Crema Social, Inc. v. Apple Inc.

District Court, N.D. California·Decided March 11, 2026·No. 5:25-cv-08905·Unknown

Opinion

1 2 3 4 UNITED STATES DISTRICT COURT 5 NORTHERN DISTRICT OF CALIFORNIA 6 7 CREMA SOCIAL, INC., Case No. 25-cv-08905-EKL

8 Plaintiff, ORDER GRANTING MOTION TO 9 v. DISMISS AND MOTION TO STAY DISCOVERY 10 APPLE INC., Re: Dkt. Nos. 27, 37 Defendant. 11

12 13 Plaintiff Crema Social, Inc., a software developer, asserts that Apple Inc. wrongfully 14 terminated Plaintiff’s membership in the Apple Developer Program and removed Plaintiff’s social 15 media application from the Apple App Store. Compl. ¶¶ 6-13, ECF No. 1. Apple moves to 16 dismiss the complaint for failure to state a claim. Mot. to Dismiss, ECF No. 27. Apple also 17 moves to stay discovery pending the Court’s resolution of “the threshold legal issue presented” in 18 the motion to dismiss: “whether the discretionary termination rights reflected in the parties’ 19 binding contracts bar [Plaintiff’s] claims.” Mot. to Stay at 1, ECF No. 37. Having reviewed the 20 briefs and the relevant authority, the Court finds these matters suitable for disposition without oral 21 argument. See Civil L.R. 7-1(b). For the following reasons, both motions are GRANTED. 22 I. BACKGROUND 23 Plaintiff is a software company that “developed and operates an innovative social media 24 app” – the Crema Social app – “which allows its users to connect, socialize, and communicate 25 across different cultures in different regions of the world.” Compl. ¶ 6. According to the 26 complaint, the Crema Social app “provides a novel platform that connects people internationally, 27 and even enables them to communicate over foreign language barriers using cutting-edge AI 1 maintained a membership in the Apple Developer Program (“ADP”) pursuant to the terms of the 2 Apple Developer Program License Agreement (“DPLA”). Id. ¶ 7. The terms of the DPLA are 3 discussed further below. Relevant here, Plaintiff’s ADP membership “allowed Plaintiff to 4 distribute and promote” the Crema Social app “to end users through the Apple App Store.” Id. 5 Plaintiff’s claims arise from Apple’s termination of Plaintiff’s ADP membership and 6 removal of the Crema Social app from the App Store. Plaintiff alleges that, after some 7 correspondence “regarding the services provided” by the Crema Social app, Apple sent Plaintiff a 8 termination notice on December 11, 2024. Id. ¶¶ 8-9. The notice indicated that Plaintiff’s ADP 9 membership would be terminated because Plaintiff “engaged in concept or feature switch schemes 10 to evade” Apple’s review process for applications distributed through the App Store, and because 11 the Crema Social app included content that was “not appropriate for the App Store.” Id. ¶ 9. 12 Plaintiff disputed these assertions and specifically denied that the Crema Social app facilitates 13 “prostitution, sugar relationships, compensated dating or sex trafficking.” Id. ¶ 12. Apple 14 removed the Crema Social app from the App Store and, on January 24, 2025, terminated 15 Plaintiff’s ADP membership. Id. ¶ 13. In subsequent correspondence, Apple has maintained that 16 the Crema Social app “facilitated or encouraged compensated dating or companionship” in 17 violation of Apple’s App Review Guidelines. Id. ¶¶ 14-20. 18 Plaintiff asserts five claims: (1) breach of the implied covenant of good faith and fair 19 dealing; (2) intentional interference with contractual relations; (3) intentional interference with 20 prospective economic advantage; (4) negligent interference with prospective economic advantage; 21 and (5) violations of California’s Unfair Competition Law, Cal. Bus. & Prof. Code § 17200 et seq. 22 (“UCL”). Compl. ¶¶ 26-61. Apple moves to dismiss all claims. 23 II. LEGAL STANDARD 24 Under Federal Rule of Civil Procedure 12(b)(6), a court must dismiss a complaint if it fails 25 to state a claim upon which relief can be granted. To avoid dismissal, the plaintiff must allege 26 “enough facts to state a claim to relief that is plausible on its face.” Bell Atl. Corp. v. Twombly, 27 550 U.S. 544, 570 (2007). A claim is facially plausible when the pleaded facts allow the court 1 Ashcroft v. Iqbal, 556 U.S. 662, 678 (2009). For purposes of a Rule 12(b)(6) motion, the court 2 generally “accept[s] factual allegations in the complaint as true and construe[s] the pleadings in 3 the light most favorable to the nonmoving party.” Manzarek v. St. Paul Fire & Marine Ins. Co., 4 519 F.3d 1025, 1031 (9th Cir. 2008). However, the court need not “assume the truth of legal 5 conclusions merely because they are cast in the form of factual allegations.” Fayer v. Vaughn, 6 649 F.3d 1061, 1064 (9th Cir. 2011) (per curiam) (quoting W. Mining Council v. Watt, 643 F.2d 7 618, 624 (9th Cir. 1981)). If dismissal is warranted, the “court should grant leave to amend even 8 if no request to amend the pleading was made, unless it determines that the pleading could not 9 possibly be cured by the allegation of other facts.” Lopez v. Smith, 203 F.3d 1122, 1127 (9th Cir. 10 2000) (en banc) (quoting Doe v. United States, 58 F.3d 494, 497 (9th Cir. 1995)). 11 III. REQUEST FOR JUDICIAL NOTICE 12 When deciding a Rule 12(b)(6) motion, courts generally do not consider material outside 13 of the pleadings. United States v. Corinthian Colls., 655 F.3d 984, 998 (9th Cir. 2011). However, 14 courts may consider “documents incorporated in the complaint by reference.” Tellabs, Inc. v. 15 Makor Issues & Rts., Ltd., 551 U.S. 308, 322 (2007). Incorporation by reference “treats certain 16 documents as though they are part of the complaint itself. The doctrine prevents plaintiffs from 17 selecting only portions of documents that support their claims, while omitting portions of those 18 very documents that weaken – or doom – their claims.” Khoja v. Orexigen Therapeutics, Inc., 899 19 F.3d 988, 1002 (9th Cir. 2018). “[A] defendant may seek to incorporate a document into the 20 complaint ‘if the plaintiff refers extensively to the document or the document forms the basis of 21 the plaintiff’s claim.’” Id. (quoting United States v. Ritchie, 342 F.3d 903, 907 (9th Cir. 2003)). 22 Apple asks the Court to consider four exhibits in connection with its motion to dismiss. 23 See Req. for Judicial Notice, ECF No. 27-1 (“RJN”). Exhibit 1 is a copy of the Apple Developer 24 Agreement. Milici Decl. Ex. 1, ECF No. 27-4. Exhibit 2 is a copy of the DPLA. Milici Decl. Ex. 25 2, ECF No. 27-5. Exhibit 3 is a copy of Apple’s App Review Guidelines. Milici Decl. Ex. 3, ECF 26 No. 27-6. Exhibit 4 is a May 23, 2025 letter from Apple to Plaintiff explaining Apple’s position 27 that the Crema Social app violated the DPLA and Apple’s App Review Guidelines. Milici Decl. 1 The Court finds that Exhibits 2 and 3 are incorporated by reference in the complaint. 2 Plaintiff acknowledges that the DPLA “is the agreement on which Plaintiff’s claims are based,” 3 and thus does not dispute that it is incorporated by reference. Opp. to RJN at 3, ECF No. 30.

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