Dana v. Hershey Co.

180 F. Supp. 3d 652, 2016 U.S. Dist. LEXIS 41594, 2016 WL 1213915
CourtDistrict Court, N.D. California
DecidedMarch 29, 2016
DocketCase No. 15-cv-04453-JCS
StatusPublished
Cited by7 cases

This text of 180 F. Supp. 3d 652 (Dana v. Hershey Co.) is published on Counsel Stack Legal Research, covering District Court, N.D. California primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Dana v. Hershey Co., 180 F. Supp. 3d 652, 2016 U.S. Dist. LEXIS 41594, 2016 WL 1213915 (N.D. Cal. 2016).

Opinion

ORDER GRANTING MOTION TO DISMISS

Re: Dkt. No. 22

JOSEPH C. SPERO, Chief Magistrate Judge

I. INTRODUCTION

“The use of child slave labor in the Ivory Coast is a humanitarian tragedy.” Doe I v. Nestle USA Inc., 766 F.3d 1013, 1016 (9th Cir.2014). The fact that major international corporations source ingredients for their products from supply chains involving slavery and the worst forms of child labor raises significant ethical questions. The issue before this Court, however, is whether California law requires corporations to inform customers of that fact on their product packaging and point of sale advertising. Every court to consider the issue has held that it does not. This Court agrees.

This is a putative class action in which Plaintiff Laura Dana claims that Defendants The Hershey Company and Hershey Chocolate & Confectionary .Corporation (collectively, “Hershey”) violated California’s Unfair Competition Law (“UCL,” Cal. Bus. & Prof. Code §§ 17200-17210), Consumers Legal Remedies Act (“CLRA,” Cal. Civ. Code §§ 1750-1784), and False Advertising Law (“FAL,” Cal. Bus. & Prof. Code §§ 17500-17509) by failing to disclose on the packaging of Hershey’s chocolate products that some of the cocoa used therein originated at farms in Cote d’Ivoire (also known as the Ivory Coast) that use slave labor and the worst forms of [655]*655child labor. Hershey moves to dismiss all claims. The Court held a hearing on March 18, 2016.1 For the reasons stated below, Hershey’s Motion is GRANTED, and this action is dismissed with prejudice.2

II. BACKGROUND

A. Allegations of the Complaint3

Cote d’Ivoire is the world’s largest producer of cocoa beans, the raw ingredient for chocolate, and supplies 40% of global cocoa production and 47% of total imports to the United States. Compl. (dkt. 1) ¶¶ 19, 46. Slave labor and the worst forms of child labor are common in Ivorian cocoa production, as is well documented by United States government agencies, academic studies, nonprofit organizations, investigative journalists, and former laborers. Id. ¶¶5-8, 28-25, 32-42. Children are frequently injured in the course of dangerous work involving machetes, chemicals, and heavy loads, and workers (both children and adults) may be beaten, whipped, and locked in to prevent escape. Id. ¶¶ 23-25. The Ninth Circuit has also acknowledged the existence of such conditions. Id. ¶26; Doe I, 766 F.3d at 1016.

Hershey is one of the largest chocolate companies in the United States and sells a number of popular chocolate products. Id. ¶ 3. In 2001, members if the United States chocolate industry including Hershey signed a voluntary protocol, negotiated by Representative Eliot Engel and Senator Tom Harkin, to develop standards for certifying chocolate produced without labor abuses. Id. ¶ 27. After failing to meet the initial 2005 deadline, the industry extended the self-imposed deadline to 2008, then to 2010, and then to 2020. Id. ¶¶ 29 - 31.

Despite adopting a “supplier code” that prohibits child labor and foreed labor, and a “Corporate Social Responsibility Report” stating that “Hershey has zero tolerance for the worst forms of child labor in its supply chain,” Hershey sources much of its chocolate' from Cóte d’Ivoire through a multi-level supply chain of independent growers, cooperatives, distributors, and other intermediaries. Id. ¶¶ 4,11, 20, 45, 47 51, 52. “Hershey acknowledges.. .the child and slave labor in its Ivorian supply chain,”4 but does not disclose the existence of those labor abuses on its product labels. Id. ¶¶ 21, 22, 48, 50.

Dana “has purchased Hershey Chocolate Products at various retail stores including Target and Walmart in Brentwood and Antioch, California from 2011 through 2014.” Id. ¶ 13. Citing studies showing that consumers will pay a premium for ethically produced coffee, clothing, and seafood, id. ¶¶ 55-59, Dana alleges that she and other customers “would not have purchased Hershey Chocolate Products or paid as much for them” if Hershey had disclosed labor violations on the product labels. Id. ¶ 10, see also id. ¶¶ 60, 95,106.

The Complaint includes three claims, under the UCL, the CLRA, and the FAL, respectively. The UCL claim is based on three separate theories arising from Hershey’s failure to disclose labor abuses in its [656]*656supply chain on the packaging of its chocolate products: (1) the omission is “unlawful,” because it violates the CLRA, id. ¶ 74; (2) the omission is “unfair,” because the abusive labor practices themselves are immoral and the failure to disclose them impairs competition and prevents consumers from making informed decisions, id. ¶ 75; and (3) the omission is “fraudulent” because it is likely to deceive a reasonable consumer, and the true facts would be material to reasonable consumer, id. ¶ 76. The CLRA claim asserts that Hershey’s failure to disclose labor abuses in its supply chain constitutes a misrepresentation of the “source, characteristics, and standard” of the products. Id. ¶ 91, see also id. ¶¶ 88-90 (citing Cal. Civ. Code § 1770(a)(2), (5), (7)). The FAL claim asserts that Hershey had a duty to disclose the labor abuses in its supply chain because it had superior knowledge as compared to customers, and because it made “partial representations and/or misrepresentations to the contrary.” Id. ¶ 102. In her Opposition, Dana disclaims any theory of an obligation to disclose arising from partial misrepresentations. Opp’n (dkt. 25) at 13 n.58.

B. Procedural History

Dana filed this action on September 28, 2015, seeking to represent herself and other similarly situated consumers who purchased Hershey chocolate products in the last four years. See generally Compl. Dana’s counsel also represents plaintiffs who filed similar actions against two other large chocolate manufacturers, Mars and Nestlé. See Hodsdon v. Mars, Inc., No. 3:15-cv-04450-RS (N.D.Cal.); McCoy v. Nestlé USA, Inc., No. 3:15-cv-04451 (N.D.Cal.). Defendants moved to dismiss in all three cases. Judge Seeborg granted the motion to dismiss in Hodsdon, as discussed in detail below. The undersigned heard argument on the motion in McCoy concurrently with Hershey’s motion in the present case.5

C. Parties’ Arguments

Hershey argues that the case must be dismissed for several reasons, starting with the safe harbor doctrine, which provides that plaintiffs cannot use California’s consumer protection laws to pursue relief that is foreclosed by other, more specific statutes. Mot. (dkt. 22) at 6-9. According to Hershey, the California Transparency in Supply Chains Act of 2010 (the “Supply Chains Act”) bars Dana’s claims because it regulates disclosures related to labor abuses in supply chains and does not require the disclosures Dana seeks. Id.

Free access — add to your briefcase to read the full text and ask questions with AI

Related

L.S. v. Happy Hippo, LLC
E.D. California, 2025
Quinn v. Proctor & Gamble Co.
S.D. California, 2025
Cullis v. Tesla, Inc.
E.D. California, 2024
Tomasella v. The Hershey Co.
962 F.3d 60 (First Circuit, 2020)
Sud v. Costco Wholesale Corp.
229 F. Supp. 3d 1075 (N.D. California, 2017)

Cite This Page — Counsel Stack

Bluebook (online)
180 F. Supp. 3d 652, 2016 U.S. Dist. LEXIS 41594, 2016 WL 1213915, Counsel Stack Legal Research, https://law.counselstack.com/opinion/dana-v-hershey-co-cand-2016.