Fahey, Elizabeth M., J.
The Commonwealth has commenced the underlying action against defendant Keith Miller (“Miller”) on eleven counts. This matter is currently before the court on the Commonwealth’s Partial Motion for Summary Judgment as to Count III (violation of G.L.c. Ill, § 197A) and Count XI (violation of G.L.c. 93A, §2) arising out of Miller’s alleged failure to provide requisite notices of lead hazards to prospective tenants. For the reasons set for below, the motion is ALLOWED in part and DENIED in part.
BACKGROUND
The following facts taken from the summary judgment record are viewed in the light most favorable to the non-moving party, Miller.
The Commonwealth issued a G.L.c. 93A demand letter to the defendant on Januaiy 26, 2011; filed the underlying complaint in the Superior Court on February 14, 2011; and filed an amended complaint on February 22, 2012. At the time the Commonwealth filed suit, Miller owned and offered twenty-four units for rent in Massachusetts, eighteen of which were located in Chelsea (hereinafter “Chelsea Properties”).
Prior to purchasing the Chelsea Properties in 2001, Miller sought inspection of fourteen of the units by ASAP Environmental, Inc. He also obtained certificates of maintained compliance for these fourteen units. Between 2001 and September 2010, Miller provided his tenants in the Chelsea Properties with a form letter and attachments concerning lead paint hazards.1 During this time, Miller did not provide his [356]*356tenants with lead hazard documents identified in the forms furnished to his tenants, including that concerning existing lead inspection histories.2 During this time, Miller also failed to ensure that new tenants signed or obtained a receipt of the required notification and certification forms.
DISCUSSION
I.Summary Judgment Standard
The court shall grant a motion for summary judgment when there are no genuine issues of material fact and the moving party is entitled to judgment as a matter of law. Mass.R.Civ.P. 56(c); Cabot Corp. v. AVX Corp., 448 Mass. 629, 636-37 (2007). The moving party bears the burden of showing the absence of a genuine issue of material fact on every issue. Pederson v. Time, Inc., 404 Mass. 14, 17 (1989). The moving party may satisfy this burden by submitting affirmative evidence that negates,an essential element of the opposing party’s case or by demonstrating that the opposing party has no reasonable expectation of proving an essential element of its case at trial. Flesner v. Technical Commc’ns Corp., 410 Mass. 805, 809 (1991). The non-moving party cannot defeat a motion for summary judgment by merely asserting that facts are in. dispute. Mass.R.Civ.P. 56(e); LaLonde v. Eissner, 405 Mass. 207, 209 (1989). Rather, to defeat summary judgment, the non-moving party must introduce evidence to prove the existence of a genuine issue for trial. Wooster v. Abdow Corp., 46 Mass.App.Ct. 665, 673 (1999). “Conclusory statements, general denials, and factual allegations not based on personal knowledge [are] insufficient.” Cullen Enters., Inc. v. Massachusetts Prop. Ins. Underwriting Ass’n, 399 Mass. 886, 890 (1987), quoting Madsen v. Erwin, 395 Mass. 715, 721 (1985). Finally, all facts and inferences must be reviewed in the light most favorable to the nonmoving party. Attorney General v. Bailey, 386 Mass. 367, 370 (1982).
II.Statute of Limitations
Miller argues that the Commonwealth’s requested relief is barred by the applicable statute of limitations. Pursuant to G.L.c. 260, §5A, actions arising under G.L.c. 111, §197A and G.L.c. 93A, including those brought by the attorney general, “shall be commenced only within four years next after the cause of action accrues.” A cause of action accrues when the plaintiff knows or reasonably should know of harm attributable to the defendant’s conduct. See Paterson-Leitch Co. v. Massachusetts Municipal Wholesale Elec. Co., 840 F.2d 985, 994 (1st Cir. 1988); Stark v. Advanced Magnetics Inc., 50 Mass.App.Ct. 226, 232 (2000) (finding that a plaintiff need only know events have occurred which are reasonably likely to put plaintiff on notice of harm).3
In the instant case, the Commonwealth specified in its G.L.c. 93A demand letter, issued on January 26, 2011, that the Commonwealth’s pending complaint would include an allegation that Miller failed to provide adequate notice of lead hazards to his tenants. See Exhibit 7, Joint Appendix. The Commonwealth then proceeded to file its complaint alleging violations of G.L.c. 111, §197A and G.L.c. 93A, §2 as to three named tenants on February 14, 2011 and subsequently filed an amended complaint, on February 22, 2012, expanding its claims to allege that the defendant “violated G.L.c. 93A, §2 by having a policy or practice of not providing new tenants with lead paint disclosures up until February 2011" (emphasis added). The relief currently requested on summary judgment includes that concerning alleged lead hazard notice violations as to twenty-five additional individuals the Commonwealth identifies as Miller’s tenants.4 The summary judgment record reveals that the Commonwealth first discovered that Miller failed to provide mandatory lead hazard document disclosures to all tenants between 2001 and September 2010 upon Miller’s own admission during his deposition conducted on June 28, 2012. The court finds that the cause of action for these additional tweniy-five individuals thereby accrued in June 2012 and is satisfied that claims of relief concerning alleged violations as to these additional twenty-five individuals are not time-barred.
III.G.L.c. Ill, §197A (Count III)
1. Liability
Pursuant to G.L.c. Ill, §197A(d)(2), prior to entering into a tenancy agreement, the owner of a premises is obligated to provide a prospective tenant with the following:
(i) a copy of the materials and standard form completed pursuant to paragraph (1); (ii) a copy of the most recent lead paint inspection report, letter of interim control, letter of compliance or abatement plan applicable to the dwelling unit and to the common areas or exterior surfaces of the residential premises; and (iii) two copies of a statement certifying that the prospective tenant received all of the above materials, one copy of which is to be retained by the tenant and one by the owner.
During his deposition, conducted in June 2012, Miller testified that he did not provide any of his Chelsea Properties’ tenants, prior to September 2010, with lead inspection or risk assessment reports, letters of compliance, letters of interim control, or abatement plans. See Exhibit 2, Joint Appendix. Additionally, Miller testified that, prior to 2010, he did not procure statements certifying receipt of the lead paint notification materials for the tenants to sign. See id. Thus, it is undisputed that Miller violated G.L.c. Ill, §197A.5 The Commonwealth is, thereby, entitled to judgment as a matter of law on the issue of Miller’s liability for violations of G.L.c. Ill, §197A in failing to provide tenants with the requisite information relating to lead hazards.6
2. Damages
Pursuant to G.L.c.
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Fahey, Elizabeth M., J.
The Commonwealth has commenced the underlying action against defendant Keith Miller (“Miller”) on eleven counts. This matter is currently before the court on the Commonwealth’s Partial Motion for Summary Judgment as to Count III (violation of G.L.c. Ill, § 197A) and Count XI (violation of G.L.c. 93A, §2) arising out of Miller’s alleged failure to provide requisite notices of lead hazards to prospective tenants. For the reasons set for below, the motion is ALLOWED in part and DENIED in part.
BACKGROUND
The following facts taken from the summary judgment record are viewed in the light most favorable to the non-moving party, Miller.
The Commonwealth issued a G.L.c. 93A demand letter to the defendant on Januaiy 26, 2011; filed the underlying complaint in the Superior Court on February 14, 2011; and filed an amended complaint on February 22, 2012. At the time the Commonwealth filed suit, Miller owned and offered twenty-four units for rent in Massachusetts, eighteen of which were located in Chelsea (hereinafter “Chelsea Properties”).
Prior to purchasing the Chelsea Properties in 2001, Miller sought inspection of fourteen of the units by ASAP Environmental, Inc. He also obtained certificates of maintained compliance for these fourteen units. Between 2001 and September 2010, Miller provided his tenants in the Chelsea Properties with a form letter and attachments concerning lead paint hazards.1 During this time, Miller did not provide his [356]*356tenants with lead hazard documents identified in the forms furnished to his tenants, including that concerning existing lead inspection histories.2 During this time, Miller also failed to ensure that new tenants signed or obtained a receipt of the required notification and certification forms.
DISCUSSION
I.Summary Judgment Standard
The court shall grant a motion for summary judgment when there are no genuine issues of material fact and the moving party is entitled to judgment as a matter of law. Mass.R.Civ.P. 56(c); Cabot Corp. v. AVX Corp., 448 Mass. 629, 636-37 (2007). The moving party bears the burden of showing the absence of a genuine issue of material fact on every issue. Pederson v. Time, Inc., 404 Mass. 14, 17 (1989). The moving party may satisfy this burden by submitting affirmative evidence that negates,an essential element of the opposing party’s case or by demonstrating that the opposing party has no reasonable expectation of proving an essential element of its case at trial. Flesner v. Technical Commc’ns Corp., 410 Mass. 805, 809 (1991). The non-moving party cannot defeat a motion for summary judgment by merely asserting that facts are in. dispute. Mass.R.Civ.P. 56(e); LaLonde v. Eissner, 405 Mass. 207, 209 (1989). Rather, to defeat summary judgment, the non-moving party must introduce evidence to prove the existence of a genuine issue for trial. Wooster v. Abdow Corp., 46 Mass.App.Ct. 665, 673 (1999). “Conclusory statements, general denials, and factual allegations not based on personal knowledge [are] insufficient.” Cullen Enters., Inc. v. Massachusetts Prop. Ins. Underwriting Ass’n, 399 Mass. 886, 890 (1987), quoting Madsen v. Erwin, 395 Mass. 715, 721 (1985). Finally, all facts and inferences must be reviewed in the light most favorable to the nonmoving party. Attorney General v. Bailey, 386 Mass. 367, 370 (1982).
II.Statute of Limitations
Miller argues that the Commonwealth’s requested relief is barred by the applicable statute of limitations. Pursuant to G.L.c. 260, §5A, actions arising under G.L.c. 111, §197A and G.L.c. 93A, including those brought by the attorney general, “shall be commenced only within four years next after the cause of action accrues.” A cause of action accrues when the plaintiff knows or reasonably should know of harm attributable to the defendant’s conduct. See Paterson-Leitch Co. v. Massachusetts Municipal Wholesale Elec. Co., 840 F.2d 985, 994 (1st Cir. 1988); Stark v. Advanced Magnetics Inc., 50 Mass.App.Ct. 226, 232 (2000) (finding that a plaintiff need only know events have occurred which are reasonably likely to put plaintiff on notice of harm).3
In the instant case, the Commonwealth specified in its G.L.c. 93A demand letter, issued on January 26, 2011, that the Commonwealth’s pending complaint would include an allegation that Miller failed to provide adequate notice of lead hazards to his tenants. See Exhibit 7, Joint Appendix. The Commonwealth then proceeded to file its complaint alleging violations of G.L.c. 111, §197A and G.L.c. 93A, §2 as to three named tenants on February 14, 2011 and subsequently filed an amended complaint, on February 22, 2012, expanding its claims to allege that the defendant “violated G.L.c. 93A, §2 by having a policy or practice of not providing new tenants with lead paint disclosures up until February 2011" (emphasis added). The relief currently requested on summary judgment includes that concerning alleged lead hazard notice violations as to twenty-five additional individuals the Commonwealth identifies as Miller’s tenants.4 The summary judgment record reveals that the Commonwealth first discovered that Miller failed to provide mandatory lead hazard document disclosures to all tenants between 2001 and September 2010 upon Miller’s own admission during his deposition conducted on June 28, 2012. The court finds that the cause of action for these additional tweniy-five individuals thereby accrued in June 2012 and is satisfied that claims of relief concerning alleged violations as to these additional twenty-five individuals are not time-barred.
III.G.L.c. Ill, §197A (Count III)
1. Liability
Pursuant to G.L.c. Ill, §197A(d)(2), prior to entering into a tenancy agreement, the owner of a premises is obligated to provide a prospective tenant with the following:
(i) a copy of the materials and standard form completed pursuant to paragraph (1); (ii) a copy of the most recent lead paint inspection report, letter of interim control, letter of compliance or abatement plan applicable to the dwelling unit and to the common areas or exterior surfaces of the residential premises; and (iii) two copies of a statement certifying that the prospective tenant received all of the above materials, one copy of which is to be retained by the tenant and one by the owner.
During his deposition, conducted in June 2012, Miller testified that he did not provide any of his Chelsea Properties’ tenants, prior to September 2010, with lead inspection or risk assessment reports, letters of compliance, letters of interim control, or abatement plans. See Exhibit 2, Joint Appendix. Additionally, Miller testified that, prior to 2010, he did not procure statements certifying receipt of the lead paint notification materials for the tenants to sign. See id. Thus, it is undisputed that Miller violated G.L.c. Ill, §197A.5 The Commonwealth is, thereby, entitled to judgment as a matter of law on the issue of Miller’s liability for violations of G.L.c. Ill, §197A in failing to provide tenants with the requisite information relating to lead hazards.6
2. Damages
Pursuant to G.L.c. Ill, §197A(e), “(a]ny owner who fails to comply with the provisions of this section shall [357]*357be liable for all damages caused by the failure to comply and, in addition, shall be subject to assessment of a penalty not to exceed one thousand dollars.” Here, genuine issues of material fact remain as to the identification and number of Chelsea Property tenants not provided requisite documentation. According to the Commonwealth, based on evidence limited to the period January 2006 through September 2010, Miller failed to provide notification to at least twenty-eight tenants and, thus, violated the statutory requirement on at least twenty-eight occasions. Miller challenges the Commonwealth’s means of identification, i.e. via records of bank payment, and denies Commonwealth’s categorization of individuals as former or current tenants. Thus, on the issue of damages, summary judgment is not proper and a trial is required to resolve the underlying factual dispute.
IV. G.L.c. 93A (Count XI)
Pursuant to Massachusetts law, a violation of G.L.c. 111, § 197A “by a person engaged in trade or commerce shaE be an unfair and deceptive act or practice as defined in section two of chapter ninety-three A.” G.L.c. Ill, §197A(e) (emphasis added). A party engages in trade or commerce when it acts “in a business context.” Peabody N.E., Inc. v. Town of Marshfield, 426 Mass. 436, 439 (1998). This determination depends on a number of factors, including: “the nature of the transaction, the character of the parties involved, and [their] activities ... and whether the transaction [was] motivated by business or personal reasons.” Id. at n.6, quoting Begelfer v. Najarian, 381 Mass. 177, 190-91 (1980). Here, in renting out real estate that he owned, Miller acted in a business context motivated by business reasons, rather than personal reasons; thus, he engaged in trade or commerce. The court finds, as a matter of law, that Miller’s failure to provide documentation of inspection to his tenants as mandated by G.L.c. Ill, §197A thereby constitutes an unfair and deceptive act or practice in violation of G.L.c. 93A, §2.
Pursuant to G.L.c. 93A, §4:
If the court finds that a person has employed any method, act or practice which he knew or should have known to be in violation of said section two, the court may require such person to pay to the commonwealth a civil penalty of not more than five thousand dollars for each such violation and also may require the said person to pay the reasonable costs of investigation and litigation of such violation, including reasonable attorneys fees.
This court finds that Miller knew or should have known of his obligation to his tenants due to the fact that Miller, a practicing attorney, (1) undertook to have lead inspections performed on fourteen of the units in the Chelsea Properties as early as 2001 and (2) provided each of his tenants with documentation setting forth the obligation of property owners to provide prospective tenants with existing lead hazard inspection documents concerning apartments to be rented. Cf. Quinlan v. Clasby, 71 Mass.App.Ct. 97, 102-04 (2008) (While [G.L.c. 93A] requires disclosure of all material facts known to a party at the time of a transaction, it does not impose “liability for failing to disclose what a person does not know” (internal citations omitted)).
Miller argues that he is not liable under G.L.c. 93A, §4 because the Commonwealth has failed to demonstrate that he acted willfully or knowingly or that he knew any such violation was a violation of G.L.c. 93A, §2. The court finds this argument unavailing. The “culpable state of mind required for the imposition of penalty damages under c. 93A relates to the defendant knowingly or willfully engaging in conduct that is unfair or deceptive, and does not, as [the defendant] suggests, require actual knowledge of the law or that the conduct violated the law.” Snowden v. Chase Manhattan Mortg. Corp., 2004 Mass.Super. LEXIS 178 *7 (Mass.Super.Ct. 2004) (McCann, J.) [17 Mass. L. Rptr. 667] (parenthetical notation in original). “Neither the failure of the defendant to apprise himself fully of the law, nor his misapprehension of what he did know about his obligations, is sufficient in the circumstances to negate the conclusion that his conduct ran afoul of the penalty provisions ...” Montanez v. Bagg, 24 Mass.App.Ct. 954, 956 (1987) (knowing or willful violation of G.L.c. 93A, §3 requires not actual knowledge of the terms of the statute, but “knowledge, or reckless disregard, of conditions in a rental unit which, whether the defendant knows it or not, amount to violations of the law”).
Miller further challenges the Commonwealth’s failure to allege that any tenant sustained ascertainable loss or damage as a result of Miller’s technical failure. However, such an omission does not render the Commonwealth’s motion deficient as the state has authority to seek heavy sanctions on those who engage in deceptive acts even without injury. See Rule v. Fort Dodge Animal Health, Inc., 607 F.3d 250, 255 (1st Cir. 2010) (concerning G.L.c. 93A, §4 in the context of deceptive advertising).
The award of costs and attorneys fees under G.L.c. 93A, §4 lies within the discretion of the court. See Commonwealth v. Source One Assocs., 2000 Mass.Super. LEXIS 90, *8 (Mass.Super.Ct. 2000) [10 Mass. L. Rptr. 579]. Nonetheless, genuine issues of material fact remain precluding summary judgment on the issue of damages pursuant to G.L.c. 93A because the parties dispute how many tenants were not provided with the requisite documentation. Cf. Commonwealth v. AmCan Enters., 47 Mass.App.Ct. 330, 338 (1999) (where each deceptive solicitation viewed “as a separate statutory violation for which a judge may, under G.L.c. 93A, §4, impose a separate civil penalty”). Thus, summary judgment is not warranted on the issue of damages and a trial is required to resolve the underlying factual dispute.
[358]*358ORDER
For the foregoing reasons, this court ORDERS that the Commonwealth’s Partial Motion for Summary Judgment as to Count III and Count XI of the second amended complaint is GRANTED insofar as liability is entered in plaintiffs favor, and DENIED as to Count III and Count XI insofar as the calculation of damages due to the existence of genuine issues of material fact. This court hereby ORDERS that a trial be conducted on the issue of damages pursuant to Count III and Count XI of the amended complaint. The trial date will be selected at the next hearing.