Debra Dugan v. Tgi Fridays, Inc.

135 A.3d 1003, 445 N.J. Super. 59
New Jersey Superior Court Appellate Division·Decided March 24, 2016·No. A-3485-14T3·Published·Cited by 4 cases

Opinion

NOT FOR PUBLICATION WITHOUT THE APPROVAL OF THE APPELLATE DIVISION

SUPERIOR COURT OF NEW JERSEY APPELLATE DIVISION

DOCKET NO. A-3485-14T3

DEBRA DUGAN, ALAN FOX, and APPROVED FOR PUBLICATION

ROBERT CAMERON on behalf of themselves and all other March 24, 2016 similarly situated, APPELLATE DIVISION

Plaintiffs-Respondents/ Cross-Appellants,

v.

TGI FRIDAYS, INC., CARLSON RESTAURANTS WORLDWIDE, INC., on behalf of themselves and all others similarly situated,

Defendant-Appellant/ Cross-Respondents.

Argued February 23, 2016 – Decided March 24, 2016

Before Judges Yannotti, Guadagno and Vernoia.

On appeal from Superior Court of New Jersey, Law Division, Burlington County, Docket No.

L-0126-10.

Stephen M. Orlofsky argued the cause for appellants/cross-respondents (Blank Rome, L.L.P., and LeClair Ryan, attorneys; Mr.

Orlofsky, David C. Kistler, Jeffrey L.

O'Hara, and Matthew S. Schultz, on the briefs).

Sander D. Friedman argued the cause for respondents/cross-appellants (Law Office of Sander D. Friedman, LLC, attorneys; Mr.

Friedman and Wesley G. Hanna, on the briefs).

The opinion of the court was delivered by YANNOTTI, P.J.A.D.

Defendants TGI Fridays, Inc. and Carlson Restaurants Worldwide, Inc. (collectively, TGIF) appeal, on leave granted, from an order entered by the Law Division on February 13, 2015, denying their motion to reconsider class certification and de- certify the class or, in the alternative, to revise the class definition. Plaintiffs Debra Dugan, Alan Fox and Robert Cameron cross-appeal from the court's order certifying the class. For the reasons that follow, we reverse on the appeal, dismiss the cross-appeal, and remand the matter to the trial court for further proceedings on plaintiffs' individual claims.

I.

We begin our discussion with a summary of the relevant procedural history and facts, as revealed in the record on appeal.

A. The Complaint.

On January 12, 2010, Dugan filed a putative class-action complaint against TGIF alleging that the restaurant chain violated the Consumer Fraud Act (CFA), N.J.S.A. 56:8-1 to -184,

and the Truth in Consumer Contract Warranty and Notice Act (TCCWNA), N.J.S.A. 56:12-14 to -18, by: (1) failing to list prices for beer, mixed drinks, and soft drinks on its restaurant menus; and (2) engaging in an unconscionable commercial practice by charging different prices for the same beverage, depending upon where in the restaurant the beverage was served.

Dugan alleged that she had been a patron of TGIF's corporate-owned restaurant in Mount Laurel and was aggrieved by TGIF's failure to disclose the price of beverages on the restaurant's menus. Dugan claimed she became aware of the prices after she had consumed the beverages and was presented with a check. Dugan also claimed that on December 5, 2008, she was charged $2.00 for a beer at the bar and later charged $3.59 for the same beer at a table in the restaurant.

The proposed plaintiff class consisted of all TGIF customers who had "purchased items from the menu that did not have a disclosed price." The proposed defendant class consisted of the thirty-eight TGIF restaurants in New Jersey, some of which are corporate-owned, and some of which were are operated as a franchise of TGIF.

B. TGIF's Motion to Dismiss.

In June 2010, TGIF filed a motion to dismiss the complaint for failure to state a claim upon which relief could be granted.

The judge entered an order denying the motion. We denied TGIF's motion for leave to appeal from the judge's order, but the Supreme Court later granted TGIF's motion and summarily remanded the matter to this court for consideration of TGIF's interlocutory appeal. We affirmed the trial court's order in an unpublished opinion. Dugan v. TGI Fridays, Inc., No. A-3098-10 (App. Div. Oct. 25, 2011) (slip op. at 20).

We held that Dugan had alleged sufficient facts to support a claim under the CFA, specifically a violation of N.J.S.A. 56:8-2.5, which mandates point-of-sale disclosure of the price of merchandise at retail, and N.J.S.A. 56:8-2, which declares certain unconscionable commercial practices to be unlawful. Id. at 12-14. We also held that Dugan pled sufficient facts to show that she sustained an ascertainable loss, and that TGIF's alleged unlawful conduct was the cause of her loss. Id. at 14-18.

We stated, "At the very least, if proven, Dugan would logically have lost the benefit of a $2.00 beer and paid $1.59 more for the privilege of moving from the bar to a nearby table." Id. at 17. We added that the measure of out-of-pocket loss, which is "typically applied when [a] misrepresentation induces a consumer to pay a higher price than is reasonable," is the difference between the price paid and the actual value of the property acquired. Ibid.

We also held that the facts as alleged in the complaint were sufficient to support a claim that TGIF's alleged failure to include prices on its menus caused the loss. Id. at 17-18. We noted that, in her complaint, Dugan had not expressly alleged

(1) that she looked at the menu, discerned the absence of prices, and assumed a reasonable price lower than what she was eventually charged, or (2) that she purchased a beer at the bar, actually noticed that it cost two dollars, and then decided to buy another at a table on the assumption the price would be the same.

[Id. at 17.]

We observed that the lack of such facts might result in the grant of summary judgment in favor of TGIF, but at that stage of the litigation, Dugan's complaint had to be reviewed with some indulgence. Id. at 18. We concluded that Dugan had alleged facts establishing a sufficient factual "link between the alleged unconscionable commercial practices and her purported injury." Ibid.

We also determined that Dugan had alleged sufficient facts to state a claim under the TCCWNA. We found that Dugan was a "consumer" as that term is defined in N.J.S.A. 56:12-15. Id. at 18-20. We found that Dugan had alleged TGIF offered her a contract that included a provision which allegedly violated the CFA, and "the affirmative act that may trigger [liability under] the TCCWNA is the offer encompassed by TGIF's menu." Id. at 19-

20.

C. The Amended Complaints.

In December 2011, Dugan filed an amended complaint, alleging that she purchased unpriced beverages at TGIF's Mount Laurel restaurant on at least two occasions. Dugan claimed that on one occasion she purchased two mixed drinks. On the other occasion, Dugan purchased a beer at the bar, and then purchased a beer and a soft drink at a table in the restaurant. Dugan claimed she was not aware of the costs of the beverages until after she had consumed the drinks and was presented with a check.

In March 2013, a second amended complaint was filed adding Fox and Cameron as plaintiffs and putative class representatives. Fox claimed that in June 2007, he ordered two unpriced mixed drinks at TGIF's corporate-owned restaurant in Cherry Hill. He alleged that if he had known the prices he would be charged for the drinks, he would "have ordered something different and certainly would not have ordered two [drinks]." Cameron alleged that in August 2012, he ordered an unpriced beer and soda at TGIF's franchise-operated restaurant in Toms River.

In the second amended complaint, Dugan alleged that she had ordered unpriced soft drinks, mixed drinks and beer at various TGIF restaurants over the previous six years. She claimed TGIF's

practice of making an affirmative offer for the sale of beverages without posting prices facilitated the sale of "more beverages at a given price point than would be feasible if the prices were disclosed." She claimed that this was "menu engineering," which was "an intentional and carefully planned act" designed to "exploit consumer psychology and manipulate consumer perceptions."

D. Discovery.

Free access — add to your briefcase to read the full text and ask questions with AI

Debra Dugan v. Tgi Fridays, Inc., 135 A.3d 1003, 445 N.J. Super. 59 (N.J. Ct. App. 2016).

135 A.3d 1003 (Debra Dugan v. Tgi Fridays, Inc.) — published by Counsel Stack Legal Research, free access to 12M+ legal documents.

Related