Davidson v. 925 LLC dba 9to5Mac

CourtDistrict Court, S.D. New York
DecidedJanuary 6, 2025
Docket7:23-cv-09891
StatusUnknown

This text of Davidson v. 925 LLC dba 9to5Mac (Davidson v. 925 LLC dba 9to5Mac) is published on Counsel Stack Legal Research, covering District Court, S.D. New York primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Davidson v. 925 LLC dba 9to5Mac, (S.D.N.Y. 2025).

Opinion

USDC SDNY UNITED STATES DISTRICT COURT DOCUMENT SOUTHERN DISTRICT OF NEW YORK ELECTRONICALLY FILED DOC #: BRUCE CAMERON DAVIDSON, DATE FILED: 1/6/2025 Plaintiff, No. 23-cv-09891-NSR . OPINION & ORDER -against- 925 LLC, Defendant.

NELSON S. ROMAN, United States District Judge: Plaintiff Bruce Cameron Davidson (“Plaintiff or “Davidson’) initiated this action! against Defendant 925 LLC (“925” or “Defendant”) on November 8, 2023, seeking redress for one count of copyright infringement in violation of his exclusive rights over his photograph under the Copyright Act, 17 U.S.C. $106 and one count of the removal of copyright management information (“CMI”) in violation of 17 U.S.C. § 1202(b), Digital Millennium Copyright Act (“DMCA”). Presently before the Court is 925’s motion to dismiss all claims in Plaintiffs First Amended Complaint (““FAC,” ECF No. 22) in its entirety pursuant to Fed. R. Civ. P. 12(b)(6). For the following reasons, Defendant's motion to dismiss is DENIED.

FACTURAL BACKGROUND AND PROCEDURAL HISTORY For the purpose of ruling on the motion to dismiss, the Court accepts as true all well- pleaded factual allegations in the FAC and draws all reasonable inferences in Plaintiff's favor, as summarized below.

Tnitial complaint was filed on November 8, 2023 and First Amended Complaint was filed on February 6, 2024.

Davidson is a professional photographer who shoots aerial photographs. (FAC ¶ 2.) Davidson has been published in over thirty publications, has photographed campaigns for numerous brands, and won various awards. (Id.) 925 was established in 2007 and the company has grown to include five websites covering

different tech verticals: 9to5Mac, 9to5Google, 9to5toys, Electrek.co, and DroneDJ. (Id. ¶ 3.) The sites see close to three million pageviews per day. (Id.) At all times relevant, 925 owned and operated the internet website located at the URL https://9to5mac.com/ (the “Website”). (Id.) Plaintiff regularly takes photographs and registers them under group registrations comprised of multiple photographs. (Pl. Decl. ¶ 6, ECF 22-1.) Plaintiff regularly posts these images with CMI shown on the photograph as: “© Cameron Davidson.” (Id. ¶ 7.) In 2018, Plaintiff created the photograph at issue entitled “MM8746_180921_4510,” which is referred to as the “Work.” Davidson registered the Work with the Register of Copyrights on February 23, 2019, as part of a group registration titled “Silicon Valley– NatGeo – 1-7446859471.” (FAC ¶ 11.) The group registration was assigned registration number VAu-1-364-773. (Id.) The Certificate of

Registration is attached to the FAC as Exhibit 1. (Id.) The Work is a night-time aerial shot of the Apple, Inc. headquarters in Silicon Valley, California. Davidson displayed the Work on his professional website at https://www.aerialstock.com/-/galleries/silicon-valley-headquarters/apple/-/medias/f525ab24- 6bd5-4190-b279-78eddf370355-apple-park-cupertino-california (“the BCD Website”). (Id. ¶ 12.) At the time he displayed the Work on the BCD Website Davidson also included information regarding the proper usage and licensing rights protocol through the “License Images” and “Terms of Use” links on the BCD Website. (Id.) Davidson’s display of the Work on the BCD Website also included CMI in the form of digitally embedded metadata, various copyright notices as well as visible and invisible watermarks (collectively, the “Attributions”). (Id. ¶ 13.) A screenshot of the Work on Plaintiff’s website showing Plaintiff’s CMI is attached to the FAC as Exhibit 2. (Id.) Davidson created the Work for the purpose of editorial commentary on Silicon Valley, and for licensing to news and media organizations, such as National Geographic. (Id. ¶ 14.) Davidson

asserts that the Work is protected by copyright. (Id. ¶ 15.) The FAC avers that the Work is entirely original, distinctive, and unique in perspective, orientation, positioning, lighting, and other details. (Id.) As such, the FAC asserts that the Work qualifies as subject matter protectable under the Copyright Act. (Id.) To capture the Work, Plaintiff used drones and his distinct photography skills to set up the shot and capture the specific lighting and angle. (Pl. Decl. ¶ 13–15, ECF 22-1.) At all relevant times Davidson was the owner of the copyrighted Work. (FAC ¶ 15.) The FAC alleges that Defendant copied Plaintiff’s copyrighted Work from the internet in order to advertise, market and promote its business activities. (Id. ¶ 4.) Plaintiff asserts that 925 has never been licensed to use the Work for any purpose nor has Plaintiff ever given Defendant permission or authority to copy, distribute or display the Work. (Id. ¶¶ 17, 24.) Plaintiff avers that

when 925 copied and displayed the Work, 925 also removed Plaintiff's CMI from the Work. (Id. ¶ 26.) Plaintiff never gave 925 permission or authority to remove CMI from the Work. (Id. ¶ 27.) On or about November 23, 2022, Davidson discovered the unauthorized use of his Work on the Website at the URL https://9to5mac.com/2020/09/02/developers-highlight-moreanomalies-in- apples-30-cut/. (Id. ¶ 19.) Plaintiff alleges that 925 copied and distributed Davidson's copyrighted Work in connection with Defendant's business for purposes of advertising and promoting Defendant's business, and in the course and scope of advertising and selling products and services. (Id. ¶ 22.) Plaintiff further alleges that 925 used the Work for the exact purpose for which Plaintiff initially created the Work and to attract consumers to Defendant’s website. (Id.) On December 16, 2022, Davidson notified 925 of the allegations set forth in the Complaint and 925 responded via email on the same day to inform Plaintiff that that the image had been

deleted from their server. (Id. ¶ 25.) Plaintiff commenced action on November 8, 2023 by filing his Complaint. (ECF No. 1.) Plaintiff filed a First FAC on February 6, 2024. (ECF No. 16.) On May 9, 2024, Defendant filed a motion to dismiss and a corresponding memorandum in support (ECF No. 20, “Def. Mem.), Plaintiff filed a memorandum in opposition to Defendant’s Motion to Dismiss (ECF No. 22, “Pl. Opp.”) along with a declaration (ECF No. 22-1, Pl. Decl.), and Defendant filed a reply (ECF No. 21, “Def. Reply”.)

LEGAL STANDARD Federal Rule of Civil Procedure 12(b)(6) Under Federal Rule of Civil Procedure 12(b)(6), dismissal is proper unless the complaint “contain[s] sufficient factual matter, accepted as true, to ‘state a claim to relief that is plausible on its face.’” Ashcroft v. Iqbal, 556 U.S. 662, 678 (2009) (quoting Bell Atl. Corp. v. Twombly, 550 U.S. 544, 570 (2007)). When there are well-pled factual allegations in the complaint, “a court should assume their veracity and then determine whether they plausibly give rise to an entitlement to relief.” Id. at 679. While the Court must take all material factual allegations as true and draw reasonable inferences in the non-moving party's favor, the Court is “not bound to accept as true a

legal conclusion couched as a factual allegation,” or to credit “mere conclusory statements” or “[t]hreadbare recitals of the elements of a cause of action.” Id. at 678 (quoting Twombly, 550 U.S. at 555).

Free access — add to your briefcase to read the full text and ask questions with AI

Related

Bell Atlantic Corp. v. Twombly
550 U.S. 544 (Supreme Court, 2007)
Ashcroft v. Iqbal
556 U.S. 662 (Supreme Court, 2009)
Annie Leibovitz v. Paramount Pictures Corporation
137 F.3d 109 (Second Circuit, 1998)
Patrick Cariou v. Richard Prince
714 F.3d 694 (Second Circuit, 2013)
Kelly-Brown v. Winfrey
717 F.3d 295 (Second Circuit, 2013)
Mannion v. Coors Brewing Co.
377 F. Supp. 2d 444 (S.D. New York, 2005)
Earth Flag Ltd. v. Alamo Flag Co.
153 F. Supp. 2d 349 (S.D. New York, 2001)
SHL Imaging, Inc. v. Artisan House, Inc.
117 F. Supp. 2d 301 (S.D. New York, 2000)
BanxCorp v. Costco Wholesale Corp.
723 F. Supp. 2d 596 (S.D. New York, 2010)
TCA Television Corp. v. McCollum
839 F.3d 168 (Second Circuit, 2016)
Oriental Art Printing Inc. v. GS Printing Corp.
34 F. App'x 401 (Second Circuit, 2002)
A.V.E.L.A., INC. v. Estate of Marilyn Monroe, LLC
131 F. Supp. 3d 196 (S.D. New York, 2015)
Ferdman v. CBS Interactive Inc.
342 F. Supp. 3d 515 (S.D. Illinois, 2018)
Gross v. Seligman
212 F. 930 (Second Circuit, 1914)
Kelly v. L.L. Cool J.
145 F.R.D. 32 (S.D. New York, 1992)

Cite This Page — Counsel Stack

Bluebook (online)
Davidson v. 925 LLC dba 9to5Mac, Counsel Stack Legal Research, https://law.counselstack.com/opinion/davidson-v-925-llc-dba-9to5mac-nysd-2025.