CQL Original Products, Inc. v. National Hockey League Players' Ass'n

39 Cal. App. 4th 1347, 46 Cal. Rptr. 2d 412, 95 Daily Journal DAR 14785, 95 Cal. Daily Op. Serv. 8562, 1995 Cal. App. LEXIS 1079
CourtCalifornia Court of Appeal
DecidedNovember 3, 1995
DocketD020227
StatusPublished
Cited by43 cases

This text of 39 Cal. App. 4th 1347 (CQL Original Products, Inc. v. National Hockey League Players' Ass'n) is published on Counsel Stack Legal Research, covering California Court of Appeal primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
CQL Original Products, Inc. v. National Hockey League Players' Ass'n, 39 Cal. App. 4th 1347, 46 Cal. Rptr. 2d 412, 95 Daily Journal DAR 14785, 95 Cal. Daily Op. Serv. 8562, 1995 Cal. App. LEXIS 1079 (Cal. Ct. App. 1995).

Opinion

*1351 Opinion

WORK, Acting P. J.

CQL Original Products, Inc. (OP) appeals an order granting National Hockey League Players’ Association’s (NHLPA) motion to dismiss OP’s first amended complaint pursuant to Code of Civil Procedure 1 section 410.30 enforcing the forum selection clause contained in the parties’ license agreement. OP contends enforcing the combined choice-of-forum/choice-of-law clause and transferring the case to Ontario, Canada enables NHLPA to escape California’s law and fundamental policy disfavoring forfeiture. OP further asserts transferring the case to Ontario would contravene California’s policy to construe all contracts to avoid forfeitures and, in any event, the forum selection clause is unenforceable because it is ambiguous as to whether OP is required to file its claims in Ontario. As we shall explain, we conclude OP’s assertions are meritless and affirm the order.

Factual and Procedural Background

NHLPA 2 and OP, a California corporation which produces and markets vinyl products depicting the likenesses of popular television stars, music entertainers and professional athletes, after negotiations, entered into a “License Agreement” (agreement) permitting OP to manufacture, distribute and sell reusable plastic decals bearing the likenesses of certain NHLPA players and the NHLPA logo and trademark. 3 The agreement required OP to perform certain conditions before marketing or selling any licensed decal. OP was required to submit all advertising and marketing materials to NHLPA for approval before using such materials, including all packaging and promotional materials, drafts and prototypes (pars. 7(c), (d)). Because NHLPA extended only group licenses for its members, rather than a license to use the likeness of any individual player, the agreement (par. 2(c)) required OP to use a minimum of eight players with equal prominence in promotional materials and to rotate the NHLPA members used to avoid highlighting any particular player. Finally, the agreement (par. 2(b)) also required OP to obtain direct personal approval and make separate payment to *1352 any player whose individual image it sought to use. Paragraph 17(a)(i) of the agreement expressly provided OP’s license could be immediately terminated by NHLPA if it failed to obtain NHLPA’s written approval before marketing its product. Finally, paragraph 23 of the agreement requires the parties pursue litigation upon NHLPA’s election in Ontario, Canada, providing: “This Agreement shall be governed by the law of Ontario, Canada and any claims arising hereunder shall, at the Licensor’s election, be prosecuted in the appropriate court of Ontario. The Licensee hereby attorns to the jurisdiction and judgment of the courts of the Province of Ontario, Canada, and agrees that a judgment of an Ontario court shall be enforceable in the jurisdiction in which the Licensee is located.”

Soon after the agreement took effect on June 1, NHLPA learned OP may have breached several license provisions by launching an unapproved advertising campaign featuring full-page ads of star players in magazines directed at card collectors. One allegedly unapproved full-page advertisement featured only Wayne Gretzky, star center of the Los Angeles Kings, while another unapproved full-page advertisement featured only Mario Lemieux, star center of the Pittsburgh Penguins. Allegedly neither Gretzky nor Lemieux had approved the use of their images in advertisements, nor had the NHLPA approved the advertisements as required under the agreement. NHLPA alleges OP breached paragraph 2(b) requiring it to negotiate and obtain individual player approval for personal endorsements, paragraph 2(c) requiring a minimum of eight players be used with equal prominence on all promotional and packaging materials, paragraph 7(c) requiring prior written approval by NHLPA for any promotional and packaging material and paragraph 7(d) requiring submission and prior approval of concepts, layouts, art work prototypes and production samples for all promotional and packaging materials. On viewing the advertisements and confirming OP had failed to obtain prior approval, NHLPA personally notified OP and again by letter dated July 8, it had breached the agreement and that NHLPA had elected to terminate the agreement pursuant to paragraph 17(a)(i). NHLPA formally notified OP of this termination by letter dated July 14.

On July 29, OP sued in the United States District Court for the Northern District of California, claiming NHLPA and Upper Deck, a trading card manufacturer, had conspired to terminate OP in violation of federal and state antitrust laws. When NHLPA moved to dismiss OP’s federal complaint, OP dismissed the action without notice to NHLPA and refiled its complaint in superior court. OP’s state court complaint alleges antitrust violations and various tort claims arising from an alleged conspiracy between NHLPA and Upper Deck to terminate OP’s license to manufacture plastic decals in order to eliminate competition in the collectible hockey trading card market.

*1353 After an unsuccessful motion to dismiss pursuant to section 410.30 by NHLPA, OP amended its complaint by adding a claim for breach of contract. OP then dropped its allegations of antitrust violations and dismissed Upper Deck, leaving only a breach of contract action against NHLPA. NHLPA then moved to dismiss the amended complaint on the ground of forum non conveniens, asserting OP’s claims of breach of contract were subject to the forum selection clause requiring all actions be brought in Ontario, Canada. By order entered November 18, the trial court found OP had not met its burden of proving the choice of forum provision was unreasonable. Specifically, the court found OP did not establish NHLPA employed a superior bargaining power to impose the contract on it, nor that OP did not freely and voluntarily enter into the contract. The court declared: “There is no evidence that plaintiff did not possess the power to walk away from the negotiations if displeased with the contract provisions.” The court further found that given NHLPA is based in Ontario, Canada, the forum choice was reasonable. The court stated: “While there appears to be a conflict between the applicable law of Ontario and California, this does not amount to a conflict with a ‘fundamental policy’ of California. There is no public policy reason to deny enforcement of a forum selection clause freely entered into. There is no applicable statutory scheme prohibiting the parties from choosing a non-California forum.” The court dismissed OP’s complaint with permission to refile only in the event the Ontario forum should become unavailable to hear OP’s claims.

Governing Law

Although California has a policy favoring access to its courts by its resident plaintiffs, our Supreme Court has concluded that policy is satisfied where a plaintiff freely and voluntarily negotiates away his or her right to a California forum. (Smith, Valentino & Smith, Inc. v. Superior Court (1976) 17 Cal.3d 491, 495 [131 Cal.Rptr. 374, 551 P.2d 1206].) In accord with the modem trend favoring enforceability of fomm selection clauses (see

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Bluebook (online)
39 Cal. App. 4th 1347, 46 Cal. Rptr. 2d 412, 95 Daily Journal DAR 14785, 95 Cal. Daily Op. Serv. 8562, 1995 Cal. App. LEXIS 1079, Counsel Stack Legal Research, https://law.counselstack.com/opinion/cql-original-products-inc-v-national-hockey-league-players-assn-calctapp-1995.