Coldwell Banker v. Brian Moses
This text of 2010 DNH 176 (Coldwell Banker v. Brian Moses) is published on Counsel Stack Legal Research, covering District Court, D. New Hampshire primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.
Opinion
UNITED STATES DISTRICT COURT FOR THE DISTRICT OF NEW HAMPSHIRE
Coldwell Banker Real Estate, LLC
v. Civil N o . 08-cv-50-LM Opinion N o . 2010 DNH 176 Brian Moses Realty, Inc. Brian Moses & Assoc. Realty, Inc., and Brian Moses
O R D E R
Plaintiff Coldwell Banker Real Estate, LLC (“CB”) is a
franchisor of real estate offices across the United States.
Defendant Brian Moses (“Moses”), through his businesses,
defendants Brian Moses Realty, Inc. and Brian Moses & Associates
Realty, Inc., (collectively “BM Realty”), owned two CB franchises
from September 1996 until January 2007, one in Nashua and the
other in Salem, New Hampshire. This dispute arises out of that
franchise relationship and involves both common law and statutory
claims and counterclaims, including breach of contract, trademark
infringement and dilution, unfair trade practices, unjust
enrichment, negligent misrepresentation and fraud.1 Before the
court are cross motions for partial summary judgment. Document
1 On November 1 2 , 2009, CB’s claims against Brian Moses individually were settled for $20,000. See Pl.’s Mot. for Partial Summ. J. (document n o . 55) (“Pl.’s M o t . ) , Mem. in Supp. (document n o . 55-2) (“Pl.’s Mem.”) at 7 ; see also Pl.’s Mem., Ex. 5 . Accordingly, only the two business defendants remain. nos. 55 and 5 6 . As explained below, both motions are denied in
part and granted in part.
Discussion
1. Background Facts
BM Realty entered into two separate franchise agreements
with CB. The First Franchise Agreement, effective September 1 ,
1996, created an independent CB residential real estate office in
Nashua, New Hampshire (the “Nashua franchise”). See Pl.’s Mem.,
Ex. 1 , Jacqueline Bertet’s November 1 0 , 2009 affidavit (“Bertet
Aff.”), attaching Ex. A (the “First Franchise Agreement”). It
had a ten-year term which expired on September 1 , 2006. See
Bertet Aff., Ex. A , ¶ 1.5. BM Realty acquired a second CB
residential real estate franchise, in Salem, New Hampshire (the
“Salem franchise”), by transfer from another franchisee on
January 1 8 , 2001. See Bertet Aff., Ex. F. The Salem franchise
was governed by a nearly identical franchise agreement that
became effective the date of the transfer and also had a ten-year
term, ending January 1 8 , 2011. See Bertet Aff., Ex. G (the
“Second Franchise Agreement”), ¶ 1.5. Both franchise agreements
provide in prominent, bold letters at the beginning of the
contract that:
THE PARTIES AGREE THAT THIS AGREEMENT SHALL GOVERN THEIR RELATIONSHIP IN CONNECTION WITH FRANCHISEE’S OPERATION OF ITS INDEPENDENT RESIDENTIAL REAL ESTATE BUSINESS.
2 Bertet Aff., Ex. A at CB-3, Ex. G at CB-57. The agreements
provide that they cannot be modified except as expressly
permitted or by a subsequent written agreement signed by both
parties. See id., Exs. A & G, ¶ 17.7. The franchise agreements
explicitly state that they constitute “the entire agreement of
the parties,” superceding “any and all prior negotiations,
agreements or understandings between the parties,” whether oral
or written. See id. ¶ 16.5. 2
Relevant to this dispute, the franchise agreements contain
detailed terms explaining how the franchisee shall maintain the
offices, conduct the businesses, and, in particular, use CB’s
marks. Under the contracts, a franchisee is required to identify
itself conspicuously in all commercial dealings as a CB
franchise. See id. ¶ 6.7(b). 3 A franchisee is required to use
its “best efforts” to conduct the business in accordance with the
franchise agreements, and to continually strive to develop the
2 Except for a few, minor discrepancies not relevant here, both franchise agreements have identical provisions, with parallel numerical sections and paragraphs. Therefore, unless otherwise noted, reference to a provision pertains equally to both the First and Second Franchise Agreements. 3 BM Realty advertised itself as “Coldwell Banker Brian Moses & Associates Realty, Inc.” and used that named and other CB marks in magazines, newspapers, real estate publications, flyers, clothing, flags, floor mats, signage and business cards. See Defs.’ Mot. for Summ. J., Mem. in Support (document n o . 56-2) (“Def.’s Mem.”) at 3 ; see also id. Ex. 2 (examples of ads in real estate publications).
3 business to its greatest potential. Id. ¶ 6.5. The franchisee
agrees that throughout the term of the agreement it will meet
“System Standards for Office and signage appearance and
cleanliness” and make reasonable changes to satisfy those
standards. Id. ¶ 6.10. A franchisee retains the right to own
and operate other businesses that are not directly competing with
the real estate business4; however, none of the CB marks can be
used in connection with such other businesses. Id., ¶¶ 6.4 &
6.6. The franchise agreements make detailed provisions for the
payment of royalties, performance premium awards and advertising
fees, for the maintenance of business records, and for the
periodic reporting of business information. See generally id.,
§§ 7 , 8 & 1 1 . Finally, the agreements explicitly state that any
unauthorized use of any CB marks constitutes a breach of the
contract. See id. § 9.1.
From 1996 through 2000, Moses’s relationship with CB was
4 The agreements define “Competitive Business” as “any business enterprise engaged in operating or franchising a real estate business or any other business that is the same a s , or similar t o , the Franchised Business, as such may evolve over time.” Id. ¶ 15.2. Though BM Realty operated residential real estate offices, the term “real estate business” included any commercial, industrial or agricultural real estate services, as well as any business that provided ancillary real estate services, such as title searches, appraisals, insurance and mortgage banking. Id. ¶¶ 6.4(c) & 6.6
4 positive; the Nashua franchise was profitable and Moses wanted to
grow BM Realty’s market share. See Pl.’s Mem., Ex. 3 , Seth L.
Huttner’s November 1 2 , 2009 Affidavit (“Huttner Aff.”), Ex. A
(excerpts from the 4/2/09 deposition of Moses (“Moses Dep.”)) at
81:12-17. In the middle of 2000, a CB employee who was Moses’s
business consultant, Christine Dowd (“Dowd”), told Moses about a
Salem franchise being offered for sale. Id. at 81:18-82:11; see
also Defs.’ O b j . to Pl.’s Mot. for Summ. J. (document n o . 60)
(“Def.’s Obj.”), Ex. E (excerpts from the 10/23/09 deposition of
Christine Dowd (“Dowd Dep.”) at 27:4-22. Moses discussed the
possibility with Dowd 5 , along with other business advisors
outside of C B , and the Salem franchise’s prior owner, Nettie
Thompson. See generally Moses Dep. at 82-83. Moses understood
these people to have told him the Salem franchise was “a good
deal and a good opportunity.” Id. at 85:13-18, 86:2-6 & 96:2-16.
CB was looking to expand its market share in Salem, a pursuit
which interested Moses. See Huttner Aff., Ex. C (excerpts from
the 4/30/09 deposition of David Shortsleeve (“Shortsleeve Dep.”)
5 Moses remembered that he also discussed buying the Salem franchise with another CB business consultant, Thomas Aylward, but Aylward did not come to work for CB until after the Salem franchise was acquired by Moses. See Huttner Aff., Ex. D (excerpts from the 5/12/09 deposition of Thomas Aylward (“Aylward Dep.”) at 9:3-5 & 39:9-40:6.
5 at 70:11-72:13; see also Huttner Aff., Ex. E , Dowd Dep. at 40:7-
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UNITED STATES DISTRICT COURT FOR THE DISTRICT OF NEW HAMPSHIRE
Coldwell Banker Real Estate, LLC
v. Civil N o . 08-cv-50-LM Opinion N o . 2010 DNH 176 Brian Moses Realty, Inc. Brian Moses & Assoc. Realty, Inc., and Brian Moses
O R D E R
Plaintiff Coldwell Banker Real Estate, LLC (“CB”) is a
franchisor of real estate offices across the United States.
Defendant Brian Moses (“Moses”), through his businesses,
defendants Brian Moses Realty, Inc. and Brian Moses & Associates
Realty, Inc., (collectively “BM Realty”), owned two CB franchises
from September 1996 until January 2007, one in Nashua and the
other in Salem, New Hampshire. This dispute arises out of that
franchise relationship and involves both common law and statutory
claims and counterclaims, including breach of contract, trademark
infringement and dilution, unfair trade practices, unjust
enrichment, negligent misrepresentation and fraud.1 Before the
court are cross motions for partial summary judgment. Document
1 On November 1 2 , 2009, CB’s claims against Brian Moses individually were settled for $20,000. See Pl.’s Mot. for Partial Summ. J. (document n o . 55) (“Pl.’s M o t . ) , Mem. in Supp. (document n o . 55-2) (“Pl.’s Mem.”) at 7 ; see also Pl.’s Mem., Ex. 5 . Accordingly, only the two business defendants remain. nos. 55 and 5 6 . As explained below, both motions are denied in
part and granted in part.
Discussion
1. Background Facts
BM Realty entered into two separate franchise agreements
with CB. The First Franchise Agreement, effective September 1 ,
1996, created an independent CB residential real estate office in
Nashua, New Hampshire (the “Nashua franchise”). See Pl.’s Mem.,
Ex. 1 , Jacqueline Bertet’s November 1 0 , 2009 affidavit (“Bertet
Aff.”), attaching Ex. A (the “First Franchise Agreement”). It
had a ten-year term which expired on September 1 , 2006. See
Bertet Aff., Ex. A , ¶ 1.5. BM Realty acquired a second CB
residential real estate franchise, in Salem, New Hampshire (the
“Salem franchise”), by transfer from another franchisee on
January 1 8 , 2001. See Bertet Aff., Ex. F. The Salem franchise
was governed by a nearly identical franchise agreement that
became effective the date of the transfer and also had a ten-year
term, ending January 1 8 , 2011. See Bertet Aff., Ex. G (the
“Second Franchise Agreement”), ¶ 1.5. Both franchise agreements
provide in prominent, bold letters at the beginning of the
contract that:
THE PARTIES AGREE THAT THIS AGREEMENT SHALL GOVERN THEIR RELATIONSHIP IN CONNECTION WITH FRANCHISEE’S OPERATION OF ITS INDEPENDENT RESIDENTIAL REAL ESTATE BUSINESS.
2 Bertet Aff., Ex. A at CB-3, Ex. G at CB-57. The agreements
provide that they cannot be modified except as expressly
permitted or by a subsequent written agreement signed by both
parties. See id., Exs. A & G, ¶ 17.7. The franchise agreements
explicitly state that they constitute “the entire agreement of
the parties,” superceding “any and all prior negotiations,
agreements or understandings between the parties,” whether oral
or written. See id. ¶ 16.5. 2
Relevant to this dispute, the franchise agreements contain
detailed terms explaining how the franchisee shall maintain the
offices, conduct the businesses, and, in particular, use CB’s
marks. Under the contracts, a franchisee is required to identify
itself conspicuously in all commercial dealings as a CB
franchise. See id. ¶ 6.7(b). 3 A franchisee is required to use
its “best efforts” to conduct the business in accordance with the
franchise agreements, and to continually strive to develop the
2 Except for a few, minor discrepancies not relevant here, both franchise agreements have identical provisions, with parallel numerical sections and paragraphs. Therefore, unless otherwise noted, reference to a provision pertains equally to both the First and Second Franchise Agreements. 3 BM Realty advertised itself as “Coldwell Banker Brian Moses & Associates Realty, Inc.” and used that named and other CB marks in magazines, newspapers, real estate publications, flyers, clothing, flags, floor mats, signage and business cards. See Defs.’ Mot. for Summ. J., Mem. in Support (document n o . 56-2) (“Def.’s Mem.”) at 3 ; see also id. Ex. 2 (examples of ads in real estate publications).
3 business to its greatest potential. Id. ¶ 6.5. The franchisee
agrees that throughout the term of the agreement it will meet
“System Standards for Office and signage appearance and
cleanliness” and make reasonable changes to satisfy those
standards. Id. ¶ 6.10. A franchisee retains the right to own
and operate other businesses that are not directly competing with
the real estate business4; however, none of the CB marks can be
used in connection with such other businesses. Id., ¶¶ 6.4 &
6.6. The franchise agreements make detailed provisions for the
payment of royalties, performance premium awards and advertising
fees, for the maintenance of business records, and for the
periodic reporting of business information. See generally id.,
§§ 7 , 8 & 1 1 . Finally, the agreements explicitly state that any
unauthorized use of any CB marks constitutes a breach of the
contract. See id. § 9.1.
From 1996 through 2000, Moses’s relationship with CB was
4 The agreements define “Competitive Business” as “any business enterprise engaged in operating or franchising a real estate business or any other business that is the same a s , or similar t o , the Franchised Business, as such may evolve over time.” Id. ¶ 15.2. Though BM Realty operated residential real estate offices, the term “real estate business” included any commercial, industrial or agricultural real estate services, as well as any business that provided ancillary real estate services, such as title searches, appraisals, insurance and mortgage banking. Id. ¶¶ 6.4(c) & 6.6
4 positive; the Nashua franchise was profitable and Moses wanted to
grow BM Realty’s market share. See Pl.’s Mem., Ex. 3 , Seth L.
Huttner’s November 1 2 , 2009 Affidavit (“Huttner Aff.”), Ex. A
(excerpts from the 4/2/09 deposition of Moses (“Moses Dep.”)) at
81:12-17. In the middle of 2000, a CB employee who was Moses’s
business consultant, Christine Dowd (“Dowd”), told Moses about a
Salem franchise being offered for sale. Id. at 81:18-82:11; see
also Defs.’ O b j . to Pl.’s Mot. for Summ. J. (document n o . 60)
(“Def.’s Obj.”), Ex. E (excerpts from the 10/23/09 deposition of
Christine Dowd (“Dowd Dep.”) at 27:4-22. Moses discussed the
possibility with Dowd 5 , along with other business advisors
outside of C B , and the Salem franchise’s prior owner, Nettie
Thompson. See generally Moses Dep. at 82-83. Moses understood
these people to have told him the Salem franchise was “a good
deal and a good opportunity.” Id. at 85:13-18, 86:2-6 & 96:2-16.
CB was looking to expand its market share in Salem, a pursuit
which interested Moses. See Huttner Aff., Ex. C (excerpts from
the 4/30/09 deposition of David Shortsleeve (“Shortsleeve Dep.”)
5 Moses remembered that he also discussed buying the Salem franchise with another CB business consultant, Thomas Aylward, but Aylward did not come to work for CB until after the Salem franchise was acquired by Moses. See Huttner Aff., Ex. D (excerpts from the 5/12/09 deposition of Thomas Aylward (“Aylward Dep.”) at 9:3-5 & 39:9-40:6.
5 at 70:11-72:13; see also Huttner Aff., Ex. E , Dowd Dep. at 40:7-
41:23.
Within months of opening the Salem franchise, Moses realized
it was not a good investment and that the business needed a lot
of work to “turn it around.” Moses Dep. at 97:18-23 & 98:7-18.
Moses claimed that, prior to his purchase, CB presented him with
financials on the Salem franchise that did not accurately reflect
its business condition. Moses Dep. at 84:1-13 & 100:1-9. The
Salem franchise struggled, and Moses’s relationship with CB
became strained. Neither Moses nor CB was pleased with the lack
of growth at the Salem franchise. See Shortsleeve Dep. at 97:14-
98:17
A principal complaint of Moses was that his two franchises
were not getting referrals from CB corporate as he had expected.
See generally Moses Dep. at 190-95. Cendant Mobility, another
company owned by the same parent corporation as C B , handled CB
referrals. See id. at 190:6-11. When Moses complained to CB
about the lack of referrals, CB informed Moses that he needed a
separate contract with Cendant Mobility. Such a contract would
have given BM Realty an exclusive referral radius around his
Nashua and Salem franchises; without the contract, CB corporate
could not provide BM Realty with referrals. Id. at 190-93; see
6 also Shortsleeve Dep. at 110-11. Moses applied for a referral
contract with Cendant Mobility but, because two other larger
residential real estate brokerages with multiple offices in the
area already had contracts with Cendant Mobility, his application
was rejected.6 See Shortsleeve Dep. at 110:1-20 & 111:8-20. A
further complaint of Moses was that he believed CB had been less
than forthcoming about several related services it offered, such
as mortgage and insurance services, which may have yielded
profits for BM Realty had BM Realty been aware of and able to
take advantage of them. See Moses Dep. at 197:4-22.
By late 2005, Moses realized he wanted to get out of real
estate sales so that he could pursue his teaching, coaching and
sales training work. He also wanted to find an alternative
company where the BM Realty agents could work. See id. at 199-
200; see also Shortsleeve Dep. at 99:1-100:15. The First
Franchise Agreement was due to expire September 1 , 2006, but the
6 Cendant Mobility’s relationship with the agencies to which it referred clients is not entirely clear. The record indicates that Cendant Mobility preferred to refer business to larger agencies with multiple offices. To that end, Cendant Mobility owned The National Realty Trust (“NRT”), which in turn purchased real estate agencies with multiple offices to whom Cendant Mobility would then refer business. See Dowd Dep. at 40:11-19 & 41:24-42:11. The record indicates that Dowd had understood Moses wanted to acquire the Salem franchise in order to grow BM Realty and position it for potential acquisition by NRT. Id. at 41:2; see also Shortsleeve Dep. at 102:18-104:20.
7 Second Franchise Agreement did not expire until January 1 8 , 2011.
See Pl.’s Mem., Bertet Aff., Ex. G, § 1.5. Moses had initially
mistakenly believed the Salem franchise ended when the Nashua
franchise did, but by September 2005, he realized the two
contracts were not coterminous. See Def.’s O b j . , Ex. A , Moses
Dep. at 126:5-127:14; see also Def.’s O b j . , Ex. D (9/19/05 email
exchange asking CB to modify the Second Franchise Agreement). 7
Moses tried unsuccessfully to modify his agreements with C B , so
as not “to shruck [sic] any of [his] obligations to CB from
Salem,” but CB would not release BM Realty from the Second
Franchise Agreement. See id. Though Moses knew that the Second
Franchise Agreement did not expire until January 1 8 , 2011, by
early 2006 he had decided to close both offices at the same time.
See Moses Dep. at 200:4-18; see also Shortsleeve Dep. at 72:14-
75:19.
7 There is a factual discrepancy in the record about exactly when Moses realized that the two contracts were not coterminous. A CB business consultant covering the New Hampshire market, David Shortsleeve, remembered that sometime in 2002 Moses had contacted CB about changing the termination date of the Salem franchise to make it coterminous with the Nashua franchise, but CB refused to do so and encouraged Moses to expand BM Realty through the Salem franchise. See Shortsleeve Dep. at 73:3-76:4. Whether Moses first realized in 2002 or 2005 the actual termination date of the Second Franchise Agreement does not alter the analysis of the pending motions. As the discrepancy in the record is immaterial, the court will presume for purposes of this order that Moses became aware that the contracts were not conterminous in 2005.
8 In 2006, Moses contacted Rick and Hank Stoudt, who owned a
Re/Max franchise, to discuss a possible acquisition of BM Realty.
See Pl.’s Mem., Ex. 4 (Def.’s Answers to Pl.’s First Set of
Interrogs. (“Def.’s Ans. to Pl.’s Interrogs.”), N o . 4 . On July
2 8 , 2006, Moses signed a Merger Agreement with Re/Max Properties
(“Merger Agreement”), but the merger was not effective until
September 5 , 2006. See Pl.’s Mem., Ex. 2 (Merger Agreement and
Addendum to Independent Contractor’s Agreement). The parties
intended the Merger Agreement to enable Moses to develop his
business as a real estate trainer and recruiter and Re/Max to
increase its share of the Salem real estate market. As stated in
the Merger Agreement:
[Moses] is looking for the best possible arrangement for his associates and staff and one where he personally can better utilize his talents as a real estate trainer and recruiter without the distractions of management responsibilities. [Moses] is also seeking to associate with a reputable, growing firm where he can contribute in a meaningful way to that growth. RE/MAX Properties seeks to continually gain and maintain market share through growth. RE/MAX sees a merger of the two companies as an opportunity to take that growth and market share to a new level. RE/MAX aims to achieve this by establishing with [Moses] a system to attract newer, less productive associates than its model has previously allowed, but ones that can excel with the proper training and skills.
9 Id. at Re/Max 0034. Moses’s role within Re/Max was to be “one of
an independent consultant engaged in training and recruiting.”
Id. at Re/Max 0035.
10 The Merger Agreement anticipated that Moses would be
responsible for his existing office space and any and all
expenses related to his CB franchise business, before, during,
and after the merger. See id. at Re/Max 0034. It also provided
that Moses would not be involved in listing or selling activity,
but would be responsible for “limited sales management,” for
assisting with “the support and ongoing training of his existing
agents,” and for referring business to Re/Max associates for a
“mutually agreeable referral fee.” Id. The Merger Agreement
allowed Moses to continue his association with the Craig Proctor
organization (where he pursued real estate sales training work)
and with his other, non-real estate business ventures. See id.
On September 1 , 2006, the expiration date of the First
Franchise Agreement, Moses and BM Realty closed the Nashua
franchise and shortly thereafter began working with Re/Max,
pursuant to the Merger Agreement. At the expiration of the First
Franchise Agreement, Moses knew the Nashua franchise was behind
in its payments (royalties and national advertising fees) due to
C B , but he did not know exactly how much money was owed. See
Moses Dep. at 78:8-19 & 79:6-19. The Nashua franchise “Custom
Account Status Report,” dated November 6, 2007, reflected that BM
Realty owed CB $47,378.53 in unpaid royalties. See Pl.’s Mem.,
11 Bertet Aff., ¶ 3 and Ex. B .
Also on September 1 , 2006, Moses and BM Realty ceased
operations at the Salem franchise and moved out of the office,
leaving behind some plaques on the wall, office furniture, and
one CB sign on the side of the building. See Moses Dep. at
176:21-177:17; see also Pl.’s Mem., Ex. 4 , Def.’s Answers to
Pl.’s First Set of Interrogs., Nos. 10 & 1 1 . At that time, Moses
also knew that the Salem franchise, like the Nashua franchise,
was behind in payments due to CB. See Moses Dep. 130:22-131:15.
Though Moses was not aware of exactly how much money was owed at
the termination of the franchise agreements, he was willing to
settle accounts with CB then.8 See id. 164:15-23 & 165:1-10. A
“Custom Account Status Report” for the Salem franchise dated
November 6, 2007, reflected that $2,161.26 was due at that time.
See Pl.’s Mem., Bertet Aff., ¶ 21 and Ex. J.
When CB discovered that BM Realty had closed the Salem
franchise and merged with Re/Max, CB determined that such actions
constituted a material breach of the Second Franchise Agreement,
as BM Realty was both engaged in a competitive business and had
8 BM Realty and CB had a history of account discrepancies, which BM Realty attributed to CB’s internal bookkeeping and CB attributed to BM Realty’s underreporting of sales. Nonetheless, until the fall of 2005, the parties had reconciled their accounts amicably through CB’s routine audits. See Moses Dep. at 131:3-11 & 169:21-170:18; see also Shortsleeve Dep. at 113:4-23.
12 abandoned the franchise. See Bertet Aff., Ex. G, ¶ 13.2(g)
(failing to operate the office for 7 consecutive days allows CB
to terminate) & ¶ 15.2 (restricting franchisee from engaging in
competitive business). CB concluded that Moses and BM Realty
were in non-curable default of the Second Franchise Agreement.
See id. Ex. G, ¶ 13.1 (providing right to terminate for “good
cause”). CB notified Moses by letter of its decision to
terminate the contract, effective January 1 0 , 2007. See Pl.’s
Mem., Bertet Aff., Ex. I (termination letter). That letter
informed Moses and BM Realty of certain advertising fees due
under the Second Franchise Agreement and of CB’s right to conduct
a post-termination audit of the Salem franchise’s books. See id.
The termination letter also instructed Moses and BM Realty to
cease identifying themselves with CB:
These post termination procedures require you to immediately cease the use of all Coldwell Banker Trademarks. The de-identification procedures require you to remove all signs, cease all advertising, remove any listing in any phonebooks, destroy all letterhead or documents referencing Coldwell Banker, and to take affirmative measures to stop any third party from holding you out as a Coldwell Banker franchise, among other actions.
Id.; see also Pl.’s Mem., Bertet Aff., Ex. G, ¶ 14.3(e)
(providing for franchisee’s immediate discontinuation of usage of
CB’s marks).
13 14 Over a three-day period in January 2007, in conjunction with
CB’s termination of the Second Franchise Agreement, CB conducted
an audit of the books of the Nashua and Salem franchises. See
Pl.’s Mem., Bertet Aff., ¶¶ 3-5, Ex. C ; see also Def.’s O b j . , Ex.
C , Pl.’s Answ. to Defs.’ First Set of Interrs., Nos. 6 & 7 . The
audit concluded that BM Realty underreported commissions received
at both offices and, as a result, owed CB $11,655.59 for the
Nashua franchise and $699.82 for the Salem franchise in royalty
fees, plus interest, late fees, and audit costs. See Pl.’s Mem.,
Bertet Aff., Ex. C . Because of the history of accounting
discrepancies and confusion throughout his business relationship
with C B , Moses did not accept the amounts CB determined was owed.
See Moses Dep. at 169:18-170:22.
The termination audit included a physical inspection of the
franchise offices by a CB auditor, Steve Palladino, to determine
whether BM Realty continued to associate itself with CB. See
Def.’s Mem., Ex. 3 (email correspondence and audit report from
Palladino, Manager of Franchise Audit Services). The Nashua
franchise still contained some office equipment, CB plaques and
trophies, and was functioning as an office for BM Realty’s former
manager. Palladino observed the phone there was answered “Brian
Moses Realty and Associates”; however, he concluded that “for the
15 most part de-identification has taken place.” Id. The Salem
franchise was empty, but a CB sign still hung outside. Palladino
was concerned that the public might think CB was still affiliated
with the empty, Salem office space because of the exterior sign.
Id. at CB-0747 & CB-0122. On March 2 9 , 2007, CB inspected the
Salem office again and found the sign still hanging there. See
id. at CB-0129. It was finally removed more than a year later,
on April 1 6 , 2008. See Pl.’s Mem., Ex. 4 at 8 . As part of his
audit, Palladino also checked Moses’s website in January 2007 and
again in March 2007, and found that the CB marks thereon had been
replaced with Re/Max marks. See Def.’s Mem., Ex. 3 at CB-0745-
4 6 , CB-0129.
After ending his affiliation with C B , Moses continued to
identify his success with CB on both his resume and website. He
advertises himself as having “[b]een ranked in the Top 10
Worldwide for Sales within Coldwell Banker Real Estate
Corporation.” See Def.’s Mem., Ex. 1 , Brian Moses’s November 1 2 ,
2009, Affidavit (“Moses’s Aff.”), ¶ 10. 9 Since September 1 ,
9 CB argues Moses’s promotion of himself as in the “Top Ten Worldwide for Sales” within CB misleads the public into thinking he continues to work as a CB salesman. In response, Moses represented to the court that he has changed his website and his resume to add the modifier “formerly” to his “Top 10 Worldwide” ranking. See Def.’s Mem., Moses’s Aff. ¶ 1 0 . As recently as December 8 , 2009, however, Moses’s website did not reflect that
16 2006, when he stopped working with C B , Moses has not used any of
the CB advertising materials he generated and disseminated over
his ten-year relationship with CB. See id. ¶¶ 8-9. There remain
a number of real estate listings in both the yellow pages and on
the internet, however, that still have BM Realty described as a
“CB affiliate.” See id. ¶ 1 2 . Moses retains his real estate
brokerage license but has not worked as an agent since leaving CB
in 2006. See id. ¶¶ 2-5. Moses has continued his work as a real
estate sales trainer and coach for real estate agents, and
maintains a website that provides information about the selling
process to buyers and sellers. See id. ¶¶ 2 & 5 .
2. Standard of Review
Summary judgment provides the means to “pierce the
boilerplate of the pleadings” and dispose of those cases or
claims where “no trialworthy issue exists.” Quinn v . City of
Boston, 325 F.3d 1 8 , 28 (1st Cir. 2003). It is appropriate only
“if the pleadings, depositions, answers to interrogatories, and
admissions on file, together with the affidavits, if any, show
that there is no genuine issue as to any material fact and that
the moving party is entitled to a judgment as a matter of law.”
clarification. See Pl.’s Obj to Defs.’ Mot. for Summ. J. (document n o . 59) (“Pl.’s Obj.”), Rachel L. Celano’s December 1 0 , 2009, Aff. (“Celano Aff.”), ¶ 3 .
17 Fed. R. Civ. P. 56(c). A genuine issue is one “that properly can
be resolved only by a finder of fact because [it] may reasonably
be resolved in favor of either party.” Anderson v . Liberty
Lobby, Inc., 477 U.S. 242, 250 (1986). A material fact is one
“that might affect the outcome of the suit.” Id. at 248. In
ruling on a motion for summary judgment, the court construes the
evidence in the light most favorable to the nonmovant. See
Navarro v . Pfizer Corp., 261 F.3d 9 0 , 94 (1st Cir. 2001).
The party moving for summary judgment bears the initial
responsibility of demonstrating the absence of a genuine issue of
material fact. See Celotex Corp. v . Catrett, 477 U.S. 317, 323
(1986). Once the moving party has met its burden, the burden
shifts to the nonmovant to “produce evidence on which a
reasonable finder of fact, under the appropriate proof burden,
could base a verdict for i t ; if that party cannot produce such
evidence, the motion must be granted.” Ayala-Gerena v . Bristol
Myers-Squibb Co., 95 F.3d 8 6 , 94 (1st Cir. 1996) (citing Celotex,
477 U.S. at 323 and Anderson, 477 U.S. at 2 4 9 ) . Neither
conclusory allegations, improbable inferences, nor unsupported
speculation are sufficient to defeat summary judgment. See
Carroll v . Xerox Corp., 294 F.3d 231, 236-37 (1st Cir. 2002); see
also Price v . Canadian Airlines, 429 F. Supp. 2d 459, 461 (D.N.H.
2006). On cross motions for summary judgment, the standard of
18 review is applied to each motion separately. See Am. Home Assur.
Co. v . AGM Marine Contrs., Inc., 467 F.3d 810, 812 (1st Cir.
2006); see also Mandel v . Boston Phoenix, Inc., 456 F.3d 198, 205
(1st Cir. 2006) (“The presence of cross-motions for summary
judgment neither dilutes nor distorts this standard of review.”).
CB has moved for summary judgment on its breach of contract
claims, which are counts 1 , 2 , 3 , 4 and 6,10 and on all four of
BM Realty’s counterclaims for (1) fraud in the inducement of the
Second Franchise Agreement, (2) negligent misrepresentation
related to the Second Franchise Agreement, (3) breach of contract
or unjust enrichment with respect to both franchise agreements,
and (4) unfair trade practices in violation of New Hampshire’s
Consumer Protection Act (“CPA”), N.H. Rev. Stat. Ann. (“RSA”)
358-A. BM Realty has cross moved for summary judgment on count
2 , which alleges breach of contract related to a promissory
note, and also has moved for summary judgment on counts 8 - 11
related to CB’s trademark infringement claims. Each claim is
10 Counts 5 and 7 are the only counts not included in the pending motions. Count 5 is another breach of contract claim based on BM Realty’s alleged violation of the First and Second Franchise Agreements’ post-termination provisions governing the use of CB’s marks. Since CB has not moved for summary judgment on its trademark infringement claims, it similarly has not sought summary judgment on the related breach of contract claim. Count 7 seeks relief under the Guaranty executed by Moses; however, since all claims against Moses personally were resolved, see supra n . 1 , the Guaranty-related claims asserted in count 7 are moot.
19 addressed below.
3. Analysis
A. Breach of Contract Claims
As an initial matter, both CB and BM Realty move for summary
judgment on count 2 , by which CB seeks to recover money owed
pursuant to the Development Advance Promissory Note that came due
on December 3 1 , 2001. See Pl.’s Mem., Ex. D (executed promissory
note). BM Realty argues that CB’s claim is barred by the statute
of limitations. Without conceding that its claim based on the
promissory note is time-barred, CB has elected not to contest BM
Realty’s argument. See Pl.’s Reply (document n o . 63) at 1 , n . 1 ;
see also Pl.’s O b j . at 1 . Finding no reason to discredit BM
Realty’s assertion that the claim in question is time-bared,
summary judgment is granted in favor of BM Realty on count 2 .
The remaining breach of contract claims are based on the two
franchise agreements. In counts 1 and 4 , CB alleges BM Realty
breached the First and Second Franchise Agreements, respectively,
by not fully paying amounts due for royalties, advertising fees
and associated costs. In counts 3 and 6, CB claims BM Realty
breached the Second Franchise Agreement by abandoning the Salem
franchise and by violating the contract’s non-compete clause. BM
20 Realty counters that summary judgment is not appropriate on any
of these contract claims. It disputes the amounts allegedly owed
for royalties and advertising fees asserted in counts 1 and 4 ,
and argues that CB failed to timely disclose the requisite expert
witness to prove those damages. With respect to counts 3 and 6,
BM Realty again contends CB’s late disclosure of an expert
witness prevents it from proving damages. BM Realty also denies
that its other work violated the non-compete provisions of the
Second Franchise Agreement, which BM Realty argues were not
enforceable beyond the term of the contract and were an
unreasonable restraint of trade.
(1) Counts 1 & 4 : Failure to Pay
Moses, on behalf of BM Realty, admitted that BM Realty owed
CB money for royalties and advertising fees at the end of both
the First and the Second Franchise Agreements. See Moses’s Dep.
at 78:8-79:19, 130:22-131:15, 164:15-165:10 & 170:3-22. This
evidence clearly establishes that there is no genuine dispute
about the material fact that BM Realty failed to pay certain
amounts due C B , in breach of both franchise agreements, see Pl.’s
Mem., Exs. A & G, ¶ 7.2 (royalty fees) & ¶ 8.2 (advertising
fees). Accordingly, with respect to BM Realty’s liability on
counts 1 and 4 , summary judgment is warranted. Genuine questions
21 of material fact remain, however, regarding the amount of CB’s
damages.
22 BM Realty argues CB’s damages evidence should not be
considered because CB failed to timely disclose the witness on
whom its damages analysis relies, to identify her as an expert
witness, and to explain the methodology she used to calculate the
damages. BM Realty correctly asserts that if a party fails to
timely disclose a witness, that party may be precluded from using
that witness to supply evidence in support of a summary judgment
motion or at trial. See Fed. R. Civ. P. 37(c)(1). BM Realty
also correctly argues “[t]here is no fixed or general rule that
[r]equires expert testimony. However, the rule does dictate that
where the [t]opic requires special experience, only the testimony
of a person of that special experience will be received.”
Randolph v . Collectramatic, Inc., 590 F.2d 844, 848 (10th Cir.
1979) (citing II Wigmore on Evidence (3rd e d . ) , §§ 555 & 556; VII
Wigmore § 2090). After considering the facts and arguments of
both parties, I find that CB’s witness on damages was properly
disclosed.
Parties are required to disclose identifying information of
people “likely to have discoverable information – along with the
subjects of that information – that the disclosing party may use
to support its claims . . ..” Fed. R. Civ. P. 26(a)(1)(A). CB
proposes to use Jacqueline Bertet, Senior Director, Real Estate
23 Financial Services for C B , as its witness on damages. The
undisputed record shows that CB timely disclosed Bertet’s
predecessor, Beth Klepar, who left CB in July 2008 and whose
position was then filled by Bertet. See Pl.’s Reply, Ex. B
(Jacqueline Bertet’s 12/28/09 Affidavit (“Bertet 2nd Aff.”)), ¶¶
3-5. While CB did not supplement its disclosure with Bertet’s
name, as required by Rule 26(e)(1)(A), that error is harmless
because the change in name of the individual holding the position
of “Senior Director, Real Estate Financial Services for Coldwell
Banker Real Estate LLC” does not materially alter the initial
disclosure of this potential witness. BM Realty was on notice
that CB intended to rely on its Senior Director of Real Estate
Financial Services as a witness, and BM Realty has not shown any
harm from the name change.
BM Realty next contends that CB should be barred from
relying on Bertet because she was not disclosed as an expert
witness. Expert witness testimony is only necessary when
“scientific, technical, or other specialized knowledge will
assist the trier of fact to understand the evidence or to
determine a fact in issue.” Fed. R. Evid. 702. Proof of damages
may require, but does not necessarily require, an expert witness.
See e.g. Bowling v . Hasbro, Inc., 582 F. Supp. 2d 192, 203
24 (D.R.I. 2008) (allowing patentee to testify in support of his
royalty damages without expert testimony), aff’d, 2009 U.S. App.
LEXIS 20408 (Fed. Cir. Sept. 1 5 , 2009). The franchise agreements
here explicitly provided the manner in which the royalty and
advertising fees were to be calculated in the ordinary course of
the ongoing business operations of both franchises. See id. at
202-03 (citing cases). The business records involved here, see
Bertet Aff., Exs. B & J, are not the type of scientific or
technical evidence that would require expert witness testimony to
explain their meaning to the trier of fact. See Fed. R. Evid.
702 (providing when expert testimony is needed). As a result, an
expert witness is not necessary to introduce this evidence, and
CB’s failure to disclose Bertet as an expert witness does not
warrant the Rule 37(c)(1) sanction BM Realty seeks.
CB has properly relied on Bertet to introduce its damages
evidence. As CB’s Senior Director of Real Estate Financial
Services, whose professional responsibilities include supervising
the maintenance of these business records, see Pl.’s Mem., Bertet
Aff. ¶¶ 13 & 2 1 , Bertet is qualified to authenticate the
documents. See Fed. R. Civ. P. 803(6) (defining business records
and requiring a qualified witness to explain how the records are
kept in the ordinary course); see also Wallace Motor Sales, Inc.
25 v . Am. Motor Sales Corp., 780 F.2d 1049, 1060 (1st Cir. 1985)
(“The determination of whether a foundation has been properly
laid for application of Federal Rules of Evidence 803(6) and
whether the circumstances indicate lack of trustworthiness is
within the discretion of the district court.”); Downeast
Ventures, Ltd. v . Wash. County, 450 F. Supp. 2d 106, 109-110 (D.
M e . 2006) (explaining that lay witnesses whose job experience
gives them specialized knowledge can testify about the value or
projected profits of a business). Because of the personal
knowledge that she has acquired from her experience working for
C B , Bertet’s testimony on damages is admissible under Rule 701.
See Wallace Motor Sales, Inc., 780 F.2d at 1061 (defining
qualified witness as “one who can explain and be cross-examined
concerning the manner in which the records are made and kept”);
see also Downeast Ventures, Ltd., 450 F. Supp. 2d at 110
(explaining Rule 701 allows testimony from witnesses whose
particularized knowledge and expertise comes from their business
experience).
Since Bertet did not need to be disclosed as an expert, BM
Realty’s argument that CB is barred from using her testimony
because it failed to disclose her by the deadline for expert
disclosure is unavailing. The fact that Bertet rather than
26 Klepar, as CB’s Senior Director of Real Estate Financial
Services, signed the affidavit authenticating the evidence in
support of CB’s summary judgment motion is not the type of late
surprise or sudden ambush that could reasonably be understood as
prejudicing BM Realty. Cf. Lohnes v . Level 3 Commc’ns, Inc., 272
F.3d 4 9 , 60 (1st Cir. 2001) (precluding expert witness disclosed
three months after discovery closed). Both the witness testimony
and the business records are admissible.
While CB may rely on Bertet to demonstrate the damages
caused by BM Realty’s failure to pay, there remain genuine issues
of material fact about how CB and Bertet calculated the amount of
damages. See Pl.’s Mem., Bertet Aff. ¶¶ 3-5, 8-10, 1 3 , 1 4 , 20 &
21. In particular, there is nothing in the record that explains
how CB calculated the figures listed in the January 2 6 , 2007,
audit letter to Moses. See id., Ex. J. The audit report from
Steve Palladino provides no illumination or clarification. See
Def.’s Mem. Ex. 3 at CB-0746 (“the following fees are outstanding
for this company which, at this time, does not include any audit
assessments.. . . I won’t have a clear view of the audit
assessment until Tuesday but it would not surprise me to see this
audit top $8,000 including additional interest and NAF fees.”).
Nor is it clear how CB generated the November 6, 2007, “Custom
Account Status Reports” for the Nashua and Salem franchises. See
27 id., Exs. B & J. Nothing in the current record substantiates
Bertet’s representation that BM Realty owes $6,876.00 in
advertising fees under the First Franchise Agreement and
$1,517.00 in advertising fees under the Second Franchise
Agreement. See id. ¶¶ 4 & 9. It is also unclear what CB meant
in the audit letter by the reference to the “untimely ad fee
due.” See id., Ex. C . These questions may well be resolved by
examination of Bertet at trial, but they preclude the award of
summary judgment on the issue of damages with respect to the
failure to pay breach of contract claims asserted in counts 1 and
4.
(2) Count 3 : Abandonment
CB next moves for summary judgment on count 3 , in which it
alleges BM Realty breached the Second Franchise Agreement by
abandoning the Salem franchise on September 1 , 2006, when the
agreement was not set to expire until January 1 8 , 2011. The
Second Franchise Agreement explicitly provided that CB could
immediately terminate the contract upon written notice to BM
Realty if BM Realty “abandon[ed] the Franchised Business by
failing to operate the Office for 7 consecutive days.” See Pl.’s
Mem., Bertet Aff., Ex. G, ¶ 13.2(g). The record is replete with
undisputed evidence that Moses and BM Realty ceased operating the
Salem franchise on September 1 , 2006, when they knew the Second
28 Franchise Agreement was not set to expire until January 1 8 , 2011,
in clear violation of § 13.2(g). 11 CB’s motion for summary
judgment as to BM Realty’s liability on the abandonment breach of
contract claim asserted in count 3 is granted.
BM Realty contends it is entitled to summary judgment
because, as a matter of law, CB’s failure to timely disclose an
expert witness prevents it from proving damages on count 3 .
Regardless of whether or not CB can prove damages on count 3 , it
only moved for summary judgment on the question of liability,
which may be resolved on summary judgment independent of the
issue of damages. See Fed. R. Civ. P. 56(d)(2). BM Realty’s
argument that summary judgment must be denied because damages
have not been, and cannot b e , proven is meritless. The fact that
CB has not disclosed a damages expert does not preclude the
determination of liability.
CB’s failure to disclose of a damages expert also does not
necessarily preclude the determination of damages. While lost
profits may be established with the aid of an expert witness,
see, e.g., Seahorse Marine Supplies, Inc. v . P.R. Sun Oil Co.,
295 F.3d 6 8 , 80-81 (1st Cir. 2002), an expert witness is not
11 Though BM Realty argues it initially believed that the Salem franchise was coterminous with the Nashua franchise, Moses knew at least by September 2005 it was not. See Def.’s Mem., Ex. D at CB-0731 (9/19/05 email exchange between Moses and C B ) .
29 always required. As discussed above, see supra, § 3.A(1):
Most courts have permitted the owner or officer of a business to testify to the value or projected profits of the business, without the necessity of qualifying the witness as an accountant, appraiser, or similar expert. . . . Such opinion testimony is admitted not because of experience, training or specialized knowledge within the realm of an expert, but because of the particularized knowledge that the witness has by virtue of his or her position in the business. The amendment [to Rule 701] does not purport to change this analysis.
Downeast Ventures Ltd., 450 F. Supp. 2d at 110 (quoting the
advisory committee notes that clarify the 2000 amendment to Rule
701 about when an expert witness, rather than a lay witness, is
needed) (emphasis in original)).
To establish lost profits due to BM Realty’s abandonment, CB
may call an employee whose work makes him or her familiar with
the Salem franchise’s past profit margins and knowledgeable of
other comparable CB franchises’ profitability. See Von Der Ruhr
v . Immech Int’l, Inc., 570 F.3d 858, 862-63 (7th Cir. 2009)
(describing circumstances when lay witnesses can testify about
lost profits); see also Wallace Motor Sales, Inc., 780 F.2d at
1062 (allowing lost profit damages to be based on an internal
financial statement without any expert testimony); Jay Edwards,
Inc. v . New England Toyota Distrib., 708 F.2d 814, 820 & n.4 (1st
30 Cir. 1983) (permitting corporate officer to testify as to lost
profits). The jury can then weigh that evidence against all the
other evidence to determine whether to award damages and, if s o ,
how much to award. See Seahorse Marine Supplies, Inc., 295 F.2d
at 81 (explaining credibility and weight of evidence are within
the jury’s province). The fact that damages are not now
determinable is irrelevant to the grant of summary judgment on BM
Realty’s liability for abandoning the Salem franchise in breach
of the Second Franchise Agreement.
(3) Count 6: Non-compete Clause
In count 6, CB alleges BM Realty violated the Second
Franchise Agreement by rendering services to Re/Max Realty during
the term of the contract, in violation of the agreement’s
provision not to engage in any competitive business. See Pl.’s
Mem., Bertet Aff., Ex. G, ¶ 15.2. Like its abandonment claim, CB
has moved for summary judgment only on the question of liability.
See Fed. R. Civ. P. 56(d)(2).
BM Realty counters that Moses’s business as a speaker,
trainer and coach does not violate the non-compete clause, that
CB has failed to show damages, that the non-compete clause must
be voided as overly broad, and finally that the clause was
unenforceable once the contract was terminated. All four of
these arguments are unpersuasive and readily dismissed. First,
31 CB challenges BM Realty’s work with Re/Max, not Moses’s work as a
trainer, speaker and coach. Second, the damages issue presents
no obstacle to granting summary judgment on liability, as
discussed at length above. Third, the non-compete clause is not
overly broad and, in fact, is self-limiting in terms of both time
and scope. See Pl.’s Mem., Bertet Aff., Ex. G, ¶ 15.2 (defining
“competitive business”).12 Finally, it is undisputed that the
clause was enforceable only during the term of the Second
Franchise Agreement. See id.
The non-compete clause provided, in relevant part:
During the Term, neither the Franchisee nor any of the Franchisee’s owners . . . shall without Franchisor’s prior review and written consent:
a. Divert or attempt to divert any business or customer of the Franchised Business to any Competitive Business by inducement or otherwise, diminish the Gross Revenues of the Franchised Business, or do anything injurious to the goodwill associated with the Coldwell Banker Marks or the integrity of the Coldwell Banker System; or
12 The only law BM Realty cites in support of its “unduly broad” argument is inapposite. It is a New Hampshire case about post-employment restrictive covenants. The Second Franchise Agreement is governed by New Jersey law, see id., Ex. G, ¶ 16.4, and its non-compete clause restricts BM Realty only during the term of the agreement. New Jersey law expressly recognizes the validity of such contracts that protect legitimate business interests. See e.g. Acme Plastics v . Int’l Fixtures, Ltd., N o . 02-5906, 2007 WL 1321197, *5-6 (D.N.J. May 4 , 2007) (citing Solari Indus. v . Malady, 55 N.J. 571, 576 (1970)).
32 b. Directly or indirectly own any legal or beneficial interest i n , or render services for or give advice t o , any Competitive Business located anywhere.
Id. BM Realty proffers that this clause is unduly broad because
it would prevent, for example, Moses’s son from “rendering the
service” of roofing a Re/Max office building. That argument
stems from a fractured reading of subparagraph b which, when read
in context, clearly intends to prevent franchisees from competing
with CB by engaging in similar real estate sales work and the
ancillary services that CB provides.
A review of the record reveals that BM Realty violated this
non-compete provision. In July 2006, Moses negotiated the Merger
Agreement with Re/Max, a competing residential real estate agency
in the Salem market, to combine BM Realty’s agents and business
with Re/Max. The agreement was explicitly designed to enable
Re/Max to grow its market share by using customer information
from the Salem franchise. See Pl.’s Mem., Ex. 2 . The agreement
provided that Moses, the sole owner of BM Realty, would:
receive the same percentage of company dollar he currently does on any business brought with him or his agents that closes at Re/Max, except that Re/Max will retain 5% of the gross. . . . [Moses] will provide a list to Re/Max prior to the finalization of the merger of all listings, buyer contracts, and pending sales.
33 Id. at Re/Max 0035 (emphasis added). The Merger Agreement also
expressly provided for Re/Max to receive commissions, marketing
fees and other service costs based on “the sales of any listings
brought to RE/MAX from CB Brian Moses, and the sales to any
existing buyers brought to RE/MAX from CB Brian Moses . . ..”
Pl.’s Mem., Bertet Aff., Ex. 2 at Re/Max 0037.
The Merger Agreement became effective either on August 8 or
September 5 , 2006. See id. at Re/Max 0037-8 (providing an
effective date of September 5 and a start date of August 8 ,
2006). At the time of the Merger Agreement, BM Realty knew the
Second Franchise Agreement was still in effect. See Pl.’s Mem.,
Ex. 6 (article announcing the merger of BM Realty and Re/Max
which brought 11 BM Realty agents to Re/Max) & Ex. 7 (article in
which Moses admitted he still had five years left on the Salem
franchise); see also Def.’s Mem., Ex. D at CB-0731-32 & CB-0854
(email correspondence where Moses expresses his desire to get out
of the Salem franchise); Moses Dep. at 199:9-200:21 (same). This
uncontroverted evidence demonstrates that BM Realty’s agents went
to Re/Max and brought their business with them. See, e.g., Moses
Dep. at 201:14-23, 204:17-205:7, 206:3-14 & 211:15-213:23; see
also Pl.’s Mem., Ex. 4 at 6 (Def.’s Answers to Pl.’s First Set of
Interrogs.).
34 The record amply demonstrates that BM Realty diverted or
attempted to divert business or customers of CB to a competitive
business and to diminish the gross revenues of BM Realty’s CB
Salem franchise, in violation of the Second Franchise Agreement’s
non-compete provisions. BM Realty breached that clause at least
as early as July 2 8 , 2006, when it executed the Merger Agreement,
see Pl.’s Mem. Ex. 2 , and continued to breach it during the five
to six month period before CB terminated the Second Franchise
Agreement on January 9, 2007.13 See id., Bertet Aff., Ex. I .
Summary judgment in plaintiff’s favor is appropriate on the issue
of BM Realty’s liability for breach of the Second Franchise
Agreement’s non-compete clause asserted in count 6.
B. BM Realty’s Counterclaims
CB next moves for summary judgment on BM Realty’s
counterclaims, which are: (1) fraud in the inducement of
contract, related to the Second Franchise Agreement; (2)
negligent misrepresentation related to the Salem franchise and
the Second Franchise Agreement; (3) breach of contract o r ,
13 CB has failed to demonstrate how BM Realty can be held liable through the original termination date of January 1 8 , 2011, see Pl.’s Mem. at 1 3 , when CB terminated the Second Franchise Agreement effective January 9, 2007. The non-compete clause clearly provided that its restrictions were only for the term of the contract. A fair reading of the contract establishes that the clause was not enforceable after January 9, 2007.
35 alternatively, unjust enrichment related to both franchise
agreements; and (4) violations of the CPA, RSA 358-A, based on
the unfair trade practices alleged in the first three
counterclaims. CB first argues both the fraud in the inducement
claim and the negligent misrepresentation claim are barred by the
statute of limitations. CB also asserts that BM Realty has not
demonstrated that facts, rather than opinions, were fraudulently
or negligently misrepresented. CB next contends that BM Realty’s
third counterclaim for breach of contract or unjust enrichment
should be summarily denied because the franchise agreements were
fully integrated contracts with no provision for the referral
business BM Realty claims CB erroneously withheld. Finally, CB
avers that since none of the first three counterclaims can
prevail, the CPA claim based on those same acts necessarily
fails. The arguments are disposed of as set forth below.
(1) Choice of Law
Before analyzing BM Realty’s counterclaims, including those
sounding in tort, the court must determine which law applies.
Despite the franchise agreements’ choice-of-law provisions, it is
not entirely clear what law applies when the dispute sounds in
tort rather than contract. See Stonyfield Farm, Inc. v . Agro-
Farma, Inc., N o . 08-cv-488-JL, 2009 WL 3255218, at *4-6 (D.N.H.
36 Oct. 7 , 2009) (canvassing law about when contract choice-of-law
clauses govern tort claims).
In a diversity action such as this, the forum state’s
substantive law governs, including its choice-of-law rules. See
New England Surfaces v . E.I. du Pont de Nemours & Co., 546 F.3d
1 , 9 (1st Cir. 2008) (looking to the forum’s law to determine
whether the contractual choice of law provision would be upheld);
see also Allstate Ins. C o . v . Occidental Int’l, 140 F.3d 1 , 3
(1st Cir. 1998) (following rule that a federal court sitting in
diversity must apply the choice of law rules of the forum state).
New Hampshire law usually will uphold a contract’s selection of a
forum’s law as long as “the contract bears any significant
relationship to that jurisdiction.” Hobin v . Coldwell Banker
Residential Affiliates., Inc., 144 N.H. 626, 628, 744 A.2d 1134,
1137 (2000); cf. Glowski v . Allstate Ins. Co., 134 N.H. 196, 197-
9 8 , 589 A.2d 593, 595 (1991). However, the choice will not
necessarily be extended to tort claims arising out of the
contract. See Stonyfield Farms, Inc., 2009 WL 3255218 at * 4 .
A contract’s choice-of-law clause will be construed to apply
to tort claims if the provision expressly governs both the
agreement and the “legal relationships” between the parties. See
Hobin, 144 N.H. at 628-29, 744 A.2d at 1137 (applying chosen law
37 to tort claims); see also Stonyfield Farm, Inc., 2009 WL 3255218
at *4-5 (relying on the contract’s language to determine the
scope of the choice-of-law clause); Lambert v . Kysar, 983 F.2d
1110, 1121-22 (1st Cir. 1993) (enforcing forum selection clauses
in contract-related tort actions involving the same operative
facts as a parallel claim for breach of contract). Like the
contract at issue in Hobin, the franchise agreements here clearly
provide that the law chosen will govern the parties’ agreements
and their relationships. See Pl.’s Mem., Bertet Aff., Ex. A , ¶
16.8 (First Franchise Agreement) & Ex. G, ¶ 16.4 (Second
Franchise Agreement). Under these circumstances, New Hampshire’s
choice-of-law rules require BM Realty’s counterclaims to be
governed by the same law as that selected by the parties in the
two franchise agreements. See Hobin, 144 N.H. at 628-29, 744
A.2d at 1137; see also Ferren v . Gen. Motors Corp., 137 N.H. 423,
425, 628 A.2d 265, 267-68 (1993) (applying the “choice-
influencing considerations” enunciated in Clark v . Clark, 107
N.H. 351, 222 A.2d 205 (1966) to explain the “predictability of
results” factor weighs heavily in honoring the choice of law
selected); cf. Stonyfield Farms, Inc., 2009 WL 3255218 at *6 and
n.8 (reviewing New Hampshire law which suggests a contractual
choice might still need to pass the Clark test to be
38 enforceable); see generally Restatement (Second) Conflict of
Laws, § 187 (1971).
Accordingly, the first and second counterclaims, which
relate to the formation of the Second Franchise Agreement and
challenge the information on which Moses allegedly relied when he
contracted with C B , are governed by New Jersey law. The third
counterclaim directly challenges the performance of both
franchise agreements and, therefore, invokes both California and
New Jersey law. CB’s statute of limitations defense is governed,
however, by New Hampshire law. See Lago & Sons Dairy, Inc. v .
H.P. Hood, Inc., N o . Civ. 92-200-SD, 1994 WL 484306, *10 (D.N.H.
Sept. 6, 1994) (citing Keeton v . Hustler Magazine, 131 N.H. 6,
13-14, 549 A.2d 1187, 1191 (1988) for the proposition that
statutes of limitations are usually a matter of procedure and so
follow the forum’s rule); McLaughlin v . UNUM Life Ins. Co., 224
F. Supp. 2d 283, 290 (D. M e . 2002) (citing authority for the rule
that choice of law provisions do not apply to statutes of
limitations unless they are expressly referenced).
(2) Counterclaim 1 : Fraud in the Inducement
BM Realty asserts that CB fraudulently induced it to enter
the Second Franchise Agreement by telling Moses the agreement was
coterminous with the First Franchise Agreement. To show fraud in
the inducement of a contract under New Jersey law, BM Realty
39 “must demonstrate: 1 ) a material misrepresentation of a presently
existing or past fact, 2 ) reasonable reliance on the
misrepresentation by the plaintiff, and 3 ) resulting damages to
the plaintiff.” Mortellite v . Novartis Crop Prot., Inc., 460
F.3d 483, 493 (3d Cir. 2006) (citing New Jersey authority). The
misrepresentation can come directly from a party to the contract
or indirectly through a party’s agent, who makes the false
statement “‘with the intention that the victim hear i t , rely on
i t , and act to his or her detriment.’” Id. (quoting Kaufman v .
I-Stat Corp., 165 N.J. 9 4 , 109, 754 A.2d 1188, 1195 (2000)). The
“key factor” in a fraud in the inducement claim is “the alleged
misstatement must be a misrepresentation of a fact as it existed
at the time of the misrepresentation or at some time prior to the
misrepresentation.” Luscko v . S . Container Corp., N o . 06-3896
(WHW), 2009 WL 5171868, at *4 (D.N.J. Dec. 2 3 , 2009) (internal
quotations omitted).
BM Realty’s claim fails on the second prong, reasonable
reliance. BM Realty argues that it relied on CB’s false
representations of the fact that the Second Franchise Agreement
terminated September 1 , 2006. Even if BM Realty understood that
the two agreements were coterminous, it cannot prevail because
any reliance on that mistaken belief was unreasonable in light of
the clear, unambiguous language of the contract. See Mortellite,
40 460 F.3d at 493 (explaining how reliance must be justifiable);
see also Restatement (Second) of Torts, § 533 (1977). Right up
front, the Second Franchise Agreement provides:
Term of Agreement: After this Agreement has been signed by the parties, it becomes effective on January 18, 2001 (the “Effective Date”). This Agreement shall expire on the date 10 years from the Effective Date (the “Expiration Date”). The period starting on the Effective Date and ending on the Expiration Date is the “Term” of the Agreement.
Pl.’s Mem., Bertet Aff., Ex. G, ¶ 1.5 (emphasis in original).
Without assessing the credibility of Moses’s testimony that CB
employees told him the two franchise agreements were, or could
b e , coterminous, this explicit language states unequivocally the
termination date, thereby eviscerating BM Realty’s claim that CB
misrepresented the termination date and rendering its reliance on
CB’s alleged misrepresentation unreasonable.14 The plain meaning
of the clause is that the expiration date was January 1 8 , 2011.
This conclusion is not altered by BM Realty’s assertion that
14 Though BM Realty asserts that the clause is “vague and misleading,” in contrast to the First Franchise Agreement which it claims is “clear and unequivocal,” see Defs.’ First Am. Countercls., ¶¶ 21 & 2 2 , in fact the First Franchise Agreement termination provision is identical to the Second Franchise Agreement termination provision, except that the First Franchise Agreement substitutes the actual date for the words “the date 10 years from the effective date.” See Pl.’s Mem., Bertet Aff., Ex A , ¶ 1.5.
41 the misrepresentations preceded the written contract. See Atl.
Pier Assocs. v . Boardakan Rest. Partners, 647 F. Supp. 2d 474,
489 (E.D. Pa. 2009) (precluding evidence of prior fraudulent
representations where contract deals directly with the alleged
misrepresentation and is a fully integrated written agreement).
“The parol evidence rule provides that any previous oral
representations or agreements, offered to vary, modify, or
supersede the written contract, [are] inadmissible in evidence.”
Genesis Bio-Pharm., Inc. v . Chiron Corp., 27 Fed. Appx. 9 4 , 99
(3d Cir. 2002) (internal quotation omitted). As a matter of
substantive contract law, the parol evidence rule prevents a
party to a contract from offering extrinsic evidence to vary the
terms of a fully integrated written contract. See id. (citing
Compton Press, Inc. Employees’ Profit Sharing Ret. Plan v .
Granada Invs., Inc., N o . civ. A . 91-1256, 1992 WL 566329, at *4
(D.N.J. Nov. 2 3 , 1992); cf. Conway v . 287 Corp. Ctr. Assocs., 187
N.J. 259, 268-69, 901 A.2d 341, 346-47 (2006) (explaining even
under New Jersey’s expansive parol evidence rule, extrinsic
evidence is not admissible “for the purpose of changing the
writing . . . such evidence is admissible only for the purpose of
interpreting the writing -- not for the purpose of modifying or
enlarging or curtailing its terms”) (internal quotation omitted).
Because the Second Franchise Agreement contains a termination
42 provision and an integration clause, parol evidence is
inadmissible to show what Moses might have understood prior to
executing the contract.
Though that ends the analysis, it bears noting that in
September 2005 Moses admitted, “For whatever reason, the
documentation shows that [the coterminous date] did not happen
and I was not intelligent enough at the time to follow up on that
detail.” Def.’s O b j . , Ex. D at CB-0731. The contract speaks for
itself and clearly was not coterminous with the First Franchise
43 Agreement. CB is entitled to summary judgment dismissing BM
Realty’s fraud in the inducement counterclaim.
(3) Counterclaim 2 : Negligent Misrepresentation
BM Realty claims CB misrepresented that the Salem franchise
was a good investment when it knew, or should have known, of the
franchise’s economic troubles, because it had “complete and
unfettered access to the Salem franchise’s books and records and
financial history.” Defs.’ Am. Countercls., ¶ 3 3 . BM Realty
alleges that CB withheld vital information about the franchise’s
tenuous financial status and that Dowd, Shortsleeve and Aylward
misrepresented the franchise’s value in several communications in
late 2000, which led Moses to decide to buy the Salem franchise.
Since Moses was falsely led to believe the Salem franchise would
help his business expand and become more profitable, BM Realty
now asserts CB is liable for negligent misrepresentation.
To prove negligent misrepresentation under New Jersey law,
BM Realty must show that CB negligently provided false
information, on which BM Realty justifiably relied to its
detriment. See Highlands Ins. C o . v . Hobbs Group, LLC, 373 F.3d
347, 351 (3d Cir. 2004) (stating elements of the tort); see also
Worbetz v . Ward N . Am., Inc., 54 Fed. Appx. 526, 532 (3d Cir.
2002) (citing H. Rosenblum, Inc. v . Adler, 93 N.J. 324, 461 A.2d
138, 142-43 (1983)). Implicit in the concept of “justifiable
44 reliance” is that defendant owes a duty to plaintiff. See
Highlands Ins. Co., 373 F.3d at 351 (clarifying that a duty of
care is imposed on a speaker who knows his skill or competence
will cause reliance by the seeker of the information). To
prevail, BM Realty must demonstrate that CB breached a duty owed
to BM Realty when it provided misleading information about the
vitality of the Salem franchise, which proximately caused BM
Realty’s damages. See id. (explaining liability arises if
defendant negligently provides false information to any
reasonably foreseeable recipient who detrimentally relies on that
information). Negligent misrepresentations can be made by
silence or suppression of truth as well as by affirmative
incorrect statements. See id. at 355.
BM Realty’s argument fails for two reasons. First, BM
Realty has not shown that CB breached a duty owed to BM Realty.
The Second Franchise Agreement explicitly required BM Realty to
conduct its own due diligence prior to entering the agreement.
See Pl.’s Mem., Bertet Aff., Ex. G, ¶ 4.2 (placing responsibility
on purchaser to assess viability of franchise). This contractual
provision should have alerted BM Realty that it needed to
determine independently, after consulting with advisors, whether
to buy the Salem franchise.
Second, even if the court were to indulge BM Realty and
45 assume CB owed it a duty, the undisputed record shows that Moses
knew the Salem franchise was a bad investment almost immediately
after purchasing i t , rendering any claim for negligent
misrepresentation based on information conveyed before the
January 1 8 , 2001, purchase date barred by New Hampshire’s three
year statute of limitations. See Lago, 1994 WL 484306 at *10
(procedural questions are governed by the forum’s state l a w ) ; see
also RSA 508:4 (West 2010) (providing actions be brought within
three years of the act, or discovery of the act, causing the
injury). BM Realty filed its counterclaims on March 3 1 , 2008;
therefore, the negligent misrepresentations had to have been
made, or to have not been discovered, until sometime after March
3 1 , 2005. The undisputed record establishes that BM Realty in
fact knew well before March 3 1 , 2005, that the Salem franchise
was plagued with problems.
That evidence includes, but is not limited t o , Moses’s
testimony during his deposition -- as summarized below:
Moses testified at his deposition that only two statements about the Salem franchise were false: “That it was a good deal and a good opportunity.” Moses’s Dep. at 95:16-96:12.
Moses admitted that he first learned that these two statements were false “[s]hortly after I acquired the franchise. I don’t know how soon. But within months, not years.” Id. at 96:13-16.
46 Moses further explained that he learned about the Salem franchise not being a good deal before the middle of 2001, “because it was costing me money and not making me any money.” Id. at 97:18-22.
Moses complained to CB in 2001 about his dissatisfaction with the Salem franchise, “what I had to do to fix it and how hard I had to work to turn it around.” Id. at 98:3-18.
Moses described the decision to buy the Salem franchise as a “catastrophic mistake” that he realized as soon as he had to start paying the bills and saw the revenue stream. Id. at 102:11-16.
This testimony demonstrates that Moses knew within months of
acquiring the Salem franchise that it was not the deal that he
had understood it to b e . BM Realty needed to file its claim for
negligent misrepresentation no later than the middle of 2004.
Instead, BM Realty filed it in March 2008. It i s , therefore,
barred by the statute of limitations. See RSA 508:4. Summary
judgment is granted in favor of CB on BM Realty’s negligent
misrepresentation counterclaim.
(4) Counterclaim 3 : Breach of Contract o r , alternatively, Unjust Enrichment
In its third counterclaim, BM Realty alleges that it
unfairly paid CB approximately $1,000,000 in royalty and
advertising fees in exchange for referral business it never
received. BM Realty contends that CB’s directing of referral
47 business to its competitors impeded BM Realty’s ability to attain
performance goals and earn premiums awarded for achieving those
goals. BM Realty also complains that CB did not provide rebates
and optional service programs which would have benefitted BM
Realty and for which it paid with its royalty obligations under
both franchise agreements. BM Realty claims CB’s failures to
make the referrals and to provide the service programs unjustly
enriched CB in breach of both franchise agreements. This
counterclaim contains a claim for both breach of contract and
unjust enrichment based on both the First and the Second
Franchise Agreements.
Although the two franchise agreements implicate different
states’ laws, the rules of contract construction and unjust
enrichment are the same under both New Jersey law and California
law, see Pl.’s Mem. at 26-29 (citing cases), eliminating the need
to apply both states’ law or to choose between them. See Royal
Bus. Group v . Realist, Inc., 933 F.2d 1056, 1064 (1st Cir. 1991);
see also Fashion House, Inc. v . K Mart Corp., 892 F.2d 1076, 1092
(1st Cir. 1989) (“When a choice-of-law question has been reduced
to the point where nothing turns on more precise refinement, that
should end the matter.”). New Hampshire’s rules of contract
construction and unjust enrichment are consistent with both
California and New Jersey law. See, e.g., Cont’l Air
48 Conditioning, Inc. v . Keller Constr. Co., N o . B142230, 2003 WL
22120886, at *12 (Cal.App. 2 Dist., Sept. 1 5 , 2003)(applying Cal.
law of unjust enrichment); Van Orman v . Am. Ins. Co., 680 F.2d
301, 310-11 (3d Cir. 1982) (same under N.J. l a w ) ; J.G.M.C.J.
Corp. v . Sears, Roebuck & Co., 391 F.3d 364, 370 (1st Cir. 2004)
(same under N.H. l a w ) ; see also Behrens v . S.P. Constr. Co., 153
N.H. 498, 500-03, 904 A.2d 676, 679-81, 977 A.2d 515 (2009)
(applying N.H. rules of contract construction, including parol
evidence rule) Banco Do Brasil, S.A. v . Latian, Inc., 234
Cal.App.3d 973, 1000-01, 285 Cal.Rptr. 870 (Cal.App.2.Dist. 1991)
(same under Cal. l a w ) ; Filmlife, Inc. v . Mal “Z” Ena, Inc., 251
N.J. Super. 570, 575, 598 A.2d 1234, 1236 (N.J. Super. A.D. 1991)
(same under N.J. l a w ) . Under such circumstances, where the
outcome is the same, the law of the forum should be applied. See
A.M. Capen’s C o . v . Am. Trading & Prod. Corp., 202 F.3d 469, 472
n.6 (1st Cir. 2000) (upholding forum’s application of its law
when same as other jurisdiction’s l a w ) ; see also Barrett v .
Ambient Pressure Diving, Ltd., N o . 06-cv-240-SM, 2008 WL 4280360,
at *1 (D.N.H. Sept. 1 6 , 2008) (explaining no choice-of-law
analysis needs to be done when there is no conflict between the
laws); Smith v . Morbark Indus., 733 F. Supp. 484, 487-88 (D.N.H.
1990) (choosing forum’s law when the results are the same).
To the extent BM Realty attempts to assert an unjust
49 enrichment claim, it necessarily fails because the equitable
remedy of restitution for a benefit conferred is not available
when there is a valid, express contract between the parties. See
J.G.M.C.J. Corp., 391 F.3d at 370 (citing Tentindo v . Locke Lake
Colony Ass’n, 120 N.H. 593, 419 A.2d 1097, 1100 (1980) for the
rule that the law will not imply a quasi-contract); see also E .
Elec. Corp. v . FERD Const., Inc., N o . 05-cv-303-JD, 2005 WL
3447957, at *2 (D.N.H. Dec. 1 5 , 2005) (precluding equitable
remedies when plaintiff has an adequate legal remedy); Presby v .
Bethlehem Vill. Dist., 120 N.H. 493, 495, 416 A.2d 1382, 1383
(1980) (describing when an implied contract arises). The First
and Second Franchise Agreements are valid and enforceable;
accordingly, this counterclaim can only be for breach of
contract.
BM Realty has failed to point to any provision in either
franchise agreement to support its claim that it was entitled to
referral business and, after carefully reviewing both agreements,
the court has been unable to find any basis for this alleged
contractual right. If a right to referral business exists, it
must be found in the franchise agreements themselves, because
they are fully integrated contracts as documented by their
prefatory statements and integration clauses. See Pl.’s Mem.,
Bertet Aff., Ex. A at CB-003 & Ex. G at CB-0057 (“The parties
50 agree that this agreement shall govern their relationship in
connection with franchisee’s operation of its independent
residential real estate business.”); see also id. Ex. A , ¶ 16.9
& Ex. G, ¶ 16.5.15 Because BM Realty has not cited a referral
clause or some other provision in the contract which could be
construed as creating a right to referrals, it cannot prevail on
its claim that CB breached the contract by not giving it referral
business. The integration provisions bar BM Realty from claiming
it was entitled to referral business, based on discussions or
understandings it might have had separate and apart from the
written documents it signed. See generally Fashion House, Inc.,
892 F.2d at 1083-84 (reviewing rules of contract construction).
The evidence also shows that Moses, on behalf of BM Realty,
realized he would not get referral business from C B , either under
15 Those clauses provide:
This Agreement constitutes the entire agreement of the parties. As of the Effective Date, this Agreement fully supercedes any and all prior negotiations, agreements or understandings, between the parties pertaining to the subject matter of this Agreement; and there are no other oral or written agreements, understandings, representations or statements between the parties relating to the subject matter of this Agreement, other than Franchisor’s franchise offering circular, that any party may rely upon or that will have any force or effect.
51 the franchise agreements or independently, but instead had to
contract separately with Cendant Mobility. See Moses Dep. at
190-95. Moses first understood this need for a separate contract
with a different company in “1996 or ‘98 or 2000,” id. at 191:1,
and recognized at that same time that he was not getting any
referral business or the derivative benefits from such business.
Id. at 190:3-192:5. To the extent BM Realty is asserting that
the lack of referral business breached either the covenants of
good faith and fair dealing, see Pl.’s Mem., Bertet Aff., Ex. A ,
¶ 16.9(b) & Ex. G, ¶ 16.5(b), or breached the performance premium
award clauses, see id. Exs. A & G, ¶ 7.3, by preventing BM Realty
from reaching its sales goals, those claims are barred by the
statute of limitations because they accrued at least seven years
or more before this counterclaim was filed. See Saenger Org. v .
Nationwide Ins. Licensing Assoc., 119 F.3d 5 5 , 64 (1st Cir. 1997)
(breach of contract claim accrues when the breach occurs); see
also Coyle v . Battles, 147 N.H. 9 8 , 100-01, 782 A.2d 902, 905
(2001) (same); RSA 508:4.16
16 BM Realty proffers no factual evidence that CB violated its contractual obligation, presumably under ¶¶ 5.5 - 5.7 of the franchise agreements, to provide services. The record reflects that C B , in fact, provided some of the policies and business consultations anticipated by the agreements and otherwise was free to exercise its discretion in determining the conditions under which incentive and reward programs were offered. See id.
52 Finally, though BM Realty argues that its counterclaim
encompasses more than just Cendant Mobility referrals and that CB
in fact does make referrals independent of Cendant Mobility, this
argument does not overcome the plain language of the franchise
agreements that imposes no obligation on CB to refer any type of
real estate sales work to BM Realty. Moreover, BM Realty has
failed to proffer any evidence that demonstrates some ambiguity
in the language of the agreements that might justify the
consideration of parol evidence, in order to construe the meaning
of a particular clause as creating an alleged right to referral
business. See, e.g., Smart v . Gillette C o . Long-Term Disability
Plan, 70 F.3d 173, 179 (1st Cir. 1995) (discussing when parol
evidence is appropriate); see also Conway, 187 N.J. at 269, 901
A.2d at 346 (“antecedent and surrounding factors that throw light
upon . . . [the meaning of the contract] may be proved by any
kind of relevant evidence”); Alling v . Universal Mfg. Corp., 5
Cal. App. 4th 1421, 1433 (Cal. App. 1st Dist. 1992) (describing
California’s parol evidence rule). Under the circumstances
presented here, parol evidence is inadmissible to ascertain the
meaning of the franchise agreements; they are self-explanatory.
Summary judgment is granted in favor of CB on BM Realty’s breach
of contract counterclaim.
(5) Counterclaim 4 : CPA Violation
53 BM Realty’s unfair business practices claim asserts the same
fraud, negligent misrepresentation and breach of contract claims
asserted in the first three counterclaims. BM Realty identifies
the unfair methods of competition or unfair and deceptive trade
practices as being: (a) the false and misleading statements that
the two franchise agreements were coterminous; (b) the false and
misleading statements about the economic viability and potential
of the Salem franchise; and (c) the conflict of interest
regarding making of referrals in breach of the franchise
agreements’ provisions. See Def.’s First Am. Counterclaims
(document n o . 32) at 10-11. As discussed at length above, the
three counterclaims which BM Realty premises its CPA violation on
-- fraud in the inducement, negligent misrepresentation and
breach of contract -- are unavailing. Since summary judgment has
been awarded against BM Realty dismissing all three of these
counterclaims, the predicate acts relied on for the CPA violation
cannot give rise to a claim for unfair, immoral, unethical or
oppressive conduct that is required for a CPA claim. See Gilroy
v . Ameriquest Mortgage Co., N o . 07-cv-74-JD, 2009 WL 435296, at
*5 (D.N.H. Feb. 2 0 , 2009) (granting summary judgment where no
competent evidence has been produced to support the CPA claim).
To the extent BM Realty might want to rely on something
separate from its counterclaims, it has failed to identify any
54 action or conduct distinguishable from the three other
counterclaims.17 In any event, the facts underlying BM Realty’s
claims against CB were known, or should have been known to Moses,
in 2001, shortly after he executed the Second Franchise
Agreement. Any CPA claim based thereon is barred by the three
year statute of limitations governing CPA violations. See RSA
358-A:3, IV-a (West 2009).
Accordingly, summary judgment is granted in favor of CB on
BM Realty’s CPA counterclaim.
C. The Trademark Infringement Claims
BM Realty has moved for summary judgment on CB’s trademark
infringement claims asserted in counts 8 - 1 1 . The trademark
infringement claims are all based on BM Realty’s alleged
continued, unauthorized use of various CB marks after CB
terminated the Second Franchise Agreement on January 9, 2007. CB
contends BM Realty willfully marketed and promoted its real
estate services by using CB’s marks in yellow page advertising,
industry publications and website promotions, which confused or
deceived the public about its continued affiliation with or
sponsorship by CB and which diverted both customers and revenues
17 The only argument BM Realty makes in support of its CPA claim is that it relies “on previous counts that will not be dismissed.” Def.’s O b j . to Pl.’s Mot. for Summ. J. Mem. in Supp. at 2 1 .
55 away from CB to BM Realty. CB also complains that BM Realty’s
failure to timely remove the CB sign from the abandoned Salem
franchise office building tarnished its trademark and devalued
the goodwill associated with those marks. CB avers this
continued use infringed and diluted its trademarks, in violation
of 15 U.S.C. §§ 1114 & 1125, and common law trademark protection.
BM Realty argues it is entitled to summary judgment because
CB has failed to show that: (1) BM Realty ever used CB’s marks in
connection with any commercial marketing of its services outside
of its licensed, permitted use, (2) any use by BM Realty caused
or was likely to cause confusion to potential customers, and (3)
BM Realty’s alleged use diluted the marks by tarnishing them.
Despite these contentions, the undisputed evidence shows BM
Realty, in fact, did use the CB marks in various capacities after
January 9, 2007, did not remove the CB sign from the Salem
franchise office building until April 2008, and even continued to
advertise its prior affiliation with CB on its website as
recently as December 2009. See Pl.’s O b j . , Celano Aff., ¶ 3 .
These uses were without any license or authorization from CB.18
18 Though BM Realty claims it made no commercial use of CB’s marks, common sense leads to the conclusion that Moses would not have promoted himself as having “[b]een Ranked in the Top Ten Worldwide for Sales within Coldwell Banker Real Estate Corporation” but for the economic benefit he assumed that description would yield. Nonetheless, BM Realty’s use of the CB
56 While the evidence of BM Realty’s unauthorized use of CB’s
marks is uncontroverted, genuine issues of material fact remain
about whether that use confused or deceived the public, diluted
CB’s marks, or otherwise damaged CB’s goodwill as is required to
show trademark infringement. Specifically, genuine issues of
fact still remain about the relevant public’s understanding of BM
Realty’s affiliation with CB after BM Realty ceased operating the
Salem franchise. Factual issues also remain regarding how
confused the public was likely to have been by BM Realty’s use of
the CB name on its website and by the continued presence of the
old sign left hanging on the abandoned Salem franchise building.
See N e . Lumber Mfgs. Assoc. v . N . States Pallet Co., __ F. Supp.
2d __, __, N o . 09-cv-290-JM, 2010 WL 1838570, at *4 (D.N.H. 2010)
ranking may be protected under the nominative fair use test. See Playboy Enters., Inc. v . Welles, 279 F.2d 796, 801 (9th Cir. 2002); see also New Kids on the Block v . New Am. Publ’g, Inc., 971 F.2d 302, 308 (9th Cir. 1992). The nominative fair use test addresses the likelihood of confusion caused by the alleged infringer’s use of the mark and is different from the classic fair use defense recognized in trademark infringement cases. See KP Permanent Make-Up, Inc. v . Lasting Impression I , Inc., 328 F.3d 1061, 1071-72 (9th Cir. 2003) (explaining the difference between classic and nominal fair u s e ) , vacated 543 U.S. 111 (2004), remanded t o , 408 F.3d 596 (9th Cir. 2005). The First Circuit has not decided whether to accept the nominative fair use doctrine, see Universal Commc’n Sys., Inc. v . Lycos, Inc., 478 F.3d 413, 424 (1st Cir. 2007), and based on the current record, which shows genuine disputes about what was intended to be communicated and what was likely to have been understood by BM Realty’s use of the CB “Top Ten” ranking, a thorough analysis of the issue is not warranted at this time.
57 (explaining what must be shown to prevail on a trademark
infringement claim).
“Likelihood of confusion” is the critical issue in all
trademark infringement claims and is so here. See id.; see
also Anheuser-Busch, Inc. v . Caught-On-Bleu, Inc., 288 F. Supp.
2d 105, 113 (D.N.H. 2003) (using the same or similar marks in a
way that confuses the public about the source of a service shows
infringement), aff’d, 105 Fed. Appx. 285 (1st Cir. 2004). This
critical issue is a question of fact almost always left for the
jury. See N e . Lumber Mfgs. Assoc., 2010 WL 1838570 at *5
(listing eight factors to consider when assessing confusion); see
also Beacon Mut. Ins. C o . v . OneBeacon Ins. Group, 376 F.3d 8 ,
16-19 (1st Cir. 2004) (reversing summary judgment where
likelihood of confusion matrix applied to evidence raises issues
for the jury to resolve); 6 J. Thomas McCarthy, McCarthy on
Trademarks & Unfair Competition, 4th ed. (West 2009) §§ 32:120-21
(discussing limited circumstances when confusion issue can be
decided as a matter of l a w ) . In the present case, as noted, the
facts are disputed as to whether BM Realty’s use of CB’s marks
was likely to cause confusion to CB’s detriment. Accordingly, BM
Realty’s motion for summary judgment on CB’s trademark
infringement claims asserted in counts 8 - 11 is denied.
58 Conclusion
The pending cross motions for summary judgment, document
nos. 55 and 5 6 , are disposed of as follows:
Document no. 55 - CB’s Motion for Summary Judgment is
granted in part, to award summary judgment on the issue of BM
Realty’s liability with respect to counts 1 , 3 , 4 and 6; the
motion is also granted with respect to all of BM Realty’s
counterclaims. CB’s motion is denied with respect to BM Realty’s
liability on count 2 , and is further denied with respect to the
issue of damages for all of the breach of contract claims.
Document no. 56 - BM Realty’s Motion for Summary Judgment is
granted in part, to award summary judgment in its favor on count
2 , but denied with respect to CB’s trademark infringement claims
asserted in counts 8 , 9, 10 and 1 1 .
SO ORDERED.
Landya B. McCafferty United States Magistrate Judge
Date: September 8 , 2010
cc: Peter G. Callaghan, Esq. Bethany L. Appleby, Esq. Seth L. Huttner, Esq. Conrad WP Cascadden, Esq.
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