Coca-Cola Company v. Howard Johnson Company

386 F. Supp. 330, 184 U.S.P.Q. (BNA) 549
CourtDistrict Court, N.D. Georgia
DecidedNovember 15, 1974
DocketCiv. A. C 74-870 A
StatusPublished
Cited by20 cases

This text of 386 F. Supp. 330 (Coca-Cola Company v. Howard Johnson Company) is published on Counsel Stack Legal Research, covering District Court, N.D. Georgia primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Coca-Cola Company v. Howard Johnson Company, 386 F. Supp. 330, 184 U.S.P.Q. (BNA) 549 (N.D. Ga. 1974).

Opinion

ORDER

JAMES C. HILL, District Judge.

This is an action for trademark infringement and unfair competition. Plaintiff, a manufacturer of soft drink syrup and beverage made therefrom, asserts that it is the registered holder of the trademarks “Coca-Cola” and “Coke.” These trademarks, allege plaintiff, symbolize a valuable good will. Plaintiff further alleges defendant, a corporation which operates restaurants, has infringed these trademarks and engaged in unfair competition by serving a beverage not produced by plaintiff or its licensees to customers who order Coca-Cola or Coke.

In its answer defendant asserted nine defenses and two counterclaims. Of present concern to the Court is plaintiff’s motion to strike six of the defenses (the Second, Third, Fifth, Sixth, Seventh and Eighth) on the ground that they are insufficient as a matter of law. Plaintiff has also moved for dismissal of defendant’s first counterclaim on the ground that no claim is stated.

Fed.R.Civ.P. 12(f) provides that any insufficient defense may be stricken. Motions to strike are not favored by the courts. Great Northern Paper Co. v. Babcock & Wilcox Co., 46 F.R.D. 67, 69 (N.D.Ga.1968); Giraud v. Teamsters, Chauffeurs, Ware. & Help., Local 901, 46 F.R.D. 5, 6 (D.P.R.1969). A successful motion requires that the insufficiency of the defense be clearly apparent. Carter-Wallace, Inc. v. Riverton Laboratories, Inc., 47 F.R.D. 366, 367-368 (S.D.N.Y.1969). It has also been said that a motion to strike should be granted “only when the pleading to be stricken has no possible relationship to the controversy.” Augustus v. Board of Public Instruction, 306 F.2d 862, 868 (5th Cir. 1962). Furthermore, unless there is a showing of prejudicial harm to the movant, the courts are reluctant to determine disputed and substantial questions of law on a motion to strike. Augustus, supra. Also see Gilbert v. Eli Lilly & Co. Inc., 56 F.R.D. 116, 120-121 (D.P.R.1972). Finally, district courts have broad discretion in disposing of motions to strike. Smith, Kline & French Laboratories v. A. H. Robins Co., 61 F.R.D. 24, 34 (E.D.Pa.1973).

The Second, Defense.

Defendant’s second defense is that plaintiff is barred from relief in whole or in part by applicable statute or statutes of limitations. Plaintiff contends the defense should be stricken because trademark infringement and unfair competition are continuous torts, and hence a fresh cause of action arises so long as the wrong continues.

Since there is no federal statute of limitations for a trademark infringement action, the applicable statute of limitations is determined by looking to the law of the forum state. McGuire v. Baker, 421 F.2d 895, 898 (5th Cir. 1970); Local Trademarks v. Price, 170 F.2d 715, 717 (5th Cir. 1948). Neither party has, however, pointed to a Georgia statute of limitations that should apply to this case. Since the parties have not addressed the issue, the Court will not make a ruling as to what statute applies. It is sufficient at this time simply to deny plaintiff’s motion to strike the defense. Presently, since no time is stated with respect to the alleged infringement and no statute of limitations period is put forth as applicable, the Court would *334 be required to hypothesize various possible situations and announce various results. In the interest of economy of judicial time, it is better to deny the motion addressed to the pleadings and await the development, at least, of contentions and, hopefully, of facts.

The Third Defense.

Defendant’s third defense is ' that plaintiff is barred in whole or in part by laches. Plaintiff contends the defense should be stricken because laches is not a defense to a prayer for injunctive relief. 1

Plaintiff cites Blue Bell, Inc. v. Ruesman, 335 F.Supp. 236, 237 (N.D.Ga.1971), and Youthform Company v. R. H. Macy & Co., 153 F.Supp. 87, 95 (N.D.Ga.1957), as standing for the proposition that laches is never a defense to a request for an injunction. The Court does not read these cases as standing for that proposition as an iron-clad rule. 2 The Court views the cases as stating the principle contended for by plaintiff as being generally, but not always, true. The Blue Bell case cited Youthform as authority, and Youthform cited Menendez v. Holt, 128 U.S. 514, 9 S.Ct. 143, 32 L.Ed. 526 (1888). The Court does not, however, read Menendez as holding that laches may never be a defense to an action for injunction. The Court did say in Menendez, supra, 128 U.S. at 523, 9 S.Ct. 143, that in some circumstances delay might bar an accounting for profits, but not an injunction. However, mere delay is not synonymous with laches. See Carl Zeiss Stiftung v. VEB Carl Zeiss Jena, 433 F.2d 686, 704 (2nd Cir. 1970), cert. denied, 403 U.S. 905, 91 S.Ct. 2205, 29 L.Ed.2d 680 (1971). Laches is a defense which appeals to the conscience of the Chancellor to invoke his soundest and wariest discretion and its purpose is to prevent the prosecution of claims which have gone stale. Davidson v. Grady, 105 F.2d 405, 408 (5th Cir. 1939). Whether laches bars an action depends on the circumstances of the particular case and is a question addressed to the discretion of the trial court. Burnett v. New York Central Railroad Company, 380 U.S. 424, 435, 85 S.Ct. 1050, 13 L.Ed.2d 941 (1965). Unlike Blue Bell (summary judgment motion) and Youthform (after trial), the facts of the case now before the Court have not been developed. The Court, accordingly, declines to strike the defense on the present pleadings.

The Fifth Defense.

Defendant’s fifth defense is an antitrust misuse of trademark defense. Defendant alleges that plaintiff has misused the trademarks “Coke” and “Coca-Cola” in violating the antitrust laws and that such misconduct by plaintiff bars equitable relief under the doctrine of “unclean hands.” The specific violation of the antitrust laws about which defendant complains is the imposition, by plaintiff, of territorial resale restrictions upon licensed users of the trademarks. Plaintiff is not such a licensee.

To determine the sufficiency of this defense, the Court must consider the fairly well established criteria of the “unclean hands” doctrine; the effect of 15 U.S.C. Sec. 1115(b)(7) 3 ; and several *335 well reasoned decisions and opinions touching upon antitrust defenses in trademark infringement cases.

Two cases illustrate the opposite results which have been reached when antitrust defenses have been proffered to trademark infringement cases. What appears to be the majority view is ably presented in Carl Zeiss Stiftung v. Y. E. B.

Free access — add to your briefcase to read the full text and ask questions with AI

Related

Martin v. Kemp
341 F. Supp. 3d 1326 (N.D. Georgia, 2018)
Luxottica Group, S.P.A. v. Airport Mini Mall, LLC
186 F. Supp. 3d 1370 (N.D. Georgia, 2016)
Reunion, Inc. v. United States
90 Fed. Cl. 576 (Federal Claims, 2009)
Microsoft Corp. v. Computer Support Services of Carolina, Inc.
123 F. Supp. 2d 945 (W.D. North Carolina, 2000)
Estee Lauder, Inc. v. Fragrance Counter, Inc.
189 F.R.D. 269 (S.D. New York, 1999)
United States v. 2730 Highway 31
909 F. Supp. 1450 (M.D. Alabama, 1995)
Mastrocchio v. Unnamed Supervisor Special Invest. Unit
152 F.R.D. 439 (D. Rhode Island, 1993)
Gilbreath v. Phillips Petroleum Co.
526 F. Supp. 657 (W.D. Oklahoma, 1980)
Cuban Cigar Brands N. v. v. Upmann International, Inc.
457 F. Supp. 1090 (S.D. New York, 1978)
Car-Freshner Corp. v. Auto Aid Manufacturing Corp.
438 F. Supp. 82 (N.D. New York, 1977)
Armstrong Cork Co. v. Armstrong Plastic Covers Co.
434 F. Supp. 860 (E.D. Missouri, 1977)
State ex rel. Danforth v. W. E. Construction Co.
552 S.W.2d 72 (Missouri Court of Appeals, 1977)
Rolls-Royce Motors Ltd. v. a & a FIBERGLASS, INC.
428 F. Supp. 689 (N.D. Georgia, 1977)
Lunsford v. United States
418 F. Supp. 1045 (D. South Dakota, 1976)
Anchor Hocking Corp. v. Jacksonville Electric Authority
419 F. Supp. 992 (M.D. Florida, 1976)
GAF CORPORATION v. Amchem Products, Inc.
399 F. Supp. 647 (E.D. Pennsylvania, 1975)

Cite This Page — Counsel Stack

Bluebook (online)
386 F. Supp. 330, 184 U.S.P.Q. (BNA) 549, Counsel Stack Legal Research, https://law.counselstack.com/opinion/coca-cola-company-v-howard-johnson-company-gand-1974.