Darovec Marketing Group, Inc. v. Bio-Genics, Inc.

114 F. Supp. 2d 752, 2000 U.S. Dist. LEXIS 16451, 2000 WL 1456241
CourtDistrict Court, N.D. Illinois
DecidedSeptember 27, 2000
Docket98 C 2008
StatusPublished
Cited by1 cases

This text of 114 F. Supp. 2d 752 (Darovec Marketing Group, Inc. v. Bio-Genics, Inc.) is published on Counsel Stack Legal Research, covering District Court, N.D. Illinois primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Darovec Marketing Group, Inc. v. Bio-Genics, Inc., 114 F. Supp. 2d 752, 2000 U.S. Dist. LEXIS 16451, 2000 WL 1456241 (N.D. Ill. 2000).

Opinion

MEMORANDUM OPINION AND ORDER

GETTLEMAN, District Judge.

In this diversity action, plaintiffs Daro-vec Marketing Group (“DMG”), Joseph Darovec (“Darovec”) and Heather Harrington (“Harrington”) have filed a fourth amended complaint alleging that: Bio-Genics, Inc., d/b/a/ E'ola International (“E'ola”) and Fred Rogers (“Rogers”) defamed plaintiffs when they published an “Official Memorandum” (“the memorandum”) to E'ola distributors (Counts I and II); defendant Bert Tuck (“Tuck”) defamed plaintiffs when Tuck republished the memorandum (Counts III and IV); and E'ola breached its distributorship contract with DMG when E'ola terminated the DMG distributorship (Count V). Currently pending before the court are three motions: 1) defendants’ motion for summary judgment on all counts; 2) Tuck’s motion to dismiss Counts III and IV pursuant to Fed.R.Civ.P. 12(b)(2) and 15(c)(2); and 3) E'ola’s and Rogers’ motion to strike portions of plaintiffs’ summary judgment exhibits and affidavits. For the reasons set forth below, the court grants defendants’ motion for summary judgement on all counts and disposes of this action in its entirety.

FACTS 1

Plaintiff DMG is an Illinois corporation. Plaintiffs Darovec and Harrington and of *754 ficers of DMG and Illinois residents. Defendant E'ola is a Utah multi-level marketing organization that sells personal care and weight loss products through a network of independent distributors. Defendant Rogers is E'ola’s “Compliance Manager.” Under E'ola’s distributor network, when a new distributor is added to the company, she is placed below the distributor who recruited her into the company and, as such, she becomes a member of the recruiting distributor’s “downline” while the recruiting distributor becomes the her immediate “upline.” Harrington/DMG were E'ola independent distributors from May 1996, to December 1, 1997. 2 Defendant Tuck was an E'ola independent distributor during that time and was upline from the DMG distributorship in the E'ola network.

The E'ola distributorship agreement incorporates the terms of the E'ola Policies and Procedures manual (“E'ola policy”) and gives E'ola the right to terminate distributors “at any time” if they breach their agreement or engage “in any conduct that may bring disrepute upon E'ola.” E'ola policy adds to this conduct requirement the following: distributors must, at all times, “act in good faith in [their] dealings with the company, with other distributors and with customers” (Policy 28(B)) and they shall not act “in such a way as to negatively affect the company’s image, good name or good will” (Policy 28(E)). Further, distributors are required to “supervise, train and have ongoing communications and coordination with [their] down-line” if they choose to establish such a downline (Policy 5(A)) and distributors must immediately refer any inquiries by the media pertaining to E'ola immediately to the company (Policy 23). Distributors are prohibited from “promoting the company’s labels or product names in any form of media advertising” including newspapers (Advertising Policy 2(B)), and from “advertising specific prices of any of the company’s products” (Advertising Policy 6).

Between May and December 1997, E'ola was contacted at least forty-seven times regarding the DMG distributorship; a minimum of seventeen other E'ola independent distributors and five E'ola customers registered complaints about plaintiffs during this time. E'ola responded directly to each individual who complained. In most instances, Rogers called the complaining individual. Rogers also kept track of all complaints in a detailed log. Throughout the investigation of these complaints, plaintiffs were contacted by E'ola at least nine times to discuss compliance with company policy and/or the complaints made against them. The following is a chronology of the relevant events that occurred during 1997:

1. From March to December, plaintiffs leased “mall carts” at the Spring Hill and Stratford Square malls in the Chicago area. Mall carts, also known as kiosks, are the small display structures in the middle of a mall concourse area. The original lease of the Stratford Square cart, which was subsequently extended, provided for a base monthly rent plus 15% of gross sales at the cart in excess of $6,000. During the time plaintiffs leased this cart, plaintiffs and various distributors downline from plaintiffs sold E'ola products from the cart. Despite agreeing to pay Stratford Square a percentage of their gross sales in excess of $6,000 per month, plaintiffs failed to keep records of the gross cart sales and, in fact, did not ask the other distributors working the cart to report their sales. At the end of each month, Darovec took a “stab in the dark” when filling out the sales report form that had to be turned in to the management at Stratford Square Mall.
*755 2. During this time, plaintiffs and members of their downline (at the insistence of plaintiffs) sold E‘ola products from the mall carts for prices significantly below the company’s suggested retail price. Plaintiffs sold E'ola’s “Li-qua Thin” and “Amp II Pro Drops” for $17.50 a bottle or $35.00 a set, which was only slightly above their wholesale costs of $15.00 a bottle and $80.00 a set and well below the suggested retail price of $25.00 a bottle or $50.00 a set.
3. In May Rogers began receiving complaints about plaintiffs. The first complaint was from a distributor who was afraid to reveal his or her identity. Then, Darlene Marsiglia (“Marsiglia”), an E'ola independent distributor down-line from plaintiffs, requested that she be transferred from plaintiffs’ downline.
4. Thereafter, Harrington was quoted in an article in the Sunday edition of the local newspaper. The article named and discussed the benefits of E'ola’s Li-qua Thin and Amp II Pro Drops, contained a picture of the Liqua Thin drops, and quoted plaintiffs’ selling price of $17.50 a bottle for each product. The article also stated that customers could purchase the product at Randhurst Shopping Center and Spring Hill Mall. 3 The article was brought to the attention of Rogers through a fax sent to E'ola by Lori Atkins (“Atkins”), an E'ola independent distributor who was downline from plaintiffs.
5. Since all media inquiries were supposed to be referred to the company and since any form of advertising was strictly prohibited, Rogers called Daro-vec twice to speak to him about the newspaper article. Rogers also wrote a letter to Harrington explaining that the article was a violation of several company policies and that plaintiffs involvement, “according to policy, is sufficient grounds for account termination.” 4 From that point on, plaintiffs were the subject of an ongoing investigation by Rogers.
6. In June, yet another member of plaintiffs’ downline asked to be transferred; Atkins and her husband wrote to E'ola they would not “tolerate being lied to” and that plaintiffs offered no training, assistance, or advice for the previous eight months despite the Atkins’ repeated requests.

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Bluebook (online)
114 F. Supp. 2d 752, 2000 U.S. Dist. LEXIS 16451, 2000 WL 1456241, Counsel Stack Legal Research, https://law.counselstack.com/opinion/darovec-marketing-group-inc-v-bio-genics-inc-ilnd-2000.