Cono Corporation v. Dr. Sheila Schils and EquiNew Therapy, LLC

CourtDistrict Court, W.D. Wisconsin
DecidedJanuary 6, 2026
Docket3:24-cv-00703
StatusUnknown

This text of Cono Corporation v. Dr. Sheila Schils and EquiNew Therapy, LLC (Cono Corporation v. Dr. Sheila Schils and EquiNew Therapy, LLC) is published on Counsel Stack Legal Research, covering District Court, W.D. Wisconsin primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Cono Corporation v. Dr. Sheila Schils and EquiNew Therapy, LLC, (W.D. Wis. 2026).

Opinion

IN THE UNITED STATES DISTRICT COURT FOR THE WESTERN DISTRICT OF WISCONSIN

CONO CORPORATION,

Plaintiff-Counterdefendant, OPINION AND ORDER v. 24-cv-703-wmc DR. SHEILA SCHILS, and EQUINEW THERAPY, LLC,

Defendants-Counterclaimants.

This case ostensibly arises out of a dispute over access to several thousand horse treatment records, called “therapy cards,” which are owned by defendant EquiNew Therapy, LLC (“Therapy LLC”), but really turns on a failure by the parties to work cooperatively to develop the technology sold by defendant Dr. Sheila Schils in a stock purchase agreement. Generally, plaintiff Cono Corporation (“Cono”) argues that defendants Therapy LLC and Dr. Schils breached their contractual agreements by refusing to grant it access to unredacted therapy cards, while defendants counterclaim for breach of contract by virtue of Cono allegedly withholding promised payments and technology. Defendants have moved for summary judgment on all of plaintiff’s claims and as to the first of their counterclaims. (Dkt. #17.)1 The court agrees that: (1) defendants did not breach any obligation to provide plaintiff with the unredacted therapy records under the plain terms of the Service Agreement and the undisputed record on summary judgment;

1 Plaintiff also moved for leave to file a sur-reply. (Dkt. #30.) Given the breadth of the briefing and narrowness of the sur-reply, plaintiff’s motion is granted and the court has considered the sur- reply in deciding summary judgment. and (2) plaintiff breached the contract by withholding certain payments and technology from defendants. As fully explained below, therefore, the court grants defendants’ motions in full, although a trial is still required as to defendants’ counterclaims to determine

damages for Count I, and the merits of Counts II-III alleging breach of the Membership Interest Purchase Agreement and entitlement to promissory estoppel.

UNDISPUTED FACTS2 A. Dr. Schils’ Background and Practice Dr. Sheila Schils is a horse rehabilitation and treatment specialist who lives in River Falls, Wisconsin. (Schils Decl. (dkt. #20) ¶ 1.) Dr. Schils founded and previously owned 100% of the shares in Wisconsin limited liability company, EquiNew, LLC (“EquiNew”),

before selling those shares to plaintiff Cono in June of 2024.3 (Pl.’s Resp. to Def.’s Proposed Findings of Fact (“PFOF”) (dkt. #24) ¶ 1.) EquiNew designs, produces, and sells “Functional Electrical Stimulation” (“FES”) equipment, used by equine health practitioners to rehabilitate and treat injured horses. (Id. ¶¶ 3-4.) While EquiNew trains practitioners on how to use the FES equipment, EquiNew has never treated horses directly.

(Id. ¶¶ 4-5.) Dr. Schils continues to own and operate a separate Wisconsin limited liability company, defendant Therapy, LLC, through which she runs a private equine therapy

2 Unless otherwise noted, the court finds the following facts undisputed for the purposes of summary judgment. The facts are drawn from the parties’ proposed findings of fact and responses, as well as the underlying evidentiary record where appropriate. 3 EquiNew is not itself named as a party in suit. practice that treats and rehabilitates horses both in the United States and abroad. (Id. ¶¶ 6-7, 9.) With horse owners’ consent, Therapy LLC and Dr. Schils administer treatment, including with FES technology developed and owned by EquiNew, creating and

maintaining predominantly handwritten treatment records throughout the process -- the so-called “therapy cards.” (Id. ¶¶ 54-60.) These cards include confidential and sensitive information, including the names and contact information of the horse’s owners and trainers, as well as the horse’s specific injury and treatment history using FES technology. (Id. ¶ 60.) In her private practice, Dr. Schils uses the FES technology and records data

about FES treatments on those cards. (See, e.g., Dkt. #23-2, at 5.) Over several years of practice, Dr. Schils has generated thousands of therapy cards as she has treated horses using FES technology. (PFOF (dkt. #24) ¶¶ 58-59.)

B. Proposed Sale of EquiNew After spending 17 years developing FES technology for EquiNew, Dr. Schils was considering selling the company to focus predominantly on her own, private therapy practice. (Id. ¶¶ 10-11.) In December 2023, therefore, she contacted and hired Tony Loiacono as a consultant to find a potential buyer for EquiNew. (Id. ¶ 12.) After Dr. Schils

rejected two other, independent offers, Loiacono himself and his business partners -- operating through plaintiff -- proposed to purchase EquiNew from Dr. Schils in April 2024. (Id. ¶ 28.)4 Agreeing to their initial proposal, Cono then provided her with a Letter of Intent of purchase. (Id. ¶¶ 28-29.) Cono is a Florida corporation, whose principal owners are Tony Loiacono, Michael Mareschal, Ed Lorentz, and Bill McBride. (Loiacono Decl.

(dkt. #23) ¶ 1; PFOF (dkt. #24) ¶ 28.) During negotiations for the sale of EquiNew, Dr. Schils disclosed to Cono that she had a separate, private horse therapy practice, Therapy LLC, under which she intended to continue to treat horses after the sale of EquiNew. (PFOF (dkt. #24) ¶¶ 30-31.) Shortly after receiving Cono’s letter of intent, Dr. Schils shared a memo with

Loiacono that discussed possible improvements for future versions of the FES technology -- titled, “FES 310 Upgrade Ideas.” (Dkt. #23-2, at 1-2.) In addition to including many technical specifications, that memo also discussed the possibility of adding a software feature to the next version of FES devices which could collect and store data while the system is in use. (Id., at 4.) More specifically, the memo stated: It would be valuable for the user to input the type of movement observed during the treatments by being able to add words such as those listed below [“mild, moderate, deep, etc.”]. The user could choose from the list during the treatment by clicking on the term. The term would need to be associated with a specific time and voltage. For example, when the time is at 10 minutes and the voltage is 7.8 and the conductivity is 333 the practitioner would add the term "mild". … Then all this data would … be stored under the horse's name on the iPad. I will attach a picture of my current data storage method so you can see what I am doing. I use an iPen and an iPad and then this is how I also bill out for the work. Veterinarians need to have a means to keep track of their work for billings as well so I think they would love this option to store the data for multiple reasons.

4 The parties include certain proposed facts concerning how Loiacono transitioned from brokering a sale of Equinew to becoming one of its buyers, including the suggestion that he disclosed certain confidential information about the company to his business partners prematurely. However, no claims have been asserted with respect to this alleged conduct, nor does it impact the court’s decision on summary judgment. (Id. (emphasis added).) Attached at the end of the memo itself was the stated example of a therapy card, which the court bolded above. (Id., at 5.) Other than this example card referenced in the above-quoted passage, Dr. Schils’ memo does not reference incorporating her historical therapy data in future versions of the FES technology. (Id.) Later in April, Dr. Schils re-sent the same memo to Loiacono, adding in her cover

email that: “At the end is the document that is how I take my notes. This document should also answer some questions you have about how the data is collected and used.” (Dkt. #23-1, at 2.) Loiacono responded to that email, asking, “How many cards like this do you have?”, to which Schils responded, “Thousands…” (Id. at 4.) Loiacono then forwarded that email chain to his business partners (although not to Dr.

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Bluebook (online)
Cono Corporation v. Dr. Sheila Schils and EquiNew Therapy, LLC, Counsel Stack Legal Research, https://law.counselstack.com/opinion/cono-corporation-v-dr-sheila-schils-and-equinew-therapy-llc-wiwd-2026.