Craig & Landreth, Inc. v. Mazda Motor of America, Inc.

744 F. Supp. 2d 818, 2010 U.S. Dist. LEXIS 108080, 2010 WL 3981747
CourtDistrict Court, S.D. Indiana
DecidedOctober 7, 2010
Docket1:07-cv-00134
StatusPublished
Cited by2 cases

This text of 744 F. Supp. 2d 818 (Craig & Landreth, Inc. v. Mazda Motor of America, Inc.) is published on Counsel Stack Legal Research, covering District Court, S.D. Indiana primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Craig & Landreth, Inc. v. Mazda Motor of America, Inc., 744 F. Supp. 2d 818, 2010 U.S. Dist. LEXIS 108080, 2010 WL 3981747 (S.D. Ind. 2010).

Opinion

ORDER GRANTING IN PART DEFENDANT’S MOTION FOR SUMMARY JUDGMENT

SARAH EVANS BARKER, District Judge.

This cause comes before the Court on Defendant’s Motion for Summary Judgment [Docket No. 105] filed by Mazda Motor of America, Inc. d/b/a Mazda North American Operations (“Defendant”) and brought pursuant to Federal Rule of Civil Procedure 56(c). Craig & Landreth Mazda and its officers, Larry Craig and James Smith (“Plaintiffs”), brought this lawsuit asserting (Counts I, III) breaches of contract; (Count II) bad faith; (Count IV) fraud; (Count V) deceptive practices, pursuant to the Indiana Deceptive Franchise Practice Act, I.C. § 23-2-2.7; and (Count VI), a request for punitive damages. Pursuant to their Motion, Defendant seeks judgment as a matter of law on all counts. Plaintiffs object to Defendant’s entitlement to summary judgment. For the reasons detailed herein, the Motion is GRANTED in part and DENIED in part. 1

*821 Factual Background

Defendant Mazda is an automobile manufacturer. Plaintiffs became a Mazda dealership in 1996. Compl. ¶ 7. Plaintiffs were, in fact, an exclusive Mazda dealership, meaning that the only new vehicles Plaintiffs sold were those manufactured by Mazda. 2 Plaintiffs’ allegations stem from two disputes that arose between the parties — Defendant’s allegedly discriminatory vehicle allocation practices, and Defendant’s failure to allow Plaintiffs to acquire a non-party dealership, referred to as the “East End Dealership.” The facts underlying each of these disputes are discussed below.

Defendant’s Allocation Practices

Plaintiffs contend that Defendant breached its duty to fairly and uniformly allocate its wholesale automobiles among its franchisees as it was obligated to do under the Dealer Agreement. The applicable provision in the Dealer Agreement provides as follows:

Mazda agrees to use its best efforts to provide such Mazda products ... to Dealer in such quantities and types as Dealer may require in order to fulfill Dealer’s obligations for sale and servicing of Mazda Products under this Agreement.- However, Dealer and Mazda acknowledge that Mazda’s supply of Mazda Products can vary from time to time for many reasons and that to maintain an effective distribution system, it may be necessary for Mazda to allocate its supply of Mazda Products among Mazda Dealers. Mazda shall endeavor to allocate Mazda Products among its dealers in a fair and equitable manner, utilizing uniform methods of allocation which take into consideration such factors as are reasonably relevant....

Dealer Agreement ¶ 12B. The parties agree that during the period Plaintiffs were a Mazda dealer, Defendant employed three methods of allocating its wholesale vehicles to its dealers. First, Mazda had an allocation methodology that calculated the number of vehicles available for wholesale to dealers by using a weighted average of the dealer’s Share of Nation (“SON”) and Balance Month Supply (“BMS”). See Def.’s Ex. E, MNAO Allocation Methodology. The fairness of this approach is not in dispute for purposes of this lawsuit.

Second, a certain number of vehicles were taken out of the pool before the allocation methodology was run. In fact, approximately 10 percent of all Mazda products produced in a region may (at the discretion of the region) have been held back within a “regional pool” and allocated to dealers within that region. Beuck Dep. at 32-33. The parties dispute the purpose of this regional pool apart from the regular allocation methodology. Plaintiffs claim that this policy allowed Defendant to bypass its contractual obligation to uniformly allocate vehicles and, instead, allowed Defendant to “pick its favorite dealers or friends and give the friends extra products.” Pis.’ Resp. at 3. They offer evidence that two dealers who they claim were “favored” received considerably more wholesale vehicles via the regional pool than did Plaintiffs. Third Aff. of J. Smith ¶ 6; Second Affidavit of Ernest Manual, Jr. ¶¶ 16-17. They also point out that the existence of these pooled vehicles was not disclosed to Defendant’s dealers, allowing Defendant total discretion to assign the *822 vehicles. Beuck Dep. at 34-36. Defendant argues that its practice of not disclosing the regional pool to dealers is justified and specifically provided for in the Dealership Agreement, which contains the following provision: “Mazda agrees to .provide Dealer with an explanation of the method used to distribute [its] products upon written request .... ” Dealer Agreement ¶ 12B.

Defendant’s Regional General Manager Jeff Beuck testified that the assignments from the Regional Pool were not governed by any standards or written guidelines. Beuck Dep. at 34-36. He also testified, however, that the purpose of the regional pool was to make additional vehicles available to new dealers or those that have completed construction on a new facility, or to re-supply dealers who have had particular success in their retail sales. Beuck Dep. at 34-35 see also Vega Dep. at 134— 135; Davis Dep. at 22. The regional pool may also have been used to supply vehicles for auto shows or individual market promotions. Davis Dep. at 22.

The third method used by Defendant in making its vehicles available to its dealers was called DM commitments. 3 Like the regional pool allocations, Plaintiffs allege that this commitment process allowed Defendant to assign more vehicles to its preferred dealers than those dealers earned using the allocation methodology. For instance, Plaintiffs offer evidence that two dealers, who they claim were “favored,” received considerably more vehicles via DM commitments than did Plaintiffs. Third Aff. of J. Smith ¶ 6; Second Affidavit of Ernest Manuel, Jr. ¶¶ 16-17. In addition, because the overall supply of products remained the same, Plaintiffs allege that they and other dealers received fewer vehicles than they were entitled to under the allocation methodology as a result of the DM commitment process. For instance, Plaintiffs point out that in November 2005, a total of 92 Mazda 3’s were committed to six dealers, leaving only 85 Mazda 3’s to be distributed to the remaining 36 dealers by applying the allocation methodology. Pis.’ Ex. 34, 11/2/05 Allocation Earnings Report at 4-5.

Defendant explains that the commitments were made pursuant to a policy and that, like the regional pool allocations, they were used primarily to supply vehicles to new dealers who had no sales history or inventory for use in the allocation methodology. Kita Dep. at 23-25. Defendant avers that these DM commitments were also used to distribute vehicles to dealers who upgraded their facilities or became exclusive Mazda dealers. Id.

In sum, Plaintiffs claim that the regional pool and DM commitment methods of vehicle allocation ran afoul of Defendant’s contractual obligation to “endeavor to allocate Mazda Products among its dealers in a fair and equitable manner, utilizing uniform methods of allocation ....

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Bluebook (online)
744 F. Supp. 2d 818, 2010 U.S. Dist. LEXIS 108080, 2010 WL 3981747, Counsel Stack Legal Research, https://law.counselstack.com/opinion/craig-landreth-inc-v-mazda-motor-of-america-inc-insd-2010.