Colony Place South, Inc. v. Volvo Car USA, LLC

121 F.4th 973
CourtCourt of Appeals for the First Circuit
DecidedNovember 21, 2024
Docket23-1801
StatusPublished
Cited by2 cases

This text of 121 F.4th 973 (Colony Place South, Inc. v. Volvo Car USA, LLC) is published on Counsel Stack Legal Research, covering Court of Appeals for the First Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Colony Place South, Inc. v. Volvo Car USA, LLC, 121 F.4th 973 (1st Cir. 2024).

Opinion

United States Court of Appeals For the First Circuit

No. 23-1801

COLONY PLACE SOUTH, INC., d/b/a Volvo Cars Plymouth, and 25 FALMOUTH ROAD, INC., d/b/a Volvo Cars Cape Cod,

Plaintiffs, Appellants,

v.

VOLVO CAR USA, LLC; FIDELITY WARRANTY SERVICES, INC.; and VOLVO CAR FINANCIAL SERVICES U.S., LLC,

Defendants, Appellees.

APPEAL FROM THE UNITED STATES DISTRICT COURT FOR THE DISTRICT OF MASSACHUSETTS

[Hon. George A. O'Toole, Jr., U.S. District Judge]

Before

Gelpí, Montecalvo, and Rikelman, Circuit Judges.

Jason T. Allen, with whom William Kirby Bissell and Bass Sox Mercer were on brief, for appellants.

Michael Rayfield, with whom Stephen Hansen and Shook, Hardy & Bacon were on brief, for appellees.

November 21, 2024 MONTECALVO, Circuit Judge. Plaintiffs-appellants Colony

Place South, Inc. and 25 Falmouth Road, Inc. (the "dealers") are

two Massachusetts-based Volvo dealers. They initiated this suit

against defendants-appellees Volvo Car USA, LLC ("Volvo USA");

Volvo Car Financial Services U.S., LLC ("Volvo Financial"); and

Fidelity Warranty Services, Inc. ("Fidelity") for allegedly

violating various provisions of Massachusetts General Laws Chapter

93B ("Chapter 93B"). The alleged violations relate to

Volvo-branded Prepaid Maintenance Program contracts ("PPMs") -- a

financial product allowing customers to pay up front at a

discounted rate for future, routine maintenance services like oil

changes at Volvo dealerships -- that Fidelity administers and

issues to Volvo dealers, who in turn sell the PPM contracts to

their customers. The parties cross-moved for summary judgment.

After hearing argument on the cross-motions, the district court

granted the defendants-appellees' motion and denied the

plaintiffs-appellants' motion, concluding that entities like

Fidelity are not regulated by Chapter 93B's relevant provisions.

The dealers appeal that decision. We affirm, for a different

reason: the dealers' sale and service of the Volvo PPM are not

franchise obligations under Chapter 93B.

- 2 - I. Background

A. Factual Background

1. The Parties

Defendant-appellee Volvo USA distributes and oversees

the sale of Volvo cars in the United States through franchise

agreements with dealerships. Volvo USA's franchise agreements set

forth standard terms that are the same for both dealers; the

dealers contend that these standard terms are uniform for Volvo

dealers throughout the United States.

Volvo USA's indirect corporate parent, Volvo Car

Corporation, is also the direct corporate parent of

defendant-appellee Volvo Financial. Volvo Financial offers

various finance and insurance products to Volvo dealers.

Defendant-appellee Fidelity, which is not a corporate

affiliate of Volvo USA or Volvo Financial, develops, offers, and

administers automotive financing and insurance products.1 Fidelity

sells its financing and insurance products through franchise

dealers, who operate as middlemen; it does not sell any of these

products directly to consumers. To design and sell such products,

Fidelity partners with many companies, including Volvo, Kia,

1 Fidelity is a wholly owned subsidiary of JM Family Enterprises, Inc., which is a corporate affiliate of Jim Moran & Associates, Inc. ("JM&A"). In this litigation, the parties use the names "Fidelity" and "JM&A" interchangeably. For the sake of consistency, we will refer to both entities as "Fidelity."

- 3 - Toyota, Polestar, and J.D. Power. Some of Fidelity's products are

sold to customers "branded" with the name of a vehicle manufacturer

(e.g., Volvo), which imparts upon customers the goodwill and value

in the brand name. Fidelity also sells non-branded products --

that is, products with Fidelity's name.

As noted, the dealers are two Massachusetts-based Volvo

dealerships that sell Volvos and Volvo products.

2. The Parties' Contractual Relationships

Several contracts govern the parties' various

relationships. Volvo USA and each of the dealers are parties to

identical Volvo Retailer Agreements. The Retailer Agreements set

forth the basic terms of the Volvo franchise and the dealers'

various obligations to customers and to Volvo USA. The Retailer

Agreements contain no express terms that reference the Volvo PPM.

Volvo Financial and Fidelity are parties to a Master

Services Agreement that governs Fidelity's development and

administration of several financing and insurance products,

including the Volvo PPM, which Volvo dealerships may sell to their

customers. Under the Master Services Agreement's terms, Fidelity

must offer Volvo dealers the option to enter into "Administrative

Agreements" which allow dealers to sell their customers various

Fidelity-designed financial product contracts. These products

include both Volvo-branded and non-branded PPMs, but also other

contracts such as "Volvo Service," "Volvo Ding Shield," and "Theft

- 4 - Deterrence." When a dealer sells a product under the

Administrative Agreement, Fidelity pays Volvo Financial certain

referral and incentive fees.

The dealers together executed an Administrative

Agreement with Fidelity. Under its terms, Fidelity agrees to

administer and offer to dealers its suite of financial and

insurance products, including the Volvo PPM, that dealers in turn

may sell to their customers. In exchange, the dealers pay a fee

to Fidelity for each contract sold, according to a pre-set fee

schedule. The Administrative Agreement contains an integration

clause providing that it comprises "the full and entire

understanding and agreement" between Fidelity and the dealers and

does not incorporate the Retailer Agreements or the Master Services

Agreement by reference. The initial term of the Administrative

Agreement was for one year, beginning on June 1, 2018. After that

term, the agreement was terminable at any time by any party with

thirty days' written notice. No party has exercised their right

to terminate the agreement.

3. The Volvo PPM

One such financial product that Fidelity offers is the

Volvo-branded PPM, which allows consumers to pre-pay for certain

car maintenance services. Generally, the dealers provide repair

and maintenance services that fall into two buckets. The first

bucket concerns services related to the manufacturing and

- 5 - essential functioning of a car, such as repairing a malfunctioning

engine, differential, or transfer case. The second bucket

comprises more routine and periodic maintenance services, such as

oil changes, tire rotations, and fluid adjustments. For new

Volvos, a three-year, standard-issue warranty covers the cost of

services that fall in either bucket. After the three-year warranty

period expires, a consumer can extend coverage for services under

the first bucket with a service contract. To extend coverage for

services in the second bucket, a consumer can buy a PPM.

On the consumer-facing side, the Volvo PPM allows

consumers to "lock in" discount prepaid rates for bundles of

anticipated routine maintenance tasks like oil changes and fluid

replacements in the post-warranty period. This means that even

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121 F.4th 973, Counsel Stack Legal Research, https://law.counselstack.com/opinion/colony-place-south-inc-v-volvo-car-usa-llc-ca1-2024.