Cunningham v. Advantix Digital LLC

CourtDistrict Court, N.D. Texas
DecidedApril 20, 2020
Docket3:19-cv-00210
StatusUnknown

This text of Cunningham v. Advantix Digital LLC (Cunningham v. Advantix Digital LLC) is published on Counsel Stack Legal Research, covering District Court, N.D. Texas primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Cunningham v. Advantix Digital LLC, (N.D. Tex. 2020).

Opinion

UNITED STATES DISTRICT COURT NORTHERN DISTRICT OF TEXAS DALLAS DIVISION

TAYLORE CUNNINGHAM, ) ) Plaintiff, ) ) VS. ) CIVIL ACTION NO. ) ADVANTIX DIGITAL, LLC F/K/A ) 3:19-CV-0210-G ADVANTIX INTERNET MARKETING, ) LLC, ) ) Defendant. ) MEMORANDUM OPINION AND ORDER Before the court are the defendant’s motion for summary judgment (docket entry 21) and the defendant’s objections to plaintiff’s summary judgment evidence (“Objections”) (docket entry 56). For the reasons set forth below, the defendant’s motion for summary judgment is GRANTED, and the defendant’s objections are DENIED as moot. I. BACKGROUND A. Factual Background The plaintiff Taylore Cunningham (“Cunningham”) was hired as an account manager by the defendant Advantix Digital, LLC (“Advantix”) in February or March of 2016, and began working at Advantix on approximately March 9, 2016. Defendant’s Brief in Support of Motion for Summary Judgment (“Motion”) (docket entry 22) at 2-4. Advantix “provides on-line marketing and consulting services. The company assists clients with on-line advertising strategies and services, including

social-media presence, paid-search advertising [], search-engine optimization, online reputation management, and additional related services.” Id. at 1. Advantix’s senior management is comprised of Peter Handy (“Handy”), Ed Ferreri (“Ferreri”), and Amine Bentahar (“Bentahar”). Id. at 1-2. In February, 2016, before Cunningham was hired, Advantix engaged the

recruiting firm Xtreme Consulting (“Xtreme”) to assist Advantix in hiring a new account manager. Id. at 2. Xtreme referred Max Williams (“Williams”) to Advantix. Id. Advantix offered Williams the job of account manager and Williams accepted. Id. at 3. Williams’s compensation package included “an annual base salary of $85,000 and a monthly commission opportunity of $20% of his accounts’ monthly

gross profit that exceeded $10,000.” Id. at 2-3. Williams worked at Advantix until November of 2016. Plaintiff’s Supplemental Brief in Opposition of Defendant’s Motion for Summary Judgment (“Supplemental Response”) (docket entry 62) at 17. Shortly after Advantix hired Williams, Xtreme sent an unsolicited email

referral to Advantix, proposing that Advantix hire Cunningham as well. Motion at 3. Near the bottom of this email appear the words: “$75K base.” Appendix in Support of Defendant’s Brief in Support of Motion for Summary Judgment (“ Defendant’s Appendix”) (docket entry 23) at APP. 6. Advantix was initially hesitant to hire Cunningham as an account manager because the company had just hired Williams.

Motion at 3. However, after negotiating Cunningham’s compensation package with Xtreme, Advantix agreed to hire Cunningham, and Cunningham “agreed [to] a compensation package with a $72,000 base salary and a monthly commission

opportunity of 20% of [Cunningham’s] accounts’ monthly gross profit that exceeded $9,000.” Id. at 4. After Cunningham was hired, someone at Xtreme told Cunningham that the reason that Cunningham “was given a lower starting pay than Max Williams” was that “[Williams] had a family and that Advantix thought he deserved the higher pay.” Appendix in Support of Plaintiff’s Supplemental Brief in

Opposition of Defendant’s Motion for Summary Judgment (“Plaintiff’s Supplemental Appendix”) (docket entry 63) at APP. 44; Supplemental Response at 6. The general duties of an account manager [at Advantix] are to generate and manage new client accounts. Managing client accounts requires the account manager to oversee all aspects of an account, which includes, among other things, relationship management, performance reporting, identifying client needs, proposing solutions, and interfacing with the Advantix operations team to ensure that processes are in place to deliver services promised to a client. The account manager’s business generation duties require the employee to be out of the office and meeting with current or prospective clients to negotiate and secure new contracts for services. Motion at 2. Advantix asserts that Cunningham performed these duties while working at Advantix. Id. at 4. Cunningham “was permitted to work from home or away from the office, and she frequently did so. The only time Cunningham was required to be in the office was for weekly status meetings.” Id. In the summer of 2016, Cunningham began to approach members of Advantix’s senior management—namely Handy, Bentahar, and Ferreri—to address the fact that Williams was getting paid $1,000 more per month than Cunningham was. See Defendant’s Appendix at APP. 116, 122. Advantix then raised

Cunningham’s monthly base salary, on a temporary basis, by $1,000, effective October 2016. Motion at 4. Cunningham’s annual base salary thus increased from $72,000 to $84,000, and the raise became permanent in January 2017. Id. at 5. In 2017, Cunningham’s total compensation (including commissions) was $126,040.39, and for the period between March 2017 and December 2017, Cunningham was the

second highest paid employee at Advantix. Id. Advantix terminated Cunningham effective either December 15, 2017, Id., or December 18, 2017, Supplemental Response at 7. The decision to terminate Cunningham was made collectively by Handy, Ferreri, and Bentahar. Motion at 5. The parties dispute the reasons for Cunningham’s termination.

Advantix asserts that Cunningham was terminated for a combination of misconduct and insubordination. Id. According to the declaration of Ferreri, “[t]hroughout her employment, Cunningham treated coworkers and management in a condescending and demeaning manner[,]” and “Advantix persistently received

complaints from Cunningham’s coworkers that she had been rude or inconsiderate.” Defendant’s Appendix at APP. 3. Additionally, according to Ferreri, “many coworkers informed Advantix management they would not work with [Cunningham].” Id. Furthermore, Advantix asserts that “Cunningham viewed herself as an

independent business and . . . felt she was not required to observe instructions from management.” Motion at 6. Specifically, in one instance, Cunningham told “Advantix management that any communications and work instructions to” Taylor

Owen “‘needed’ to go through [Cunningham].” Id.; Defendant’s Appendix at APP. 4. Although Owen’s job as an account manager required her to report to Cunningham, Owen did not report exclusively to Cunningham. Motion at 6; Defendant’s Appendix at APP. 4. Additionally, at some point before December 2017, Cunningham indicated to Advantix management that she would like to

become an independent contractor and continue to work with Advantix in that capacity, rather than as an employee. Motion at 6. Then, on December 7, 2017, several communications between Cunningham and Advantix management occurred which, according to Advantix, prompted the company to terminate Cunningham. First, on the morning of December 7, 2017,

Advantix’s Director of Performance Marketing Sinead Hultman sent an email to Cunningham and others in which Hultman stated that an Advantix employee named Jayson would begin to service a particular account, of which Cunningham was the “Account Director.” Defendant’s Appendix at APP. 225-226; see Motion at 6-7. In

response, Cunningham stated: “As Account Director and the only one with the relationship with the client, I am making the executive decision to keep this account assigned to” a different Advantix employee. Defendant’s Appendix at APP. 225. At the time that this email exchange occurred, Cunningham was unaware that Hultman had the authority to make staffing decisions on particular accounts. Id. at APP. 149- 50. Cunningham, however, did not have the authority to dictate terms to Hultman, who was a director-level manager. Motion at 7.

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Cunningham v. Advantix Digital LLC, Counsel Stack Legal Research, https://law.counselstack.com/opinion/cunningham-v-advantix-digital-llc-txnd-2020.