Costa v. Reliance Vitamin Co., Inc.

CourtDistrict Court, N.D. California
DecidedApril 18, 2023
Docket3:22-cv-04679
StatusUnknown

This text of Costa v. Reliance Vitamin Co., Inc. (Costa v. Reliance Vitamin Co., Inc.) is published on Counsel Stack Legal Research, covering District Court, N.D. California primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Costa v. Reliance Vitamin Co., Inc., (N.D. Cal. 2023).

Opinion

1 2 3 4 UNITED STATES DISTRICT COURT 5 NORTHERN DISTRICT OF CALIFORNIA 6 7 TAYLOR COSTA, Case No. 3:22-cv-04679-WHO

8 Plaintiff, ORDER ON MOTION TO DISMISS 9 v. AMENDED COMPLAINT

10 RELIANCE VITAMIN CO., INC., Re: Dkt. No. 36 Defendant. 11

12 13 Plaintiff Taylor Costa filed an amended complaint in this putative class action on behalf of 14 herself and a class of California consumers, alleging that defendant Reliance Vitamin LLC 15 misleadingly packages and sells its protein powder in containers that are unnecessarily large and 16 contain unlawful “slack fill.” Reliance moved to dismiss the claims. For the reasons that follow, 17 the motion is GRANTED in part and DENIED in part. 18 BACKGROUND 19 The factual background in this case is outlined in detail in my prior Order on the first 20 motion to dismiss. (“Order”) [Dkt. No. 34]. This order assumes familiarity with those facts. 21 Where relevant in this order, I emphasize additional facts pleaded in Costa’s operative First 22 Amended Complaint. (“FAC”) [Dkt. No. 35]. 23 The FAC asserts seven claims under California law: (1) violation of California’s Unfair 24 Competition Law (“UCL”), Bus. & Prof. Code §§ 17200, et seq.; (2) violation of California’s 25 False and Misleading Advertising Laws (“FAL”), Bus. & Prof. Code §§ 17500, et seq.; (3) 26 violation of California’s Consumers Legal Remedies Act (“CRLA”), Cal. Civ. Code §§ 1750, et 27 seq.; (4) breach of express and implied warranty; (5) fraudulent inducement and intentional 1 Costa brings the claims on behalf of herself and a class of California consumers. FAC ¶ 144. 2 Reliance filed its motion to dismiss the FAC, (“Mot.”) [Dkt. No. 36], and a request for 3 judicial notice, (“RFJN 1”) [Dkt. No. 37]. Costa filed her opposition. (“Oppo.”) [Dkt. No. 40]. 4 Reliance filed a reply, (“Repl.”) [Dkt. No. 41], and another request for judicial notice, (“RFJN 2”) 5 [Dkt. No. 42]. Under Civil Local Rule 7-1(b), I find this matter appropriate for resolution without 6 oral argument and so VACATE the hearing scheduled for April 19, 2023. 7 LEGAL STANDARD 8 Under Federal Rule of Civil Procedure 12(b)(6), a district court must dismiss a complaint 9 if it fails to state a claim upon which relief can be granted. To survive a Rule 12(b)(6) motion to 10 dismiss, the plaintiff must allege “enough facts to state a claim to relief that is plausible on its 11 face.” Bell Atl. Corp. v. Twombly, 550 U.S. 544, 570 (2007). A claim is facially plausible when 12 the plaintiff pleads facts that “allow the court to draw the reasonable inference that the defendant 13 is liable for the misconduct alleged.” Ashcroft v. Iqbal, 556 U.S. 662, 678 (2009) (citation 14 omitted). There must be “more than a sheer possibility that a defendant has acted unlawfully.” Id. 15 While courts do not require “heightened fact pleading of specifics,” a plaintiff must allege facts 16 sufficient to “raise a right to relief above the speculative level.” Twombly, 550 U.S. at 555, 570. 17 In deciding whether the plaintiff has stated a claim upon which relief can be granted, the 18 Court accepts the plaintiff’s allegations as true and draws all reasonable inferences in favor of the 19 plaintiff. See Usher v. City of Los Angeles, 828 F.2d 556, 561 (9th Cir. 1987). However, the court 20 is not required to accept as true “allegations that are merely conclusory, unwarranted deductions of 21 fact, or unreasonable inferences.” In re Gilead Scis. Sec. Litig., 536 F.3d 1049, 1055 (9th Cir. 22 2008). 23 If the court dismisses the complaint, it “should grant leave to amend even if no request to 24 amend the pleading was made, unless it determines that the pleading could not possibly be cured 25 by the allegation of other facts.” Lopez v. Smith, 203 F.3d 1122, 1127 (9th Cir. 2000). In making 26 this determination, the court should consider factors such as “the presence or absence of undue 27 delay, bad faith, dilatory motive, repeated failure to cure deficiencies by previous amendments, 1 Package Express, 885 F.2d 531, 538 (9th Cir. 1989). 2 DISCUSSION 3 I. REASONABLE CONSUMER STANDARD1 4 The vast majority of the parties’ briefing addresses the reasonable consumer standard 5 under the UCL, FAL, and CRLA. Though I previously dismissed these claims for failure to meet 6 the reasonable consumer standard, I find that with the additional and amended allegations in her 7 FAC, Costa has now pleaded that a reasonable consumer would be deceived by Reliance’s product 8 and packaging. 9 Claims for violations of the UCL, FAL, and CRLA “are governed by the ‘reasonable 10 consumer’ test,” under which a plaintiff must “show that ‘members of the public are likely to be 11 deceived’” by the labeling and packaging. Ebner v. Fresh, Inc., 838 F.3d 958, 965 (9th Cir. 2016) 12 (quoting Williams v. Gerber Prods. Co., 552 F.3d 934, 938 (9th Cir. 2008)). This standard 13 requires a plaintiff to show “more than a mere possibility that [the defendant’s] label ‘might 14 conceivably be misunderstood by some few consumers viewing it in an unreasonable manner.’” 15 Id. (quoting Lavie v. Procter & Gamble Co., 105 Cal. App. 4th 496, 508, 129 Cal. Rptr. 2d 486, 16 495 (2003)). Rather, to survive a motion to dismiss a plaintiff must show “a probability ‘that a 17 significant portion of the general consuming public or of targeted consumers, acting reasonably in 18 the circumstances, could be misled.’” Id. (quoting Lavie, 105 Cal. App. 4th at 508). 19 “In accordance with Ebner, many district courts have found that where the package itself 20 discloses the actual unit counts, a ‘reasonable consumer’ could not be misled.” Kennard v. Lamb 21 Weston Holdings, Inc., No. 18-CV-04665-YGR, 2019 WL 1586022, at *5 (N.D. Cal. Apr. 12, 22 2019) (collecting cases); Buso v. ACH Food Cos., Inc., 445 F. Supp. 3d 1033, 1038 (S.D. Cal. 23 1 Reliance’s request that I take judicial notice of the Hon. Trina L. Thompson’s decision in Sinatro 24 v. Mrs. Gooch’s Natural Food Markets, No. 22-CV-03603-TLT, 2023 WL 2324291 (N.D. Cal. Feb. 16, 2023), is GRANTED. [Dkt. No. 37]; see Boruta v. JPMorgan Chase Bank, N.A., No. 19- 25 cv-07257-WHO, 2020 WL 887784, at *5 n.4 (N.D. Cal. Feb. 24, 2020) (“A court may take judicial notice of undisputed matters of public record, including publicly available court records.” 26 (citing United States v. Raygoza-Garcia, 902 F.3d 994, 1001 (9th Cir. 2018)). Reliance’s requests that I take judicial notice of the exhibits filed in Sinatro, Buso v. ACH 27 Food Cos., Inc., 445 F. Supp. 3d 1033, 1038 (S.D. Cal. 2020), and Reider v. Immaculate Baking 1 2020) (collecting cases). But as I explained in detail in my prior Order, “a scoop of protein 2 powder is inherently less comprehensible and tangible than ‘one cookie’ or ‘ten chips’ or even 3 ‘one 8-inch square loaf of cornbread.’” Order at 12:25-27; see also Barrett v. Optimum Nutrition, 4 No. CV 21-4398-DMG (SKX), 2022 WL 2035959, at *2-3 (C.D. Cal. Jan. 12, 2022) (contrasting 5 labels that disclose numbers of “discrete, countable goods” and labels stating “a cannister contains 6 20 scoops of protein powder,” the latter of which “communicates materially less information”).

Free access — add to your briefcase to read the full text and ask questions with AI

Related

Bell Atlantic Corp. v. Twombly
550 U.S. 544 (Supreme Court, 2007)
Ashcroft v. Iqbal
556 U.S. 662 (Supreme Court, 2009)
Erlich v. Menezes
981 P.2d 978 (California Supreme Court, 1999)
Williams v. Gerber Products Co.
552 F.3d 934 (Ninth Circuit, 2008)
Lazar v. Superior Court
909 P.2d 981 (California Supreme Court, 1996)
In Re Gilead Sciences Securities Litigation
536 F.3d 1049 (Ninth Circuit, 2008)
First Advantage Background Services Corp. v. Private Eyes, Inc.
569 F. Supp. 2d 929 (N.D. California, 2008)
Lavie v. Procter & Gamble Co.
129 Cal. Rptr. 2d 486 (California Court of Appeal, 2003)
Robinson Helicopter Co., Inc. v. Dana Corp.
102 P.3d 268 (California Supreme Court, 2004)
United States v. Noe Raygoza-Garcia
902 F.3d 994 (Ninth Circuit, 2018)
James Kroessler v. Cvs Health Corporation
977 F.3d 803 (Ninth Circuit, 2020)
Michael Rattagan v. Uber Technologies, Inc.
19 F.4th 1188 (Ninth Circuit, 2021)
Lopez v. Smith
203 F.3d 1122 (Ninth Circuit, 2000)
Krommenhock v. Post Foods, LLC
255 F. Supp. 3d 938 (N.D. California, 2017)
Zeiger v. Wellpet LLC
304 F. Supp. 3d 837 (N.D. California, 2018)
Colgate v. Juul Labs, Inc.
345 F. Supp. 3d 1178 (N.D. California, 2018)
Ebner v. Fresh, Inc.
838 F.3d 958 (Ninth Circuit, 2016)

Cite This Page — Counsel Stack

Bluebook (online)
Costa v. Reliance Vitamin Co., Inc., Counsel Stack Legal Research, https://law.counselstack.com/opinion/costa-v-reliance-vitamin-co-inc-cand-2023.