Crafts Outlet, Inc., The v. Crafts Online Outlet, Inc, The

CourtDistrict Court, D. Colorado
DecidedAugust 1, 2025
Docket1:23-cv-02278
StatusUnknown

This text of Crafts Outlet, Inc., The v. Crafts Online Outlet, Inc, The (Crafts Outlet, Inc., The v. Crafts Online Outlet, Inc, The) is published on Counsel Stack Legal Research, covering District Court, D. Colorado primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Crafts Outlet, Inc., The v. Crafts Online Outlet, Inc, The, (D. Colo. 2025).

Opinion

IN THE UNITED STATES DISTRICT COURT FOR THE DISTRICT OF COLORADO Chief Judge Philip A. Brimmer

Civil Action No. 23-cv-02278-PAB-KAS

THE CRAFTS OUTLET, INC.,

Plaintiff,

v.

THE CRAFTS ONLINE OUTLET, INC.,

Defendant.

ORDER

This matter comes before the Court on Plaintiff’s Amended Motion for Default Judgment Against Defendant the Crafts Online Outlet, Inc. [Docket No. 62]. I. FACTS1 The Crafts Outlet, Inc (“Crafts”) is a “small business with a long-established online retail store” that has sold craft materials since July 2007. Docket No. 1 at 3, ¶¶ 7- 8. Crafts began selling its products through eBay and Amazon. Id., ¶ 8. Crafts created a logo that it uses to promote business, id., ¶ 9, and owns a registered trademark for the logo in Canada. Id. at 5, ¶ 12. From June 2013 to August 2023, Crafts spent more than $1 million on marketing and advertising. Id., ¶ 14. Since 2013, Crafts has completed over 750,000 transactions on Amazon.com, resulting in sales worth over $5 million. Id.

1 Because of the Clerk of Court’s entry of default against defendant, see Docket No. 55, the well-pled allegations of plaintiff’s complaint, Docket No. 1, are deemed admitted. See Olcott v. Del. Flood Co., 327 F.3d 1115, 1125 (10th Cir. 2003). at 6, ¶ 16. Through Crafts’s website, the-crafts-outlet.com, Crafts has earned approximately $225,000 per year from July 2018 to July 2022. Id., ¶ 17. The pictures featured on Crafts’s website are covered by copyright, and there is a copyright notice on the footer of every page on the website. Id. at 7, ¶ 19. On or about September 9, 2022, defendant The Crafts Online Outlet, Inc. (“Crafts

Online”) registered the domain name “TheCraftsOnlineOutlet.com” and launched its own website, thecraftsonlineoutlet.com, where it sold craft materials. Id. at 8, ¶ 23. Crafts Online copied approximately 800 pages from Crafts’s website, including Crafts’s copyrighted photographs and product descriptions. Id., ¶ 24. When Crafts Online copied Crafts’s photographs, it removed Crafts’s copyright notice and altered it so that it appeared Crafts Online owned the photographs. Id. at 11, ¶ 34. Crafts did not authorize Crafts Online to “use, copy, reproduce, or distribute” the content on Crafts’s website. Id. at 8, ¶ 25. Crafts Online offers products for sale that are copied from Crafts’s website and

markets its business through Google advertisements, which is one of the channels Crafts uses for advertisements. Id. at 9-10, ¶¶ 27-28. Although Crafts Online appears to offer craft materials for sale, Crafts Online’s website will not “fully transact a sale.” Id. at 10, ¶ 29. Crafts Online will allow a customer to put items in the online “shopping cart” and go “through the steps of transacting an online sale,” but the transaction “stops and appears to fail” after the website has accepted the customer’s credit card information. Id. Crafts Online diverts customers – who are looking for Crafts’s website – to Crafts Online’s website instead and “scrape[s] financial information, namely active credit cards,” from the customers. Id., ¶ 30. In July 2022, Crafts noticed a “dramatic drop” in its website traffic. Id. at 7, ¶ 20. Upon investigating the decrease in website traffic, Crafts found that Crafts Online had “cloned” Crafts’s website. Id. As of July 2023, Crafts’s sales on its website dropped from approximately $225,000 to $167,000 per year. Id. at 6, 7, ¶¶ 17, 20. On October 4, 2023, plaintiff’s counsel purportedly served Crafts Online’s

registered agent, Lovette Dobson of Republic Registered Agent, LLC, by mailing service to 17350 State Hwy 249, Suite 200, Houston, Texas 77064. Docket No. 34 at 1. She attached proof-of-delivery showing that service was delivered and signed for by “J. Morris.” Docket No. 34-1. On October 11, 2024, the Clerk of Court entered default against defendant The Crafts Online Outlet, Inc. (“Crafts Online”). Docket No. 55. On December 26, 2024, Crafts filed the instant motion for default judgment. Docket No. 62. Crafts Online has not entered an appearance in this case. II. LEGAL STANDARD In order to obtain a judgment by default, a party must follow the two-step process

described in Fed. R. Civ. P. 55. First, the party must seek an entry of default from the Clerk of the Court under Rule 55(a). Second, after default has been entered by the Clerk, the party must seek judgment under the strictures of Rule 55(b). See Williams v. Smithson, 57 F.3d 1081, 1995 WL 365988, at *1 (10th Cir. June 20, 1995) (unpublished table decision) (citing Meehan v. Snow, 652 F.2d 274, 276 (2d Cir. 1981)). The decision to enter default judgment is “committed to the district court’s sound discretion.” Olcott, 327 F.3d at 1124 (citation omitted). In exercising that discretion, the Court considers that “[s]trong policies favor resolution of disputes on their merits.” In re Rains, 946 F.2d 731, 732 (10th Cir. 1991) (quotation and citations omitted). “The default judgment must normally be viewed as available only when the adversary process has been halted because of an essentially unresponsive party.” Id. It serves to protect a plaintiff against “interminable delay and continued uncertainty as to his rights.” Id. at 733. When “ruling on a motion for default judgment, the court may rely on detailed affidavits or documentary evidence to determine the appropriate sum for the default

judgment.” Seme v. E&H Prof’l Sec. Co., Inc., No. 08-cv-01569-RPM-KMT, 2010 WL 1553786, at *11 (D. Colo. Mar. 19, 2010). A party may not simply sit out the litigation without consequence. See Cessna Fin. Corp. v. Bielenberg Masonry Contracting, Inc., 715 F.2d 1442, 1444-45 (10th Cir. 1983) (“[A] workable system of justice requires that litigants not be free to appear at their pleasure. We therefore must hold parties and their attorneys to a reasonably high standard of diligence in observing the courts’ rules of procedure. The threat of judgment by default serves as an incentive to meet this standard.”). One such consequence is that, upon the entry of default against a defendant, the well-pleaded

allegations in the complaint are deemed admitted. See 10A Charles Alan Wright & Arthur R. Miller, Federal Practice & Procedure § 2688.1 (4th ed., 2022 rev.). “Even after default, however, it remains for the court to consider whether the unchallenged facts constitute a legitimate cause of action, since a party in default does not admit conclusions of law.” Id. A court need not accept conclusory allegations. Moffett v. Halliburton Energy Servs., Inc., 291 F.3d 1227, 1232 (10th Cir. 2002). Although “[s]pecific facts are not necessary” in order to state a claim, Erickson v. Pardus, 551 U.S. 89, 93 (2007) (per curiam) (quoting Bell Atl. Corp. v. Twombly, 550 U.S. 544, 555 (2007)), the well-pleaded facts must “permit the court to infer more than the mere possibility of misconduct.” Ashcroft v. Iqbal, 556 U.S. 662

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