number of builds for the licensed plan, Plaintiff states that it is “no exaggeration to say that hundreds of thousands—if not millions—of Americans live in homes designed by” Plaintiff. (ECF No. 73-1 at 2). For much of the time Plaintiff was in the licensing business, business was good. Plaintiff’s licensing fees range from $700 to $6,000. Since 2009, Plaintiff has issued more than 9,200 licenses

totaling more than $7,135,000.00 in licensing revenue. Plaintiff has issued 234 licenses for the five designs at issue in this case since 2009, for a total of $131,718 in licensing revenue. At its peak in the late 1990’s and early 2000’s, Plaintiff was earning more than $4,000,000 per year from licensing revenues. Plaintiff earned these kinds of revenues by making their designs ubiquitous. Plaintiff’s marketing efforts included:

 Publishing and circulating more than 4.2 million copies of 180 different catalogs and other publications containing the designs to builders like Defendant;  Placing its copyrighted designs in third-party publications like Builder Magazine;  Displaying its home plans, plan catalogs, and other publications at 446 big box retail locations;  Distributing its home plan publications at home shows, conventions, and trade shows; and  Displaying its copyrighted designs across the internet, including on its own site, www.designbasics.com.

B. Plaintiff’s Business Suffers in the Wake of the Great Recession Somewhere between 2006 and 2008, Plaintiff decided that it would be easier and cheaper to cease its bulk mailing strategy and instead to focus on marketing through the internet. To that end, Plaintiff invested $435,000 in capital improvements, including updating its database system, purchasing and building two new websites, and working to raise its internet profile through search engine optimization (“SEO”). While these efforts succeeded in driving internet traffic to Plaintiff’s website, they failed in increasing licensing revenue. Instead, licensing revenue dropped from $4 million in 2004, to $1 million in 2009. C. Plaintiff Blames Copyright Infringement for its Losses Rather than attribute the decline in licensing revenue to the precipitous decline in new home construction,2 Plaintiff determined that its losses were due to “the ready availability of [Plaintiff’s] copyrighted designs both print and on the internet” which, Plaintiff asserts, resulted in “rampant” violations of Plaintiff’s copyrights. (ECF No. 75-2 at 7). What Plaintiff did in response was either an “intellectual property shakedown” and “copyright trolling,” Design Basics, LLC v. Lexington Homes, Inc., 858 F.3d 1093, 1096–98 (7th Cir. 2017), or the vigorous protection of its copyrighted works (ECF No. 73-1 at 10), depending on your point of view. What is undisputed is that Plaintiff set out on a concentrated effort to uncover what it viewed as the violation of its intellectual property rights. A large part of this effort was turning its staff and even its independent contractors into copyright detectives. As described by its COO,

2 Housing starts fell from a high of 2.3 million in January 2006, to 466,000 in January 2009, a drop of nearly 80%. https://money.cnn.com/2009/02/18/news/economy/housing_starts/index.htm Plaintiff “compensated employees or independent contractors . . . who discovered incidents of infringement that led to settlements or judgments by paying them a percentage of the amount recovered from litigation.”3 (ECF No. 73-1 at 11). The detective work was not limited to internet searches for offending designs. Instead, Plaintiff conducted multiple “controlled buys”4 at different lumberyards to find draftsmen who were copying Plaintiff’s plans. (Id. at 9). Due to these

investigative techniques, Plaintiff discovered five different instances where its designs were being appropriated. (ECF No. 75-2 at 5–6). As a result of its investigations, Plaintiff has filed suit against approximately 150 builders alleging copyright infringement. This represents a lawsuit against 1 in every 300 builders in the United States. (ECF No. 73-1 at 11). Forty of those lawsuits were filed in Indiana alone. Plaintiff does not settle cases for “nuisance value,” but instead states that its “settlement revenue reflects defendants’ assessment of the risks of substantial infringement verdicts.” (Id.) (original emphasis). While the amount of “settlement revenue” has not been disclosed to the Court, counsel for Plaintiff in a different matter described the revenue as “substantial.” Lexington, 858 F.3d at 1098, n.1.

D. Plaintiff Discovers Defendant’s Plans Following the Great Recession, Plaintiff took steps to update its database to account for new home builders. Between May and July 2013, Plaintiff’s Director of Business Development compiled a list of 527 Indiana home builders “for the purpose of determining whether the company would make further direct marketing efforts to current and potential builder customers.” (ECF No. 73-2 at 2). He then visited the websites for each of the 527 builders “to see the types of homes the

3 Plaintiff claims that this practice of compensation ended on September 1, 2017, after this litigation was filed. (ECF No. 73-1 at 11).

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Design Basics, LLC v. Heller & Sons, Incorporated, Counsel Stack Legal Research, https://law.counselstack.com/opinion/design-basics-llc-v-heller-sons-incorporated-innd-2019.