Dawson v. Better Booch, LLC

CourtDistrict Court, S.D. California
DecidedFebruary 9, 2024
Docket3:23-cv-01091
StatusUnknown

This text of Dawson v. Better Booch, LLC (Dawson v. Better Booch, LLC) is published on Counsel Stack Legal Research, covering District Court, S.D. California primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Dawson v. Better Booch, LLC, (S.D. Cal. 2024).

Opinion

1 2 3 4 5 6 7 8 UNITED STATES DISTRICT COURT 9 SOUTHERN DISTRICT OF CALIFORNIA 10 11 BONNIE DAWSON on behalf of herself Case No.: 23-cv-1091-DMS-DEB and all others similarly situated, 12 ORDER GRANTING DEFENDANT’S Plaintiff, 13 MOTION TO DISMISS v. 14 BETTER BOOCH, LLC. 15 Defendant. 16 17 18 Pending before the Court is Defendant Better Booch’s (“Defendant”) Motion to 19 Dismiss Plaintiff’s First Amended Complaint (“FAC”). (Def.’s Motion to Dismiss (“Def.’s 20 Mot.), ECF No. 13). Plaintiff Bonnie Dawson (“Plaintiff”) on behalf of herself and all 21 others similarly situated, filed an opposition, (Plaintiff’s Opp’n (“Opp’n”), ECF No. 14), 22 and Defendant filed a reply (Def.’s Reply, ECF No. 15). For the reasons discussed below, 23 Defendant’s motion to dismiss is granted. 24 I. BACKGROUND 25 Plaintiff Bonnie Dawson brings this class action on behalf of herself, and all others 26 similarly situated. Plaintiff is a consumer of Defendant Better Booch’s line of organic 27 Kombucha beverages (“Products”). Kombucha is a popular and fast-growing fermented 28 tea beverage known for promoting various health benefits. Defendant sells kombucha 1 beverages in a variety of fruit flavors (i.e., pear, strawberry, cherry). Plaintiff alleges the 2 front labels on Defendant’s Products are misleading because they give reasonable 3 consumers the impression that the Products contain real fruit juice when they do not. 4 Specifically, Plaintiff notes that she purchased Defendant’s “Golden Pear” flavored 5 beverage under the assumption that the product contained pear juice and was disappointed 6 to discover that the product derived its pear flavor from “natural pear flavor,” and not pear 7 juice.1 Defendant contests that the product is not misleading for no reasonable consumer 8 would assume that there is real pear juice in the product as the back of each can clearly 9 states “0% JUICE” in a larger and different colored font above the ingredient list. 10 Defendant also asserts that the ingredient list does not include pear juice as a listed 11 ingredient. Plaintiff contends that the Court should not consider the back label because 12 reasonable consumers do not often read the back label of a product. Plaintiff further alleges 13 that the “0% JUICE” disclaimer is not enough to avoid misleading reasonable consumers 14 for the front label should clearly state that the beverage is “pear flavored.” Plaintiff’s FAC 15 includes the image of the beverage’s front label depicted below. (FAC ¶ 6). Defendant’s 16 motion includes the subsequent image of the beverage’s back label depicted below. (Def.’s 17 Mot. at 4). 18 Plaintiff’s First Amended Complaint (“FAC”) asserts seven causes of action: (1) 19 breach of express warranty; (2) “unlawful” business practices in violation of the UCL § 20 17200, et seq.; (3)“unfair” business practices in violation of the UCL § 17200 et seq.; (4) 21 “fraudulent” business practices in violation of the UCL § 17200 et seq.; (5) false 22 advertising in violation of California Business & Professions Code §§ 17500, et seq.; (6) 23 violation of the Consumer Legal Remedies Act, California Civil Code §§ 1750, et seq.; and 24 (7) Restitution based on quasi-contract/unjust enrichment. 25

26 1 Plaintiff alleges she purchased all six flavors in Defendant’s kombucha line, however, Plaintiff’s FAC 27 and Defendant’s motion to dismiss primarily discuss Defendant’s “Golden Pear” flavored beverage. Thus, for clarity purposes, this Order discusses Defendant’s “Golden Pear” beverage, however, the same 28 l ee 2 3 4 5 | = BR | ioe

| Bé pd 12 he 14 15 16 17 _—_—E— 18] PREMIUM SMALL CRAFT 19 20 21 GOLDEN 22 23 Pear + tulsi + turmeric + black pepper 24 ORGANIC (3) *° SPARKLING PROBIOTIC TEA <“ a7 16 oz (480mL) 28

Nutrition Facts | 3 & Serving Size 8 fl oz (240 mL) Servings Per Container 2 4 o Amount Per Serving 5 Calories 25 6 Total Fat Og O% | | Sodium 10mg 0% | | 7 Q Total Carbohydrate 5g 2% | | Sugars59SS~«*SCS 8 _ Protein Og SS | lron 2% 9 wa @ significant source of calories fram fat ‘_tAtnnCniocn □□ 1 0 norco Daily Values are based on a 2,000 calone □ 11 INGREDIENTS: ORGANIC PEAR 12 KOMBUCHA TEA (PURIFIED WATER, o □ □□□□□□□□□□□□□□□□□□□□□ 0 □□□□□ | 13 PREMIUM SMALL CRAFT TULSI, ORGANIC BLACK PEPPER, KOMBUCHA CULTURE (YEAST, BACT — □□ 14 CULTURES], NATURAL PEAR FLAVOR) —, 15 LESS THAN 0.5% ALCOHOL BY VOLUME. =——- | PERISHABLE. KEEP REFRIGERATED. = □□□□ GOLDEN PEAR Dontrory, □□□ scdinectis pth =, | 16 the natural kombucha properties, □ pear + tulsi + turmeric + black pepper □ V7 Cans keep out all UV rays, so those live probiotics □ 1 8 Il. LEGAL STANDARD 19 Under Federal Rule of Civil Procedure 12(b)(6), a party may file a motion to dismiss 20 || on the grounds that a complaint “fail[s] to state a claim upon which relief can be granted.” 21 R. Civ. P. 12(b)(6). A motion to dismiss under Rule 12(b)(6) “tests the legal 22 || sufficiency of a claim.” Navarro v. Block, 250 F.3d 729, 732 (9th Cir. 2001). To survive 23 motion to dismiss, “a complaint must contain sufficient factual matter, accepted as true, 24 ‘state a claim to relief that is plausible on its face.” Ashcroft v. Iqbal, 556 U.S. 662, 25 (2009) (quoting Bell Atlantic Corp. v. Twombly, 550 U.S. 544, 570 (2007)). “A claim 26 || has facial plausibility when the plaintiff pleads factual content that allows the court to draw 27 reasonable inference that the defendant is liable for the misconduct alleged.” /d. 28 Determining whether a complaint states a plausible claim for relief will . . . be a context-

1 specific task that requires the reviewing court to draw on its judicial experience and 2 common sense.” Id. at 679. “Factual allegations must be enough to raise a right to relief 3 above the speculative level.” Twombly, 550 U.S. at 555. If Plaintiff “ha[s] not nudged 4 [his] claims across the line from conceivable to plausible,” the complaint “must be 5 dismissed.” Id. at 570. 6 In reviewing the plausibility of a complaint on a motion to dismiss, a court must 7 “accept factual allegations in the complaint as true and construe the pleadings in the light 8 most favorable to the nonmoving party.” Manzarek v. St. Paul Fire & Marine Ins. Co., 9 519 F.3d 1025, 1031 (9th Cir. 2008). But courts are not “required to accept as true 10 allegations that are merely conclusory, unwarranted deductions of fact, or unreasonable 11 inferences.” In re Gilead Scis. Secs. Litig., 536 F.3d 1049, 1055 (9th Cir. 2008) (quoting 12 Sprewell v. Golden State Warriors, 266 F.3d 979, 988 (9th Cir. 2001)). 13 When a court grants a motion to dismiss a complaint, it must then decide whether to 14 grant leave to amend. Leave to amend “shall be freely given when justice so requires,” 15 Fed. R. Civ. P. 15(a), and “this policy is to be applied with extreme liberality.” Morongo 16 Band of Mission Indians v. Rose, 893 F.2d 1074, 1079 (9th Cir. 1990). A court should 17 grant leave to amend where there is no (1) “undue delay,” (2) “bad faith or dilatory motive,” 18 (3) “undue prejudice to the opposing party” if amendment were allowed, or (4) “futility” 19 in allowing amendment. Foman v.

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Dawson v. Better Booch, LLC, Counsel Stack Legal Research, https://law.counselstack.com/opinion/dawson-v-better-booch-llc-casd-2024.