Dame Products v. Metropolitan Transit Authority

CourtDistrict Court, S.D. New York
DecidedJanuary 22, 2021
Docket1:19-cv-05649
StatusUnknown

This text of Dame Products v. Metropolitan Transit Authority (Dame Products v. Metropolitan Transit Authority) is published on Counsel Stack Legal Research, covering District Court, S.D. New York primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Dame Products v. Metropolitan Transit Authority, (S.D.N.Y. 2021).

Opinion

Li Davis Wrignt 7251 Avenue of the Americas ij Tremaine LLP New York, NY 10020-1104 Linda Steinman 212.489.8230 tel 212.489.8340 fax lindasteinman @dwt.com Discovery conference scheduled for February 2, January 11, 2021 2021 at 10:30 a.m. The dial-in information for the conference will be: VIA CM/ECE Honorable P. Kevin Castel Phone Number: 888-363-4749 United States District Judge Access Code: 3667981 Daniel Patrick Moynihan United States Courthouse . 500 Pearl Street SO ORDERED. A Res Lae New York, NY 10007 Dated: 1/22/2021 P. Kevin Castel United States District Judg Re: Dame Products v. The Metropolitan Transportation Authority, et al., No. 19 Civ. 05649 Dear Judge Castel: This firm represents the defendants in the above-referenced case. We write pursuant to Part 3.B of the Court’s Individual Practices in response to the letter of Plaintiff Dame Products (“Plaintiff’ or “Dame”’) requesting that the Court set a discovery conference and compel Defendants to provide further responses to Plaintiff's Second Set of Requests for Admission (the “Second RFAs”). Plaintiffs letter leaves out important context for this discovery dispute, and the legal arguments Plaintiff raises are unfounded. Dame filed this lawsuit after the Metropolitan Transportation Authority (“MTA”) rejected a specific set of proposed advertisements (the “Ads in Suit”). Dame alleges that the rejection of the Ads in Suit pursuant to the MTA’s Advertising Policy (the “Policy”) (Ex. A hereto) was unconstitutional for a number of reasons, and Defendants disagree. That decision is the issue the parties are litigating in this case. Plaintiff's Second RFAs do not seek information about that decision. Instead, Plaintiff is seeking to force the MTA to make decisions about an entirely different set of proposed ads (the “New Ads”), proposed months after the lawsuit was filed, which have not received review by the MTA’s Advertising Review Committee (“ARC”) pursuant to the MTA’s Policy, and then provide “admissions” about its analysis of those ads in order to “add to the corpus of evidencing concerning the constitutionality of Defendants’ conduct.” ECF No. 44 (“PI. Letter”) at 2. That is an inappropriate misuse of Requests for Admission under Rule 36. Accordingly, Dame’s contemplated motion to compel should be denied. A. Background Before addressing the legal merits of Dame’s position, it is important to place the submission of the New Ads in context. Dame makes and sells what its own advertisements refer to as “Toys, For Sex.” When Dame submitted a series of ads for its vibrators containing that slogan, as well as messages like “Thank you from the bottom of my vulva,” the MTA rejected them pursuant to section B.16 of its Policy, which bars advertisements from a “sexually oriented DWT.COM Anchorage | Bellevue | Los Angeles | New York Portland | San Francisco | Seattle | Washington, D.C.

Hon. Kevin P. Castel Page 2

business”—a term that is commonly used in zoning and other regulations to refer to business exactly like Dame’s (i.e., sellers of sex toys). Dame filed this lawsuit in June 2019, asserting that rejection was unconstitutional, principally based on the theory that rejecting its sex toys ads was viewpoint discriminatory against ads concerned with “female sexuality.” Dame makes this contention even though guidance the MTA has issued on its Policy explicitly states that “advertisements for sex toys or devices for any gender fall within this category,” http://web.mta.info/mta/realestate/PDF/MTA- Advertising-FAQs.pdf, and, as the evidence in the case will show, the MTA has accepted advertisements for FDA-approved medications and supplements addressed to both male and female sexual issues. In short, the MTA has distinguished between ads for sex toys and ads for medical products or treatments for men and women aimed at sexual dysfunction—a line it believes is constitutional for a non-public forum operated by a transit agency, which is granted substantial leeway to “operat[e] in a manner that maintains the attractiveness of its service to a multi-cultural, multi-ethnic and religiously diverse ridership,” including children. Archdiocese of Wash. v. Wash. Metro. Area Transit Authority, 897 F.3d 314, 331 (D.C. Cir. 2018); see generally Lehman v. City of Shaker Heights, 418 U.S. 298, 303 (1974) (“In much the same way that a newspaper or periodical, or even a radio or television station, need not accept every proffer of advertising from the general public, a city transit system has discretion to develop and make reasonable choices concerning the type of advertising that may be displayed in its vehicles.”). Dame states that it submitted the New Ads to MTA’s advertising contractor, Outfront, in December 2019 in response to a solicitation from an Outfront employee who was plainly not aware that Dame had filed a lawsuit against the MTA six months earlier. See ECF No. 44-1. The New Ads promote a “Pillo,” which Dame promotes as a “Pillow for Sex,”1 and “Alu,” an aloe-based lubricant for use during sex. (One of the New Ads focusing on the lubricant features a customer testimonial stating “Works great, and the BF [boyfriend] says it doesn’t taste horrible either…”). For reasons unknown, Outfront never forwarded Dame’s submission of the New Ads to the MTA. See ECF No. 44-2. On March 7, 2020, Plaintiff’s counsel submitted the New Ads directly to undersigned counsel to inquire about the status of the review of the ads. We informed Plaintiff’s counsel that the MTA had not received or otherwise seen the New Ads before but would review them at that point. Of course, as the Court is aware, within days of that communication, the entire country began the process of shutting down in response to the quickly spiraling COVID-19 pandemic. Public transportation was especially hard hit by the sudden changes, especially in New York City. By early March, the MTA was in what can only be described as “crisis mode” as it quickly sought to address the precipitous drop in customers while continuing to safely move frontline essential workers throughout the region. As we informed Plaintiff’s counsel on March 13, this unavoidable shift in priorities made it impossible for the MTA to properly review Plaintiff’s proposed New Ads at that time. See ECF No. 44-3.

1See Dame, Pillo (Pillow for Sex) https://www.dameproducts.com/products/pillo?gclid=EAIaIQobChMIoZDb1a7G7QIV6yitBh0rFAXGEAAYASAE EgK0SfD_BwE&gclsrc=aw.ds (last accessed Jan. 11, 2021). Hon. Kevin P. Castel Page 3

Over the ensuing months, Plaintiff did not press the issue of reviewing or running the New Ads. Our impression from counsel was that Dame—like most advertisers—had no interest in posting expensive ads on nearly empty subway cars. Further, over time, once our firm focused further on the New Ads and the timing of their submission (including in connection with unsuccessful settlement negotiations), we became increasingly concerned that Plaintiff was attempting to use the New Ads less to promote its business than as a litigation strategy (as is further underscored by the Second RFAs). Defendants are prepared to defend the constitutionality and reasonableness of its actual application of the Policy to Plaintiff’s Ads in Suit, and has provided non-privileged evidence that Plaintiff has sought concerning the MTA’s review of those ads, as well as its review of and/or running of other ads that Plaintiff wishes to use as points of comparison. But we do not believe a plaintiff actively engaged in litigation against a party can compel that party to create new evidence for the plaintiff to use against it.

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Related

Lehman v. City of Shaker Heights
418 U.S. 298 (Supreme Court, 1974)
Diederich v. Department of the Army
132 F.R.D. 614 (S.D. New York, 1990)
Abbott v. United States
177 F.R.D. 92 (N.D. New York, 1997)

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Bluebook (online)
Dame Products v. Metropolitan Transit Authority, Counsel Stack Legal Research, https://law.counselstack.com/opinion/dame-products-v-metropolitan-transit-authority-nysd-2021.