Craig R. Jolley, Dmd, Pllc, V. State Of Wa Office Of Ins Commissioner

Court of Appeals of Washington·Decided December 23, 2025·No. 60782-4·Unpublished

Opinion

Filed

Washington State

Court of Appeals

Division Two

December 23, 2025

IN THE COURT OF APPEALS OF THE STATE OF WASHINGTON DIVISION II

CRAIG R. JOLLEY, DMD, PLLC, a No. 60782-4-II Washington Professional Limited Liability Company,

Appellant,

v.

STATE OF WASHINGTON OFFICE OF UNPUBLISHED OPINION INSURANCE COMMISSIONER (Mike Kreidler, Commissioner),

Respondent.

MAXA, P.J. – Craig R. Jolley, DMD, PLLC (Jolley) appeals the final order on summary judgment in favor of the Office of the Insurance Commissioner (OIC), which was issued by the OIC’s reviewing officer. The reviewing officer affirmed the OIC’s determination that Jolley was acting as an insurer without authority.

Jolley operates a dental office and offered a membership contract to its uninsured patients. Jolley agreed to provide up to two dental examinations and cleanings per year and needed x-rays plus one emergency examination per year if needed to members in exchange for an initial fee and monthly dues. The OIC determined that Jolley’s membership program caused

him to be acting as an unauthorized insurer or an unauthorized health care services contractor (HCSC) and issued a cease and desist order that included a $20,000 fine, back taxes, and penalties.

RCW 48.01.040 states, “Insurance is a contract whereby one undertakes to indemnify another or pay a specified amount upon determinable contingencies.” The cases also provide that to constitute insurance, a contract must shift and distribute risk. Jolley argues that the membership contract did not constitute insurance under RCW 48.01.040 because it did not involve (a) indemnity or payment of a specified amount, (b) determinable contingencies, or (c) risk shifting and risk distribution. Instead, the contract merely involved the provision of certain preventative dental services and payment for those services over time.

We conclude that Jolley’s membership contract constituted engaging in insurance under RCW 48.01.040 only in part. Providing for dental examinations/cleanings do not constitute engaging in insurance under the facts of this case, but providing for emergency examinations and needed x-rays does. In the absence of direct authority, we determine that OIC can penalize Jolley only for the portion of its membership contract that constitutes insurance. We decline to address the OIC’s alternative argument that Jolley was operating as an unauthorized HCSC.

Accordingly, we affirm in part and reverse in part the reviewing officer’s final order and remand for further proceedings. On remand, the reviewing officer or administrative law judge can consider the OIC’s argument that Jolley was operating as an unauthorized HCSC. The OIC should modify the cease and desist order consistent with this opinion and with the ruling on its HCSC argument and reconsider the imposition of the $20,000 fine, back taxes, and penalties.

FACTS

Craig R. Jolley, DMD, PLLC is a limited liability company. Dr. Jolley is the owner of that company. And Dr. Jolley provides the dental services rendered by the PLLC. Jolley’s Membership Club Between 2013 and 2021, Jolley offered a membership contract to its uninsured patients.

Members who entered into the contract paid a $50 initiation fee and monthly dues in exchange for services offered in the contract. Jolley’s materials referred to the program as the “Craig R. Jolley, DMD Subscription Membership Club.” Clerk’s Papers (CP) at 1315. The contract is between Jolley and each patient, and it is not transferable to another dentist.

Jolley offered three membership levels. First, the adult membership provided two cleanings per year, one to two doctor exams per year, needed x-rays, and one emergency exam per year if needed, for a monthly payment of $42. Second, the periodontal disease membership provided three to four cleanings per year, one to two doctor exams per year, needed x-rays, and one emergency exam per year if needed, for a monthly payment of $67. Third, the child membership provided two cleanings per year, one to two doctor exams per year, needed x-rays, fluoride treatment, and one emergency exam per year if needed. The membership contract also stated that members enrolled in any plan would receive a “[c]ourtesy discount of 15% off all other treatments (some exclusions may apply).” CP at 1315-16.

Members were only entitled to receive the services in the contract if their membership dues were up to date.

Members could cancel their membership at any time. If someone paid the initiation fee and did not schedule an appointment within 30 days, the initiation fee was refunded.

If a member received all of the services promised in the contract, they would pay less in dues than an uninsured non-member who received all of the services would pay out of pocket.

When members signed up for the membership club, they were prompted to acknowledge that “I understand that I am not prepaying for future services or for access to discounted services, but agreeing to make regular monthly subscription payments instead of paying at the time of each service.” CP at 1319. The membership contract materials also asserted that the “[s]ubscription membership club payments are not insurance but a payment arrangement . . . for services rendered.” CP at 1321.

When club members received dental services under the membership contract, Jolley tracked the transactions in a patient ledger. The ledger listed the description of services rendered and the standard charges for those services. A column entitled “[p]ayment” showed a “[m]embership [c]lub” credit in the amount of the charges. See CP at 1344. For example, for one patient there were several services rendered, and the charges totaled $489. Under the payment column there was a membership club credit for the same amount.

Club members paid their monthly dues through a company called Illumitrac. Illumitrac would combine the dues, deduct a fee, and make a monthly deposit into Jolley’s bank account. Jolley deposited revenues from patients, insurers and other sources into the same account. Jolley used the bank account to which these funds were deposited to pay its “taxes, employees, vendors, and other obligations.” CP at 1308. Craig Jolley, as the owner, was entitled to any PLLC profits.

Some patients paid their initiation fee, received services of greater value than that fee, but then cancelled their membership without paying additional dues.

Over the eight years when Jolley offered this membership contract to patients, Jolley collected $210,051 from 162 consumers. While operating its membership club, Jolley never was authorized by the OIC to act as an insurer or an HCSC. Administrative Proceeding In September 2020, the OIC received a tip regarding Jolley’s membership club. The OIC advised Jolley that its membership program might constitute an unauthorized insurance product. Jolley replied that the monthly subscription fee was payment for services already provided and “very similar to the direct patient-provider model . . . where uninsured patients can choose to pay a monthly subscription fee for access to preventative care.” CP at 406.

The OIC opened an investigation into Jolley’s membership club. The OIC determined that Jolley was acting as an unauthorized insurer. The OIC issued a cease and desist order prohibiting Jolley from engaging in the unauthorized business of insurance or acting as an unregistered HCSC. The order imposed a $20,000 fine plus back taxes and penalties.

Jolley initiated an administrative proceeding seeking reversal of the cease and desist order. The matter was heard before an administrative law judge (ALJ).1 Both parties filed summary judgment motions. The OIC argued that the membership club indemnified members by providing dental services free of charge if members needed them. The OIC also argued that an individual patient’s need for services was a determinable

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