Cotherman v. Federal Trade Commission

417 F.2d 587
Court of Appeals for the Fifth Circuit·Decided October 3, 1969·No. No. 26031·Published·Cited by 5 cases

Opinion

WISDOM, Circuit Judge:

This ease arises upon a petition to review an order issued by the Federal Trade Commission directing petitioners Lester S. Cotherman and William F. Sullivan to cease and desist from deceptive advertising and unfair lending practices in violation of section 5 of the Federal Trade Commission Act, 15 U.S.C. § 45.1 The petitioners do not challenge the Commission’s substantive findings; they challenge the Commission’s jurisdiction to issue the order and the breadth of the order. We hold that the Commission had the authority to issue the order, but that the order is overly broad. Accordingly, we set aside the order and remand the ease to the Commission.

In October 1963 Cotherman organized Consolidated Mortgage Company in Providence, Rhode Island, to engage in the business of making loans to the general public. Cotherman was general manager and chairman of Consolidated’s two-man board of directors. He hired Sullivan, an experienced loan man, to serve as president, office manager, and as the other director. Sullivan served in these capacities until 1965 when Cotherman became president and Sullivan became vice-president. As general manager, Cotherman formulated Consolidated’s advertising program and approved loans submitted to him by Sullivan. Sullivan was the “front” man; he met the applicants and received their loan applications.2

[589] In the course of its lending business, Consolidated regularly advertised in newspapers and on radio and television.^ The following advertisement is typical of Consolidated’s newspaper advertising:

“Homeowners
Borrow $2000
For Any Worthwhile Purpose Repay $16.88 Per Month 1st, 2nd, & 3rd Mortgages
Borrow $ 1,000 Repay $ 8.44 Per Mo.
Borrow 1,500 Repay 12.66 Per Mo.
Borrow 2,000 Repay 16.88 Per Mo.
Borrow 3.000 Repay 25.32 Per Mo.
Borrow 5.000 Repay 42.20 Per Mo.
Borrow 10,000 Repay 84.39 Per Mo.
1st Mortgage Repayment Schedule.
If you’re a home owner (or are in the process of buying a home) you can consolidate all your bills and make one low monthly payment.
Call 421-0116.
Consolidated Mortgage Company, 605 Hospital Trust Bldg., Prov.”

The Commission charged that Consolidated, Cotherman, and Sullivan falsely represented that an applicant could arrange a loan on the repayment schedules advertised. The hearing examiner concluded that Consolidated and Cotherman engaged in deceptive advertising. The favorable terms which were advertised were available only “to borrowers who qualify for such loans” — but few applicants “qualified”, Consolidated “rarely made loans at the [advertised] repayment schedules”, and most repayment schedules were substantially higher than those advertised.3 4 The examiner found [590] that Consolidated and Cotherman failed to disclose that borrowers would have to pay various closing expenses, such as fees for legal services and title searches, which might run as high as $450. The examiner dismissed the complaint against Sullivan because he found that Cotherman formulated, directed, and controlled Consolidated’s advertising and lending practices.

The Commission affirmed the examiner’s findings that Consolidated and Cotherman violated § 5 of the Act and approved the examiner’s cease and desist order. The Commission overruled the examiner’s dismissal of Sullivan, on the ground that Sullivan had managerial responsibility for the corporation’s lending practices and benefitted from the corporation’s loan business. After the Commission issued its final order, Coth-erman dissolved Consolidated. The Commission then dismissed its order against Consolidated.

I.

The petitioners advance three arguments in support of their position. (1) The Federal Trade Commission has no subject-matter jurisdiction, since Section 5 of the Act does not apply to credit or lending practices unrelated to sales or products. (2) The Commission improperly judged the advertisements by the standards of the Truth-In-Lending Act,5 a statute enacted long after Consolidated had made its last loan in August 1966. (3) The Commission’s complaint and cease-and-desist order should be dismissed as not in the public interest when the record shows that the petitioners have abandoned the money lending field and have declared under oath that they have no intention to return to the business.

A. The Commission takes the position that the petitioners failed to raise their first two arguments when this case was on appeal before the agency. Indeed, the Commission asserts, the petitioners in oral arguments waived all contentions except the third. “[The Supreme Court has] recognized in more than a few decisions, and Congress has recognized in more than a few statutes, that orderly procedure and good administration require that objections to the proceedings of an administrative agency be made while it has opportunity for correction in order to raise issues reviewable by the courts. United States v. L. A. Tucker Truck Lines, 1952, 344 U.S. 33, 36-37, 73 S.Ct. 67, 97 L.Ed. 54.” Petitioners contend that “[t]he jurisdictional question was raised at an early stage by Consolidated and the petitioners before the Commission”. In fact, the issue was raised before the examiner only, who ruled against it, and it was not appealed to the Commission. Under decisional law, petitioners’ action does not constitute raising the issue before the agency and does not satisfy the rule requiring exhaustion of administrative [591] remedies. NLRB v. Seven-Up Bottling Co., 1953, 344 U.S. 344, 350, 73 S.Ct. 287, 290-291, 97 L.Ed. 377, 383; NLRB v. International Union of Operating Engineers, Local 66, 3 Cir. 1966, 357 F.2d 841.

During the oral argument Commissioner Elman asked Mr. Zumas, counsel for the petitioners, which issues he wished to preserve and which he would waive. Commissioner Dixon pointed out that the Commission rules required counsel to determine which issues to waive and which not to waive. Mr. Zumas replied :

We will address ourselves only to the one issue, and that issue is whether or not it is in the public interest to issue a cease and desist order against a defunct corporation and against individual respondents who have abandoned and left the field and are involved in other fields of endeavor unrelated to the subject of the cease and desist order and have indicated a positive intent not to re-enter the field.6

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Cotherman v. Federal Trade Commission, 417 F.2d 587 (5th Cir. 1969).

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Cotherman v. Federal Trade Commission
417 F.2d 587 (Fifth Circuit, 1969)