Covenant Media v. North Charleston

Court of Appeals for the Fourth Circuit·Decided July 6, 2007·No. 06-1894·Published

Opinion

PUBLISHED

UNITED STATES COURT OF APPEALS FOR THE FOURTH CIRCUIT

COVENANT MEDIA OF SOUTH  CAROLINA, LLC, Plaintiff-Appellant,

v.

THE CITY OF NORTH CHARLESTON,  No. 06-1894 Defendant-Appellee.

SCENIC AMERICA, Amicus Supporting Appellee.

Appeal from the United States District Court for the District of South Carolina, at Charleston.

Patrick Michael Duffy, District Judge.

(2:05-cv-01394-PMD)

Argued: March 12, 2007

Decided: July 6, 2007

Before WILLIAMS, Chief Judge, and TRAXLER and SHEDD, Circuit Judges.

Affirmed by published opinion. Chief Judge Williams wrote the opinion , in which Judge Traxler and Judge Shedd joined.

COUNSEL

ARGUED: Edward Adam Webb, THE WEBB LAW GROUP, L.L.C., Atlanta, Georgia, for Appellant. Derk B. K. Van Raalte, IV, 2 COVENANT MEDIA v. NORTH CHARLESTON BRADY HAIR LAW OFFICES, North Charleston, South Carolina, for Appellee. ON BRIEF: Randal R. Morrison, SABINE & MORRI- SON, San Diego, California; Stephanie P. McDonald, SENN, MCDONALD & LEINBACH, L.L.C., Charleston, South Carolina; J. Brady Hair, BRADY HAIR LAW OFFICES, North Charleston, South Carolina, for Appellee. William D. Brinton, ROGERS TOW- ERS, P.A., Jacksonville, Florida, for Amicus Supporting Appellee.

OPINION

WILLIAMS, Chief Judge:

Covenant Media of South Carolina, LLC ("Covenant"), a company in the business of erecting and operating billboards, appeals the district court’s grant of summary judgment to the City of North Charleston ("North Charleston" or "City"), South Carolina on Covenant’s claim under 42 U.S.C.A. § 1983 (West 2003) that North Charleston violated Covenant’s First Amendment rights through its sign regulations . For the following reasons, we affirm.

I.

Although billboards are important communication tools that convey political, social, and, most commonly, commercial messages, they create unique issues apart from their communicative function because they are "large, immobile, and permanent structures." Metromedia, Inc. v. City of San Diego, 453 U.S. 490, 502 (1981). (internal quotation marks omitted). Billboards convey messages, but they do so through imposing structures dotting the landscape. These structures "create[ ] a unique set of problems for land-use planning and development." Id.

Because of their large, inescapable visual presence, billboards have been the target of national and state regulation. For example, in the Highway Beautification Act of 1965, 72 Stat. 1028, Congress declared "that the erection and maintenance of outdoor advertising signs, displays, and devices in areas adjacent to the Interstate System and the primary system should be controlled in order to protect the

COVENANT MEDIA v. NORTH CHARLESTON 3 public investment in such highways, to promote the safety and recreational value of public travel, and to preserve natural beauty." 79 Stat. 1028, § 131(a).

South Carolina responded to the concerns caused by billboards by enacting the Highway Advertising Control Act (HACA), S.C. Code Ann. § 57-25-110 et seq. (West 2006). HACA, however, does not purport to provide exclusive regulation for billboards, and it contemplates that municipalities may enact stricter regulations of billboards. See S.C. Code Ann. § 57-25-220. This case concerns North Charleston ’s efforts, through its general sign regulations, to regulate billboards within its city limits and the effect those regulations had on Covenant.

The relevant facts are detailed later, but a brief preview now will help set the stage. In December 2004, Covenant submitted an application to construct a billboard in North Charleston. At the time, the City had in effect a zoning regulation (the "Sign Regulation") governing billboards as well as other signs. When months later the City had not provided Covenant a decision on the application, Covenant filed this lawsuit challenging the constitutionality of the Sign Regulation. Four months later, the City published its intention to amend the Sign Regulation .1 Two days after that published notice, Covenant filed twenty- five additional applications. In the end, none of Covenant’s applications were approved.

A. The Sign Regulation

Until October 13, 2005, North Charleston had in effect a Sign Regulation governing placement of billboards and other signs within the city limits. The Sign Regulation distinguished between off-premises signs and on-premises signs. Off-premises signs were defined as signs "identifying or advertising a business, person, or activity, or goods, products, services or facilities not located on the premises where the sign is installed or directing persons to a different location from 1 Throughout this opinion, we use the term "Sign Regulation" to refer to the regulation in effect from before the time this case was commenced until October 13, 2005, when the City enacted amendments. "Revised Sign Regulation" refers to the amended sign regulation.

4 COVENANT MEDIA v. NORTH CHARLESTON where the sign is installed." Sign Regulation, § 8-2(g). On-premises signs were defined as signs "identifying or advertising a business, person , or activity, or goods, products, services or facilities located on the premises where the sign is installed." Sign Regulation, § 8-2(h).

Under the Sign Regulation, "all off-premises signs [were] considered to be billboards." The regulation required that a permit be issued before a billboard could be constructed, and billboards were required to comply with certain requirements. Sign Regulation, §§ 7-2, 8-6(c). For example, billboards could not "be located outside of an approved billboard plaza," which was defined as parts of certain main thoroughfares , and could not "be located in a neighborhood which is primarily residential in character." Sign Regulation, § 8-6(c). There were also size and spacing requirements: No billboard could "have an area of greater than seven hundred seventy-two (772) square feet," and no billboard could be "be located any closer than one thousand (1,000) feet from any existing billboard." Id.

Applications to construct billboards were required to be filed with North Charleston’s zoning administrator. Important for this appeal, the Sign Regulation did not require the zoning administrator to act on an application within a specified period of time.

B. Covenant’s First Application

On December 1, 2004, Covenant submitted an application to construct a billboard at 2161 Ashley Phosphate Road (the "December 2004 Application"). At the North Charleston City Hall, Covenant submitted the December 2004 Application to an authorized City official, who provided Covenant an initialed Receiving Record acknowledging receipt of the application.

By late spring 2005, Covenant had received no word from North Charleston concerning the December 2004 Application. Covenant did not call, write a letter, or otherwise inquire into the status of the application . Instead, Covenant responded to the City’s inaction by filing a civil action against North Charleston under 42 U.S.C.A. § 1983 alleging that North Charleston violated Covenant’s First Amendment rights through enforcement of its Sign Regulation.

COVENANT MEDIA v. NORTH CHARLESTON 5 C. The Revised Sign Regulation and Covenant’s Subsequent Applications

In September 2005 — after Covenant had filed this lawsuit — North Charleston began acting on long-intended revisions to the City’s sign regulations. On September 15, 2005, the City Council conducted the first reading of the Revised Sign Regulation that, among other things, capped the total number of billboards in the City at the current level and set a time limit for the City to act on a sign permit application. On September 28, 2005, the City published notice in Charleston’s largest newspaper, The Post and Courier, that a public hearing would be held on October 13, 2005, during which the Revised Sign Regulation would be approved.

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