Columbia Broadcasting System, Inc. v. Amana Refrigeration, Inc.

295 F.2d 375, 1961 U.S. App. LEXIS 3335, 1961 Trade Cas. (CCH) 70,142
CourtCourt of Appeals for the Seventh Circuit
DecidedOctober 30, 1961
Docket13282_1
StatusPublished
Cited by32 cases

This text of 295 F.2d 375 (Columbia Broadcasting System, Inc. v. Amana Refrigeration, Inc.) is published on Counsel Stack Legal Research, covering Court of Appeals for the Seventh Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Columbia Broadcasting System, Inc. v. Amana Refrigeration, Inc., 295 F.2d 375, 1961 U.S. App. LEXIS 3335, 1961 Trade Cas. (CCH) 70,142 (7th Cir. 1961).

Opinion

CASTLE, Circuit Judge.

This appeal is from the District Court’s order dismissing a three-count-counterclaim of Amana Refrigeration,. Inc., defendant-appellant, for failure to> state a claim upon which relief can be-granted. The counterclaim was filed in a diversity action brought by Columbia. Broadcasting System, Inc., plaintiff-appellee, for monies alleged to be due under agreements for the production and broadcasting of a television program by CBS under Amana’s sponsorship over certain broadcasting stations affiliated with the CBS television network. An amount claimed as a set-off by Amana’s answer was later waived. The District-Court entered judgment for CBS on its contract claim and dismissed Amana’s amended counterclaim on CBS’ motion that none of the three counts state a claim upon which relief can be granted. The issue on Amana’s appeal is thus limited to the legal sufficiency of its counterclaim.

Each count or alleged cause of action of the counterclaim avers in substance that Amana entered into a “facilities” agreement and a “program” agreement, constituting one integral contract, with CBS “covering the sale of network television time” by CBS to Amana and “covering the production and sale of the program purchased” by Amana from CBS, and pursuant to which contract Amana sponsored a series of television programs broadcast from New York on alternate Tuesdays from 8:30 to 9:00 P.M. 1

Count 1 charges that CBS violated Section 2(a) of the Clayton Act (15 U.S. C.A. § 13(a)) 2 and damaged Amana by *377 'granting greater discounts, on the basis of quantity, to other sponsors of “Class A time” evening hour programs, including competitors of Amana. Count II charges violation of Section 3 of the Clayton Act (15 U.S.C.A. § 14) 3 and consequent damage to Amana by the requirement of CBS, as a condition of network broadcasts, that Amana “purchase network time” over a specified group ■of television stations which included all of the stations owned and operated by CBS and certain affiliated stations. Count III charges an additional Section 3 violation to Amana’s damage by the refusal of CBS to “sell network time” of Amana’s choice to Amana unless the latter agreed to sponsor a program in which CBS had a financial interest. "Treble damages are sought pursuant to ■Section 4 of the Clayton Act (15 U.S.C. A. § 15).

The main contested issues presented by Amana’s appeal are:

(1) Whether the allegations of Count I of the counterclaim set forth price discrimination in transactions involving purchasers of commodities of like grade and quality.

(2) Whether the allegations of Counts II and III set forth prohibited tie-in practices in connection with a lease, sale, or contract for the sale of goods, wares, merchandise, machinery, supplies, or other commodities.

Amana contends that the legal sufficiency of all three counts of its counterclaims hinges upon the scope of the term ■“commodity” as used in Sections 2(a) and 3 of the Clayton Act. It argues that the term includes the subject matter of the integrated agreements although intangible and that in common parlance television “time” is “purchased” and “sold”. It relies on the remedial purpose of the statute as evincing Congressional intent that “commodity” be accorded its broadest meaning and asserts that nothing in the legislative history of the enactment requires restricting its scope.

“It shall be unlawful for any person engaged in commerce, in the course of such commerce, to lease or make a sale ■or contract for sale of goods, wares, mer■chandise, machinery, supplies, or other commodities, whether patented or unpatented, for use, consumption, or resale within the United States or any Territory thereof or the District pf Columbia or any insular possession or other place untor the jurisdiction of the United States, or fix a price charged therefor, or discount from, or rebate upon, such price, on the condition, agreement, or understanding that the lessee or purchaser thereof shall not use or deal in the goods, wares, merchandise, machinery, supplies, or other commodities of a competitor or competitors of the lessor or seller, where the effect of such lease, sale or contract for sale or such condition, agreement, or understanding may be to substantially lessen competition or tend to create a monopoly in any line of commerce.”

CBS contends that no purchase, sale or lease of a commodity is here involved, that the essence of the contract is the rendition of services, an intangible, which legislative history and court decisions demonstrate is beyond the reach of Sections 2(a) and 3. Further, CBS relies on administrative interpretation, practical construction by the advertising industry and statements of text writers.

Neither the facilities agreement nor the program agreement is set forth in CBS’ complaint or in Amana’s counterclaim nor incorporated as an exhibit. Amana has elected to plead the legal effect of the integrated agreements. Cf. Graffius v. Weather-Seal, Inc., D.C.Ohio 1946, 7 F.R.D. 125. While the CBS Network Rate Card #11, attached to the initial answer as Exhibit I, and incorporated by reference in the counterclaim, discloses that the time duration of the broadcast is used to measure its cost to the sponsor we are of the opinion that the reasonable inferences to be drawn from the allegations concerning the written agreements do not admit of the transac *378 tion being accurately characterized as a “sale” of television “time” as it is labeled by Amana nor as merely a “services” contract as argued by CBS. Although both services and time are involved we conclude that in its essence the contract alleged is a purchase by Amana of the privilege of having itself identified as sponsor of the program broadcast and making use of the permissible portion thereof for advertising its products.

We are mindful of the fact that dictionary definitions of the word “commodity” have included its use in the sense of “privilege”. See Beechley v. Mulville, 102 Iowa 602, 608, 70 N.W. 107, 71 N.W. 428, citing Anderson’s Law Dictionary. But here we must evaluate the word in the context in which it appears—the purchase, lease or sale of goods, wares, merchandise, machinery or supplies.

We have carefully considered the legislative history cited by the parties but find nothing therein which we regard as conclusive on the issue before us. Nor have we been cited any case which is determinative. Our own research has produced none. Amana’s reliance on state court decisions holding insurance, 4 electricity, 5 and telephone service 6 to be commodities is misplaced. There is little similarity between those subject matters and the “privilege” here secured as a matter of contract right and obligation except the intangible quality they all share.

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Bluebook (online)
295 F.2d 375, 1961 U.S. App. LEXIS 3335, 1961 Trade Cas. (CCH) 70,142, Counsel Stack Legal Research, https://law.counselstack.com/opinion/columbia-broadcasting-system-inc-v-amana-refrigeration-inc-ca7-1961.