Craig R. Jolley, Dmd, Pllc, V. State Of Wa Office Of Ins Commissioner

CourtCourt of Appeals of Washington
DecidedDecember 23, 2025
Docket60782-4
StatusUnpublished

This text of Craig R. Jolley, Dmd, Pllc, V. State Of Wa Office Of Ins Commissioner (Craig R. Jolley, Dmd, Pllc, V. State Of Wa Office Of Ins Commissioner) is published on Counsel Stack Legal Research, covering Court of Appeals of Washington primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

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Craig R. Jolley, Dmd, Pllc, V. State Of Wa Office Of Ins Commissioner, (Wash. Ct. App. 2025).

Opinion

Filed Washington State Court of Appeals Division Two

December 23, 2025

IN THE COURT OF APPEALS OF THE STATE OF WASHINGTON

DIVISION II

CRAIG R. JOLLEY, DMD, PLLC, a No. 60782-4-II Washington Professional Limited Liability Company,

Appellant,

v.

STATE OF WASHINGTON OFFICE OF UNPUBLISHED OPINION INSURANCE COMMISSIONER (Mike Kreidler, Commissioner),

Respondent.

MAXA, P.J. – Craig R. Jolley, DMD, PLLC (Jolley) appeals the final order on summary

judgment in favor of the Office of the Insurance Commissioner (OIC), which was issued by the

OIC’s reviewing officer. The reviewing officer affirmed the OIC’s determination that Jolley was

acting as an insurer without authority.

Jolley operates a dental office and offered a membership contract to its uninsured

patients. Jolley agreed to provide up to two dental examinations and cleanings per year and

needed x-rays plus one emergency examination per year if needed to members in exchange for

an initial fee and monthly dues. The OIC determined that Jolley’s membership program caused No. 60782-4-II

him to be acting as an unauthorized insurer or an unauthorized health care services contractor

(HCSC) and issued a cease and desist order that included a $20,000 fine, back taxes, and

penalties.

RCW 48.01.040 states, “Insurance is a contract whereby one undertakes to indemnify

another or pay a specified amount upon determinable contingencies.” The cases also provide

that to constitute insurance, a contract must shift and distribute risk. Jolley argues that the

membership contract did not constitute insurance under RCW 48.01.040 because it did not

involve (a) indemnity or payment of a specified amount, (b) determinable contingencies, or (c)

risk shifting and risk distribution. Instead, the contract merely involved the provision of certain

preventative dental services and payment for those services over time.

We conclude that Jolley’s membership contract constituted engaging in insurance under

RCW 48.01.040 only in part. Providing for dental examinations/cleanings do not constitute

engaging in insurance under the facts of this case, but providing for emergency examinations and

needed x-rays does. In the absence of direct authority, we determine that OIC can penalize

Jolley only for the portion of its membership contract that constitutes insurance. We decline to

address the OIC’s alternative argument that Jolley was operating as an unauthorized HCSC.

Accordingly, we affirm in part and reverse in part the reviewing officer’s final order and

remand for further proceedings. On remand, the reviewing officer or administrative law judge

can consider the OIC’s argument that Jolley was operating as an unauthorized HCSC. The OIC

should modify the cease and desist order consistent with this opinion and with the ruling on its

HCSC argument and reconsider the imposition of the $20,000 fine, back taxes, and penalties.

2 No. 60782-4-II

FACTS

Craig R. Jolley, DMD, PLLC is a limited liability company. Dr. Jolley is the owner of

that company. And Dr. Jolley provides the dental services rendered by the PLLC.

Jolley’s Membership Club

Between 2013 and 2021, Jolley offered a membership contract to its uninsured patients.

Members who entered into the contract paid a $50 initiation fee and monthly dues in exchange

for services offered in the contract. Jolley’s materials referred to the program as the “Craig R.

Jolley, DMD Subscription Membership Club.” Clerk’s Papers (CP) at 1315. The contract is

between Jolley and each patient, and it is not transferable to another dentist.

Jolley offered three membership levels. First, the adult membership provided two

cleanings per year, one to two doctor exams per year, needed x-rays, and one emergency exam

per year if needed, for a monthly payment of $42. Second, the periodontal disease membership

provided three to four cleanings per year, one to two doctor exams per year, needed x-rays, and

one emergency exam per year if needed, for a monthly payment of $67. Third, the child

membership provided two cleanings per year, one to two doctor exams per year, needed x-rays,

fluoride treatment, and one emergency exam per year if needed. The membership contract also

stated that members enrolled in any plan would receive a “[c]ourtesy discount of 15% off all

other treatments (some exclusions may apply).” CP at 1315-16.

Members were only entitled to receive the services in the contract if their membership

dues were up to date.

Members could cancel their membership at any time. If someone paid the initiation fee

and did not schedule an appointment within 30 days, the initiation fee was refunded.

3 No. 60782-4-II

If a member received all of the services promised in the contract, they would pay less in

dues than an uninsured non-member who received all of the services would pay out of pocket.

When members signed up for the membership club, they were prompted to acknowledge

that “I understand that I am not prepaying for future services or for access to discounted services,

but agreeing to make regular monthly subscription payments instead of paying at the time of

each service.” CP at 1319. The membership contract materials also asserted that the

“[s]ubscription membership club payments are not insurance but a payment arrangement . . . for

services rendered.” CP at 1321.

When club members received dental services under the membership contract, Jolley

tracked the transactions in a patient ledger. The ledger listed the description of services rendered

and the standard charges for those services. A column entitled “[p]ayment” showed a

“[m]embership [c]lub” credit in the amount of the charges. See CP at 1344. For example, for

one patient there were several services rendered, and the charges totaled $489. Under the

payment column there was a membership club credit for the same amount.

Club members paid their monthly dues through a company called Illumitrac. Illumitrac

would combine the dues, deduct a fee, and make a monthly deposit into Jolley’s bank account.

Jolley deposited revenues from patients, insurers and other sources into the same account. Jolley

used the bank account to which these funds were deposited to pay its “taxes, employees, vendors,

and other obligations.” CP at 1308. Craig Jolley, as the owner, was entitled to any PLLC profits.

Some patients paid their initiation fee, received services of greater value than that fee, but

then cancelled their membership without paying additional dues.

4 No. 60782-4-II

Over the eight years when Jolley offered this membership contract to patients, Jolley

collected $210,051 from 162 consumers. While operating its membership club, Jolley never was

authorized by the OIC to act as an insurer or an HCSC.

Administrative Proceeding

In September 2020, the OIC received a tip regarding Jolley’s membership club. The OIC

advised Jolley that its membership program might constitute an unauthorized insurance product.

Jolley replied that the monthly subscription fee was payment for services already provided and

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