Core Progression Franchise LLC v. O'Hare

District Court, D. Colorado·Decided April 1, 2021·No. 1:21-cv-00643·Unknown

Opinion

IN THE UNITED STATES DISTRICT COURT FOR THE DISTRICT OF COLORADO Judge William J. Martínez

Civil Action No. 21-cv-0643-WJM-NYW

CORE PROGRESSION FRANCHISE LLC, a Colorado limited liability company,

Plaintiff,

v.

CHRIS O’HARE, and CAO ENTERPRISES, INC., a North Carolina corporation,

Defendants.

AMENDED ORDER GRANTING PLAINTIFF’S CONSTRUED MOTION FOR PRELIMINARY INJUNCTION

In this action, Plaintiff Core Progression Franchise LLC’s (“Plaintiff”) sues its former franchisee, Defendants Chris O’Hare (“O’Hare”) and CAO Enterprises, Inc. (“CAO”) (jointly, “Defendants”), for: (1) breach of contract, and (2) infringement of Plaintiff’s trademarks in violation of the Lanham Act, 15 U.S.C. § 1114. (ECF No. 1.) Currently before the Court is Plaintiff’s Motion for a Temporary Restraining Order (“TRO”) and Order to Show Cause Re: Preliminary Injunction (“Motion”).1 (ECF No. 9.) Defendants responded to Plaintiff’s Motion (ECF No. 19), and Plaintiff filed a reply (ECF No. 22). On March 26, 2021, the Court held an evidentiary hearing on the Motion (ECF

1 On March 10, 2021, the Court denied the portion of the Motion that sought a TRO and construed the remaining portion of the Motion as a Motion for Preliminary Injunction. (ECF No. 15.) No. 33) and issued an Interim Order granting preliminary injunctive relief (ECF No. 34).2 On March 29, 2021, Defendants filed a Forthwith Motion to Vacate March 26, 2021 Order as Unduly Vague and Unenforceable (“Forthwith Motion”). (ECF No. 37.) On March 30, 2021, at the Court’s direction (ECF No. 38), Plaintiff filed an expedited

response to the Forthwith Motion (ECF No. 39). This Amended Order more thoroughly explains the bases for the Court’s Interim Order, clarifies certain issues identified by the parties in subsequent motion practice, and imposes a bond requirement in an amount certain. I. BACKGROUND A. Factual Background3 Plaintiff is the franchisor of Core Progression gyms, which offer health and fitness services and classes. (ECF No. 9 at 3.) Jonathan Cerf, a personal trainer who founded Core Progression in 2008, has served as the Chief Executive Officer of Core Progression Franchise LLC since January 2017. (ECF No. 9-1 ¶ 1; Tr. at 11.) In June

2019, a business broker introduced O’Hare to Core Progression as a potential

2 Under WJM Revised Practice Standard III.L, “No sur-reply, supplemental brief, or supplemental ‘notice of authorities’, or the substantial equivalent thereof, may be filed without prior leave of Court granted for good cause shown.” On March 25, 2021, in advance of the evidentiary hearing, Defendants filed Defendants’ Pre-Hearing Brief. (ECF No. 30.) The Court construes this filing as a sur-reply or supplemental brief in connection with Defendants’ response to the Motion (ECF No. 18). Because Defendants did not obtain prior leave of Court before filing this document, the Court will strike Defendants’ Pre-Hearing Brief pursuant to RPS III.L and will not consider it for the purposes of ruling on the Motion. 3 This section is drawn primarily from the Motion, response, and reply briefs. (ECF Nos. 9, 19, 22.) The Court supplements this section with testimony and exhibits from the evidentiary hearing. Because the undersigned’s court reporter has not yet prepared and docketed a final transcript of the March 26, 2021 evidentiary hearing, the Court will cite the draft version of the transcript prepared by the court reporter (“Tr.”). Pagination may differ from a final version of the transcript, to the extent it is prepared. franchisee; O’Hare then spent two months investigating the franchise. (ECF No. 9 at 3.) O’Hare, a financial analyst, had no experience operating a gym. (Id. at 5.) In fact, he only obtained his certification as a personal trainer a month or two before opening his Core Progression franchise in August 2020. (Tr. at 141.) Part of O’Hare’s review of

Plaintiff’s business included Core Progression’s franchise disclosure document (“FDD”) (ECF No. 19-3), which provided O’Hare with a detailed overview of the franchised business. He received the FDD on July 7, 2019. (ECF No. 9 at 3.) On September 2, 2019, O’Hare executed a franchise agreement with Plaintiff (“Franchise Agreement”) (ECF No. 19-2) on behalf of his company, CAO.4 (ECF No. 9 at 4.) The initial term of the Franchise Agreement was ten years.5 (ECF No. 19-2 at 5.) In executing the Franchise Agreement, Defendants agreed that their entire knowledge of the operation of a Core Progression business is derived from Plaintiff’s trade secrets and that they would use not this information in any other business for their own benefit. (ECF No. 9 at 4; ECF No. 19-2 ¶ 14.1.) Moreover, Defendants agreed that for a period

of one year after the termination of the Franchise Agreement, they would not operate a competing business within 25 miles of their Core Progression gym. (Id.; ECF No. 19-2 ¶ 14.2(b).) After signing the Franchise Agreement and before opening his Core Progression gym, O’Hare went through comprehensive training to learn how to operate a Core Progression franchise. For Phase One, Core Progression assisted O’Hare with site

4 The Franchise Agreement states that O’Hare is the president and 100% shareholder of CAO. (ECF No. 19-2 at 56, 63.) 5 “‘Initial Term’ - means the period covering the Effective Date until midnight on the day before the tenth anniversary of the Opening Date (defined below), and any applicable Interim Periods (as defined in Section 3.5 below).” (ECF No. 19-2 at 5 (l).) selection and lease negotiation. (Tr. at 25–26.) Next, Core Progression assisted O’Hare with the “modern design specification” for the franchise, which relates to the aesthetics of the business, including the “feel” a customer gets from the gym, the corrugated metal décor, reclaimed wood on the walls, specific colors, and bathroom

specifications. (Tr. at 26–27.) O’Hare received help with construction management, specifications for the buildout, vendor relationships, and signage. (Tr. at 27.) Additionally, Core Progression helped O’Hare with the gym’s website design by connecting him with a web team located in New York. (Tr. at 28.) Core Progression provided O’Hare with 24/7 access to answer his questions, ensure vendors were set up, confirm the payment process was set up, and helped O’Hare obtain insurance. (Tr. at 29.) In addition, Core Progression provided O’Hare with a 213-page operations manual. (Tr. at 29.) For Phase Two, in July 2020, O’Hare spent a week at Core Progression being trained from 8:00 a.m. to 5:00 p.m. daily regarding the use of Core Progression’s

software systems, training methodology, sales training, client customer retention training, pre-opening marketing training, employee training, and grand opening training. (Tr. at 29–30.) Core Progression helped O’Hare learn how to identify and find individuals to provide wellness providers, physical therapists, and nutritionists. (Tr. at 31.) During Phase Three, which occurred from the end of Core Progression training until the grand opening of O’Hare’s franchise, Core Progression and O’Hare had weekly phone calls, a 24/7 support e-mail system, shared access to managers, initial marketing, and help getting the gym open and running. (Tr. at 31–32.) Cerf testified that O’Hare called Core Progression and Cerf himself “incessantly” to obtain answers to questions, discuss sales reports, and obtain sales training. (Tr. at 32.) Core Progression provided O’Hare with assistance with customer service, client appreciation, and an 18-page document about customer retention. (Tr. at 33.) Additionally, Core

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