D. v. Aspen Dental Management, Inc.

CourtDistrict Court, N.D. Illinois
DecidedSeptember 9, 2024
Docket1:24-cv-01404
StatusUnknown

This text of D. v. Aspen Dental Management, Inc. (D. v. Aspen Dental Management, Inc.) is published on Counsel Stack Legal Research, covering District Court, N.D. Illinois primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
D. v. Aspen Dental Management, Inc., (N.D. Ill. 2024).

Opinion

THE UNITED STATES DISTRICT COURT FOR THE NORTHERN DISTRICT OF ILLINOIS EASTERN DIVISION A.D., R.G., T.B., E.W., M.H., S.B., C.C., K.F., ) C.M., A.O., A.H., and C.A., ) individually and on behalf of all others similarly ) No. 24 C 1404 situated, ) ) Judge Virginia M. Kendall Plaintiffs, ) v. ) ) ASPEN DENTAL MANAGEMENT, INC., ) ) Defendant. )

MEMORANDUM OPINION AND ORDER Plaintiffs A.D., R.G., T.B., E.W., M.H., S.B., C.C., K.F., C.M., A.O., A.H., and C.A., filed suit on behalf of themselves and a putative class of similarly situated persons against Aspen Dental Management (“Aspen”). Plaintiffs allege that Aspen embedded tracking pixels and other technology on its website to collect and transmit personally identifiable and protected health information to third parties like Facebook, Google, and Bing. (See generally, Dkt. 7 “FAC”). Aspen moves to dismiss Plaintiffs’ Complaint under Federal Rule of Civil Procedure 12(b)(6). (Dkt. 20). For the reasons below, Aspen’s motion [20] is granted in part and denied in part. BACKGROUND Defendant Aspen is a dental service organization that provides business support services to dentists, ranging from practice consulting to total practice management. (FAC ¶¶ 4, 68). One of the services Aspen provides is maintenance of the website located at https://www.aspendental.com/ (the “Website”). (Id. ¶ 6). Individuals visiting the Website (“Users”), can search for information about a specific dental condition, locate providers, and schedule appointments and procedures. (Id. ¶¶ 6–7). Plaintiffs and putative class members are individuals who use Aspen’s online platform. (Id. ¶¶ 53–67). They allege that Aspen disclosed their personally identifiable information (“PII”) and protected health information (“PHI”) to third parties, like Meta Platforms, Inc. d/b/a Meta (“Facebook”) and Google LLC d/b/a Google (“Google”), via tracking pixels, first-party cookies,

and conversion application programming interface (“CAPI”) tools. (Id. ¶¶ 7–8, 10–20). Aspen configured and installed these tracking tools to bolster its profits by way of targeted advertisements that are created based on the private health information that the plaintiffs inputted on its website. (Id. ¶ 24). Aspen’s tracking devices operate as follows: when an individual accesses a certain page or submits a search query on Aspen’s website, the individual’s browser sends a request to Aspen’s server to load the particular webpage. (Id. ¶¶ 23 n. 15, 203). At the same time, the tracking pixels embedded on Aspen’s website duplicate the communication and send it to third-party servers, like Facebook, alongside a transcription of the communication’s content and the individual’s identity. (Id. ¶¶ 106–11, 199–200, 203–07). Aspen’s tracking pixels are configured to collect Users’

sensitive health information, such as their status as patients, medical appointments, healthcare providers, medical conditions, and treatments. (Id.). This sensitive health information is then disclosed to companies, like Facebook and Google, alongside Users’ IP addresses and “unique Facebook IDs” which, in turn, is used to build marketing and other data profiles to identify, target, and market specific products and services to these individuals. (Id. ¶¶ 14, 29–30). Plaintiffs filed suit on behalf of themselves and seven putative classes—a nationwide class and statewide classes in Illinois, Florida, Massachusetts, Washington, California, and Pennsylvania—whose private information was disclosed to third parties through the tracking pixels and related tracking technologies employed on Aspen’s online platform. (Id. ¶¶ 384–91). The Complaint raises a federal claim under the Electronic Communications Privacy Act (“ECPA”), 18 U.S.C. § 2511(1), et seq. (Count I), as well as state law claims for negligence (Count II), invasion of privacy (Count III), unjust enrichment (Count IV), breach of implied contract (Count V), violations of the Illinois Consumer Fraud and Deceptive Business Practices Act

(“ICFA”), 815 ILCS 505/1, et seq. (Count VI), violation of the Illinois Eavesdropping Statute, 720 ILCS 5/14, et seq. (Count VII), violation of the Florida Security Communications Act (“FSCA”), Fla. Stat. § 934.01, et seq. (Count VIII), violation of the Massachusetts Consumer Protection Act (“MCPA”), M.G.L. § 93A, et seq. (Count IX), violation of the Massachusetts Wiretap Act (“MWA”), M.G.L. C. 272 § 99 (Count X), violation of the Washington Consumer Protection Act (“WCPA”), Wash. Rev. Code Ann. § 19.86.020, et seq. (Count XI), violation of the California Invasion of Privacy Act (“CIPA”), Cal. Penal Code § 630, et seq. (Count XII), violation of the California Confidentiality of Medical Information Act (“CMIA”), Cal. Civ. Code § 56, et seq. (Count XIII), violation of the California Unfair Competition Law (“UCL”), Cal. Bus. & Prof. Code § 17200, et seq. (Count XIV), and violation of the Pennsylvania Wiretap Act (“WESCA”), 18 Pa.

Cons. Stat. § 5701, et seq. (Count XV). (FAC). Aspen moves to dismiss Plaintiffs’ class action complaint for failure to state a claim under Rule 12(b)(6). (Dkt. 20). LEGAL STANDARD A Rule 12(b)(6) motion tests whether the plaintiff has provided “enough factual information to state a claim to relief that is plausible on its face” and has raised “a right to relief above the speculative level.” Haywood v. Massage Envy Franchising, LLC, 887 F.3d 329, 333 (7th Cir. 2018) (citing Camasta v. Jos. A. Bank Clothiers, Inc., 761 F.3d 732, 736 (7th Cir. 2014)). In deciding a Rule 12(b)(6) motion, the Court accepts as true all well-pleaded factual allegations and draws all reasonable inferences in favor of the non-moving party. Lax v. Mayorkas, 20 F.4th 1178, 1181 (7th Cir. 2021). Dismissal is proper where “the allegations …, however true, could not raise a claim of entitlement to relief.” Bell Atl. Corp. v. Twombly, 550 U.S. 544, 558 (2007). DISCUSSION Before addressing Aspen’s arguments in support of dismissal, the Court notes that

Plaintiffs withdrew several of their claims in their response brief, including their claims for invasion of privacy (Count III), breach of implied contract (Count V), and violation of the Massachusetts Consumer Protection Act (Count IX). These claims are therefore withdrawn, and the Court will not address them further. Aspen challenges Plaintiffs’ Complaint on the grounds that the allegations are insufficient to state claims upon which relief may be granted. The Court addresses each argument in turn. I. Electronic Communications Privacy Act In Count I, Plaintiffs allege violations of the ECPA. The ECPA provides a private right of action against any person who “intentionally intercepts, endeavors to intercept, or procures any other person to intercept or endeavor to intercept, any … electronic communication.” 18 U.S.C. §

2511(1)(a). The same is true for anyone who intentionally discloses or uses the contents of an intercepted communication. 18 U.S.C.

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D. v. Aspen Dental Management, Inc., Counsel Stack Legal Research, https://law.counselstack.com/opinion/d-v-aspen-dental-management-inc-ilnd-2024.