David Gersenson v. Wtcm Radio Inc

CourtMichigan Court of Appeals
DecidedMarch 25, 2025
Docket367228
StatusUnpublished

This text of David Gersenson v. Wtcm Radio Inc (David Gersenson v. Wtcm Radio Inc) is published on Counsel Stack Legal Research, covering Michigan Court of Appeals primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
David Gersenson v. Wtcm Radio Inc, (Mich. Ct. App. 2025).

Opinion

If this opinion indicates that it is “FOR PUBLICATION,” it is subject to revision until final publication in the Michigan Appeals Reports.

STATE OF MICHIGAN

COURT OF APPEALS

DAVID GERSENSON, LEELANAU PENINSULA UNPUBLISHED CURLING CLUB, LLC, CURLING FOUNDATION March 25, 2025 OF NORTHERN MICHIGAN, and 172, LLC, 1:49 PM

Plaintiffs-Appellants,

v No. 367228 Leelanau Circuit Court WTCM RADIO, INC., MIDWESTERN LC No. 2023-010995-NO BROADCASTING COMPANY, and RONALD JOLLY,

Defendants-Appellees.

Before: CAMERON, P.J., and GARRETT and MARIANI, JJ.

PER CURIAM.

In this defamation action, plaintiffs appeal as of right the trial court’s order granting defendants’ motion for summary disposition under MCR 2.116(C)(10). We affirm.

I. BACKGROUND1

Plaintiff David Gersenson is the sole member of plaintiffs Leelanau Peninsula Curling Club, LLC, and 172, LLC. Plaintiff Curling Foundation of Northern Michigan is a nonprofit corporation. Defendants WTCM Radio, Inc., and Midwestern Broadcasting Company own and operate “WTCM NewsTalk 580,” which airs, among other shows, “The Ron Jolly Show”—hosted by defendant Ronald Jolly.

Gersenson is an entrepreneur who, in 2016, became interested in the sport of curling. He purchased a property in Leelanau County and opened the Broomstack Kitchen and Taphouse in early 2019. On the same property, Gersenson also built a new curling facility, which Leelanau

1 For purposes of their motion for summary disposition, defendants relied on many of plaintiffs’ allegations from their complaint. We will do the same.

-1- Peninsula Curling Club operates. Prior to this business venture, Gersenson was a member of the Traverse City Curling Club (TCCC), which curled at Centre Ice Arena until 2022. In 2021, TCCC announced plans to construct a new curling facility from the ground up, but these plans were later abandoned. Instead, in 2022, TCCC announced that it had purchased a large building in a Traverse City shopping center and planned to renovate it into a curling facility. The budget for the renovation was around $7 million and TCCC stated publicly that it would need to raise money through gifts and pledges to reach its goals. Shortly after TCCC’s announcement, it received a $2 million grant from the state to help build the curling facility. The grant frustrated Gersenson, who believed that the area could not sustain two dedicated curling facilities.

In November 2022, the Michigan Capitol Confidential published an article about the $2 million state grant, referring to it as a “pork project” that brought taxpayer dollars to the district “for elected officials to spend on favored enterprises.” The article also reported that TCCC’s membership had been “flat” and that TCCC did not expect to see strong growth once the facility was constructed. Following the article, a Michigan Capitol Confidential reporter asked to interview Gersenson for a forthcoming second article about the grant. Gersenson agreed, and, in preparation for the article, reached out to the then-president of TCCC’s board of directors, Kevin Byrne, to discuss how TCCC secured the grant. According to plaintiffs, Byrne told Gersenson that the grant was given due to “multi-decades relationships” between Byrne and members of the state government and that there had been no formal application process. On January 27, 2023, the Michigan Capitol Confidential published a second article about the grant to TCCC, which included quotes from Gersenson.

According to plaintiffs, Gersenson, desiring to raise public awareness, sought a public forum to discuss the grant and its effect on his business. He contacted WTCM NewsTalk 580, a conservative radio network, because he believed that it would be sympathetic to his plight and critical of the grant. Gersenson had previously been interviewed by Vic McCarty, who made regular appearances on “The Ron Jolly Show.” On January 2, 2023, Gersenson reached out to McCarty about “the pork belly grant [TCCC] received and the competitive disadvantage place we now are.” McCarty invited Gersenson to do a couple of live interviews from his curling facility on January 4, 2023 for “The Ron Jolly Show,” which Gersenson accepted. Ahead of the interview, Gersenson and his business manager, Benjamin Bryant, prepared notes regarding what Gersenson wanted to say which, according to plaintiffs, “included extensive discussion of TCCC’s grant.” Gersenson sent the notes to McCarty and “made his intent to discuss the grant very clear.” Bryant and Gersenson later converted the notes into a script.

The day before the interview, Gersenson ran an advertising campaign on Facebook to attract attention to the upcoming interview. The advertised post provided:

Tune in to the Ron Jolly show on 580 WTCM tomorrow at 7:30am when I’ll be on the air with Vic McCarty discussing what’s new at the Leelanau Curling Club, including the challenges that lay ahead as the [TCCC] prepares to open their new facility and compete with us, fueled with $2,000,000 of taxpayer money.

This post was published more than 10,000 times.

-2- Gersenson’s interview with “The Ron Jolly Show” was split into two segments, with McCarty interviewing Gersenson on-site while Jolly was in the radio station. In the first segment, Gersenson began with a general discussion about curling but then pivoted to discussing the TCCC and Gersenson’s concerns about retaining business in light of TCCC’s new facility. In the second segment, Gersenson quickly turned his focus to the grant. Gersenson described the grant as “classic pork barrel politics, where the grant was the result of a decades’ long relationship with lawmakers in Lansing” and TCCC. Gersenson was also critical of TCCC’s alleged plans to sell portions of the property to other developers. Gersenson remarked:

But let’s be clear about what [TCCC] is building. Only 50% of their total budget is actually being used for curling-related expenses. The remainder is being leveraged through a series of real estate transactions. In all, only a third of the interior square footage of the Kmart building they purchased for the facility is dedicated to the curling facility. The remaining 55,000 square feet is going to be leased to other businesses. So now not only is [TCCC] a commercial landlord, it’s also selling portions of the extensive parking lot surrounding the Kmart building to developers.

As you know, there’s been a number of new buildings that have sprung up there in the recent past, including a Wendy’s and a Biggby Coffee. You can expect more as the club in Traverse City has announced the sale of another lot in the parking lot. So what’s being sold as a nonprofit curling club in reality is a . . . very sophisticated enterprise more dedicated to generating revenue than curling, so that it can fund this behemoth facility. [Emphasis added.]

After the interview concluded, McCarty sent the show back to Jolly. Jolly made the following remarks, which included the allegedly defamatory statement at issue in this case:

Well, it sounds like there is some bitterness there I can understand, having to compete against a nonprofit that gets a government grant. But just for clarification, . . . my understanding is [TCCC] has part of that old mall building, not the outlots. That Wendy’s that he mentioned was there, open before I think they took ownership of that part of the building. The state grant that was given to them came after (sic) they bought that building. They, as a nonprofit, had rounded up investors—backers—so it was all out there on a positive note.

* * *

[TCCC] saying, “This is great, people like it, we want to get bigger, we want to develop.

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David Gersenson v. Wtcm Radio Inc, Counsel Stack Legal Research, https://law.counselstack.com/opinion/david-gersenson-v-wtcm-radio-inc-michctapp-2025.